Trade days post show newspaper

TH90

TJ91

CASTOR TENTE

TJ90

ROMAAL MEDIC TTERY MK BA

S

STILTZ

TJ100 PAROH

TER ALL BAT

TK100

TJ115 ARINE JETM

TJ116 TJ114

TJ108

TK102

TK104

TK105

TK110

TK112

AIL MG RET

TK114

N GORDO CO ELIIS &

TD130

TEMS

RGE SYS

BIT FO

TF132

POTS -

OOT

FLEXYF

CARE

PRIMA

TF138

CARE

PRIMA

TH13O0

TH129

TOPR

TH135

SS BUSINEER BUILD 2

IVANHOE

TH128

RIBUTION

DIRECT

TJ128 TJ120 R SCOOTE PAC TJ121 TJ125

HEALTH

IES UK

TJ111

TJ110

TJ112

TJ105

LD E ABLEWOR FRANCHIS

TK9 0

SCOOTE

DRIVE

X BATHE

CARE DIST

THE

HERTFO

RD SHE

HA STICKER

LVING

TJ130

ERT IDE XPTE X ON CA RE HE ALTH UK

TH108

TH110

ER

TG138

TJ131

TH100

TG115

FREERID UK

TG125

TH120

BATHR

T

RTECH

N WITH OCI ATIO IN ASS K BATES MAR

TG130

TG121

TG120

SHOPFIT

TJ135

TERS

r

TO / FROM MACY THE PHAR SHOW

VAN UK AL MEDIC

TF130

LIMBO

COSYFEE

TG105OS

TG110

L

TJ132

US

TK145

TK140

TG90

Turn to page 4

A KARMITY MOBIL

TG109 VIP E LOUNG

TG102 TG108 BHTA AIDAPOOT MS

TIONA INTERNAILION PAV

CAPITEX

TG100

TE132

TE138

TF129

TF120

TNER

THIIS

TE130

U8 ACCENT

AC

TF115

Z-TEC

PRIDE M TU / QUAN

T ALERT-I RMS CARE ALA

PING THE HEL HAND CO RIKIT SYMMET

TF92

FURMAN

REPOSERE FURNITU

TF100

TF90

TE120

VE PAR

TE105

HEELS

NTE X SIMPLAHCARE HE ALT

TE110

ARE

TF110

RISE & E RECLIN

Turn to page 3

ALTHC

TGA ITY MOBIL

DGE BLUE BAANY COMP

MAIN CE ENTRAN

LOOPW

TE118

ASSISTI

BAT TER

TE95

P&S HE

TE100

HMS VILG OUEST PHARMA

LIFEMAX

IES

N

TE90

UM PLATIN

UNISCA

TF95

Turn to page 2

A

mms

See the Trade Days 2016 Floorplan

TD117

BRIG -AYD

TD105

TD128O +

TD126

TD115

r g e ou in ap r y end at sp 16 w st e t t gi n a 20 ne Re st i ys uk/ re Da .co. te in de ays Tra ed ad .tr w

‘Get Prepared’ is the Message at Trade Days

IN

OBOCK

N WITH

w

One Retailer Moving with the Times

TD95

TD108

ATIO ASSOCI

w

TD94

OTT

CAFE

TD135

TD125

TD120

TD110

TD109

HA ZE IES BAT TER

SON PAT TER L MEDICA

1

OSPREY E CAR HEALTH

TD102

TD100

NY X

C CLASSI CANES

EMBRYO

TD92

TD103

TO / FROM MACY THE PHAR SHOW

amplico

TC99

IC ELECTRIT Y MOBIL

H MONARC ITY MOBIL

TJ118

TC101

TC100

TK120

25th - 26th September 2016 / NEC Birmingham

January 2016

SECOND YEAR SUCCESS SEEING IS FOR TRADE DAYS BELIEVING When a company that has been in the marketplace for over 30 years declares that the show they are exhibiting at is the best one they have been to…. ever, then it’s an indication of a successful few days.

