by Clockwork Marketing
A COMPLETE SOLUTION TO SELL YOUR GIFT VOUCHERS THROUGH YOUR OWN WEBSITE
www.giftvoucherbrilliance.co.uk
WELCOME Gift Voucher Brilliance is a specialist gift voucher sales solution created by Clockwork Marketing. We have worked with the hospitality industry for over 25 years, overseeing the entire marketing mix. We are perfectly placed to offer unique advice to increase your gift voucher sales. Over 80 hospitality businesses use Gift Voucher Brilliance to sell vouchers online. Collectively, last year’s sales through our secure system topped £3.2 million, an average of £40,000 per customer.
WHY CHOOSE US… A customisable, user-friendly online store Screensize responsive shop for all devices Bolts seamlessly onto your existing website Open for business 24/7 Easy to use secure management centre Unlimited categories, special offers and recommendations An easy way to increase your revenue Postal and bespoke fulfilment options available Get in touch today, and we can have your gift voucher shop up and running quick smart!
Tina Woodcock
Gift Voucher Brilliance tina.woodcock@clock-work.co.uk
GIFT VOUCHER BRILLIANCE THE SOLUTION Designed with hotels and restaurants in mind, Gift Voucher Brilliance will bolt seamlessly onto your website, offering a secure portal from which to sell spa, dining, accommodation, experience and monetary gift vouchers. Accessed through your website, customers can choose from an unlimited range of vouchers, add a personalised message and pay securely.
FULFILMENT We offer a professional fulfilment service for postal vouchers, with guaranteed same day dispatch if an order is placed by 3pm (Mon–Fri). We can source, supply and store bespoke packaging and gift envelopes. Alternatively, eVouchers are issued instantly.
TRAINING & SUPPORT Comprehensive training is provided and can be tailored according to the user role - e.g. front of house, finance or marketing, sessions typically take an hour. We are on-hand during business hours (Mon–Fri, 9am–5pm) to assist with any queries you have. Email support is available at all other times.
REPORTING Reports are issued daily and flexible configurations are available so you can track the most popular vouchers, access details of people who have bought vouchers and identify peak sales periods. You can track vouchers at every stage of the life cycle from purchase to expiry in real-time.
SECURE MANAGEMENT CENTRE The management centre logs every voucher sold, allocating a unique ID and automatically setting expiry dates. Vouchers can be redeemed here and QR validation is available for quick one-click redemption. In the management centre you can create new voucher categories, upload new vouchers update information, set expiry dates, and give selected vouchers increased prominence.
KEY BENEFITS
SCREEN RESPONSIVE
GOOGLE ANALYTICS & E-COMMERCE TRACKING
PROFESSIONAL FULFILMENT
INSTANT OR SCHEDULED E-VOUCHERS
FEATURED, BESTSELLING & RECOMMENDED VOUCHERS
REAL-TIME REPORTING
HIDDEN VOUCHERS & DISCOUNT CODES
SECURE MANAGEMENT SYSTEM
TRAINING, SUPPORT & HELP VIDEOS
WHY SELL ONLINE? Selling vouchers online typically doubles your gift voucher sales and what’s more most guests spend more than the value of their gift voucher. So what are you waiting for?...
GROW REVENUE Did you know? Selling gift vouchers online is the simplest way to increase sales and drive extra revenue ALL YEAR ROUND.
BUSIEST TIME TO SELL GIFT VOUCHERS No. 1: The run up to Christmas
28% OF GIFT VOUCHERS
TYPICALLY
ARE NEVER REDEEMED so go straight to your bottom line.
No. 2: Black Friday No. 3: Mother’s Day No. 4: Valentine’s Day No. 5: Father’s Day No. 6: End of school year (teacher gifts)
£5BN
Gift voucher sales in the UK total around £5bn per year!
Hotels with dining and spa facilities can achieve sales in excess of...
£40,000 PER ANNUM
SPOTLIGHT ON PROMOTIONS With just a few clicks you can set up a special section in your gift voucher shop, this won’t appear in the main menu but will have a unique URL that you can email to your loyal, VIP guests.
