graphic storytelling

*Resilience It refers to a dynamic process encompassing positive adaptation within the context of significant adversity.

From the Latin verb resilium, resilire “jump back, bounce”

The ability of something to recover from a shock or disturbance GRAPHIC STORYTELLING

CO/AULETTA CONTEST 2012. LA TUE IDEE ABITANO QUI ANDREU FRANQUESA / ADRIÀ S. LLORENS

public spaces No turistic potential

Crisis of traditional agriculture

PUBLIC DIMENSION civic engagement

LOOKING FOR AULETTAS POTENTIAL Local agriculture

depopulation

public facilities

public knowledge

socioeconomic

initial state

earthquake problem

ecological

legal

psychological

regional

local

site

resilience

resilience

resilience Petina

natural

Auletta as a post earthquake

Salvitelle

REGIONAL MODEL

Conservation

Pertosa

accept the past to create the future

NEW TOWN / OLD TOWN

RUINS PARK involve the ruins Rehabilitation accept the past Construction

co/Auletta contest solution

new initial state

1 GLOBAL DIFFICULTIES, LOCAL SOLUTIONS Auletta has begun the process of rebuilding its historical center (this process will also help local community to find a new point of view on the tragic earthquake of november 23rd 1980 and as well on its memory), with some urban redevelopment that are funded by Regione Campania: the creation of a park preserving the ruins, the introduction of accommodation facilities to promote access to and knowledge of a geographic area that is exceptionally enriched with resources and amenities. In recognition of the high potential Auletta holds for innovative redevelopment, the local parties involved have opted to elicit external expertise via a process based on a set of shared moral principles. co/A - competition brief http://www.progetto-rena.it/coauletta/

2

Population from 2001 to 2010 decreased by -1.3% Younger generations are studying and working in urban areas 2010 median age at 43 6.1% are born_10.2% die Nearly 150 empty houses

EARTHQUAKE 1980

1990

The historical center was destroyed The ruin area comprises approximately 25% of the town center

DEMOGRAPHY, DIAGRAM

ECONOMY

DEMOGRAPHY

RESILIENCE!

2000

2010

2020

Total abandonment of the inhabitants for both social and economic reasons The Auletta region simply cannot address the potential for tourism Institutions instead favoring industrialisation Local agricultural areas have been found illprepared and under-resourced

1951_3497h 1951_3497h 1951_3497h 1951_3497h

LOCAL HERITAGE!

GLOBAL DIFFICULTIES, LOCAL SOLUTIONS REGIONAL CO/AULETTA CONTEST 2012. LA TUE IDEE ABITANO QUI

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ANDREU FRANQUESA / ADRIĂ€ S. LLORENS

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2

AULETTA LOCATED IN SOUTHERN ITALY

INFRASTRUCTURE AND CONNECTIVITY Italy is a country with a high agricultural and commercial potential.

A SALERNO

If we look at the overland routes, we can look how the traffic set in the northen part is more dense, than in the southern part.

Schola Medica Salernitana

(the first University of Medicine in de world)

Main town closer to the Costiera Amalfitana

C

(there are the famous towns of Amalfi, Positano,...)

PERTOSA

Important cultural centre

The Angel or Pertosa Caves

(the medieval sector, 19th century district and the post-war area)

Looking at the maritime trade, the southern part of the country is the one with more opportunities.

(In the green landscape of the Alburni mountain)

MIDA Musei Integrati Dell’Ambiente

http://www.provincia.salerno.it/

Festival of ethnic music “Negro Festival” http://pertosa.asmenet.it/

C AULETTA New centrality MIDA Museum of Parco a ruderi Agricultural potential

B PARCO NAZIONALE DEL CILENTO E VALLO DI DIANO Lovely alternation between sea and mountains Wonderful and multiple landscapes http://www.cilentoediano.it/

HEY!! TOURIST ARE HERE !!!

GLOBAL DIFFICULTIES, LOCAL SOLUTIONS REGIONAL CO/AULETTA CONTEST 2012. LA TUE IDEE ABITANO QUI

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ANDREU FRANQUESA / ADRIÀ S. LLORENS

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THE LOGIC OF THE PAST. INTENSIVE AGRICULTURE

3

PARADIGM SHIFT. THE PEAK OIL

earthquake problem

Mechanization and industrialization of agriculture. This growth looks flat terrain to facilitate extensive farming and optimizeproduction.Model imported from the USA. oil-based culture.

Abandoning and progressive destruction of the traditional patterns of agriculture.