That was the case at the second Trade Days, the only tradeonly show in Europe. The company in question is Uniscan and it seems that Managing Director Geoff Morris didn’t have to wait long to see a return on his stand investment. “We saw two brand new retailers in the first five minutes after the doors opened” he explained. “Some of the contacts we have made have been priceless and it’s no doubt the best show that we have ever exhibited at.”

In Trade Days’ second year its stand-alone audience grew by 11% over the two days, plus significant crossover from the Pharmacy Show retailers. Even more importantly, the total annual budgets of the buyers have risen from £706 million, in 2014, to £2.56 billion, a 360% increase which demonstrates Trade Days’ significance in this growing market.

The retailers enjoyed it too and the Sunday opening proved popular again, giving them the opportunity to do business, without shutting shop, or having interruptions. Richard HollandOakes of Recare said: “It’s lovely that my phone hasn’t rung once and so I can talk to the people I need to without interruptions. You have more time to discuss business and I think visitors like myself have a better idea of how to approach the show in the second

year and get most out of it. I have met colleagues from Germany and Holland to and so the word is clearly getting out that it’s a good place to be.”

Trade Days has set itself as a staple date in the industry calendar, becoming a key part of the exhibitors annual marketing strategies.

Tim Ross of TGA said “Trade Days has been a strategic success for TGA and we congratulate the organisers for delivering on their promises.”

Even exhibitors who had been sceptical had some very positive things to say. Scott Crabtree of Van Os Medical had a stand for the first time but described himself as being one of those sceptics.

However, his view: “We haven’t been sold on shows in the UK but Trade Days has ticked every box for us. It works on so many levels. I wasn’t sure about the Sunday opening, but we had a magnificent day so we have doubled our stand space for next year already.

It’s been fantastic and a truly worthwhile investment.”

Alongside the expanded exhibition floor was a comprehensive seminar programme which was appreciated by hundreds of the visitors. Michelle Mossford, Marketing Manager at Ableworld said: “Listening to all the free valuable advice which you can take back and use in your business is a must and I would recommend it to anyone.”

Clare Johnson, Show Director was, as you would suspect, delighted. “The comments we have received from both exhibitors and visitors have been outstanding. Words like wonderful, fantastic and brilliant are being used all the time. The re-bookings for exhibition space on site were substantial with a number of companies not only choosing to come back, but to have larger spaces for next year too!”

Watch the Trade Days 2015 show video and see what the industry’s sole trade-only show has to offer!

The show video features testimonials from over 140 exhibitors and a combined audience of 3,581 delegates (including crossover from the colocated Pharmacy Show).

Visit: www.tradedays.co.uk/video to view it today!

“Trade Days was a great success for Karma Mobility. The event provided us with the perfect opportunity to launch our new products to the trade and the level of interest we received was fantastic. Over the two days our stand was never quiet and the quality of visitors and potential new business contacts we made once again exceeded all our expectations”.

Mark Duffield, Karma Mobility

CONTINUED ON PAGE 3

Supported by:

Register your interest to visit Trade Days 2016 www.tradedays.co.uk/newspaper

2

25th - 26th September 2016 / NEC Birmingham

MARKETING IN A CHANGING MARKET - HOW ONE RETAILER HAS MOVED WITH THE TIMES At Trade Days one of the seminars was presented by Alastair Ronaldson of Clark & Partners. He was talking about how the company has adapted as new marketing techniques have emerged.

Alastair says: “Working in the mobility industry is perhaps on the face of it not as glamorous as fashion, food or technology, but it provides a fascinating challenge for marketing teams. The problems we have to solve to get our messages out to customers can’t just be copied from the latest trend but take real consideration. We don’t sell products of great beauty nor are they familiar to most people.

They can address very personal issues and vary dramatically in complexity and price.”

Alastair said that at Clark & Partners the team has been very proactive over recent years in developing their marketing with the times. “We have made significant improvements in our branding, mobility shops and online activity.”

He told the audience that, three years ago, the company went through the exercise of rebranding its visual identity. “This represented more than just a new look and a colour scheme, but provided an opportunity to ask questions about who we are as a company and address the challenges of making this clear to potential customers. Clark & Partners comprises of a wide range of departments and services, some of which aren’t relevant to one another. It’s a real challenge to educate customers on the full spectrum of services we offer without over complicating our messages to the point that they’re ignored.”

