E026: Charles Kirkland- Winning Strategies for Content Creation

The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

EPISODE 26:

Winning Strategies for Content Creation

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CHARLES KIRKLAND DOUG FORESTA

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The Coachzing Show EPISODE 26: TRANSCRIPT

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The Coachzing Show EPISODE 26: TRANSCRIPT

EPISODE 26: Winning Strategies for Content Creation

Listen Here: http://www.coachzing.com/podcast/e026-charles-kirkland/

Our Featured Guest: Charles Kirkland from Media Buyer Association discusses his winning strategies for creating content that builds your business. Charles shares practical tips with his trademark energy and humor.

Charles Kirkland is the founder of the Media Buyer Association, and is a walking, talking networking blend of credibility and know-how. Raised in a working class family, he combined a tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another. Charles has harnessed the marketing potential of the Internet, and he is now sharing his formula for success.

In This Episode, You'll Discover: ✓

How Charles was able to build an online empire starting with videos shot on his front porch

✓

The best environment to film video in (it’s NOT what you think!)

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The Coachzing Show EPISODE 26: TRANSCRIPT

✓

Charles’ preferred method of getting started with content creation

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Why tactics are USELESS but strategy is key (and what that means)

Tips From The Episode: ✓

Video is simple and easy to produce, yet powerful to connect with your market

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Be consistent with your content creation

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You don’t have to perfect when you start, you will get better with practice

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Make sure to put entertainment and educational in your content

Links & Resources: ✓

Media Buyer Association

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The Coachzing Show EPISODE 26: TRANSCRIPT

Introduction Doug:

Hello. Welcome back to The Coachzing Show. This is your host, Doug Foresta, as always, and we are back with another great guest helping you to work less, earn more and help more people, through creative content marketing.

And my guest today is someone who many of you on the internet will be familiar with; it’s Charles Kirkland of Media Buyer Association.

And I’ll just say a little bit about him and bring him right on. But I know you’re going to get a lot out of this episode, so listen carefully. You may even want to listen to it again.

Charles Kirkland is the founder of Media Buyer Association, and he is fully committed to empowering media buyers to create successful campaigns, through real world education and hands on training. He’s a walking, talking, networking blend of credibility and knowhow.

Raised in a working class family, he combined the tenacious work ethic and keen sense of curiosity to usher him over one hurdle after another.

Nearly 30 years after computer technology first became successful to consumers, Charles has harnessed the marketing potential of the internet, and he is now sharing his formula for success.

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The Coachzing Show EPISODE 26: TRANSCRIPT

And he actually has quite a story. I might actually let him share some of it, but he was stricken with carpal tunnel syndrome in his late 20’s. He was forced to quit his job at an engineering firm.

Married with a baby on the way, he continued to educate himself on the internet, while selling free standing metal buildings on commission. That job too fell apart when he outsold even the boss. The company was backlogged with orders for three months.

He worked himself out of a job and his backend commission went to the company, but he took away a great education in sales and marketing.

And he then dove full force into online marketing taking all sorts of independent clients. Creating his own on the job training, he sold everything from his own construction blue prints to canoes, and managed online marketing for various companies.

It is my absolute pleasure to have with me Charles Kirkland. Thank you for joining me.

Charles:

Hey, man. How’s it going?

Doug:

It’s going well. It’s going really well. So I’m really excited to have you on the show.

You’re someone who’s definitely been there, done that.

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The Coachzing Show EPISODE 26: TRANSCRIPT

Content Marketing Strategies Doug:

I’m curious about for yourself, what your favorite content marketing strategies are for your own business.

Charles:

I’m going to tell you, I think it really depends. I love podcasts just because I listen to a lot of podcasts.

And I know this is going to sound stupid, but I seldom watch videos online. I don’t want to watch videos in any way, shape or form, but yet, that is my preferred content generation method just because it’s simple, it’s easy. You know, back in the day, we were throwing up a flip camera up at the door, “Hey this is Charles…”

My favorite content hands down, that I like to produce is video. It’s simple, it’s easy, and the biggest reason I like it is it really resonates with prospects.

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EPISODE 26: TRANSCRIPT

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