The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y
EPISODE 27:
Building A Loyal Audience Through Authentic Marketing
1 Featured Guest: Your Host: © ACQYR Inc. All rights reserved. GEORGE KAO DOUG FORESTA
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The Coachzing Show EPISODE 27: TRANSCRIPT
DISCLAIMER ALL RIGHTS RESERVED. No part of this report may be modified or altered in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. AFFILIATE DISCLAIMER. The short, direct, non-legal version is this: Some of the links in this report may be affiliate links which means that I earn money if you choose to buy from that vendor at some point in the near future. Yes, I am proud that I feed my family by finding the best resources on the net and sharing them with you and I am humbled and thankful that you trust me to do so. I do not choose which products and services to promote based upon which pay me the most, I choose based upon my decision of which I would recommend to a dear friend. You will never pay more for an item by clicking through my affiliate link, and, in fact, may pay less since I negotiate special offers for my readers that are not available elsewhere. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions. The report is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author nor his affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental. © ACQYR Inc. & Coachzing.com
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The Coachzing Show EPISODE 27: TRANSCRIPT
EPISODE 27: Building A Loyal Audience Through Authentic Marketing
Listen Here: http://www.coachzing.com/podcast/e027-george-kao/
Our Featured Guest: Business coach George Kao discusses his radically different perspective on content marketing, and how he has made a big shift in his business to be more authentic, and how that has helped him develop a more loyal audience and raving fans. George is an Authentic Livelihood Coach. He’s built a loyal online following, and a simple and lucrative business . . . all with an ideal work-life balance. He is the creator of a content-rich podcast called “Our Highest Work” which is all about spiritually-based business and life success.
In This Episode, You'll Discover: ✓
George’s radically unique perspective on marketing
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Why George is GIVING away all his content and the lesson for you
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A POWERFUL mantra that will help you boost your content creation
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The Coachzing Show EPISODE 27: TRANSCRIPT
✓
A favorite strategy that George uses that gets massive exposure
Tips From The Episode: ✓
Make sure that you are not always selling your market; offer content first
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Allow your prospects to have free will and trust that if it’s a good fit they will sign up for your services
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Use mind maps to create easy to digest content
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The more you give away your content the more loyal your following will be
Links & Resources: ✓
George Kao Map
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George Kao Free Content
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The Coachzing Show EPISODE 27: TRANSCRIPT
Introduction Doug:
Hello. Welcome back to The Coachzing Show. This is Doug Foresta, your host, and we’re back helping you to work less, earn more, and help more people, through creative content marketing. My guest today is someone that I have deep respect and admiration for. It’s George Kao, and he is an authentic livelihood coach. And I definitely know you will get a lot out of this episode. One of the things I like about George is that he comes at things in a way I think that’s different than what you might have heard traditionally in online marketing or in marketing in general. And so, I think this will be a really great perspective for you to get, to think about some of the things that you might have taken for granted that you need to do in order to make a living. So I’ll just say a little bit about George. George Kao’s an authentic livelihood coach. He’s built a loyal online following and a simple lucrative business, all with an ideal work life balance. He’s the creator of content rich podcasts called Our Highest Work, which is all about spiritually-based business and life success. And it is my absolute pleasure to welcome George Kao. George, thank you for joining me.
George:
Thanks, Doug. What an honor to be here.
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The Coachzing Show EPISODE 27: TRANSCRIPT
Doug:
Thank you.
Content Strategy Doug:
So one of the things I like about you is I know you really have an intention to do things differently in terms of marketing and really come from a heart-centered place. So I’m curious for you what your favorite content strategies are in your own business.
George:
Great. Now this is a great question, and what I’m going to do is to give the audience a couple of epic resources that will take the conversation much farther. Maybe what I can do is I’ll start with sort of my philosophy about content marketing. And my philosophy really gets back to the core of what I believe about life. Because you said I do things differently, and I agree. Although, there are a lot of other people who are doing things like I do, and I would say these are the people who are giving content generously, often without expectation of return. And I know this is quite unusual coming from a marketing and business coach, that everything we do should have some expectation of return. Some kind of financial return.
Doug:
What’s the ROI?”
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The Coachzing Show EPISODE 27: TRANSCRIPT
George:
What’s the ROI? What’s the lead generation, what’s the conversion rate, the opt-in rate, all that stuff. I used to teach that. For five years I was a hardcore internet marketer, and split testing and measured my opt-ins and conversion rate and all that stuff very carefully. I did joint ventures and did a lot of webinars and telesummits and all that stuff. As a result, I built up a decent sized list of about 16,000 people. Not a lot, but enough, certainly, more than enough of a list to be very full-time income. But something happened to me. I would say just in the last two years, I started having a what I would call a spiritual transformation. And just in short, I know we don’t have the time to go into all that, but in short, I came to the realization, when it comes to my work, which I call my true livelihood, I’m now living as if I’m dying. And so what that means is I ask myself the question, “Well, what if this year were the last year I could share my best message and help the world with my work?” And if that were the case, what would I do?
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The Coachzing Show
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