One of the questions, he said, was in terms of a logo, what direction should they take? “Typical symbols like caring hands or a wheelchair are great for some aspects of our business, but totally irrelevant for others. But a logo and a clear visual identity are more important than ever when we consider the multi-channel nature of how we engage with customers now.”

“In no way could we faithfully represent the full diversity of our company in one image or statement.

Instead, we opted to focus not on what we do, but how we do it. To emphasise our tone of voice as a company. Fortunately, as a brand, we have some great positives going for us. We’re long established and well recognised as a company in our region, often affectionately referred to as ‘Clarks’.”

He added: “We developed a logo that put greater emphasis on the ‘Clark’ aspect of our name, reflected our heritage through a traditional font but presented this in a modern fashion with a simple graphic icon. This icon has been extremely helpful, it’s incredibly simple yet very unique to us. It scales to different sizes comfortably and can be used both playfully and also in a very formal manner.”

Alastair Ronaldson, Clark & Partners

“Alongside this” Alastair explained, “we developed the tagline ‘The Trusted Name’. This really sums up well the solution we wanted to achieve in our branding exercise. In other words ‘It doesn’t matter which of our services you come to us for, you are going to get the familiar quality of service you’ve come to expect.”

Alastair made the point that advertising and marketing are increasingly becoming more different from one another, with advertising becoming increasingly less effective. “As pushing messages out is diminishing in effect, the emphasis is increased on being ready to capitalise on the interactions you are already having. Increasingly the shop window for your store is actually a google search, and it’s easier than ever for your store to be sought out by a customer. The key challenge is ‘How do you then maximise customer interactions?”

“This principle is even more so the case with marketing online” Alastair suggested. “The internet is a great tool, but what it lacks in terms of expense in setup costs, it makes up for in the amount of time that needs to be invested into it. Websites, online advertising and email provide us with a mind boggling amount of feedback data, yet I’d argue that the sum total of what we need to market online does not lie in data alone. I regularly ask questions and follow up some orders with our sales staff in order to build a fuller picture of our customers’ sales cycle. Typically this can involve a real spectrum of contact including our catalogue, shops, making phone calls and home demos. It’s a complex process that we can’t control, but we can aim to engage customers effectively through all of them.”

He added: “If the only success we accept in our marketing is a typical cause and effect outcome, then we’ll soon come unstuck online. It’s not untypical for us to run an online promotion, but then see the increase in sales occur in another product range entirely. We have improved our sales of shoes by promoting bathroom products! We can’t control people’s actions with 1000s of google Adwords, but we can by regularly engaging with customers at lots of points in a consistent way, with a consistent message. Positive customer engagement always has a positive outcome for us, but not necessarily one that we can predict or control.”

Are you getting the latest trade news every month?

THIIS trade magazine has been keeping retailers and suppliers up to date with everything that’s new in the marketplace since 1999.

To request your own copy each month, email info@thiis.co.uk You can read the magazine anytime you like online too. Just visit the website for all the latest news, products, jobs on offer, literature options and much more.

www.thiis.co.uk Thiis TD Guide Ad 127.5x178mm.indd 1

“During a typical face-to-face interaction with a customer in a shop, yes we’ll talk about products, but also about topical issues. We’ll get to know each other a bit, exchange humour, perhaps even share grievances about the world (or maybe that’s just a Yorkshire thing!). I’m not a salesman, but I know the sale doesn’t always come first. Before this, a connection is made and trust is built. Then, following that, an environment is created where purchases are made. This is true also online. We need to go beyond just one way advertising messages and begin to engage on more levels. To make a connection, earn trust and gain sales based on more than having the cheapest price by comparison. It’s then that online marketing becomes more than a question of ‘How good is your ecommerce website?’, but ‘why should you be the supplier trusted for the customer’s next wheelchair’?”