DISCREET PROMOTIONS You can offer a promotion – i.e. buy this voucher NOW, for this special price, and stay within this period. Y ou’ll get the same guests back, on your terms.
DISCOUNT CODES Perfect for loyal guests or a Black Friday sale. Run a promotion with a unique discount code – apply it to specific vouchers, with a specific percentage saving, allocate a minimum spend and add an expiry date.
ELIMINATE OTA COMMISSION It’s not unusual for hotels and restaurants to promote deals through discount websites such as Travelzoo, Secret Escapes, Groupon, etc. As part of a wider strategy, these platforms can deliver growth. However, they typically charge 20%+ commission. Uniquely, Gift Voucher Brilliance can be used to eliminate that by optimising spend and tempting the same guests to visit again.
POINT OF SALE PACK We know first impressions are key. With this in mind we have an in-house point of sale pack with all the necessary collateral to promote gift vouchers in your property. If budget is tight you can still sell loud and proud as each item can be costed or ordered separately.
SPECIALIST MARKETING SUPPORT There are many more steps you can take to increase bookings and voucher sales. Our hospitality marketing specialists are perfectly placed to offer you dedicated advice.
CASE STUDIES We wouldn’t be where we are today without having made some staggering transformations to hospitality businesses of all shapes and sizes across the country. Explore just a handful of our success stories from recent years.
MARKETING DROVE £37,000 OF REVENUE A targeted email was sent on 5 consecutive days with a new offer on each day. The results: £37,000 worth of gift voucher sales in just 4 weeks!
£12,500
HIGH TEAS
IN 4 WEEKS WHAT WE DID:
Launched a new gift voucher shop for a boutique hotel
RESULTS:
Generated £12,500 worth of high tea gift vouchers in peak Christmas sales
£12,000 OF VOUCHER SALES IN FOUR DAYS!
WHAT WE DID:
• 3 day social campaign with a reach of 15,000 • Targeted email campaign to 12,000 contacts over 4 days promoting voucher offer
RESULTS:
Generated £12,000 in gift voucher revenue
£164,000
GENERATED IN 2 WEEKS
BY A SMALL HOTEL GROUP A targeted email was sent with an August gift voucher summer sale.
TESTIMONIALS Don’t just take our word for it! With over 80 hospitality businesses using Gift Voucher Brilliance we have plenty of customer satisfaction. Take a read for yourself...
CATHERINE DUFFEY, CARBIS BAY HOTEL “As a multi-award winning Hotel, Spa & Estate, we needed a reliable and simple way to offer gift vouchers covering all we have to. Clockwork Marketing provide a solution that not only works well for the client but enables us to increase sales, monitor purchases and make regular changes, resulting in a most valuable marketing tool.”
MARTIN EVANS, THE TOURISM BUSINESS “It’s great to see our Gift Vouchers being professionally promoted and fulfilled and our relationship with Clockwork on Gift Voucher Brilliance has been excellent.”
SCOTT WALKER, JAMES THOMSON COLLECTION “Clockwork have been absolutely fantastic since becoming our new gift voucher software provider. We have seen an increase in sales year on year for each of our venues and the latest version of the software looks incredibly professional and is very easy to use. I would have no hesitation in recommending Clockwork for any business looking to sell vouchers online.”
EDWARD HERRING, WASHINGBOROUGH HALL “We have used Clockwork Marketing for approaching three years now. They proactively handle our social media campaigns, website and gift voucher services – this is a long established marketing agency who know what they are doing.”
JENNY WILMOT, WESTON HALL “Since working with Clockwork our voucher sales have dramatically increased. They have helped us create an efficient and extremely bespoke service but most importantly their support and solution to problems is seamless.”
WILLIAM INGLIS, HOTEL INDIGO DUNDEE “The support and service we have received from Clockwork has been outstanding.”
by Clockwork Marketing
01803 872999
www.giftvoucherbrilliance.co.uk