THE LOGIC OF THE FUTURE. EXTENSIVE AGRICULTURE

We are coming to a paradigm shift that is making revolutionize all economic systems based on the culture of oil. “one conceptual world view is replaced by another” Thomas Kuhn

The map highlights the polarization of the rural landscape which today appears divided between forest areas (darker green), prevalently located in mountain areas, and agricultural areas (lighter green). Although the adopted scale overemphasizes the phenomenon, socioeconomic dynamics indeed undermined the historical integration between wood pastures and agriculture reducing the complexity of Italy’s landscape mosaic and biodiversity by favour, instead, simplification and structural homogeneity.

INTENSIVE AGRICULTURE

Back to intensive agriculture with traditional knowledge through a global model based on the characteristics of the territory.

Recovery of local and regional values to create new synergies between towns and nearby towns.

Agriculture should be able to create a new cultural landscape of the work from the concept of ecotons. A mosaic of natural ecosystems with a mixture of different areas of crop biodiversity reinforcing the area.

9 bilion

Peak Oil We are here

“Green” energy

peak oil

Paesaggi Rurali Storici. Mauro Agnoletti

EXTENSIVE AGRICULTURE POPULATION

OIL

1000

2000

Field of artichokes. Pertosa

LESS FUEL IS MORE QUALITY

GLOBAL DIFFICULTIES, LOCAL SOLUTIONS REGIONAL CO/AULETTA CONTEST 2012. LA TUE IDEE ABITANO QUI

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VALUE ADDED, AGRICULTURAL POTENTIAL

VALUE ADDED, PRODUCTION POTENTIAL

In economics Is the difference between the sale price and the production cost of a product is the value added per unit.

land potential

In agriculture Value-added agriculture refers most generally to manufacturing processes that increase the value of primary agricultural commodities. This concept has gained currency in the small farm policy debat. Examples include direct marketing; farmer ownership of processing facilities; and producing farm products with a higher intrinsic value (such as identity-preserved grains, organic produce; etc.), for which buyers are willing to pay a higher price than for more traditional bulk commodities. Significant rural development strategy.

external knowledge

TRANSFERRING knowledge

MIXING

+DESIGN +QUALITY + SOSTENIBILTY + MARKETING + EFFICIENCY

Value Added solution

local knowledge

+ DIFFUSION + INTERNATIONAL PROJECTION + SCIENTIFIC KNOWLEDGE +Opportunity +Slow food

Wikipedia

en.wikipedia.org/wiki/Value-added_agriculture

LAND

EXTERNAL KNOWLEDGE

LOCAL KNOWLEDGE

The rugged topography of the territory of Auletta does not allow intensive agricultural exploitation. So should enhance product quality and not quantity.

The external knowledge allows us to offer a competitive product in a global context. This contribution could vary according to needs.

The traditional knowledge is efficient and sustainable, is adapted to the climate and location.

The knowledge related to the value of a territory are allowed to make a unique product.

auletta, cultural landscape

AREAL BASED!

GLOBAL DIFFICULTIES, LOCAL SOLUTIONS LOCAL CO/AULETTA CONTEST 2012. LA TUE IDEE ABITANO QUI

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1 VALUE ADDED, COLLECTIVE INTELLIGENCE

Citizen representation

Actually, it is common that citizens feel increasingly distant from political and communal life.

One of the most powerful tools to revitalize Auletta, is to engage people to any action or decision that is taken in the town.

New agricultural resources

ALICIA Foundation Is a research center engaged to the technological innovation of cooking, to the improvement of dietary habits and to the assessment of food and culinary heritage. It’s a center with a social vocation and open to everyone to promote good nutrition. http://www.alicia.cat/

2 CITIZEN PARTICIPATION Public participation is all the activity that is aimed to influence directly or indirectly in public policies.

Talk about citizen participation is to influence on the decisions of the town and pass the power to the people.

Citizen participation has two main types of actors: people as individuals and organizations.

The institutions should play a key role in any participatory process, but necessary to open the process to citizens looking for maximum representation.

Public representation

External entities

CREATE AN SPACE TO...

Discuss Workshop Conferences Courses

Educational Project

Specific interventions

El Bulli Foundation

N

Is a brainstorming /cinema hall, an archive, a place to find ideas, a few “experiences”. http://www.bullifoundation.org/

Political representation

ATIO D N OU

F

http://www.cilentoediano.it/

Popular events

LETS WORK TOGETHER !!!

GLOBAL DIFFICULTIES, LOCAL SOLUTIONS LOCAL CO/AULETTA CONTEST 2012. LA TUE IDEE ABITANO QUI

I’VE AN IDEA TO PROPOSE YOU!

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