“This is when things like blogs and social media begin to make sense for us as a retailer” Alastair explained. “Because they are the places online where we can connect with customers in a live way, just like we are used to in-store. We can earn trust by creating content, like blogs that establish us as an industry specialist and enable us to be generous by providing valuable insight. We can also build empathy online by engaging in causes and topics that are important to customers. Just look at the recent award winning ‘This girl can’ campaign by Always as a great example. To do this effectively you have to be reading and listening and responding, not just talking about your company all the time – pushing.”

Alastair’s final message was this. “Technology doesn’t change fundamental principles, but enables us to better outwork them online. Our journey has been to better gear our branding, shops and online presence to better facilitate this web of engagement across lots of channels, and to try to help customer engagement become more two- way. To listen and to care as well as just to speak and to sell.”

You can see the company’s online shop at www.clarkshop.co.uk 23/09/2015 11:54

3

25th - 26th September 2016 / NEC Birmingham

‘GET PREPARED’ IS THE MESSAGE AT TRADE DAYS

SECOND YEAR SUCCESS FOR TRADE DAYS CONTINUED FROM FRONT PAGE Clare added: “The success of the second year gives the industry an incredibly solid platform to develop so that it becomes the place to be for everyone in business in the marketplace. As always, the CloserStill team will be working hard to deliver another exceptional two days for the trade in 2016.”

To reinforce the level of success, Clare says that over 87% of the 2016 floor plan was rebooked onsite by exhibitors, many taking larger spaces for next year due to the business they generated this time around.

Tony Mercer, Business Development Director at the Kirton Healthcare Group, delivered a thoughtprovoking seminar entitled ‘How to compete in an ever-changing marketplace’ at the show.

Tony is a well-known and respected member of the industry, with an impressive back catalogue of work with companies including Arjo, Sunrise Medical, DMA, Minivator and now Kirton. He also sits on the Board of the BHTA, giving him an excellent knowledge of the industry as a whole and the challenges and pitfalls that every business is liable to come up against regardless of the product or service they offer.

Tony says that experience has taught him how changeable the healthcare sector is and how quickly businesses of all types and sizes can be affected, for better or for worse, by trends, legislation or buying patterns. He feels strongly that future proofing your business is vital if you want to thrive, especially when we consider the way our society is headed.

Tony began his seminar by providing a clear picture of just how rapidly our marketplace is changing and why. Perhaps unsurprisingly the ‘Ageing Population’ topic was raised, as well as the potential opportunity or threat the growing use of the internet presents. Tony also explained that developments to how people access and purchase products and changes to our sales channels are also affecting the way we sell and will continue to do so in coming years.

He highlighted issues that will be all too familiar to some, such as continued pressure to cut costs while still meeting customer demands, as well as other developments that are still in their infancy (for now), including consolidation of purchasing and a trend for local authorities to transfer their supply of equipment to the private sector.

Maybe Mark Cawthra of Life & Mobility Solutions best summed it up by saying: “Trade Days has been absolutely brilliant. If you have a business in this marketplace and you didn’t go, then you have definitely missed out.”

Trade Days takes place on 25th - 26th September 2016

Register your interest to visit Trade Days 2016 www.tradedays.co.uk/newspaper

VISITOR TESTIMONIALS: “It’s been absolutely worth the visit from Scotland. We felt that the exhibitors have more time to talk to you than at other shows and the Sunday opening was a real hit with us.

We will definitely be back next year”.

Maureen Cummings, The Mobility Depot

“I attended several of the seminars and the topics such as showroom displays, social media and business development were very well presented. They acted as a good indicator as to where we are in our own business, but also added useful tips to provoke some new ideas. If retailers are looking to develop their office staff, then the mix of attending the seminars and visiting the suppliers at Trade Days is a good use of time and an investment for the future of their business”.

Steve Perry, Marketing & Business Development Manager, Mobility Aids Centre

Tony’s advice? Get prepared!

“I’m not here to give you the answers,” he told the audience, “I just want to stress the need to be flexible and think ahead. Changes are happening and will continue to happen and all of us will be affected in some way, at some time.”

Tony did however give delegates tips on what action to take now to help their businesses in the future. His ‘Keys to Future Growth’ were summarised in 5 concise points: 1: U nderstand your supply chain and choose carefully; the cheapest option is not always the best option.

