RAB2011 Sponsorship Package by CODE NGO

CODE 2011 Read Africa Ball Friday November 25, 2011 Rosehill Venue Lounge, Toronto

Sponsorship Opportunities

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read. learn. live codecan.org

About CODE If you can learn to read and write, you can learn to do, and be, anything! That’s the idea behind CODE. Our programs advance literacy in developing countries through professional teacher and librarian training, support for libraries and publishers, and by supplying books which are culturally, age and gender appropriate.

Vision:

CODE (formerly known as the Canadian Organization for Development through Education) is Canada’s leading international literacy organization. CODE has been honoured by UNESCO, the Government of Canada and the International Reading Association for its work in education and literacy.

To support a sustainable literate environment in the developing world.

Mission:

To enable people to learn by developing partnerships that provide resources for learning, promote awareness and understanding, and encourage self-reliance.

CODE currently works in Africa with education/literacy partners in Ethiopia, Ghana, Kenya, Liberia, Malawi, Mali, Mozambique, Senegal, Sierra Leone and Tanzania to empower children to learn. In so doing, we deliver an essential, sustainable development solution that endures. CODE also has a program in Guyana. Our programs support libraries and teacher training as well as national and local book publishing in about 20 languages. In Canada, Project Love is CODE’s award-winning program that encourages children to think globally, act locally, and make a difference. Along with receiving educational resources, Canadian students are also given the opportunity to assemble Project Love kits of school supplies that, along with a letter of correspondence, is sent to a child in a developing country. Since 2008, 12,656 Project Love kits have been assembled in the GTA by 13,667 participants from over 30 schools and community groups. 1

Kenya - CODE 2010

2010 Event Photography by Steve Blackburn/YYZEvents

The Event

The 2nd annual Read Africa Ball, to be held Friday November 25, 2011 at 8:00PM at the Rosehill Venue Lounge in Toronto, is designed to raise both awareness and additional revenue for CODE’s education and literacy work in the developing world.

Event Specifics:

Event Objectives:

• A unique event that will bring people together in Toronto. A meaningful evening that will make a difference in the lives of thousands of children.

• To raise awareness of CODE’s 50+ years of important education / literacy work in the developing world. • To bring awareness to Education for All (EFA), the UNESCO-led movement that aims to meet the learning needs of all children, youth and adults by 2015.

• Dancing to live African rhythms • Hors d’oeuvres • Open bar

• To raise a minimum of $60,000 for CODE’s overseas programs – which when leveraged by CIDA (Canadian International Development Agency) funding, becomes $240,000.

• Silent auction consisting of various prizes including unique African items • Ticket price - $100 per person

Event Demographics:

• Expected attendance - 200 - 250

Participants will consist mainly of well-established Toronto-area professionals aged 35 - 55

Sponsorship Opportunities: Presenting Sponsor

$10,000 Recognition for providing:

• 8 complimentary admissions to event to be used for hospitality purposes

• Overall presentation of event

• Verbal recognition of sponsorship throughout the night

Benefits:

• Opportunity for company representative to speak at the event

• 1 sponsor at this level • Will be acknowledged as “Presenting Sponsor” of the Read Africa Ball • “Presenting” sponsor designation to be featured on all marketing materials promoting the event such as event website, CODE website, posters and news releases • “Presenting Sponsor” designation to be featured in all news releases distributed to Toronto area media • “Presenting Sponsor” designation to be featured on electronic ticket purchase confirmations • Opportunity to prominently display your company banner at the event • Opportunity to set up display at event to provide information, sampling, etc.

Mali - CODE 2008

Platinum Sponsor

$7,500 Recognition for providing: • Refreshments and hors d’oeuvres

Benefits: • Platinum sponsor acknowledgement on all marketing, promotional and media materials such as CODE website and posters • Sponsor sign at the event venue • 6 complimentary admissions to event to be used for hospitality purposes

• Verbal recognition of sponsorship during the night

Gold Sponsor

$6,000 Recognition for providing: • Grand prize providing the winner with an opportunity to travel to Africa

Benefits: • Gold sponsor acknowledgement on all media materials promoting event such as: CODE website, posters and news releases • Logo on raffle tickets • 4 complimentary admissions to event to be used for hospitality purposes • Verbal recognition of sponsorship during the night

Project Love Kit Recipients

Silver Sponsor

$4,000 Recognition for providing: • Live entertainment

Benefits: • Silver sponsor acknowledgement on all media materials promoting event such as: CODE website, posters and news releases • Sponsor sign in front of stage • 4 complimentary admissions to event to be used for hospitality purposes • Verbal recognition of sponsorship during the night

Senegal - L. Beauregard 2010

Bronze Sponsor

Friends of Read Africa Ball

$2,500

$1,000

Recognition for providing:

• support to CODE programs

• prizes for the silent auction portion of the event

Benefits:

• Bronze sponsor acknowledgement on all media materials promoting event such as: CODE website, posters and news releases

• Verbal recognition of being a supporter of CODE’s programs

• Acknowledgement on tent card displayed in front of item being auctioned off

• 2 complimentary admissions to event to be used for hospitality purposes

• Verbal recognition of sponsorship during the night

Silent Auction Sponsors

Media Sponsorship

Opportunities exist for TV, radio, print and online sponsors to partner with the Read Africa Ball to help maximize awareness of, and participation in, this truly unique fundraiser in support of education and literacy programming in the developing world.

Media Involvement: • Production and placement of TV, radio and print PSAs to promote event • Possible involvement of media personalities in formal portion of event

Media Benefits: • Association with this unique and meaningful event • Opportunity to assist with fundraising efforts to provide the gift of literacy to children in Africa and the Caribbean • Three complimentary admission tickets to event • Company logo on CODE and event websites • Verbal acknowledgement of sponsorship during formal portion of event • Acknowledgement on all media materials promoting event such as event website, CODE website, event posters.

For more information about media sponsorship opportunities, please contact Dominique Naud, CODE’s Communications Manager, at 613 232-3569 ext. 252 or dnaud@codecan.org

CODE Supporters

CODE’s ability to make real and lasting change is directly related to the generous support received from individuals, corporations, service groups and foundations that are committed to our overseas programs. In 2010–2011, CODE supporters donated $2,034,868 to support literacy programming. CODE also is fortunate to be the ongoing recipient of in-kind support from North American book publishers: in 2010–2011 CODE shipped $4,576,936 worth of donated books overseas. Public funds raised by CODE are leveraged at a rate of 3:1 by CIDA. Help CODE improve the standard of learning for thousands of children in the developing world... and have a ball doing it! Lynn Beauregard Read Africa Ball Chair

To sponsor the event or for more details contact: Trizana Parillo, CODE’s Major Gifts Officer, at 1 800 661-2633 ext. 250 or tparillo@codecan.org readafricaball.com

codecan.org Charitable Registration No. 11883 4878 RR0001 11