EXHIBITOR PUBLICITY GUIDE 2013
MORE FOR THE TRADE
2 Publicity Guide
CONTENTS Page Welcome to The Dentistry Show 2013
3
Contact List – Any questions?
4
Action Checklist
5
PR CAMPAIGN Customer Promotion
6
Sponsorship Opportunities
7
Official Show Guide
8
Preparing Press Information
9
Personalised Electronic – Tickets
10
Website and Social Media
11
Video and Photography
12
PUBLICITY FORMS Form 1 Pre Show Newspaper News Alert
13
3 Publicity Guide
WELCOME TO THE DENTISTRY SHOW 2013 On behalf of the whole team, thank you for being part of The Dentistry Show 2013 - we are truly excited about the opportunities that this event holds for the entire dental community. We’ve designed this guide to help you maximise your investment in The Dentistry Show and to optimise exposure of your company’s products or services. Our aim is to help you generate as much pre-show media coverage as possible which will result in driving footfall to your stand at the show. The Dentistry Show team is committed to ensuring that your presence at the show delivers the results that you expect. We will obviously be working hard to get people to attend the show, but it’s up to you to entice them onto your stand - and that’s where this Publicity Guide plays a vital role. As the campaign builds up, there is an array of opportunities to make the most out of your participation, with PR support, sponsorship packages, personalised e-tickets, website presence, and the Show Guide. Everything you need to know, to help maximise your presence at The Dentistry Show 2013 is contained in this guide make sure you read it through so that you don’t miss out! There are some important deadlines so make sure they are in your diary and don’t miss out on the free promotion that comes with being an exhibitor. If you have to prove the return on your investment then these tools are here to help you. If after reading this guide you have any further questions about publicity, do contact me. I look forward to working with you. Best regards
Lucy Pitt l.pitt@closerstillmedia.com Group Marketing Manager The Dentistry Show 2013
4 Publicity Guide
CONTACT LIST Any questions? Here are details of The Dentistry Show 2013 team who will be working with you in the run up to and during the show itself. If you have any questions just call or email one of the team members below and if they don’t know the answer, they’ll find the person who does!
SALES & SPONSORSHIP
THE OFFICIAL SHOW GUIDE
Chris Brown – Event Director Tel: +44 (0) 207 348 5269 Fax: +44 (0) 207 602 0501 c.brown@closerstillmedia.com
Michelle McHutchison Tel: +44 (0)1923 851 785 michelle.mchutchison@fmc.co.uk
Ian Reynolds – Senior Account Manager Tel: +44 (0) 2476 719 683 Fax: +44 (0) 2476 713 778 i.reynolds @closerstillmedia.com Alex Harden – Sales Manager Tel: +44 (0) 207 348 5270 Fax: +44 (0) 207 602 0501 a.harden@closerstillmedia.com Matt Stokes – Dental Laboratory Sector Manager Tel: +44(0) 207 348 5263 Fax. +44 (0)207 602 0501 m.stokes@closerstillmedia.com
OPERATIONS & FLOOR MANAGEMENT
Julia Danmeri – Operations Manager Tel: +44 (0) 207 348 5251 Fax: +44 (0) 207 602 0501 j.danmeri@closerstillmedia.com
MARKETING & PR
Lucy Pitt – Group Marketing Manager Tel: +44 (0) 2476 719 690 Fax: +44 (0)2476 713 778 l.pitt@closerstillmedia.com Mike Hulse – Marketing Executive Tel: +44 (0) 2476 719 688 Fax: +44 (0)2476 713 778 m.hulse@closerstillmedia.com
5 Publicity Guide
ACTION CHECKLIST To assist you with planning, the following is a summary of the most important dates to be aware of from this guide:
ACTIVITY
DEADLINE STATUS ✔
Arrange Sponsorship Package & Plan Pre Show Advertising
Now
Complete the Pre-show News Alert Newspaper form Publicity Form 1 is online – www.thedentistryshow.co.uk/publicity-form-1
18th Jan 2013
Distributors Wanted Programme
ASAP
Official Show Guide Entry
1st Feb 2013
E-Tickets & Bespoke URL
ASAP
Website & Social Media
ASAP
Video and Photography
ASAP
Deliver Press Packs to Press Office
28th Feb 2013
To take full advantage of the free opportunities to promote your company at this year’s DENTISTRY SHOW, make sure all the above actions are carried out by the deadline dates. Any questions on these deadline or publicity forms, please contact Mike Hulse +44 (0) 2476 719 688 or email m.hulse@closerstillmedia.com
6 Publicity Guide
PR CAMPAIGN Customer Promotion – All Free to you! Keep your prospects informed Research proves time and again that the best way to get your prospects onto your stand is to send them invitations to The Dentistry Show 2013. With our pre-show event planner and Buyers Guide being sent to over 10,000 dental practices and laboratories delegates will be deciding which stands to visit well in advance of arriving at the show so you must make sure that your stand is on their “must visit” list. Website listing If you would like to remind delegates of anything exciting that you will be doing at the show, e.g. new product launch, special offers, competitions/giveaways, we would like to highlight it on the website and publish the story in the pre-show newspaper. The pre-show newspaper is sent out to over 20,000 delegates, so please fill out the Publicity Form online at www.thedentistryshow.co.uk/publicity-form-1 asap. Free PDF tickets & bespoke URL to send to your customers and prospects You should have received a personalised invitation for The Dentistry Show 2013 in PDF format, which can be emailed to the clients and contacts you would like to see at the show. If you have not received the personalised invitation, please email m.hulse@closerstillmedia.com. Web Banners We can send you a banner to use on your website – see page 10 for details! You can use this bespoke URL on your website, and email signature to generate registrations that we can track. Please contact Mike Hulse on +44 (0) 2476 719 688 for further information. What else can you do? 1. Encourage your sales force to mention your presence at the show, and to email prospects The Dentistry Show 2013 visitor tickets and bespoke registration URL. 2.