2: H ave a clear understanding of what you want from your business, in the short, mid and long term.

“It’s exactly the right show for us because you can talk business openly. We’ve ordered new products for the showroom and we will be back next year with more people from the team”.

Kevin Fry, Hampshire Mobility Services

“It’s my first time at Trade Days and I’ve been impressed that everyone you come across is in the business. We’ve found new suppliers and bought new products for the stores.

It’s been well worth the trip and we will definitely be back.”

Dave Thompson, CEO, Warrington Disability Partnership

3: D o you know what is happening in your target market? If not, find out!

4: U nderstand your strengths and weaknesses then take steps to play on your strengths and improve on your weaknesses.

5: D o you have the right people and experience to get you to where you want to be? Don’t be afraid to change and invest in assistance where necessary.

Tony concluded with a quote to summarise his message: “History shows that’s it’s not the biggest or strongest creature that survives, it’s the most adaptable.”

If you want to get in touch with Tony about how Kirton can help you achieve growth in an ever-changing marketplace, call him on 07584 635522.

“Trade Days has been absolutely brilliant. If you have a business in this marketplace and you didn’t go, then you have definitely missed out.”

“It was the first year I have been and I was really impressed with the enthusiasm for the show and of everyone who was there. A fantastic event.”

Mark Cawthra, Life & Mobility Solutions

David Bamber, Cake Agency.

We’ve done some good deals at the show, some of which we didn’t plan to do. It works for us, you can talk money on the stands.”

