TinCup Digital | Marketing Agency Profile 2019

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TinCup Digital | Marketing Agency was established in 2016 to facilitate the delivery of integrated digital and marketing services to clients in Namibia, clients who until now have had to be content with existing above-the-line strategies dictating the direction of integrated campaigns. At first sister agency to Intouch Interactive Marketing and one of Namibia’s first digital agencies, TinCup has grown to become a truly full-service agency. We aim to rewrite the advertising and marketing handbook in Namibia. With decades of combined experience in the Namibian digital, marketing and advertising landscape, we offer clients a holistic view of their brands in real life, from the first point of contact through to campaign conceptualisation, development, integration and alignment with current strategies. With brand strategists, creatives, developers, thinkers, visual masterminds and digital messiahs we use all mediums of communication to give voice to your brand, sometimes screaming, sometimes becoming an integral part of an online community, sometimes static; each idea is crafted to maximise interaction with consumers and clients, socially aware, with multiple touch points.

THIS IS TINCUP!

Fresh out-the-box thinking, full of experience


TinCup Digital Marketing Agency

Cobus started out as a conceptual copywriter where he gained more than 10 years TTL agency and digital experience, writing for large advertising agencies, leading creative campaigns, brand strategies and rebrands, before joining TinCup.

Apart from the dedicated TinCup team, we have direct access to a wide-variety of freelancers. This allows us to tap into the right expertise whenever the need arises

Along with this, he brings with him experience in planning, development, implementation, integration and administration of various digital campaigns.

SunĂŠ Tietz

Cobus Theyse MANAGING DIRECTOR

In his previous advertising life, Cobus has worked with clients including Financial, Telecoms, FMCG and corporate brands. cobus@tincup.com.na +264 81 206 5993

MARKETING MANAGER SunĂŠ studied BCOM Communication Management and BCom Tourism at the North West University, Potchefstroom. Thereafter she worked in the marketing industry in South Africa, opening her own agency in Pretoria in 2016. After moving to Namibia in 2019, she joined TinCup as Marketing Manager. She is a dynamic, spirited, positive, and drive person, who loves making a success of everything, especially when it comes to clients. Her passion is to work with people and help them in achieving their goals. sune@tincup.com.na +264 81 704 7484


Whether you have a brand plan in place or big plans for your brand, we can help you get the best ROI from your marketing budget by focusing on the media and mediums that you require.

discover, create, integrate, launch & measure SEO, social media management & web > Marketing & PR > Brand & image conceptualization, design & management > Corporate & incentive event solutions >


Carpet bombing doesn’t work

“We pinpoint. If you know what you’re talking about and who you’re talking to, it’s easy to strike up a conversation... ”

and get some well deserved ROI.

Who are they? Where are they? Why would they be interested? What are they willing to do? Corporate events & promotional management Incentive events Photographic & filming services

Traditional or digital communication?

Let’s cut straight through! If no one know you exist, no one would visit you or speak to you.


- Website development and design - Social Media Marketing and Management - App development and design - User Experience and User interface design - Digital Media Marketing and Management - Digital Marketing Strategy - Digital Project Management - Digital Media Creative Strategy Development - Integrated Marketing Communication (IMC) to create a consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other - Content management, digital campaign tracking, online marketing, user testing and campaign analytics - Display, PPC, local web advertising media and campaign reporting - Customer relationship marketing and data collection - Remarketing to clients and potential leads generated - System information security and client and data privacy management

- Corporate events & promotional management - Incentive events - Launch and brand activations - Photographic & filming services


- Customer Analytics - Strategic Planning - Sales Acceleration - Stakeholder Management - Sponsorship management - External and internal brand building assistance - Development of marketing strategies including corporate identity, advertising and PR plans - PR management & tracking of PR exposure - Monitoring and evaluation of marketing strategy as well as budget controlling - Copywriting and Proofreading (incl. translations) - Risk and Crisis Management - Media Relations, Management and Buying

- Creative design solution - External and internal brand building assistance - Design placement coordination in all media channels - Production (TV, Print, Radio, Digital)


RE

LIFE L A

Store Branding Launch Events Activations

Queueing Systems

System integration

BRAND NAM

Website / Mobile Web Applications

Brand Strategy

Display & Online Advertising

Brand Manual

Online Payment Solutions

Corporate Identity

CMS

General Branding Collateral

EDIA M L A Strategy

Management

Social Media Advertising (incl. FB, IG, LI, Twitter, YouTube as standard

DIGITA

SOCI

DI

L A T I G

CR S L

Touchs Statis Dis

Digital Signa Anim

Static & Inter


Plan Buy Flight

Strip Adverts Advertorials

R O O D T

Billboards

Street Poles Posters

PR

y

Digital Display Billboards

Brochures

S

age Software mation

ractive Content

ION S I V

R

Annual Reports

CREEN

screen & splay Units

OU

P

ME

NT I R Full Page

TEL E

M

IA D E

IO D A

TV Adverts

Radio Adverts

News

Radio

Economics

Programming

Sponsorship


Full campaign setup

Digital marketing strategy Campaign conceptualization

and development

Implementation Systems development & campaign elements design Digital integration of systems & campaign Creation of collateral material Launch of campaign Going live PR implementation Launch event Collateral material

PROJECT IMPLEMENTATION STEP 1

Exploration meeting with client in order to establish scope of work

STEP 2

Research, concept & ideas generation

STEP 3

Present to client & feedback session

STEP 4

Develop & implementation throughout different mediums

STEP 5

Final signoff of elements & testing of collateral systems

STEP 6

Rollout of campaign & systems throughout different mediums

STEP 7

Testing & measuing of campaign including changes to streamline campaign


We’re filled with creativity, passion and innovation; We’re more cost-effective due to our in-house services




APPLY FOR YOUR

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UP TO N$20 000

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APPROVAL WITHIN MINUTES - ADDITIONAL LOAN PRODUCTS ALSO AVAILABLE

REQUIREMENTS FOR LOAN APPLICATION:

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THE PERFECT BUILDING BLOCKS FOR GENERATIONS TO COME Equipping the nation with relevant skills and tools, through the provision of superior quality products for the industrialisation of our country. We invest in the education of future leaders in pursuit of a better tomorrow.


EDITORIAL

EDITORIAL

therefore a positive return gained from a German portfolio, can make up for negative returns in a South African portfolio.

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WHAT’S WHAT’SNEXT? NEXT?

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34

(Source: Bloomberg)

Regardless of of the performance of of world markets, Regardless the performance world markets, including Namibia’s very own, wewe truly grow your including Namibia’s very own, truly grow your personal equity well into the future. personal equity well into the future.

(Source: Bloomberg)

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NOVEMBER 2018 | FLAMINGO

www.sss.com.na www.sss.com.na

NOVEMBER 2018 | FLAMINGO

35



For more information, or to start an exciting journey with us, give us a call! info@tincup.com.na www.tincup.com.na

HOW WE WORK?

Cobus: +264 81 206 5993

We would like to set up a meeting with you and discuss your business’s marketing needs:

cobus@tincup.com.na SunĂŠ: +264 81 704 7484 sune@tincup.com.na TinCup Digital Marketing Agency TinCup Digital | Marketing Agency

Set-up a meeting and brainstorm

Send you a quote with campaign ideas

Activate and monitor campaign

Experience the success of the campaign



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