DS newspaper June 2013

Page 1

THE DENTISTRY SHOW 2013 REVIEW SEE PAGE 2

2014 FLOOR PLAN AND EXHIBITOR LIST SEE PAGES 6 & 7

BESPOKE EDUCATIONAL OPPORTUNITIES SEE PAGE 9

THE DENTISTRY SHOW DELIVERS FOR THE PROFESSION AS BUSINESS CONFIDENCE SHOWS SIGNS OF RETURNING TO SECTOR

And the largest dental group IDH’s Recruitment Manager Alex Handley added: “We’ve supported this show for the last four years and watched it go from strength to strength. We have seen this event attracts high quality, forwardthinking dental professionals and we need to be here.” Popular additions to the show this year were the new PerioLounge – a Periodontal clinical stream in partnership with The British Society of Periodontology (BSP), a Core CPD stream, a Laboratory & Technician zone together with the bigger ADI Implant theatre and the Professional Hub where many of the leading membership associations recruited new members and promoted their services. Delegates enjoyed the energy and refreshing format of the two-day event which allows easy, free access to worldclass education and the best products and services from the trade. Dental professionals and the dental trade have signalled that confidence is returning to the sector following The Dentistry Show in March which saw its dental professional attendance rise by 20% in unique delegates to over 6,000 total attendance* across the two days (BPA Audited). A record total of 6,150 dental professionals, plus almost 2,500 members of the trade converged on Birmingham’s NEC (despite train services to the NEC suspended for the entire opening day) for a vibrant mix of education and buying across the two day show. “We are delighted with the outcome of this year’s show,” said Event Director, Chris Brown. “It was important that we communicated the benefits of attending the exhibition as we had nearly 350 suppliers on the show floor.” “Looking at the exhibition-only delegate numbers it seems they did come to buy, and as a result we have some very happy exhibitors.” The Dentistry Show’s distinctive blend of world-class free clinical and business education aimed at all members of the dental team was well received by delegates and suppliers alike. Brown reported that the show delivered more than 12,000 free delegate hours of verifiable CPD. Globally respected dental management consultant Gary

Takacs commented: “The show was amazing. The lecture theatres were filled to capacity with speakers covering all aspects of dentistry. As a speaker myself, I often attend the other sessions to learn the latest tips and I had trouble selecting which stream to attend since there were so many excellent speakers! It was also great to see the large exhibit floor bustling with dental professionals eager to learn and buy. There were two other US speakers at the show and we all commented on the energy and excitement – it’s an indication that dentistry is back and the future is bright indeed.” The Dentistry Show featured the largest number of exhibitors ever, with 348 suppliers showcasing products, materials, technologies and services, with most reporting excellent leads and commenting on the quality of delegates. Geoff Stockley, Sales and Marketing Director at exhibitor Plandent summed it up: “This show gets better and better each year. The Dentistry Show attracts a different group of dental professionals and has a better quality of delegate. We get as much business in one day here than in three days at other dentistry shows.” Straumann Marketing Manager Sarah Gardiner agreed: “The Dentistry Show delivers better leads than other shows. Being here is all about generating quality leads, raising brand awareness and meeting new people.”

“The Dentistry Show is very practical and gives me the information I need to improve the experience for my patients, which I can implement straight away. There’s so much to see here, you need to spend two days at this show,” said Andrew Butcher, Dentist. “This show gets important messages out to a large number of people. There are new studies and science coming out all the time and dental professionals can come here to find out how it all applies to general practice,” said Phil Ower, Specialist in Periodontics, Briars Dental Care “This show is always worth attending. It’s a very good opportunity to see the changing aspects of treatments and updates in materials. And it also gives you a chance to try out new products before you buy so you don’t end up investing in something that’s a waste of money,” Duncan Chilcott, Practice Owner “The quality of lectures really differentiates this show from others in the industry. The business seminars at this event are extremely helpful to running a private practice,” Tom Nolan, Dental Surgeon The Dentistry Show returns to the NEC Birmingham on Feb 28-March 1st, 2014 and will be co-located with the Dental Technology Showcase (DTS). *Day one plus Day two delegate attendance (excluding exhibitors). Total attendance including exhibitors is 8,650.


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