David Davison, Managing Director, 1st Call Mobility

4

25th - 26th September 2016 / NEC Birmingham

2016 FLOORPLAN TA120

TB95

TB97

TB100

TB120

TB133 TB135

TB115

TB125

TB130

TC100

TC101

TC99

TD108

TD128

TD126

IN ASSOCIATION WITH

HMS VILGO + PHARMAOUEST

BRIG-AYD

PLATINUM BATTERIES

TE95

OTTOBOCK

TD115 TD117

P&S HEALTHCARE

TE100

LOOPWHEELS

TE105

TGA MOBILITY

TE110

TE118

TE120

REPOSE FURNITURE

FURMANAC

TF110

TF115

ACCENTU8

TD135

TE130

TE132

TE138

TF138

TF132

TF130

TJ100

DRIVE

TK100

TK102

TK104

ALL BATTERIES UK

TJ110

TJ105

TJ112

TK105

TK110

TJ111

MG RETAIL

TK112

TK114

TG138

TH120

TH128

TH129

TJ115

JETMARINE

TH130 TOPRO

BUSINESS BUILDER 2

HEALTHCARE DISTRIBUTION DIRECT

TJ114 TJ116

ABLEWORLD FRANCHISE

TG125

BATHEX

TH110

MK BATTERY

FREERIDER UK

TJ120 TJ128 TJ121 TJ125 SCOOTER PAC

TH135 IVANHOE HERTFORD SHELVING SHOPFITTERS

TJ130

ROMA MEDICAL

TG130

TJ131

IDEXPERT ONTEX HEALTHCARE UK

TG115

TG121

LIMBO

TH108

SIMPLANTEX HEALTHCARE

VIP LOUNGE

TG120

TJ135

TJ132

Booked Available

THE STICKER HAUS TK120

TK140

TH100

PAROH TJ108

TK90

INTERNATIONAL PAVILION

CAPITEX

TENTE CASTORS

STILTZ

TG110

IN ASSOCIATION WITH MARK BATES

AIDAPT BATHROOMS

TH90

TG109

ASSISTIVE PARTNER

COSYFEET

TJ91

VAN OS MEDICAL UK

TG102 BHTA TG108

TG90

TJ90

TG105

LIFEMAX

RISE & RECLINE

KARMA MOBILITY

Z-TEC

TF129

THIIS

TG100

TF95

TO / FROM THE PHARMACY SHOW

PRIDE / QUANTUM

TJ118

TF92

ALERT-IT CARE ALARMS

THE HELPING HAND CO SYMMETRIKIT

MAIN ENTRANCE

TF120

PRIMACARE

TF100

TF90

PRIMACARE

BLUE BADGE COMPANY

POTS - BIT FORGE SYSTEMS

CAFE

TD125

FLEXYFOOT

HAZE BATTERIES

PATTERSON MEDICAL

TD120

TD110

GORDON ELIIS & CO

TD109

UNISCAN

TE90

TB148

TD130

TD102

TD100

TD105

TD95

TB150

TC130

SCOOTERTECH

TD94

TC129 BUSINESS BUILDER 1

TB142

OSPREY HEALTHCARE

TD103

CLASSIC CANES

TC120

ELECTRIC MOBILITY

amplicomms

TD92

TC110

MONARCH MOBILITY

EMBRYONYX

TO / FROM THE PHARMACY SHOW

ABLE 2

CARESHOP

MOBILITY CHOICES

TB136

TB140

GEEMARC TELECOM

EXPERIA

TB110

CPC BATTERY

TB90

TB80

FOREVER LIVING

HEALTHCARE AND ASSISTIVE TECHNOLOGY SOCIETY

ABLE 2

TO / FROM THE PHARMACY SHOW

Supported by:

TK145

To book your space at Trade Days 2016 Contact Clare Johnson on +44 (0) 207 348 5766 or email c.johnson@closerstillmedia.com

5

25th - 26th September 2016 / NEC Birmingham

66

EXHIBITORS BOOKED SO FAR Trading Name

Stand No.

EXH IBITO RS BOO ALREA DY KED

Trading Name

Stand No.

Able2

TB125

Lifemax

TJ118

Able2

TC120

Loopwheels

TD117

Able2

TB130

Mark Bates

TG110

Ableworld Franchise

TK110

MG Retail

TK112

accentu8

TE120

MK Battery

TJ105

Aidapt Bathrooms Ltd

TG108

Mobility Choices

TB105

Alert-IT care Allarms

TF92

Monarch Mobility

TC101

All Batteries

TH90

Ontex Healthcare

TH100

amplicomms

TC99

Ottobock Healthcare

TD120

Assistive Partner

TH128

P&S Healthcare

TD105

Bathex

TG138

Paroh

TG100

Blue Badge

TD98

Patterson Medical

TD110

Brig Ayd Controls

TD109

Platinum Batteries

TE90

Capatex Ltd

TJ121

POTS

TF132

Careshop

TB115

Pride Mobility

TF100

Classic Canes

TD92

Primacare

TF130

CosyFeet

TG90

Primacare

TF129

Drive Medical

TH110

Repose Furniture

TE110

Electric Mobility

TC100

Rise & Recline

TF95

Embronyx

TD94

Roma Medical

TH108

FlexyFoot

TF138

Scootectech

TE130

Freerider

TG130

Scooterpac

TJ128

Furmanac

TE118

Simplantex Healthcare

TB120

Geermac Telecom

TB132

Stiltz

TJ112

Gordan Ellis

TD130

Tente Castors

TJ90

Haze Batteries

TD102

TGA Mobility

TE100

Healthcare and Assistive Technologies Society

TB133

The Helping Hand Company

TF90

Healthcare Distribution Direct

TJ120

The Sticker Haus UK Ltd

TK140

Hertford Shelving

TJ130

Thesis Technology Products

TJ131

HMS Vilgo

TD128

Topro

TH130

Ivanhoe Trading Limited

TH135

Uniscan

TD95

Jetmarine

TJ115

Van on Medical

TG105

Karma Mobility

TF115

Z-Tec Mobility

TF110

EXHIBITOR TESTIMONIALS: “It’s about seeing quality visitors and Trade Days delivers”.

“Last year we secured a £60,000 order from the show and this year has been just as positive too”.

Nick Kent, Globaleather.com.

Paul King, Osprey Healthcare.

“What another great Trade Days. This exhibition is certainly living up to what we all hoped it would be…. a quality exhibition for us to conduct business with the industry. Well done to the organisers and thanks to the visitors… we’ll be back next year!”

