2011 CMS Expo Program Book

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Speakers

See speaker biographies at www.CMSExpo.net

Join with us in welcoming the following Speakers for the 2011 CMS Expo:

Barb Ackemann Iris Lines Chris Adams Rochen Hosting Michael Assad Agility CMS Bob Baty-Barr Umbraco Rick Blalock Appcelerator Joe Brinkman DotNetNuke Dries Buytaert Acquia Kendall Cabe Times Two Technology Tom Canavan SalvusAlerting.com

Kyle Ledbetter PixelPraise / eBay Jason Levitt Kaltura Scott Liewehr Outsell's Gilbane Group Ken Lyle FreakedOut Benjamin Mack TYPO3 Sigurd Magnusson SilverStripe Nick Martinelli Joomla Rockers Casey Neehouse Umbraco Ryan Ozimek PICnet

Colleen Carroll Palantir.net

Michael Pignataro 'corePHP'

Dustin Clute 'corePHP'

Per Ploug-Hansen Umbraco

Avery Cohen Metrist Partners

Michael Reynolds SpinWeb

Rafael Corral 'corePHP'

Sudhi Seshachala Hooduku Inc

Ric Dragon DragonSearch Jeff Eaton Lullabot Andrew Eddie New Life in IT Grace Francisco Microsoft John Gregg SilverStripe Blake Hall Lullabot Chris Hammond DotNetNuke Brian House Acquia Mark Infield TYPO3 Robert Jacobi Arc Technology Group Justin Kerr Prototaph Interactive Merav Knafo iJoomla.com Jen Kramer 4Web Inc

Jonathan Shroyer 'corePHP' William Steele Microsoft Amy Stephen Molajo Paul Sterling Umbraco Liz Strauss Inside-Out Thinking Ryan Szrama Commerce Guys Nathan Totten Microsoft Doug Vann Synaptic Blue Shaun Walker DotNetNuke Gavin Warrener Microsoft Ken Wasetis Contextual Tony White Ars Logica John Zavocki Drupal Connect



Business Track

See complete session descriptions at www.CMSExpo.net

Monday, May 2 10:00

Justin Kerr

CMS Site Costing and Budgeting: Justin Kerr will make you look at budgeting in a whole new way, providing you with cost-saving tips, valuable insights into saving time and maximizing return on investment, and methods for mitigating feature creep and other CMS project challenges.

1:00

Robert Jacobi

Make Customer Service a Core Asset: Learn how to effectively use a CMS to improve customer service. Learn innovative ways to improve communication, workflow and positively impart overall customer service for your clients.

2:30

Avery Cohen

SEO Marketing Made Simple: Professional web marketer Avery Cohen will show the CMS modules you need to optimize your site, how to manage your site content and develop a linking strategy to achieve top listings on search engines and produce better business results.

4:00

Michael Reynolds Fire the Web Committee: This session will give you tips and best practices for a successful website redesign. Ditch the web committee and get it done!

Tuesday, May 3 8:30

Tom Canavan

Cover Your Assets: Be sure to attend this session to learn effective ways to protect your most important business asset: your data. Learn how to help thwart security breaches, downtime, excessive financial costs, and more bad things that go bump in the night.

10:00

Merav Knafo

Usability Means Sales-ability: How can you make your site easier to navigate? What testing methods work best to identify and exploit key performance enhancements? Find this out and more from one of the CMS world's leaders, Merav Knafo.

1:00

Michael Reynolds Business Blogging for SEO and Social Media: Blogging can improve your search engine rankings, your social media presence and can play a significant part in your lead-generation strategies.

2:30

Rick Blalock

M-Commerce: Beyond the Buzzword: Now is the time to get your mobile plan in gear. If you're a decision-maker on market and sales strategy, Rick Blalock will share tips and tricks on molding your mobile strategy

Wednesday, May 4 8:30

Liz Strauss

Irresistible Business: Join Liz Strauss, one of the most influential bloggers on the web, to learn what it takes to create an irresistible online presence.

10:00

Ric Dragon

Social Marketing as a Process: If you're ready to roll up your sleeves to work on a process-oriented approach toware your social media marketing plan, author and entrepreneur Ric Dragon has got you covered with this high-impact learning session.

