1 minute read
Poke The Pain
by Coby Kane
To get started, I like to list the main dream scenario (pleasure) first… and then all the reasons WHY they might want that dream scenario.
{QUICK TIP}: The reasons why they want that main dream pleasure, almost always expose the most emotional pain points to poke.
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For example… The main needs, wants, and desires of the people on my 30 Minute Workday™ list are based around the main theme of getting more money.
Yes, the people on my list want more money… but I have to ask the deeper question of WHY is more money important to them.
It could be the freedom to choose where and when they work... or where they live.
It could be getting relief from the stress of bills.
It could be to be able to go on mission trips... or having the ability to spend time, money, and resources to help people in need in their local area.
It could be creating a legacy of wealth for their family.
It could be to show their own children that you can create a lifestyle that you desire that’s built around your passions.
Then, looking at that list of “Whys,” I grab the pain points to poke in my emails. From the list above, I’d have the following pain points...
● Lack of freedom
● Stress over bills
● Inability to serve others in need
● No long term wealth protection for their family
● Kids won’t be able to live the life they truly dream of
When it comes to more money, the specific pain points could be a lot of things.
I can’t list them all here, and I can’t possibly list them all in every email.
ButI if I can highlight a few in each email, it will feel to those who have those pain points, or who are seeking that specific pleasure… that I am speaking directly to them.
And to teach a principle in the middle of a principle…
ALWAYS write your emails as if you’re only talking to ONE person. (more on that coming up soon)
If using the “Whys” isn’t doing it for you, there is a special type of “poke” that is based on an emotion that EVERY person on your list is having that’s very simple to tap into.
Of all the pokes, this is the main mama-jama!