Arrange to hold meetings with key clients at the show.
3.
Incorporate the show logo, dates and your stand number in any publicity material and advertising leading up to the show, including your company’s email signatures. Place The Dentistry Show 2013 logo at the top of event listings on your website and put flashes on any advertisements you are currently conducting and in your direct mailings and email shots.
Please contact Mike Hulse at m.hulse@closerstillmedia.com for our logos and banners or for further advice on how best to incorporate The Dentistry Show 2013 into your promotional campaign.
7 Publicity Guide
SPONSORSHIP OPPORTUNITIES Sponsor Benefits The Dentistry Show team has assembled a range of sponsorship and on-site branding packages to help you achieve specific marketing objectives. We have listed a few examples but if you do not see a sponsorship programme that suits, please call Chris Brown on +44 (0) 207 348 5269 or email c.brown@closerstillmedia.com who will work with you to produce a bespoke campaign to match your specific objectives. These opportunities listed serve as guide for your consideration.
Sponsorship Opportunities We have a host of sponsorship opportunities from: • • • • • •
delegate lanyards floor tiles inserts into delegate badge mailings email and newspaper advertising branded catering areas VIP Lounge sponsor
We have lots of highly effective branding and traffic building ideas to increase your return on investment and to ensure your stand gets the highest possible footfall. Many exhibitors use these sponsorship opportunities to reinforce brand identity and as the perfect complement to product launches and brand awareness campaigns. For sponsorship opportunities, please call Chris Brown on +44 (0) 207 348 5269 to discuss opportunities to suit your budget.
A, MAURICE SALAM PAULO STEFAN PAUL, MALO & LOUIS50 OTHER + MACKENZIE AL AND LEADING CLINIC ERS BUSINESS SPEAK
EXHIBITION AND FLOORPLAN COMPLETE LIST EXHIBITOR
MORE S ASSOCIATION TRY AND INDUS SUPPORT
SEE PAGE 13 SEE PAGE 8
SEE PAGE 6
CYCLE END OF CPPRDOACHING FAST AP -TO-DATE? ARE YOU UP
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MORE
FOR THE TEAM
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8 Publicity Guide
OFFICIAL SHOW GUIDE The Show Guide for The Dentistry Show 2013 The Dentistry Show 2013 Show Guide will be the main information source for visitors during the show, and is used as an industry reference book throughout the rest of the year.