1:00

Avery Cohen

Google Analytics 2011: This session will show you how to measure the effectiveness of your online marketing campaigns with Google Analytics. This is a must-attend session for web marketers!

2:30

Ric Dragon

Manage Your Reputation: The proactive reputation management plan will help your organization have a wider and deeper digital footprint, so that if negative information should become present on the web, you are better positioned to decrease the impact of the negative.



CMS Foundations Track

See complete session descriptions at www.CMSExpo.net

Monday, May 2 10:00

Liz Strauss

Secret to a Successful Blog: When it's done well, a blog attracts people the same way a great club or restaurant might. If you think you don't have time or the skills to write a blog, this session is for you.

1:00

Chris Adams

CMS Security & Performance: This session will tackle security issues when it comes to operating your Joomla!, Drupal or WordPress CMS website. Tips and ticks on driving the best performance for your Joomla, Drupal or WordPress website will be covered too.

2:30

Rick Blalock

JQuery Mobile: If you're a web designer or developer, be sure to attend this technical foundations session to learn jQuery Mobile. This is a must-attend if you're interested in staying ahead of the mobile stampede.

4:00

Gavin Warrener

Microsoft WebMatrix and Razor: You Can Have It Fast, Cheap, or High-Quality: Pick Any Three. In this session we will explore strategies for accelerating your time to market using ASP.Net CMSs synergistically with WebMatrix and Razor, Microsoft’s new tools designed for Web.

Tuesday, May 3 8:30

Rafael Corral

PHP Foundations: Come to PHP Foundations to learn great tips, tricks and new techniques that will help you improve your coding skills. Geared toward novice to Intermediate coders, we will share the joys and frustrations any developer faces, covering security, coding standards and architectures.

10:00

Jonathan Shroyer Badass CSS3: Sharpen your CSS skills no matter what level you are. Learn some of the deepest secrets of the trade. Work smarter... not harder with this cutting-edge session on CSS3.

1:00

Merav Knafo

Usability Testing Workshop: Join the one and only Merav Knafo to learn how to do your own low-cost / no-cost usability testing to increase your site's ROI and make it more user-friendly.

2:30

Jason Levitt

Video In Your CMS: This session will provide an overview of using video in modern content management systems.

Wednesday, May 4 8:30

Rick Blalock

Titanium: App-lify Your CMS Site: Come learn tips and techniques on Titanium, blended with an excellent perspective on new business opportunities for the CMS market Titanium delivers, by allowing developers to code in a language they're familiar with - JavaScript - to rapidly deploy native applications.

10:00

Dustin Clute

Badass HTML5: Don't miss this information-packed session on HTML5, and stay up-to-the-minute current on what's possible today in the content world.

1:00

Jonathan Shroyer Coding for Better SEO: Increase the accessibility of your site with a handful of helpful tips that you will be able to walk out of the session with and use right away.

2:30

Rafael Corral

Speed!: In this valuable learning session, come learn how to not only test your site's response time, but discover the best way to minimize load-time and tune up your site's performance.



Comparison Track

See complete session descriptions at www.CMSExpo.net

Compare CMSes, apps & add-ons in the Comparison Track on Tuesday and Wednesday. These sessions are moderated, but audience participation is not only encouraged, it’s required! Come ask questions of Panelists about your favorite CMS(es), apps and add-ons, to compare and contrast features and benefits which are relevant to you and your business organization! Tuesday, May 3 8:30

Scott Liewehr

The Right CMS for Business: Leaders from Featured CMSes will be on-hand during this panel discussion to determine how their represented Content Management System best meets the demands of business today.

10:00

Tony White

The Right CMS for Government: This lively session designed to help audience members uncover information that helps them decide which CMS is right for ther government application.

1:00

Scott Liewehr

The Right CMS for Publishing: This will be a truly unique opportunity for all who participate to share information that is particularly valuable to them when choosing a CMS for Publishing projects.

2:30

Tony White

The Right CMS for Education: This session will cover what CMSes are best for primary, secondary, college and university applications.

Wednesday, May 4 8:30

Panel

Compare Top Drupal Apps & Add-ons: This interactive panel will dig in, and provide unvarnished opinion, advice and insights about top Drupal apps.