“We haven’t been sold on shows in the UK but Trade Days has ticked every box for us. It works on so many levels. I wasn’t sure about the Sunday opening, but we had a magnificent day and we have doubled our stand space for next year already. It’s been fantastic and a truly worthwhile investment.”

Scott Crabtree, Van Os Medical.

Mark Diaj, Managing Director, Able2

“We’ve met good quality contacts on both days. It has exceeded all our expectations in terms of quantity and quality.”

“This year’s event was a great success for Drive.

After such a successful show in 2014 expectations were high, hence we were delighted with the record number of customers that visited the stand this year.”

Steve Preston, Business Development Manager, Healthcare Matters.

Alan Sullivan, Marketing Manager, Drive Medical

“The attendees were high quality and keen to engage with us in a focused manner. Trade Days has been a strategic success for TGA and we congratulate the organisers for delivering on their promises.”

Tim Ross, TGA National Sales Manager

6

25th - 26th September 2016 / NEC Birmingham

SOME OF THE LEADING INNOVATORS AT TRADE DAYS 2015 Active Living Active Living products have been carefully selected to improve quality of life and as proud members of the British Healthcare Trades Association (BHTA), we ensure we maintain the highest standards within the industry.

Airospring Medical Airospring Medical manufactures a range of pressure relieving devices.

Our flagship products are a range of lightweight and breathable pressure relief cushions made from high-tech 3D knitted spacer fabrics.

Embryonyx Ltd Embryonyx specialise in supplying simple, but effective, solutions to help disabled people live more comfortably at home. We are seeking retailers nationwide for our products. If you are looking for innovative products to increase revenue and margins then we would like to meet you. We will be showcasing the Happylegs Walking Machine, B-Warm heated seat cover and oven guard safety device. These products have little competition and ideal for people already using mobility products. 70% of people who try them want one, making them perfect for mobility & homecare retailers. The products are easy to sell, clinically proven, endorsed by healthcare professionals and meet NICE guidelines.

Dobson House, Regent Centre, Newcastle upon Tyne, NE3 3PF Call: 0845 300 8823 • Visit: www.embryonyx.co.uk

Enable Access Aquarius Hygiene Aquarius Hygiene seeks distributors for the all-new unique Porta-Bidet portable Bidet system.

Brig-Ayd Control At Brig-Ayd Control we specialise in making and designing adaptations for vehicles for disabled drivers to be independent. We keep improving and redesigning our products for ease of use for customers and installers. Customers’ expectations are high and we strive for customer satisfaction.

Investing in machinery has given us the freedom to do this.

Drive Medical Drive Medical is one of the fastest growing major suppliers of durable medical equipment in the home healthcare and rehabilitation markets in the UK and throughout the world. We continually strive to develop new products for our range, which currently includes: Scooters, Wheelchairs, Walking Aids, Rise & Recliners, Moving & Handling, Household Aids and Paediatric products.

Electric Mobility Since 1984 Electric Mobility’s philosophy has been to provide quality mobility products through an amazing service that stands out from the crowd. By exceeding retailer & customer expectations, offering an extensive range of scooters, powerchairs & riser recliners, we provide choice, value & innovative designs that inspire & appeal to all.

CPC Battery Services All the batteries you need Since 1983 CPC Battery Services has become London’s leading battery specialist, having developed a depth of knowledge that few can match With so many types of batteries with different chemistries in the market today, it is vital you receive the best advice before you purchase.

At CPC, our wealth of experience will point you in the right direction for the correct type of battery and charger that suits your requirement and your pocket.

We don’t just sell batteries. We also provide battery testing and charging, and battery recycling. Whatever you need, we can supply it.

Enable Access provides in-demand solutions for your customers’ mobility and access needs with the world’s largest range of ramps and evacuation chairs. Come and see our friendly experts for one-off Trade Days specials, exclusive new products, profitable partner opportunities, valuable sales leads. Manufacturer of the world renowned Aerolight and proprietary brands rampCENTRE® and eXitMASTER®, this is your chance to sell the industry’s most trusted brands!

Geemarc Geemarc are recognised as a market leader, recommended by Audiologists, Charities and other specialists worldwide.