Official Show Guide Advertising With the directory listing of exhibitors, each copy will act as an essential guide for each delegate and means that the publication is essentially used as reference manual over the year, giving it a shelflife well beyond that of a normal magazine. Show Guide advertising therefore presents a fantastic opportunity for your company name to feature in a publication that will be used again and again. The extended shelf-life means the Official Show Guide offers your company a highly cost-effective way of not only directing business to your stand, but also puts your name in front of The Dentistry Show’s delegates whenever they open the publication. To ensure that you company profile is included in the Official Show Guide, please visit www.thedentistryshow.co.uk/2013-showguide Exhibitor listings must be submitted by 1st February 2013, the final deadline for any addendum copy is 8th February 2013. For any queries, please call 01923 851 785. The cost to include a logo or a photo alongside your listing is £99.00. For further advertising options within the show guide, please contact Michelle McHutchison on 01923 851 785. Contact: Michelle McHutchison FMC Publications 1 Hertford House Farm Close Shenley Hertfordshire WD7 9AB michelle.mchutchison@fmc.co.uk www.fmc.co.uk
9 Publicity Guide
PREPARING PRESS INFORMATION Editors of publications covering The Dentistry Show will be receiving a lot of information from exhibitors in the time leading up to the show. You can increase your chance of getting news coverage from your press releases by using the following checklist: Is there an obvious story in the information? Make sure the release has an angle, an interesting slant that will spark an editor’s interest. Editors are less likely to print “information bulletin” type releases. Is the essence of the story highlighted in the first two sentences? Most editors either reject or get interested in a release after reading it for less than 30 seconds. Is it clear, succinct, and to the point? Sentences should generally be less than 19 words long, using short words and to-the-point phrases. Have you given details about your presence at The Dentistry Show? Include your stand number, the show dates and venue, the contact name and number of your press officer or agency, and the sales contact for your company. Special Events Along with sending personal invitations you can give extra incentive for customers to come to your stand by offering special offers and competitions. And remember; keep both The Dentistry Show Press Office and the show organisers informed of any special events happening on your stand at the show. This will guarantee your inclusion in our comprehensive timetable of special events distributed to all the press in advance of the show. Press Packs These should include all relevant press releases, corporate information and photographs. Photos should be labelled with your name and contact number. Ideally all the information should be contained in a clearly labelled folder. And remember; bring 10 of your press packs to the Press Office at The Dentistry Show the day before the show Pre-Show Newspaper News Alert It is essential that you complete the Pre-Show Newspaper News Alert form online www.thedentistryshow.co.uk/ publicity-form-1 by 18th January 2013. This vital information will enable us to promote your presence at the Show and will also ensure that you get a mention in the official show Press Pack – handed to all journalists who attend the show. Press Office Facilities The press office provides an oasis for journalists visiting the show. It’s here that they collect information about exhibitors and relax in between stand visits, press briefings and interviews. Make sure that you produce 10 press packs and deliver them to The Dentistry Show 2013 press office, Hall 4, NEC, Birmingham, by 5pm on 28th Feb 2013. Boxes should be clearly marked with the company name and for the attention of the press office. Press packs should include a relevant press release, background on your company and good, appropriate, captioned photography. It is important to bear in mind that journalists will be interested in news stories, so brochures and other sales materials alone are not suitable. All press material that you produce for the show should include your stand number so that readers – and journalists – can find you on the show floor.
10 Publicity Guide
ETICKETS, BESPOKE URL & BANNER The Dentistry Show team will create PDF invitations with your stand number, branding and a bespoke registration URL for you to email or print off and send to your database. Make sure you are using the show banners: VISIT US AT
Your logo here
STAND XX
static banner VISIT US AT
1st - 2nd March 2013, Hall 4, NEC Birmingham
1-2 March 2013 / Hall 4 NEC Birmingham
Your logo here
www.thedentistryshow.co.uk
STAND XX
Click here to REGISTER NOW!
rotating banner
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VI
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e-ticket To request your personalised e-ticket, complete a URL or for further information, please contact Mike Hulse on +44 (0) 2476 719 688: m.hulse@closerstillmedia.com.
11 Publicity Guide
THE DENTISTRY SHOW WEBSITE & SOCIAL MEDIA Website Make sure you are listed on The Dentistry Show website - http://www.thedentistryshow.co.uk/ exhibitor-list/, and check that your company profile is up to date (including company logo) - http:// www.thedentistryshow.co.uk/exhibitor-list/ If your company is not listed, please send a 50 word company profile, a hi-res logo and company contact details to Mike Hulse as soon as possible – m.hulse@closerstillmedia.com.
Social Media Join Us
Follow Us
Like Us
If you were not already aware, The Dentistry Show can be found on Linkedin, Twitter an Facebook. These are great platforms to be able to discuss/interact with industry professionals about hot topics, products and services. You can: • Join The Dentistry Show Network on Linkedin – www.thedentistryshow.co.uk/linkedin • Follow us on Twitter @dentistryshow • Like us on facebook.com/thedentistryshow
12 Publicity Guide
VIDEO AND PHOTOGRAPHY Video: Before the show We are delighted to announce an exciting new partnership between The Dentistry Show and ITN. ITN Productions is producing a news programme dedicated to the dentistry profession, which will be available to view at The Dentistry Show and online on ITN’s online Healthcare News Channel. The programme will feature interviews with industry-leading representatives covering topics such as direct access, the CPD cycle, and the latest industry changes. ITN Productions is inviting a select group of organisations to feature on the programme as thoughtleaders in their particular field of specialism. ITN Productions has an unrivalled track record of producing business-to-business news and programming for some of the UK’s leading associations and exhibitions. The dentistry news programme will be presented by ITV News anchor Natasha Kaplinsky. Participation in the project is strictly invitation-only. For more information please contact Adam Harrod, Director of Corporate Programming at ITN Productions, on 020 7430 4384 or adam.harrod@itn.co.uk.
