LEARN HOW TO START BRACES DAILY Inside the Straight Teeth Engine Academy
WELCOME We’re excited and thrilled you’re interested in joining the
Straight Teeth Engine Academy. The World’s first total integrated lifecycle marketing & practice growth system to help you grow your orthodontic & straight teeth practice.
Our mission is to help you transform more smiles and more patient’s lives using the orthodontic skills you already possess. We want you to help more people get straight teeth and in the process build yourself and your team a more successful and fulfilling practice. Whether you’re an ambitious associate, a new practice principal
or an experienced practice owner, the straight teeth engine academy will show you a complete end to end system that will do two things: 1) Teach you a complete system to start more braces more predictably. 2) Teach you a complete system to make all of your marketing more profitable and effective. We have spent hundreds of thousands of pounds testing all of the marketing and sales systems we are going to share with you. My goal is to share the system I wish I had 5 years ago. To your success & fulfilment in practice.
Aalok & Lucie ClickConvertSell.com - Experts in Content Marketing, Lifecycle Marketing & Automation
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ABOUT
Aalok Y Shukla & Lucie Marchelot Shukla Founders of The Straight Teeth Engine Academy
Aalok’s mission is to help you build the practice you always wanted so that you feel more fulfilled in your life, which translates into happier patients & team. Aalok is the co-founder of Click Convert Sell & I Love Straight Teeth. He writes all about the latest in marketing & sales technologies in dental journals and through different reports he releases. Aalok believes in a data driven approach and has studied all aspects of marketing & sales over the last 16years, his particular focus is on leveraging direct response marketing, automation technology & simple staff systems to enhance productivity and increase your freedom in your own business.
Lucie worked as the marketing director and front desk manager at I Love Straight Teeth for over 2 years. Lucie realised she learned a lot from each sides of the market, the patients and the team. She was keen to share her knowledge with other practice managers and owners and started to offer front desk and phone training. She is also responsible for overseeing all the social media campaigns and content creation (website, blogs) and promotional designs at Click Convert Sell. She is very creative and enjoys finding new ways to improve patients experiences before, during and after their visits.
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SO WHAT IS THE STRAIGHT TEETH ENGINE ACADEMY?
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TESTIMONIALS “The short answer. Do this course! The extended version. If you want to predictably increase your practice profitability through increasing orthodontic sales then you need to do this course. Increasing the number of braces you do increases your turnover & practice value and there is no one better qualified than Aalok to help you get there. I’ve known Aalok for over 8 years now and he has a deep understanding of direct response marketing, automation & clinical processes like few others. That’s why I’ve asked him twice to share his experience in my bootcamps. Everything they are teaching they have personally tested & proven with their own money & experience in their own clinic (how many marketing companies can say that?). By properly implementing this system you will increase your sales & practice value. Arun Mehra, B.Eng (Hons) FCA Managing Director Samera Chartered Accountants & Business Advisors (Samera.co.uk)
Do the course, and get your practice growing!”
“Being involved with Aalok and his team at Click Convert Sell / I Love Straight Teeth /we have seen a huge increase in lingual cases at Wired. We see a massive benefit for other progressive practices adopting the same system, bringing a structure and discipline to their work ethic. With the Click Convert Sell systems in place everyone benefits and that’s good for business.” Sue Bessant Technical Director Wired Orthodontics (wiredorthodontics.co.uk)
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WHAT EXACTLY AM I GOING TO LEARN IN THE STRAIGHT TEETH ENGINE ACADEMY? The Straight Teeth Engine Academy’s comprehensive curriculum will help you start more braces daily. There are 4 Core Learning Modules, plus a dynamic library of worksheets and trainings. When you are investing in your business you need to know what you are getting which is why we share our exact curriculum to ensure the program is right for you.
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ATTRACT TRAFFIC
BUILD LIST
Learn how to attract & communicate with all the groups that are looking to get straight teeth in your local area.
Learn how to engage with your list of interested people and how to get them to keep in touch with you and see you as the trusted expert.
Strategy:
Social Media:
Lead Nurture System
Positioning USP Direct Marketing Fundamentals Marketing Dashboard Setup
Facebook Ads Facebook Posts Twitter Marketing Pinterest Marketing
Lead Engagement & Qualifications System
Online Search:
Local Promotion:
Youtube Video Marketing System Blogging & Article Marketing Content Marketing System PPC System Banner Adverts System Landing Pages Online PR
Signage & Banners Local PR A-Boards Magazine Adverts Magazine Advertorials Gym Adverts Direct Response Flyers Direct Response Postcards BNI Networking System Staff Referral System Street Team Promo System Open Day System
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CONVERT SALES
DELIVER WOW
Learn how to convert interested enquiries into consults, and how to convert consultations into appointments.
Learn how to deliver an excellent patient experience that makes patients delighted and want to refer their friends to you.