The ClearSound Range includes; amplified phones, clocks, TV Listeners, alerters and more.

This year we launch our loudest cordless phone, the Amplidect260 (50dB), the Viso10 Day/Date Clock and our new style corded phone, the oCean400.

Horizon Mobility Ltd Horizon Mobility is the British manufacturer of the world’s most powerful mobility scooter. The Mayan AC is the world’s fi rst and only full three phase AC powered machine, offering immense power which is ideal for both on and off road capability with a carry capacity of up to 65 stone (412kg).

Mobility House, Formal Industrial Park, Tewkesbury, GL20 8GY Call: 0870 458 1500 • Visit: www.horizonmobility.com

Isagi Isagi is the award winning sole UK/ European supplier of ‘StayPut by Isagi®’ PER™formance, pressure sensitive, superior grip non-slip fabrics which contain no heavy metals, toxins or harmful substances and are biodegradable. These products offer a food-grade, hypoallergenic, anti-slip solution for the home, care and leisure industries, manufacturing and catering.

Mark Bates For more than 20 years Mark Bates Ltd has been providing specialist insurance for the mobility industry. For 2015 we have introduced not only our fresh new brand, but also raised the bar to never before seen levels of liability cover. Providing expert customer service to our customers and partner network is vitally important to us.

Medequip Medequip Assistive Technology is the leading provider of services and equipment to local authorities and the NHS across the UK in delivering a wide range of equipment and support to people in their own homes.

MK Battery MK Battery is one of the world’s largest speciality sealed, deepcycle battery suppliers. Mobility manufacturers and HME suppliers know that our mission to supply the highest quality battery products to the mobility industry has made us the supplier of choice.

MK Battery markets the highest quality batteries available.

Extended cycle life and high capacity sealed batteries are MK’s hallmark. This means greater service life and performance for your customers. Our ongoing R&D efforts ensure you the most effective technology to meet your unique requirements.

PDS Hygiene We are the exclusive distributors of Bio Bidet the first WRAS approved electronic bidet toilet seat and Palm travel bidets in the UK. Bio Bidet is a toilet seat, bidet and dryer all in one and by definition a brilliant space saver.

It can replace most conventional toilet seats.

Greyfriars, Greyfriars Close, Norwich, NR6 7DX Call: 01603 426 700 • Visit: www.pdshygiene.com

Scootertech Ltd Scootertech Limited is proud to manufacture some of the most powerful all-terrain mobility scooters available on the market. We never compromise on quality or service, and our customers agree. Delivering unrivalled performance via our renowned Twin Motor Technology, we offer comfort, stability and reliability.

13/14 Barns & Stables, Timworth Green, Suffolk, IP31 1HS Call: 01284 729 180 • Visit: www.scootertech.co.uk

Sidhil This year at Sidhil we have a range of fantastic new products from new Bradshaw Bed colour options to our sylish new CQR100 mobile chair.

Spearhead Trade Spearhead Trade works closely with distributors around the globe to improve the comfort and quality of life for persons in care. Spearhead Trade distributors enjoy unrivalled support to supply innovative, cutting edge, solution driven care products and services that enhance your brand and increase your profitability.

Swallow Evacuation & Mobility Products Limited Swallow Evacuation and Mobility Products Limited provide solutions for evacuation, access and egress issues.

Stair climbers both powered and nonpowered, for straight spiral and flared stairs. Groundbreaking evacuation App to aide with evacuation and direction must be seen.

Stair climbers for people & goods. No excuse to leave people behind in evacuation, access or egress situations.

7

25th - 26th September 2016 / NEC Birmingham

25th - 26th September 2016 / NEC Birmingham

Mark, Able2

Daniel, TGA

Linda, Freerider

We look forward to seeing you on 25th & 26th September 2016

Tom, Flexel

Elaine, Electric Mobility

David, Primacare Matt, MK Battery

Join us again at Europe’s sole TRADE ONLY business to business event for the mobility, living aids and assistive technology industry.

Mark, Karma

Register your interest to visit Trade Days 2016 www.tradedays.co.uk/newspaper