Photography: At the show The official photographer for The Dentistry Show 2013 is Patrick White from Apollo Photographers who will be present at the event on both Friday and Saturday. Apollo Photographers have over 20 years’ experience in the world of corporate photography with extensive experience in exhibitions, events, awards ceremonies and conferences. If you have an exciting new product launch, a new stand design or team that you would like to be photographed, please contact Patrick prior to the show to book this in. Contact: Patrick White Apollo Photographers PO Box 7002, Richmond, Surrey TW10 6UP t: 07788 443 526 f: 020 8878 2255 e: info@apollophotographers.co.uk w: www.apollophotographers.co.uk
TRE THEAORSHIP PONS ABLE AVAIL
13 Publicity Guide
1
PRE-SHOW DELEGATE NEWSPAPER NEWS ALERT
PLEASE SUBMIT BY 18TH JANUARY 2013
The Dentistry Show 2013 Pre-Show Newspaper is distributed to both delegates who have pre-registered as well as thousands of dental professionals on our database. This newspaper features a wide variety of information regarding the 2013 Dentistry Show, such as the conference programme, keynote speakers as well as a list of exhibitors, and offers a great platform for editorial exposure. Unfortunately we are not able to include every exhibitor (the show guide will do this), so we are asking for the very best new product stories/product offers that will be of interest to the readers. Please download the form – www.thedentistryshow.co.uk/publicity-form-1/, and then email the completed copy to: Mike Hulse The Dentistry Show 2013 Email: m.hulse@closerstillmedia.com
MAURICE SALAMA, STEFAN PAUL, PAULO MALO & LOUIS MACKENZIE + 50 OTHER LEADING CLINICAL AND BUSINESS SPEAKERS SEE PAGE 6
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The whole g a very to meeting you U47 KAVO a lectu dental both natio ferenK40 or ensure HYSPaul or the OPTILOUPE 4 lecture dem N44 and look forward PURPLE Con and s, J40 patie on team giving ern you risk N46 Stand MEDIFINANCIA NG FGDP and tist look be the nt. ible, as Andy McDougal, Business Consultant at M20 at The Dentistry helping you in mod for TAKARA www.zenium.fr MORITA Q48 an H40 BACDT t at exhibitorBACK patie theP48 ly, or logy ACTION MEDIA DTA INin V50 cause as poss l for the PRESTIGE your quest. hetic Den Paul will TreatmenCOMPLIANCE Dr Stef Q46 register If you wish to R45 15 HAZLEWOODS BSRD FOOCO Show 2013. Dr G40 MEDICAL rmed incorrect impl Implanto keen to vations ant canM47 SpotCOSMETIC On Business Planning miss contact us before inBELMONT the Aest FV , and 3! DA VINCI nt: 15 F40 successfu don’tP46 speakers rience prior informat part of perfo L48on the new M45 cessary pain- inno MEDIFINANCE HULBERT the exhibition DENTAL CLOUD Placeme , and is N47 you 201 2000 w VISIT US AT NOBEL BIOCARE E40 ion so that we N49 e sure e?” as lass to give us nique is LLOYDS TSB nsive expe DentistryJ49 placement WHITENING in unne situation then are more informed g aBQEstep STAND M20 D40 D45 U57 ant V52 advantagHe has exte H42Aest Mak the tech med, load SILKSTON GEMSTAR world-c Dentistry Sho J45 result H44hetic K45 U50 “If ESSENTIAL please e-mail e be givin DBG properly infor other of your and so C40 4 ediate impl 17.30 - 18.30 Free drinks reception DENPLAN sales@glenvixse 2013. G42orative and at The call 0191 428 S50 S51 L46 MONEY4DENTISTS DESIGNnt. I will correct tech in G45 20 niquall man WOSS MONEYy loosen, notMADE CONSULT place 4242. ARMY MEDICAL rvices.com or patie DENTISTS PRACTICE B40 R50 R52 th of imm e and SOUTHERN as Rest DENTAL ESCHMANN NUROMOL asing PERFECT! growH45 for the of the HEALTHCARE RENISHAW wellTAYLOR Q50 THE WAND your free SEARCH TE FRANK discussing to PROVIDENT nals. it to mov problems e the 9 SKY details 16 BROSCH CHF ENVIRONMENTAL dy incre GSK U52 IMPLANTS P50 P51 Show, r how VISIT US AT professio PRACTICE LIVING encouragG46 is alrea an effective CE N50 N51 or othe explanation with Dentistry GROUP STAND G35 tions and G47ngst dental X DENTAL S53 to ement 9 such INVESTMENTS S52 DENTAL TECHNICIAN SCHOTTLANDER HURST R53 R54 D49 V58 amo : re at The contra-indicaM50 M53 PRECIOUS DP Q54 F45 SEPTODONT by-step ant placbecause it is patient comes REGISTER NOW AT WWW.THEDENTISTRYSHOW.CO.UK/REG-PAPER2 CHERISHED CHROMOGENE Q52 NIMRODENTAL U59 JJ THOMP Ashley Latter