THE ROLE OF ALIGNERS & CLEAR BRACES IN BUILDING YOUR ORTHODONTIC PRACTICE.
WHAT’S THE VALUE OF ADDING LONG TERM RELATIONSHIPS WITH ORTHODONTIC PATIENTS TO YOUR PRACTICE? Attract 100 orthodontic patients a year (9 braces a month) and add £340,000
- £1,600,000 to your practice revenue.
SO DELIVERING HIGH QUALITY RESULTS IS ESSENTIAL TO DELIGHTING EXISTING PATIENTS & ATTRACTING NEW ONES. WHICH BRACES DO YOU DO? To treat the full pyramid you need to be able to address all the levels. Many people don’t want to have visible fixed braces on their upper teeth, and another group of patients don’t want any form of fixed brace as they value flexibility and oral hygiene. So there are many cases where a combination approach can work well, such as doing clear removable aligners on the upper teeth and clear fixed braces on the lower teeth. This enables you to often encourage a patient that was originally only considering single arch treatment to have dual arch treatment.
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THE STRAIGHT TEETH ENGINE PYRAMID: Are you helping all these people that could get straight teeth?
WHO THEY ARE?
Affluent young proffesionals. Affluent 40+ women & men
Females 27 - 35 getting married
Men & Women 38 - 65 +
Teenagers, Young Proffesionals
WHAT THEY WANT?
Most Discerning about Health & Apperance: I want the most invisible & best solution possible
Time & Event Conscious : I have a special occasion and would like a nice smile in time for it
lingual braces & clear aligners
inman aligner, clear fixed braces
Health Conscious : I care about my dental health and if straightening improves it I will do it
damon, clear fixed braces, inman aligner, clear aligners
Appearance Conscious : I don’t like my crooked teeth and want an option that will improve my smile
damon, clear fixed braces, inman aligner, clear aligners
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S4S DENTAL LAB PROVIDES SMILELIGN CLEAR ALIGNERS WHICH CAN STRAIGHTEN TEETH INVISIBLY & DISCREETLY. THEY ALSO DO REMOVABLE SPRING ALIGNERS & POSITIONERS TO HELP YOU OFFER BETTER & FASTER RESULTS TO YOUR PATIENTS. This means you have several fast discreet solutions available for these problems:
I DON’T WANT A VISIBLE BRACE.
I LIVE FAR AWAY & CAN’T COME MONTHLY.
No problem - use Smilelign Aligners. They are clear and removable and virtually invisible.
No problem - with our Smilelign aligners you can treat patients much further away as you don’t need to see them as often. It is possible sometimes to send braces by post to them.
I HAVE SOME SLIGHT IMPERFECTIONS AFTER MY CLEAR FIXED BRACES AND NEED SOME HELP FINISHING & DETAILING.
I WANT TO BE ABLE TO COMMUNICATE EFFECTIVELY WITH MY PATIENTS.
No problem - use our Customised Positioners that the patient can just bite into at night time. Much faster and more comfortable than other solutions.
Perfect, use our OrthoStudio Software and show patients animations and 3D setups to perfectly explain and build trust in the process. I hear and I forget. I see and I remember. I do and I understand.
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HOW DO SMILELIGN BRACES HELP ME BOOST MY PRODUCTIVITY? Aligner therapy doesn’t take up much chair time, once impressions have been taken you will only need to see patients for the occasional aligner change. This can be done in downtime in a spare room in between patients. Therapists can be trained to do parts of it. This means you increase your clinic production without increasing your time. This is a great way to attract people to you who have mildly crooked teeth that would never have considered fixed braces, but would consider aligners.
I WANT TO BE ABLE TO COMMUNICATE EFFECTIVELY WITH MY PATIENTS.
WHICH OTHER GROUPS CAN I HELP? Adults that had braces when they were younger but have some crooked incisors present a huge group to treat. By overcoming the cost barrier, time barrier and social visibility barrier you can enable a large group to access treatments they otherwise would never have done.
HOW CAN S4S & SMILELIGN HELP ME? We are a complete orthodontic laboratory & can help you plan your cases so that you can step into aligner therapy with confidence.
HOW CAN I LEARN MORE? VISIT smilelign.com or s4sdental.com
You already know a referred orthodontic patient is worth £1500- £5,000 to you in orthodontic fees alone. So you know that lost referrals are essentially losing you tens to hundreds of thousands of pounds per year. If you straightened 50 people’s teeth last year, and you only got 5 referrals this year, you are losing upto 45 x £5000 = £225,000 due to lost relationship opportunities. But by keeping in contact with these groups well and sustaining relationships you can multiply your referrals. By treating more people rapidly through affordable aligner therapy you can greatly expand your team of enthusiastic referrers. This helps build more momentum and awareness of all your services. All of these patients are also more interested in whitening & anterior aesthetics such as bonding once they have straightened their teeth so that helps create better results for them and more fulfilling work for you.
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