10:00

Panel

Compare Top Joomla! Apps & Add-ons: The discussion will start off with a short-list of major Joomla! apps and add-ons, including pointing out the major vendors; then shift to all participants' choices for the top apps and add-ons for Joomla.

1:00

Panel

Compare Top Umbraco Apps & Add-ons: Come share your thoughts with the group, in this lively session, dedicated toward drilling down and better understanding Umbraco's add-on capabilities, to help business and web users decide what works best for their situation.

2:30

Panel

Compare Top DNN Apps & Add-ons: This session will get to the root of what works, what does not, what deserves praise, what needs improvement, as well as which apps may need to "rest in peace," for the good of the DNN community.


Evaluation Track

See complete session descriptions at www.CMSExpo.net

Monday, May 2 10:00

Benjamin Mack

Tour of TYPO3: This session will provide an overview of TYPO3 and the features that make it natural choice for high-performing organizations.

1:00

Shaun Walker

Tour of DotNetNuke: This session will provide an overview of the DotNetNuke platform and highlight some of the high visibility web sites built on the platform.

1:45

Per Ploug Hansen Tour of Umbraco: In this introductory session, find out what makes Umbraco a compelling choice for your CMS presented by Umbraco’s Per Ploug Hansen.

2:30

Benjamin Mack

TYPO3 in the Enterprise: This session will provide an overview of TYPO3 and the features that make it natural choice for high-performing organizations.

3:15

Michael Assad

Content Management for Digital Marketing: This session looks at how Agility CMS is used to efficiently manage content across all of your digital channels.

4:00

Ken Wasetis

Tour of Plone: In this Tour of Plone session, we will show how easy Plone is to install and use, as well as demonstrate some of the core CMS features.

4:45

Sudhi Seshachala SQL or NoSQL: This no-nonsense session is dedicated toward looking at the advantages and disadvantages of SQL and NoSQL.

Tuesday, May 3 8:30

Michael Reynolds Tour of Freedom CMS: Freedom is an integrated system that contains a number of core business modules that give website designers a great deal of flexibility and a rich toolset for deploying advanced websites in a very scalable fashion.

9:15

Chris Adams

Joomla Utilities from Rochen: During this evaluation session experts from web hosting provider Rochen will be demonstrating their Joomla Utilities control panel functionality.

10:00

Grace Francisco

Battle of the Apps with Microsoft WebMatrix: This session will cover what Microsoft is doing to streamline web site development and deployment of these popular apps on the Microsoft Platform through a FREE development and deployment tool, WebMatrix.

10:45

Robert Jacobi

Joomla! Your Business Partner: Learn how to leverage Joomla! CMS for your small business, manage your mid-size business and integrate with the enterprise.

1:00

Bryan House

Drupal in the Enterprise: This session is intended for business and technical decision makers considering Drupal as an enterprise-ready website platform.

1:45

Sigurd Magnusson SilverStripe v3.0 Preview: In this session we invite ideas and feedback, and encourage you to join our community and shape SilverStripes's upcoming release.

2:30

Jen Kramer/ Amy Stephen

Tour of Joomla: Jen Kramer will walk you through the great new features including in Joomla! 1.6, the latest and greatest Joomla release.

3:15

Jen Kramer/ Amy Stephen

Here Comes Molajo: Come to this presentation on this highly anticipated "distro" of Joomla!



Evaluation Track Wednesday, May 4 8:30

Sudhi Seshachala Joomla! 1.6: Multiple Databases: Come hear the news, delivered directly from Lead Developer, Sudhi Seshachala, about how Joomla! 1.6 has been ported to support SQLServer 2008, SQLAzure and Oracle.

9:15

Ken Lyle

MailChimp Integration with Joomla!: This presentation will walk you through the main features of the MailChimp Integration for Joomla, such as campaign creation, subscriber management and multiple integrations with the most popular Joomla! extensions.

10:00

Panel

Compare Top SilverStripe Apps & Add-ons: Part 1: This interactive panel will dig in, and provide unvarnished opinion, advice and insights about top apps and add-ons for one of the fastest-growing CMSes around: SilverStripe CMS.

10:45

Panel

Compare Top SilverStripe Apps & Add-ons: Part 2: This interactive panel continues to dig in, and provide opinion, advice and insights about top apps and add-ons for SilverStripe CMS.