McDougal P56 s and 6Andy my lectu ent, U59 te implS E45 TECHNOLOGIE e, 9 If a CELLS MEDICAL B47 P52 CAD/CAM edia STEPHEN during ible indication ORTHDONTIC 9 an accid C45 PRACTICE B45 “Imm Sponsored by: correctly. iSMILE SANTANDER S59 LTD worldwid SHERRING after K50 the out R V12 LTD PFM larity R56 N53 poss also ed LABORATORY HANCOCKS t tooth SO R58 N52 the LUCASRetail Finance has 4 in popu e when carri SMILE-ON S4S S57 en fron J50the smile, but ment in PLAN Q55 Q56 DKAP STEPHEN H50 H51 spread the cost been helping SPON 24 ME 10 of treatments KEYS s of itional treat proc G50 edur a missing orMDSbrok patients LANDER CLEANhetic 10 8 Q59 its Dental Finance DENTAL R59 25 S58 since 8 F50 24 ts the aestspeaks. Trad 12 DENTSPLY IMPLANTS me with GRAHAME product in 1995. it first launched AVINENT M51 M55 E50 H53 16 only affec H52and P58 QUICKLASE Q58 QUDENT PROTECTION D54 DENTAL ELITE V12 Retail Finance D50 this not patient eats N55 N59 IDH 9 3M ESPE BLUEPRINT SHOFU C50 CALUMET CAVENDISH DENT-O-CARE to grow by paying provides practices with way the DENTAL EQUIPMENT BURTONS BAMBACH DELEGATE B50 J55 the ability M58 ALBERT HELIX Welcome to H54 F55 50 EQUIPMENT programme whilst in full at the beginning Docmail, Split into verifiable and non-verifiable CPD, all dental BARROW KWONG CATERING WAESCHLE HEALTH of a treatmen E54 E52 letting the patient our online IMPRESS ION DLAB H57 t 12 HING GROUP S60 spread thelearn solution professionals are obligated to continue their education UALITY RIG SEDATION SOLUTIONS cost. from those that have been there R60 As the role of the DCP evolvesVIP in modern dentistry which can ORALB PARADIGM WATER H58 DR BRIAN save you and training throughout their careers. The General Dental D51 P65 Q60 Q65 Importan DENTAL PRECISION time and 36 E58 E59 PECIALISTS and done “it”, from those that are predicting the future for key members of the dental team. P60 C53 MEDICS FC tly, ASHLEY FRANKS our money on WESLEYAN N65 facility C51 Seating N60 DJS PRODENT your recall letters Don’t forget the LATTER Council (GDC) strongly recommends three main areas allowsone DEXCEL E the of 6 A video link-up with the Live Theatre willalso provide the highlights of the Show! to D55 MONTGOMERY DENTAL or marketing print and mail of patient 9 L65 LHC M60 M65 A55 visit to have access STEROPLAST PERFORMANC documents. CHARLES AIR Optiden FINANCE L60 UP TO for verifiable CPD – medical emergencies, disinfection Over 12,000 to further C57 9 INMAN B57 DENTAL DESIGN businesses are on stand P26 t C55 pre-approved ALIGNER B55 K60 K65 J64 DENTAL NURSING they securely now using docmail funds that to MDDUS all their latest DENTAL and decontamination and radiography and radiation J65 Queuing Area find out upload their 12 V12 can be accessed FLEET TBR , where innovations about letter or postcard H60 J60 LINE list, approve 16 without especially IMPLANTS and VCP G60 CERATECH 16 credit PROMO dental online the and the checks to pay 15 D need for addition address protection. Other topics recommended for either verifiable then docmail solutions, F65 F64 includes the foroffuture D from Bio Clear exciting new Clarkm F60 does the rest, al GRANT DENTAL CT-DENT means that your time printing, enclosin print. additional treatmen atrix system SORE in the which or non-verifiable CPD include legal and ethical issues, INNOVATIVE thepatients USA. FRIDAY 1ST MARCH SATURDAY 2ND MARCH 2013 the cost of a g and mailing ts. This D65 E60 ADI RIS Correct at2013 can have the SPONEAKER no stamp. There matter for less than PRODUCTS GLOVES Not to scale. These pre-form comfort of knowing D60 what treatmen SP OTS is no minimum contract to sign. BIO HORIZONS complaints handling and oral cancer, improving early ONE SG ed clear matrix t is required they Subject to change. SL ABLE Free paymen quantity and B60 B65 C60 specifically by 18 bands have been have an Interest t plan to take no RA 09.20 - 09.30 Opening Welcome - 09.30 Opening Welcome Dr Clark to overcom AVAIL A60 BUSINESS OF designed care of the costs.09.20 lender, and detection. While these are the most important areas to You S DENTAL TALENT MONEYPENNY Area can with g not ACCOUNTANT send e closing the problems a broker,Chair & RDH As a direct Queuin letters, postcard DENTISTRY Shaun Howe, Conference Shaun Howe,black