E025: Kate Steinbacher - Using Humor to Create Content that Sells

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

EPISODE 25:

Using Humor to Create Content That Sells

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Featured Guest: Your Host: Author, Speaker, Coach, Therapist, or Health Professional?DOUG Want to write a book without writing?

KATE STEINBACHER FORESTA Let’s work together: http://www.coachzing.com

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The Coachzing Show EPISODE 25: TRANSCRIPT

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The Coachzing Show EPISODE 25: TRANSCRIPT

EPISODE 25: Using Humor to Create Content That Sells Listen Here: http://www.coachzing.com/podcast/e025-kate-steinbacher/

Our Featured Guest: Kate Steinbacher, co-founder of The Coaches Console discusses the importance of having fun with your content and how to use lightness and fun to connect with your ideal clients and customers.

Kate has owned, operated and marketed 4 successful small businesses. Currently she is principal in the The Coaching Advantage and Co-Founder of The Coaches Console along with her business partner, Melinda Cohan.

In This Episode, You'll Discover: ✓

How many times you need to follow up with a client or customer on average to make a sale

✓

Why humor is such an effective strategy in content creation

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The Coachzing Show EPISODE 25: TRANSCRIPT

✓

What is MISSING from most coaching, therapy and speaking websites that kills their business

✓

A POWERFUL tool that can run the entire back end of your coaching business

Tips From The Episode: ✓

Create an education based website where you answer the pains and problems of your niche

✓

Focus on the relationship with your list

✓

Don’t worry about pleasing everyone, focus on the people who are your ideal clients

✓

Offer lots of content to your list and a call to action at the bottom of the e-mail

Links & Resources: ✓

Coaches Console

WE NEED YOUR HELP! Please leave us an honest iTunes rating and review by clicking here. It really helps us to reach and help more people. Thank you! :)

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The Coachzing Show EPISODE 25: TRANSCRIPT

Introduction Doug:

Hello. Welcome back to The Coachzing Show. The show that helps you, coaches, therapists, speakers, and authors work less, earn more, and help more people, through creative content marketing.

And we’re going to be talking today to Kate Steinbacher, who many of you may know, or have heard of, especially those of you that are coaches and have heard of Coaches Counsel, and she is the co-founder of Coaches Counsel.

And I actually know for myself, when I’ve worked with coaches, I’ve used Coaches Counsel. It’s been very, very helpful. So we’re going to be talking, of course, about content and how to use it. I’ll just say a little bit about Kate and bring her right on.

So she is the consummate entrepreneur and collaborator, an agent for fun and change, as well as business coach, speaker and prolific writer of self development articles.

She has been a corporate HR manager for a Fortune 100 company, as well as cruise director onboard luxurious cruise ships, where she managed business teams and acted as a speaker and MC for American International groups.

Since 2001, she’s been an active business and personal coach. She has owned, operated, and marketed four small, successful businesses.

Currently she is principal in The Coaching Advantage, 13 years, and co-founder of the Coaches Console, along with her business partner, Melinda Cohen.

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The Coachzing Show EPISODE 25: TRANSCRIPT

Change and action have always been allies for Kate’s success. She is passionate about business and people and fostering positivism and possibility, along with individual and corporate greatness through the use of professional coaching skills.

Part of Kate’s driving force is her passion to get the world coached, and her sense of fun. Kate Steinbacher, thank you for joining me today.

Kate:

Oh my gosh, Doug, it’s my pleasure to be here.

Doug:

Thank you.

Content Creation Strategy (01:31) Doug:

So to start with, I want to hear more about the luxury cruise ship. That sounds like a lot of fun.

Kate:

It was very fun.

Doug:

But you’ve obviously worked in, not only for Coaches Console, but obviously as I've said, you’ve owned, operated, and marketed four successful small businesses.

I’m curious about, if you can share with our listeners, what you’re favorite content marketing strategies are.

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The Coachzing Show EPISODE 25: TRANSCRIPT

Kate:

Well, I would say, first of all, that when you’re marketing and you’re connecting with people, that to me, it’s got to be fun.

It’s got to be something that’s enjoyable for people to connect with you. And it has to be something that helps them make a change in their life or make a change in their business that’s worthwhile.

So in other words, something that answers their pain. But if you can do it in a fun way, it makes all the difference in the world.

In other words, not only do you get to laugh at yourself, but you get to laugh at each other from the mistakes that you make. The way you might be thinking about things. That’s one of the biggest areas for me.

Doug:

Thank you so much for sharing that. I think that’s really important. I’m curious if you can give some examples of that. Anything come to mind in terms of things that particularly jump out for you of content that was really fun?

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EPISODE 25: TRANSCRIPT

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