1:00

Bryan House

Accelerating the Drupal Developer Experience: In this session, we will discuss and demonstrate our latest product offerings to help Drupal developers build and deploy sites more efficiently.

1:45

Bill Steele

HTML5 and the Future of the Web: Bill Steele, from Microsoft, will walk you through the promises of HTML5 and its advantages and disadvantages for web development.

2:30

Nathan Totten

CMS in the Cloud with Windows Azure: This session will explore the power and flexibility of using the Windows Azure Platform to host your CMS.










CMS One-Day Tracks SILVERSTRIPE DAY TRACK:

See complete session descriptions at www.CMSExpo.net

Monday, May 2

10:00 John Gregg

SilverStripe KickStart 1: Intro To SilverStripe: This is an opportunity to see why governments, businesses and non profit organisations are adopting and, in many instances, replacing their web platforms with SilverStripe.

1:00

John Gregg

SilverStripe KickStart 2: Content: Learn how easy it is for content authors to create various page types, add structure, and upload files or images.

2:30

John Gregg

SilverStripe KickStart 3: Themes: This session will show you how to create your own or modify existing themes to add more functionality to your site.

4:00

John Gregg

SilverStripe KickStart 4: Extensions: This session will present an overview of using modules and widgets as well as how to use Sapphire.

DOTNETNUKE DAY TRACK:

Tuesday, May 3

8:30

Shaun Walker

What is DotNetNuke? Shaun Walker will outline the product editions and their unique capabilities as well diverse landscape of themes and extensions.

10:00

Joe Brinkman

DNN Core Modules: DotNetNuke ships with 26 different extensions which provide considerable flexibility and allow content creators to build a wide variety of web sites.

1:00

Chris Hammond

Extending DNN: DotNetNuke’s large collection of extensions allow you to add features and customize the design of your web site without requiring development and design experience.

1:45

Chris Hammond/ Joe Brinkman

Mobile DNN: We’ll demonstrate the mobile capabilities of the platform both through custom applications and built-in functionality coming in DNN.

2:30

Shaun Walker/ Chris Hammond

Showcasing DNN: In this session, your session leaders will highlight some of the more creative and prominent web sites that have been constructed by DotNetNuke partners.

UMBRACO DAY TRACK:

Wednesday, May 4

8:30

Per Plough-Hansen

Umbraco: Without Limits: This is an overview and introduction to the Umbraco CMS. Whether you work with CSS and jQuery, HTML and XSLT, C# and AJAX, or IronRuby; Umbraco allows you to maintain complete control over your site.

10:00

Bob Baty-Barr

Dynamic Sites Without Code: If you can write one-line of code, the Umbraco helpers for Microsoft’s WebMatrix and Razor engine will open up a world of possibilities for creating sites that have no limits.

1:00

Casey Neehouse

Mobile Umbraco: Using a single set of content you can create sites tailored to each mobile-platform; whether you are targeting tablets, iPhones, or every mobile device, Umbraco has an elegant solution.

1:45

Paul Sterling

Umbraco: Starter Kits and Skins: Using Umbraco’s - the easy to use, developer-friendly, free and open-source CMS - Starter Kits you can create a complete, customized web site in less than 15-minutes.

2:30

Casey Neehouse

Integrate .NET Controls & Code: One of the core strengths of Umbraco is its ability to accommodate your existing .NET User Controls without requiring any changes.





Drupal Track

See complete session descriptions at www.CMSExpo.net

Monday, May 2 10:00

Ryan Szrama

Drupal KickStart I: Introduction: Find out how Drupal Gardens can help shorten the learning curve of your first Drupal Site.

1:00

Ryan Szrama

Drupal KickStart II: Content: During this primer session, we will cover definition of terms, site architecture and the key aspects of Drupal, Drupal Gardens, time-saving tricks of the trade and more.

2:30

Ryan Szrama

Drupal KickStart III: Themes: During this primer session, we will cover definition of terms, how Drupal handles themes to display content, time-saving tricks of the trade for Drupal themes and more.

4:00

Ryan Szrama

Drupal KickStart IV: Modules: We'll take a look at ten of the most important plugins for meat-and-potatoes site building and explore how they work together.

