The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y
EPISODE 21:
Become a Wealthy Therapist or Coach
1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved. CASEY TRUFFO DOUG FORESTA
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The Coachzing Show EPISODE 21: TRANSCRIPT
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The Coachzing Show
Are you a Coach Zinger yet? EPISODE 21: TRANSCRIPT
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The Coachzing Show EPISODE 21: TRANSCRIPT
EPISODE 21:
Become a Wealthy Therapist or Coach
Listen Here: http://www.coachzing.com/podcast/e021-casey-truffo/
Our Featured Guest: Casey Truffo from Be A Wealthy Therapist discusses how to create content that helps you develop a full therapy or coaching practice. Casey discusses her favorite strategies for engaging your ideal clients. Casey is a licensed marriage and family therapist and a practice-building coach to psychotherapists and coaches on five continents. She is the author of “Be A Wealthy Therapist: Finally, You Can Make a Living While Making a Difference.” Through her newsletter, videos, books, and trainings, she has helped more than 75,000 therapists to build full and financially rewarding private practices.
In This Episode, You'll Discover: ✓
How creating a simple quiz can help you get all the clients you will ever need
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How being “too smart” with your content can cost you business
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The Coachzing Show EPISODE 21: TRANSCRIPT
✓
The “grandmother” syndrome and how it is killing your content
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The MOST important question to ask yourself to create content that sells
Tips From The Episode: ✓
Create content in the medium that you feel most comfortable with
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Work on making your content “fun, fresh and unique”
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Ask yourself what your clients are thinking but not saying
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“Love people into your practice”
Links & Resources: ✓
Be A Wealthy Therapist
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Be A Wealthy Therapist Village
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The Coachzing Show EPISODE 21: TRANSCRIPT
Introduction Doug:
Hello, and welcome back to the Coachzing Show. This is Doug Foresta, and this is a show that helps you, coaches, therapists, speakers, and authors to work less, earn more, and help more people, through creative content marketing, and I have someone with me today, that I know you will get a lot out of this. Even if you’re not a therapist, I really do believe that you’ll get a lot out of listening to this episode, but my guess is Casey Truffo, from BeAWealthyTherapist.Net, and Casey, I’ll just say a little bit about here, and then I’ll bring her on. One of the things that we’ve talked about a lot on this show is the power of authenticity and being yourself, and that’s one of the things I really love about her work. I’ve been following her for sometime myself, as you know I’m a therapist, and I really think that Casey is someone that walk’s the talk of being authentic. So, like I said, I know you’ll get a lot out of this episode. Casey Truffo is a licensed marriage and family therapist and practice building coach to psychotherapists in five continents. She’s the author of "Be a Wealthy Therapist: Finally You Can Make a Living While Making a Difference," she’s also the founder of the International Therapist’s Leader Institute, and the owner of BeAWealthyTherapist.Net.
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The Coachzing Show EPISODE 21: TRANSCRIPT
Her mission is to help therapists increase their impact and income. Through her newsletters, videos, and trainings, she’s helped more than 75,000 therapists to build full and financially rewarding practices. Casey Truffo, thank you for joining me. Casey:
Oh Doug, I’m so excited to be here, and thank you for all you do for the community. I really want to give you a big high-five.
Doug:
Oh, thank you. I really appreciate it. Just to start off to say this, that there’s this very, I feel, dysfunctional belief that sometimes helping professionals have about that it’s wrong to make money helping people, which is extremely, I think, dysfunctional, and it doesn’t serve anyone.
Casey:
Well, it’s interesting because that’s a very valid point, and I think what happens is that we therapists, and coaches too, we are a healing professional. We don’t think of ourselves as necessarily doing it in a way to get paid for, so that’s one reason. Another thing is our mentors and our history has come up from people who were not trying to making businesses out of being a therapist. There’s some really interesting ways that therapy came about. When we had psychoanalytic therapy, the rich people came and came a lot. And then the ruling event of the 70s was the Vietnam War, and one of the really values that came out of that was business is bad. So the therapists that came out of the 70s and 80s, they were not really wanting to make a business and charge money.
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The Coachzing Show EPISODE 21: TRANSCRIPT
And then in the 80s came managed care, and we all know about that. And so now, that came through the 80’s and the 90’s, and now we’re in this sort of nebulous place of, in the United States anyway, “Where is healthcare going? What’s happening?”
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The Coachzing Show
Are you a Coach Zinger yet? EPISODE 21: TRANSCRIPT
Here’s what you get when you join the Coach Zingers Community… ✓ Monthly “Idea Party” Calls: Get connected with other like-minded experts, blast through obstacles, and forge joint venture partnerships
✓ Monthly Expert Q&A Calls: Discover cutting edge marketing strategies geared toward authors, coaches, and therapists
✓ Full Transcripts and Show Notes for each podcast episode ✓ Exclusive Bonus Content from our guests ✓ Access to the Private Facebook Community to network and meet other top professionals in your industry
Click Here to Join http://www.coachzing.com/community
© ACQYR Inc. All rights reserved.
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing? Let’s work together: http://www.coachzing.com