Conference Chair & RDH triangles inherent subsidy no longer have s or , diastemas’ rates and a marketV12 can offer you the very peg laterals with keep up-to-date in, there are always new techniques and Queuing Area to buy letterhea greetings cards so you and building best composite. leading applicati those envelop up d, envelopes, In partnership with: on Call system. es us forCessation or run to the post M18 equipment to study in order for practitioners to expand hand stuff more details Dr Access 09.30 - 10.15 Smoking 09.30 - 10.15 Join Direct Update David Cunning office. on 02920 468900 B47 Or Visit www.V1 The advantages ham, Dr Clark Six Month Smiles Optiden Q5 their knowledge, understanding and skills. Jo Dickinson, Consultant Panel Presentation 2retailfinCardiologist t team in himself and K35 ance.com and Smile-On black only letters are clear as prices are only the N44 2013 from 11.15 the Live Theatre on Saturday Clinical IM&T ProDentalCPD.com V12 32p + vat for K40 HIP VISITLead, Software of Excellence Massager 2nd – 12.30 when N38 includes the 2nd and 40p + vat for full colour, US AT STAN performing a SORS Professional Deep Tissue L46 Dr Cunningham March This practice not only enables all dental professionals U42 and yes, that class postage Solidscape UK live diastem Morita 10.30 - 11.15 A New Concept in Prevention - An Q16 SPONAILABLE 10.15 - 11.00 Oral Cancer - Is it a caseD ofC57 sex, drugs H54 will be ! a Professional Hygiene UK closure E15 Supplies Implants V16 under Southern AV MPM Wholesale See www.do S48 to develop their careers, but also ensure the service Watch M65 Innovative Approach to Assessing microscope. Protechno and rock & roll? J15 in fine detail cmail.co.uk for Impression Dental Lab K39 Spry Xylitol National Dental Supplies Q16 as he transform more informat F64 SMILE Purple Media using Future Health Needs Q52 Construction Inman Aligner Andrew Baldwin MBChB BDS FRCS(OMFS) F18 this simple ion. s the patients provided to patients is of the highest possible standard. STARZ TIPZ / LIQUID Nationwide Dental A50 and Hub VISIT Gloves extreme Industry Q.E.D smile U59 Innovative S53 Philyour Williams, Mobile DentallyServices, along US AT STAN effective techniqu Stephen Hancocks FDSRCS FDSRCSEd, Consultant Oral & Newmed Q59 for Implantology friends U36 Designs As the GDC states: “Patients are right to expect that all Quality - Water Specialists Laboratory D R52 and colleagu N60 International Team G40 Stephen Lander Dental Executive Officer youChief NimroDENTAL Orthdontic es in good time e. Bring Maxillofacial Surgeon S58 get the E45 best view. Qudent C35 Intoss Healthcare J30 UK to ensure Steroplast Biocare Nobel members of the dental team are keeping their skills and U38 K25 Quicklase Quickwhite V26 iSmile M29 Optident look Strauman Co Nucleoss Implants B60 Q56 Quintessence Publishing R25 Isopharm Sentry knowledge up to date throughout their careers. We ensure D65 to welcoming Sponsored by: 12.00 - 13.00 Avoiding forward the Knife: Swiss Loupes 12.00 - 13.00 “What do they do?” - does a Nuview V20 Q22 you. R A Accountants K60 JJ Thompson UK P26 Talladium last Contemporary One SG VISIT H31 periodontologist do anything different this is happening by making continuing professional U45 RDT Technology/Valp US AT STAN A20 JW Hinks L45 TBR IMPLANTS UK Optident U57 Non-Surgical Management D P26 V28 to you when assessing a patient? REC BMS V36 Kavo B50 development a requirement of all dental professionals’ TePe Optiloupe Dental Deanery M19 BENCKISER U45 Sussex & of Periodontitis RECKITT Surrey Q28 Matt Perkins, Specialist Periodontist Kent F12 Thorn Ceramics Wipes Oral-B C40 S40 Refreshening Moist registration with us.” K12 Kerr Philip Ower MSc BDS MGDSRCS, N42 with Shaun Howe in the Live Theatre TrollDental Oraldent E54 D51 Hazlewoods Renishaw N32 Ower IanSupplies Dunn Phil Knight Dental Design S16 Key Dental UK Education Specialist in Periodontics, Briars Dental Services Turn Dental is & Orascoptic Financial F65 a Medical V32 top Rig Dental Recruitment Association C57 Lansdell Rose / Medics 40 firm of E35 UCLan -School of Postgraduate On 31st July 2013, more than 40,000 dental professionals Ortodontic Technicians Centre, Newbury S59 L65 Business RIS Products L25 Lasak F2 14.15 - 15.00 Close Your Mouth, Breath