Is your website a slacker? On Line, On Message, On the Money with Google Analytics • Set goals for your website.
Get more visitors and more productive visits Using Google Analytics
• Measure web site effectiveness using Google Analytics. • Evaluate opportunities to get more visits to your website. • Improve conversion rates. Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Is Your Web Site a Slacker?
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
What can Google Analytics do for you? You will determine what you need to do to set and reach your online marketing goals, create new initiatives, and measure results to get actionable insights into your customers' needs. Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Pursuing the “Holy Grail”
What are your goals? What do you want to be known for? What do your customers want? Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Setting Goals Goals
Jan
Feb
Mar
Revenue Profit % from web Number ofTransactions
Avg Transaction Value % Transactions over $100 New Customers
Returning Customers Email List Size New Email Registrations Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Internet Marketing Strategy Your Web Site
i
Search
information
Word of Mouth TV
Radio
Social Media Print
Calls to Action
Your Email Newsletters Blogs & Other Web Sites
DM Outdoor
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Getting to Actionable
Steps to “conversions” Visits
the web site
Views
more than one page
Reaches Opts
Fills
specific “value-add” content
in for email
out a “contact” form
Makes
a phone call
Makes
a purchase Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Conversion Rates
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Key Performance Indicators
KPI
Jan Goal
Jan Actual
Âą%
Total Visits
% Paid Visits Email List Opt-In Opt in % Email Unsubscribes Email List Size
Month Registrations Started Funnel Registration Complete % Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Joomla Chicago Goals
Register to attend the next event
Join the community
Engage with the community Learn
about Joomla
Share
your knowledge
Develop
business relationships
Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Traffic Patterns
Few effective referral links Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
December Event Registration
Starting on the Joomla Chicago home page
Click Here
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Scroll Down to Register
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Click Here
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Fill in the fields…
…and Click Here Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
/cart/thanks is a GOAL
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
“continue” takes you back here… Is there a better option?
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Event Registration Funnel
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Event Registration Funnel URL
Total
Page Views
Visits
% Visits
% Previous
2,393
626
557
355
/event/50/December-2010…
65
46
7%
/cart/cart.html/
31
28
n/a
n/a
19
3%
41%
19
3%
100%
/
/cart/cart.html/
/cart/thanks/50/…
20
Google Analytics provides funnel visualization, but it’s not yet set up for Joomla Chicago. Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Event Registration Funnel URL
Total
Page Views
Visits
% Visits
% Previous
2,393
626
557
355
/event/50/December-2010…
65
46
7%
/cart/cart.html/
31
28
n/a
n/a
19
3%
41%
19
3%
100%
/
/cart/cart.html/
/cart/thanks/50/…
20
Used Navigation report to find % of cart views that were for December’s event Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
People who registered for the event…
Referring site was webmail. Search keywords were “joomla chicago” and “joomla chicago programmer” Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
People who registered‌
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Create an Advanced Segment
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What else is the site good at? Tag the links in notification emails for Google Analytics
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New User Signup
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Internet Marketing Strategy Your Web Site
i
Search
information
Word of Mouth TV
Radio
Social Media Print
Calls to Action
Buy
Your Email Newsletters Blogs & Other Web Sites
DM Outdoo r
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Recommendations
Members can promote the site and events (e.g. member badges)
Opt-in for weekly email digest of discussions
Publish discussion highlights on Social Media
Free registration is very efficient (very little attrition
Encourage new signups
Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.
Thank You! Questions?
Metrist Partners 2525 N. Elston Ave. Suite D230 Chicago, Illinois 60647 312-772-5945 avery@metrist.com | avery.cohen@gmail.com http://www.metristpartners.com Twitter: @averycohen
Copyright Š2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.