Tuesday, May 3 8:30

Colleen Carroll

Drupal SiteBuilding I: Our focus for this session will be on the base site structure and Drupal's core functionality, while touching lightly on community contributed code that you can use.

10:00

Colleen Carroll

Drupal SiteBuilding 2: In this session we'll demonstrate how easy it is to leverage contributed code from the community, apply these contributed modules, themes and demonstrate how to extend your site with just a few clicks.

1:00

John Zavocki

Drupal Theming 1: In this session, attendees with gain an understanding of how Drupal Theming works; how the parts relate to the whole; how one should think about the “view� in the Drupal framework.

2:30

John Zavocki

Drupal Theming 2: Attendees will learn about the parts of a theme, how to leverage template functions and template files, the importance of Object and Arrays and why Design is really an afterthought.

Wednesday, May 4 8:30

Jeff Eaton

Drupal in Action: In this session, Jeff Eaton will showcase several different Drupal sites so you can see what others have done to make their Drupal sites really pop.

10:00

Blake Hall

Social Drupal: Find out how can you find out what is important on the social side of Drupal, and how can you leverage the power of Drupal to harness the power of social media.

1:00

Ryan Szrama

Drupal E-Commerce: Come see how Drupal Commerce can be dropped into existing Drupal sites to add targeted e-commerce functionality to the site or used as the basis for full-blown Drupal distributions.

2:30

Jeff Eaton

Editors Are Users Too: A look at the admin-side of Drupal will give you a whole new look at new tools, and provide you with many new ways to get your sites up faster, smarter and better, using Drupal.


Joomla! Track

See complete session descriptions at www.CMSExpo.net

Monday, May 2 10:00

Nick Martinelli

Joomla! KickStart I: Introduction: Learn about Joomla's origins, uses, and how to install Joomla! This session will focus on version 1.6. You’ll have a solid foundation on what the Joomla CMS capabilities are, how to install it, and hit the ground running.

1:00

Kendall Cabe

Joomla! KickStart II: Content: Learn how to organize and create content using Joomla. After learning how to create content, you’ll learn how to create menu items and link to the content you just created.

2:30

Nick Martinelli

Joomla! KickStart III: Templates: This session will cover an overview of Joomla! Templates - the look and feel of your Joomla! site. We'll take a highlevel overview of templates that will give you a starting point for the two advanced template courses being offered in the Joomla! track.

4:00

Kendall Cabe

Joomla! KickStart IV: Extensions: This session will discuss an overview of Joomla! extensions. Joomla on its own is powerful; that said, extensions are the unique "apps" which can take your site from good to great!

Tuesday, May 3 8:30

Jen Kramer

Joomla! SiteBuilder I: Instructor Jen Kramer will show attendees how to harness the power of Joomla 1.6 to fit their content strategy and website planning, through a practical, real life scenario.

10:00

Jen Kramer

Joomla! SiteBuilder 2: Joomla! SiteBuilder 2 will help you with advanced use of menus, sections and categories, as well as extensions understand and use advanced Joomla! extensions to further empower your site.

1:00

Barb Ackemann

Joomla! Template Design I: You'll learn the basic ingredients of a Joomla! template and how to transform a static html document into a template by replacing content with snippets of php (Snippets provided!).

2:30

Barb Ackemann

Joomla! Template Design 2: We'll go over some new options available for styling with Joomla! 1.6 and how the template manager has changed. You'll learn about template overrides; what they are, how to use them and why.

Wednesday, May 4 8:30

Kyle Ledbetter

Transform Your Joomla! Dashboard: Come find out how to put the FLOW back into workflow, and turbocharge your Joomla! Admin Panel for optimum ease, comfort, speed and yes - style too.

10:00

Kyle Ledbetter

Mobile Joomla!: Let Kyle guide you through all the choices for developing and optimizing your Joomla!-powered site for Android, iPhone, iPad & more.

1:00

Andrew Eddie

Joomla! In Control: Come see how businesses, educators, churches, nonprofit organizations, governments worldwide are benefitting from the ease, speed and powerful control of the #1 most popular CMS on the planet.

2:30

Michael Pignataro

E-Commerce the Joomla! Way: Attendees of this session will learn Joomla storekeeper set-up, administration, security maintenance, as well as proven e-sales tips and techniques such as product upselling and usability techiques to drive profits.








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