Through Advisers and V12 Dental Finance Osstem Implant Q40 New to the N28 Chartere S4S (UK) A35 will reach the end of their five-year CPD cycle. By that time, Laura Horton Consulting S60 UK UK d Vatech 20 years’ Your Nose Accountants Oxyjet UK Accountants, D49 Q42 experience advising brings Endodo and Irish markets VeDeM Sachdevs Chartered N20 LDF Professions with L16 VeDeM Supplies over- 15.00 Periodontal Surgery - When, What and 14.15 Banking Paradigm Design Solutions ntic product MS,the dental professio N16 theTrisha all affected dentists are required to have logged over 250 Supplies D45 UK. E. O’Hehir, RDH, Santander Corporate J32 existing product Lemonchase N30 s doing the Vibraject n across Pars Dental P50 How Do I Maintain the Results? P45 Implantology O’Hehir University, President same s Saxon but Investments E30 Living better and as N65 hours of CPD, with 75 verifiable hours. Similarly, DCPs are lower price. Voco Whether you) 20 7348 5269 Pastelli - Italy E52 at a signific H39 Ian Dunn, Teaching Lead Periodontics Schottlander N40 Lloyds TSB +44(0 are an associate, principa M50 antly The in Warwick Medical School Six Performance Finance N22 corporate, we team on A55 required to log 150 hours of CPD including 50 verifiable for Sedation Solutions ling the Q65 Liverpool UniversityTerm / PracticeMonth LimitedSmiles to Maxident Laboratories B20 l Medical or tem emai Call Short offer WEL dental Dental PFM by realistic, J20 sys 15.30a- 16.30 Radiation protection body H50 Ortho System Sickness custom Seesaw you Radiography stand J2 MDDUS to build your & com K16 Periodontics Healthcare advice that will ctic Orale Wesleyan Financial hours, before the cut-off date. odontic This is just Philips F45 is a future the way conservative C23r pra edia. or reserve close Senior & Son help the beginnin V27 MDS Medical rest orth L20 rstillm you want. Designs e thei Wisepress and cosmet Pinnacle g V58 s for this Compan eas clea M40 Our ers approac Septodont Pharmaceutical ic stry@ practical Q26 Meda incr the L19 International ition Ltd h denti 17.30 - 18.30 to Woss attitude Lab to treating y with Plandent Free drinks reception MediFinancial V40 P48 and proactive MediEstates ep™ is Medicruit According to the GDC’s latest figures, 11% of DCPs and offices in both Sherring - Lucas Dental oners adult M20 to achieve Prevention & Control: patient C45 clear pos teeth.Infection support will 15.30 - 16.30 Y.T. Dental Solutions s Planmeca Birmingham more from your P58 The system Clearst practiti with M35 help you Shire Dental revolutionary and Dublin. N50 ents with is compliance services business. We Hand Hygiene & Personal Protection crooked Zenium suitable for l dental Medifinance Practice Plan 23% of dental technicians registered in the UK have not Practiti pati L48 new D30 UK era oners, business Using Shofu offer Genera ting Medifinancial E20 routine as well as compreh gen . a and & model we have of many products services, such Precious Cells International does for Hygienists Therapists L18 F27 orthodo Systemsliances not require l Dental Silkston Group s, by trea cut the costs Compant ensive, tailored MEDiVisionapp as: and consum yet logged any CPD hours at all. For all professionals ntic L40 Premier Dental Products previous the dentist or U40 le’ ables, we can U28 Carmelexperie Maher, nce. Infection Prevention & revenue ‘invisib Sinclair IS Pharma Micro Minder Plc specialist can V36 ensure Medical • helping y r Prestige that Supplies Six contributing to these statistics, time is running out to meet skilful service have greater E40b Month ou increa Sirona Dental Control Advisor MILNES BROS. Smiles Q60 comfort in the and othe they provide uses a clear, Prime Orthodontic Studio • advising on strate se profitability; Andrew Baldwin Carmel Maher C60 colored wire by easing pressure from operatin fixed bracket money4dentists the deadline and log the required number of CPD hours. system that Prodent Laboratories g costs. and tooth E58 on them • advising on the mgic issues affecting your de can six Moneypenny straighte months ntal practice; n smiles in about rather than the Financial Management The proof of • providing busine ost appropriate business s Montgomery Charles typical two to comprehensive what we do tructure; three years of is to