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FOOTBALL PLAYERS
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TheFootballLink
BY LINKING THE FOOTBALL COMMUNITY WE PLAN, CREATE, PUBLICIZE AND EXECUTE VARIOUS INITIATIVES TO PROMOTE FOOTBALL IN INDIA
Tfl Product Offerings
TRUE TO THE PLAYER. TRUE TO THE GAME.
TFL JUNIOR LEAGUE A 6 - 10 week Sunday Futsal League to provide young children a fun platform
OVERVIEW: to showcase their talent, improve on their skills and get valuable exposure to the game
TARGET SEGMENT: 8 - 18 year old Boys/Girls and their Parents DURATION: 6 - 10 weeks of engagement FORMAT: 5 vs. 5 League + Knockout EXPOSURE: 100+ Schools & 50+ RWA’s across a Tier 1 City PARTICIPATION: 250 - 650 Children CENTRES: 1 - 4 League venues in a Tier 1 City
TFL CORPORATE CHAMPIONSHIP OVERVIEW:
A Futsal Tournament for corporate employees for a fun & healthy weekend outdoors playing Football
TARGET SEGMENT: Corporate employees & their Families/Friends DURATION: 2 - 4 days of engagement FORMAT: 6 vs. 6 League + Knockout Tournament EXPOSURE: Over 100 Corporate houses across a Tier 1 City PARTICIPATION: 16 - 64 Corporate teams CENTRES: 1 venue in a Tier 1 City
F-CUBE (F3) CHAMPIONSHIP OVERVIEW:
A Futsal Tournament for professional and semi professional Football players competing for cash prizes
TARGET SEGMENT: 18 - 35 yrs old College and Club (professional) Football players DURATION: 1 - 6 weeks of engagement FORMAT: 5 vs. 5 Knockout Tournament EXPOSURE: Over 5000 Footballers from 100+ Colleges & Clubs in a Tier 1 City PARTICIPATION: 32 - 256 teams in a City CENTRES: 1 - 4 venues in a City
FOOTBALL ACADEMIES OVERVIEW:
Highly qualified coaches motivate and tutor the Footballers of tomorrow in a fun, structured & professional environment using the latest coaching techniques and methodologies
TARGET SEGMENT: 8 - 16 year old budding Footballers DURATION: 6 - 9 months of engagement in a year FORMAT: 2 - 3 Coaching sessions per week + 1 game-day EXPOSURE: 100+ Schools & 50+ RWA’s across a Tier 1 City PARTICIPATION: 50 - 250 Children per centre CENTRES: 4 - 10 per City TFL PRODUCT OFFERINGS
CHILD & YOUTH DEVELOPMENT IN PARTNERSHIP WITH DELHI POLICE This program uses football as a means for social, physical and mental
OVERVIEW: development of Underprivileged Children under the protection and supervision of the Delhi Police (Tihar Jail Battalion)
TARGET SEGMENT: 8 - 16 year old underprivileged children from Government Schools, low income families & slums
DURATION: 6 - 9 months of engagement FORMAT:
2 Coaching sessions per week + 1 Game-day + Mentor interaction & Crime reporting
EXPOSURE: 20 - 30 slum locations across a Tier 1 City; 100+ Government schools PARTICIPATION: 50 - 100 children per center CENTRES: 4 - 20 venues in a Tier 1 City
INTERNATIONAL FOOTBALL FESTIVAL A Football Festival in partnership with top European Football Clubs with
OVERVIEW: Football Conferences, Tournaments, Coaches Workshops, Skill Evaluation programs, Coaching Camps, Trials & Trips abroad and more
TARGET SEGMENT: 8 - 45 yr old children, college & corporate Football Players DURATION: 1 - 9 month long engagement FORMAT: 5 vs. 5 knockout tournaments and week long camps/workshops EXPOSURE: 300+ Schools, 100+ Colleges, 200+ Corporate & 50+ RWA’s in a Tier 1 City PARTICIPATION: 3000 - 10000 participants in a Tier 1 City CENTRES: In multiple locations across the entire City
RWA CAMPAIGNS Free Football Tournaments in partnership with Resident Welfare Associations
OVERVIEW: to promote a healthy lifestyle amongst children by getting them to play Football in their neighbourhood grounds
TARGET SEGMENT: 8 - 16 year old Boys & Girls with their Parents across societies, neighbourhoods & RWA’s
DURATION: 1 day Sunday Tournament FORMAT: Knockout tournament with coaching workshops & demos EXPOSURE: 500 - 5000 families in a location PARTICIPATION: 50 - 250 children in each location CENTRES: 10 - 20 RWA’s & society complexes in a 3 month long City wide campaign
COACHING CAMP/WORKSHOP OVERVIEW:
A 2 day Coaching Camp/Workshop for budding Footballers to hone their technical, tactical, physical and psychological Football skills
TARGET SEGMENT: 6 - 16 year old Boys & Girls DURATION: 2 - 3 days of engagement FORMAT: 2 Coaching sessions per week + 1 Game-day EXPOSURE: 100+ Schools & 50+ Localities in a Tier 1 City PARTICIPATION: 200 - 800 Children and their Parents CENTRES: Multiple venues across a Tier 1 City TFL PRODUCT OFFERINGS
TheFootballLink - Past Initiatives
COACHES WORKSHOPS [6]
DELHI POLICE - YUVA
COACHING CENTERS [7]
IIT STREET FUTSAL
90 COACHES
100 CHILDREN
350 CHILDREN
128 PLAYERS
RESEARCH PAPERS [24] CASE STUDIES
EVALUATION CAMPS [9] 350 CHILDREN
CORPORATE EVENTS [2] 80 CORPORATES
TRIALS/TRIPS ABROAD [2] MAN UTD VS SWANSEA
FCUBE FUTSAL [16]
SCHOOL CHAMPIONSHIP
COACHING CAMPS [12]
RWA CAMPAIGNS [7]
614 TEAMS
80 SCHOOLS
1450 CHILDREN
600 CHILDREN
COACHES SEMINARS [3]
INTL. FESTIVALS [2]
MEDIA CAMPAIGNS [10]
NGO COACHING [6]
3 INTERNATIONAL CLUBS
200+ MEDIA COVERAGE
250 CHILDREN
ADVANCED TRAINING
JUNIOR LEAGUE
NGO TOURNAMENTS [10]
SOCIAL CAMPAIGNS [8]
20 SCHOOLS
250+ PLAYERS
17 NGO TEAMS
400 CHILDREN
140 COACHES
Operations Partner: FootballFirst Sports Private Limited www.thefootballlink.com | info@thefootballlink.com | +91 11 4016 7043 | +91 99990 79889 c TheFootballLink, 2012