Arc Technology Group open solutions driving business success
JoomlaChicago, Ecommerce For Business Robert Jacobi
1 Copyright Š 2011, Arc Technology Group, www.arctg.com
Our Open Source Story
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2000 - 2011 Content Management Elearning Custom Web Applications Ecommerce
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The World from Yesterday to Today
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Sell anything online No targets No analytics
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The World from Yesterday to Today
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Growing Over $150+ Billion per Year
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The World from Yesterday to Today
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Copyright Š 2011, Arc Technology Group, www.arctg.com
The World from Yesterday to Today
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Shopping cart conversion Shopping cart abandonment A/B pricing and placement analysis
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The World from Yesterday to Today
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The MarketLive Performance IndexTM Vol. 13: Q3 2010 Update: Poised for Holiday Success © MarketLive, Inc. 2010
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Ecommerce?
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What is ecommerce?
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ability to sell online get people to buy and generate revenue transaction processing fulfillment shipping metrics
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Ecommerce?
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What is the ecommerce ecosystem?
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tools 3rd party services “bricks meet clicks”
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Your Business and Ecommerce
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Groupon “All we did was we took a WordPress Blog and we skimmed it to say Groupon and then every day we would do a new post with the points embedded. It was totally ghetto. We would sell tshirts on the first version of Groupon. We’d say in the right up, ‘This t-shirt will come in the color red, size large. If you want a different color or size, email that to us.’ We didn’t have a form to add that stuff. We were just, it was so cobbled together. It was enough to prove the concept and show that it was something that people really liked. The actual coupon generation that we were doing was all FileMaker. We would run a script that would email the coupon PDF to people. It got to the point where we’d sell 500 sushi coupons in a day and we’d send 500 PDFs to people with Apple Mail at the same time. Really the first, until July of the first year was just a scrambling to grab the tiger by the tail. It was trying to catch up and reasonably piece together a product.”
- Andrew Mason, founder of Groupon Copyright © 2011, Arc Technology Group, www.arctg.com
Your Business and Ecommerce
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Started small Consumer based Social
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discussions facebook twitter
Business use
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Best Practices - EllaWrap
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Started small Consumer based Green focus Instructions Gift Journals
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Best Practices - EllaWrap
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Best Practices - JellyTelly
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Subscriptions Recurring revenue Games
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Best Practices - JellyTelly
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Joomla and Tools
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100+ tools in the JED
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carts subscriptions donations payments billing and more
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Joomla and Tools
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Maximizes flexibility Minimizes upfront costs Opportunity to evolve as business and offers change
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Joomla and Tools
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Choices
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Joomla Virtuemart Magento Tienda Custom
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How do I get started?
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Budget Audience Differentiation Determine tools
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How do I get started?
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It must work! Start simple Stay focused Audience Don’t lose a nation! Woah Canada ...
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How do I get started?
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How Can Arc Help You? Robert Jacobi robert.jacobi@arctg.com www.arctg.com
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