WRITING A BOOK FOR BUSINESS

WRITING A BOOK… IS IT REALLY WORTH IT?

31 M ore and more coaches are seeing the value in writing a book. I’m sure that some featured in this issue of COACH also have a book to their name. It’s no secret that a great book will raise your credibility and expert status. When you firmly position yourself as an authority, you’ll attract new opportunities and it will open doors for you; the more people who hear your message, the bigger the impact you can make.

But in the 10 years since I wrote and published my first book, things have changed hugely. It’s become easier than ever to get published and there lots of other people with the same idea. It also can’t be denied that writing a book takes time, investment and commitment, so even if a book is on your agenda for 2020, you might be wondering if it’s really worth it? As a book mentor, it may surprise you when I say that writing a book isn’t for everyone. But for many it is a great vehicle to share their wisdom. Over the last six years, I’ve seen clients achieve some amazing successes from writing a book, many of them unexpected. A transformational journey In my view, writing a book is so much more than having a book in your hand with your name on it. To get to that end goal, you will undoubtedly go on a transformational journey. When you write a book, you will get to know yourself on a much deeper level. You may well be delving into the past, reflecting on your personal journey. You will probably feel uncomfortable as you work on yourself alongside the process of writing it, but this will result in huge growth in your own understanding and knowledge. I find that many clients are surprised by the value in what they know. When you reflect on your processes and knowledge, research your topic, and review your client successes, you’ll probably find gems you didn’t realise you had. When you create the framework or signature system for your book as part of the writing process, this will probably form the foundation for what you do, such as products, programmes and talks. This brings everything you do together into a neat little package that is easier to promote and sell. As you find your voice, your confidence will grow, and this belief will radiate through the work you do. Not only through your book but also through your message, other marketing activities and how you show up in the world, even before your book is published. This clarity in your message will impact on everything from your elevator pitch to the copy on your website. You’ll get clearer on the answer to the question I love to ask people - what do you want to get known for? What you learn about yourself when writing a book is priceless, and as much as it’s an amazing feeling when you have your book in your hand, the growth you go through will be life changing. Not only will you become a published author, you’ll have a deep-down authority that you may never have realised you had. So, I hope you can see how writing a book is worth it for you! Karen shares 10 principles for writing a book that will build your business, enhance your brand and get you noticed. Listen at becominganauthority.co.uk. FREE 45 minute book consultation for COACH readers. Email: karen@ librotas.com Karen Williams is The Book Mentor, founder of Librotas and helps business experts to become an authority in their business through writing and publishing a book. She recently published her sixth book, Becoming An Authority. She is a TEDx speaker, bestselling author, and runs transformational writing retreats in Spain. librotas.com