be seen stand A35 at • advising on buyinss and personal tax mitiga proven orthodo orthodontics. The system at The our Dentistry exhibitio tion; uses sound, ntic principle Show, NEC in n will continue • helping you plan f g or selling a practice; and system, to allow s packaged March 2013. to introduce in or the future. We new products the but there will and predictability. GDP to deliver it with ease,a simplistic and consumables be no www.hazlewood comprom confidence distinguish our ise on quality, s.co.uk service we will Six Month Smiles. simple and transpar with price. We will keep everythi Straight Teeth. VISIT US AT ent. We are ng www.six mattress Less also providin monthsmiles.com STAND U47 Time. Clear Braces. es where we g medical will give a 10 product. We year guarante said we are revolutio e on the VISIT US AT The Dentistry nary, see for STAND M18 Show. yourself at
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As all dental professionals know, the more the dental industry evolves, the more important CPD becomes. New techniques, equipment and ideas are constantly introduced into all areas of the profession, and it is essential that practitioners remain abreast of the latest developments in order to offer the best possible service to their patients.
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DENTAL BUSINESS THEATRE
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END OF CPD CYCLE FAST APPROACHING
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MORE FOR THE TEAM
There are many different ways to complete both verifiable and non-verifiable CPD, but the efficiency of each method can vary greatly depending on individual preferences. There are a huge number of training courses, online learning programmes and dental conferences that provide CPD, and it has long been recognised that a mixture of learning techniques is usually the most effective. For many practitioners, attending dental conferences and events are a particularly useful way of adding to their CPD, as these present an opportunity to expand their professional network at the same time. While some events of course only cater for specific professional roles, others are designed to offer first-class education to all members of the dental team, from dentists and practice owners, to practice managers, treatment coordinators and dental technicians. The best of these events will also include a trade floor, where a wide range of suppliers and manufactures will be on display, demonstrating the latest innovations in the industry. Designed to cater for All That Dentistry Demands, The Dentistry Show provides up to 70 hours of completely free, verifiable CPD for all members of the dental team. The six different conference streams – “Aesthetic Dentist”, “Aesthetic Technician”, “Dental Nurses Forum”, “Dental Business”, “Hygienist & Therapist” and “Dentistry Today” – present internationally renowned speakers running lectures alongside hands-on workshops and live surgeries that provide an enriched learning experience to all delegates. As the only major dental event in the Midlands before the end of this five-year CPD cycle, it is the perfect opportunity to top up your hours and meet the requirements for continued GDC registration. continues on page 2
Over 6,000 dentists, practice managers, hygienists, therapists, dental nurses, laboratory owners and dental technicians are expected for dentistry’s favourite Midlands-based event on 1st and 2nd March 2013, NEC Birmingham.
MORE EXHIBITORS: The dynamic and vibrant show floor will see the largest number of trade stands to date, with more than 350 UK and overseas suppliers. MORE EDUCATION: You will find dedicated two-day lecture and seminar streams for aesthetic dentistry, nurses, hygienists & therapists, practice owners and managers. Plus a full two-day conference for dental labs. MORE CPD: More than 65 hours on offer – and still for FREE to all registered dental professionals. MORE NETWORKING: With over 6,000 delegates expected over the two days, there will be plenty of opportunity to network with colleagues, learn from peers and have fun with friends. MORE FOR THE WHOLE TEAM: All this, and it’s still FREE for all registered dental professionals.
REGISTER NOW AT
www.thedentistryshow.co.uk/reg-paper2