Phone training & conversion system
Comprehensive Assessment System
Free consultation & journey system
Treatment Presentation System & Up-solutions
Enquiry follow up system
Result Agreement & Guarantees system
Appt no sale follow up system Finance Options System Clinical Experience System Testimonial & Online Review System Patient Referral System Aftercare Retention & Hygiene System
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How the System Works, How It Will Incorporate Into Your Practice, How to Get The Best Results.
How to educate & motivate your patients in your practice & jump start with an internal launch.
WEEK 1:
WEEK 2:
Module 1:
Module 2:
Start, Overview, Goals & System
Your Roadmap to Straight Teeth Success, Key Team Members & Targets
Vision / Team / Clinic / Preparation / What by when
WEEK 3:
WEEK 4:
Module 3:
Module 4:
Attract Traffic Internal Launch
How to reach people that aren’t aware of what you can provide locally.
Attract Traffic Offline Local
When everyone is online, understand the true power of offline. 9
Learn the latest strategies & channels on how to attract traffic online across search, social media & paid advertising.
Understand the different objections and questions patients have, create education sequences to manage these people using automation software.
WEEK 5:
WEEK 6:
Module 5:
Module 6:
Attract Traffic Online Local
Learn how to communicate & embrace your uniqueness. Insulate your practice and step away from local competitors.
Create Relationships Create Compelling Educational Content
WEEK 7:
WEEK 8:
Module 7:
Module 8:
Create Relationships Create Education Sequences
Picking up the phone and smiling is not enough. Get a system to handle enquiries and interest and convert them into consultations.
Convert Sales Master the Phone
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Get a proven system to understand, qualify and engage with your interested patient in 15minutes. Cover all the options and present a thorough experience to differentiate yourself.
WEEK 9:
WEEK 10:
Module 9:
Module 10:
Convert Sales Consultation & Finance Presentation
We all know not everyone will want to go ahead right now, but that’s ok.
Convert Sales After Sales Follow up System
Get a system to follow up patients after their visit and reactivate inactive patients.
Get a system to present options & finance plans.
Get a system to clarify & manage expectations, get the records you need & present all the options for the best result possible.
WEEK 11:
WEEK 12:
Module 11:
Module 12:
Deliver Wow The Assessment & Upsolutions & The Result Agreement
Learn to create relationships & referrals for life.
Deliver Wow In clinic experience & end of treatment experience, Referrals & Long term relationships
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BONUS MODULES: STAFF DRIVEN GROWTH How to engage the full creative power of your team to start more braces. INTERNAL LAUNCH MACHINE How to jump start your orthodontic cases with an internal launch.
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HOW AM I GOING TO LEARN? Your training is released in weekly modules within our private, member-only website. Each module is filled with templates, step by step guides & worksheets. You’ll watch and learn from your computer or iPad.
WHEN DO I GET ACCESS TO THE TRAINING? You’ll get access to one module per week over the course of the 12 week program.
WHAT IF I HAVE QUESTIONS? Under each training you can ask questions or email us at support@clickconvertsell.com
WHAT’S THE INVESTMENT FOR THE PROGRAM? The Tuition for the Straight Teeth Engine Academy is £3600. Less than the price of two braces cases. This provides the complete system that has been fully tested & proven to do over £100,000 - £200,000+ in orthodontics annually. You can pay in full or you can take advantage of our payment plan of 3 monthly payments of £1300.
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FREE iPAD & GROWTH PACK
If you are a current customer (bought in last 2months) or new customer of one of our partners.
1. Tickets to 2 x CCS Live Marketing Masterclasses valid 2014-2015 worth £350 Get live training master classes to accelerate your knowledge. 2. Click.Convert.Sell’s exclusive Business Intelligence Dashboard & Ipad worth £1000.
WAIT, THERE’S A BONUS? If you are the customer of one of our partners then you could be eligible for 3 amazing bonuses:
3. 6 month subscription to Straight Teeth Engine Accelerator & Intelligence Membership. £250 x 6 = £1500 Track your monthly progress Get the knowledge, tools & support to grow.
Total value: £2850
Get an exclusive performance analytics dashboard to track your straight teeth & orthodontic growth. Keep track on your iPad anywhere you are. 14
IS THE STRAIGHT TEETH ENGINE ACADEMY FOR ME?
WILL THIS MAKE ME BETTER AT BRACES? This isn’t a clinical training, we recommend training by our partners to improve your clinical skills. We do however train you on everything involved in delivering a brilliant experience to encourage referrals. If you aren’t able to deliver good quality treatment and you suddenly get a lot more cases that isn’t necessarily a good thing. Competence comes first and our partners can help you there.
If you are someone that is focused and determined to deliver the best possible clinical results and to grow your practice into a fulfilling and profitable practice then this is for you. If you are lazy and unfocused forget about it. Wiredorthodontics.co.uk
QuickStraightTeeth.co.uk
Smilelign.com
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CAN I JOIN? Maybe not. We can only accept one practice per area so act fast to reserve your place.
HOW DO I JOIN? Register here: http://ppc.clickconvertsell.com/straight-teeth-engine-academy/
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