By its very nature, public relations is all about getting attention, standing out, being noticed and creating relationships with the people you want to do business with. Forget everything you know about mainstream PR – which is getting your name in the media (you still want to do that). It is so much more – it is everything you say, everything you do and everything others say about you.
Think about it. PR is the way you interact at a networking event. The blog you dedicate time to writing every week. Your posts and interactions on Facebook. The information you share on LinkedIn. The book you write about your expertise. The information you share freely that helps someone make changes in their business. The interview a podcaster does with you about your business. The great customer service experience you provide.
