RAB 2012 Sponsorship Package

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CODE 2012 Read Africa Ball Friday November 16, 2012 Rosehill Venue Lounge, Toronto

Sponsorship Opportunities

The

2012

READ AFRICA BALL Š

read. learn. live codecan.org


About

The

2012

READ AFRICA BALL

The Event

At CODE, we imagine a world where every child can read and write – where books are accessible and meaningful to the reader. We imagine a world where every young person can pursue their education and realize their full potential.

The 3rd Read Africa Ball, will be held Friday November 16, 2012 at 8:00PM at the Rosehill Venue Lounge in Toronto. Help us celebrate the launch of CODE’s Kilimanjaro Climb 2014 at this year’s Read Africa Ball!

For over 50 years, CODE has been working to build such a world and our achievements are many.

Event Specifics:

• A unique event that will bring people together in Toronto. A meaningful evening that will make a difference in the lives of thousands of children. • Dancing to live African rhythms • Hors d’oeuvres • Silent auction and raffle consisting of various prizes including unique African items • Ticket price - $75 per person

Through its international programs, CODE builds literacy by providing schools and community libraries in developing countries with well-written books that children can relate to, and teachers with the skills they need to bring these books to life. We invite you to join our community of supporters through your sponsorship of the 2012 Read Africa Ball and make a life-changing investment in literacy and quality education. Your support will help CODE realize that vision of a world where every child can read and write and every young adult can pursue their education and build a brighter future for themselves, for their local community and for the world in which we live.

• Expected attendance - 200 - 250

Event Objectives:

• To raise awareness of CODE’s 50+ years of education / literacy work in the developing world. • To raise $60,000 for CODE’s international programs • Launch the recruitment for the 2014 CODE Kilimanjaro Climb. A team of climbers will raise funds and awareness for CODE by reaching the summit of Mount Kilimanjaro.

If you can read and write, you can learn to do, and be, anything. That’s the idea behind CODE.

Event Demographics:

Participants will consist mainly of well-established Torontoarea professionals aged 35 - 55 1

Help us celebrate the launch of the CODE Kilimanjaro Climb 2014 at the Read Africa Ball

In the summer of 2014, a group of climbers will once again come together to scale Mount Kilimanjaro in Tanzania as a fundraising initiative for CODE’s literacy and education programs in Africa. The two previous expeditions were in 2006 and 2010. The search is on for those interested in taking part in the 2014 Climb. Set a personal fund-raising goal, travel to Africa, and show your support for CODE by climbing Mount Kilimanjaro! Watch the CODE website at codecan.org for the latest information.

2011 Read Africa Ball

Rosey Edeh, ET Canada Senior Entertainment Reporter, Lynn Beauregard, CODE Board Chair and Read Africa Ball Chair, Shaenie Colterjohn, Read Africa Ball Co-chair, and Scott Walter, CODE Executive Director.

“Having experienced the challenges that these countries face firsthand, Shaenie and I share the fundamental belief that positive and sustainable change in Africa can only be achieved through education, starting with literacy. The Read Africa Ball is about gathering great friends for a great cause, and increasing CODE’s visibility and awareness” Lynn Beauregard, Chair of the CODE Board of Directors, Chair of the Read Africa Ball 2

The team that climbed Mount Kilimanjaro for CODE in 2010 Kenya - CODE


Sponsorship Opportunities:

The

2012

READ AFRICA BALL

Presenting Sponsor

Gold Sponsor

Silver Sponsor

$10,000

$5,000

$2,500

In recognition of your generous contribution we offer you:

In recognition of your generous contribution we offer you:

• “Gold Sponsor” acknowledgement on all marketing materials promoting the event such as CODE website, posters, news releases, eblasts and social media

• “Silver Sponsor” acknowledgement on marketing materials promoting the event such as CODE website, posters and social media

• Your company logo displayed at the event

• Your company logo displayed at the event

• 6 complimentary admissions to the event to be used for hospitality purposes

• 4 complimentary admissions to the event to be used for hospitality purposes

• Verbal recognition of sponsorship during the formal portion of the night

• Verbal recognition of sponsorship during the formal portion of the night

• Opportunity to feature your compagny logo on raffle tickets and silent auction bid sheets

• 1/4 page ad in the silent auction program

• Verbal recognition of sponsorship

In recognition of your generous contribution we offer you:

• Opportunity for company representative to speak at the event • Full page ad in the silent auction program

• Exclusive sponsorship at this level • Will be acknowledged as “Presenting Sponsor” of the 2012 Read Africa Ball • “Presenting Sponsor” designation to be featured on all marketing materials promoting the event such as CODE website, posters, news releases, eblasts and social media • “Presenting Sponsor” designation to be featured on electronic ticket purchase confirmations • Opportunity to prominently display your company banner at the event

• Half page ad in the silent auction program

• Opportunity to set up a display at the event to provide information, sampling, promotional items or special offers to attendees • 8 complimentary admissions to the event to be used for hospitality purposes Liberia-CODE

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Bronze Sponsor

Friends of the Read Africa Ball

$1,000

$500

In recognition of your generous contribution we offer you: • “Bronze Sponsor” acknowledgement on marketing materials promoting the event such as CODE website and posters • 2 complimentary admissions to the event to be used for hospitality purposes

Media Sponsorship

Recognition for providing:

Recognition for providing:

• support to CODE programs

• prizes for the silent auction portion of the event

Opportunities exist for TV, radio, print and online sponsors to partner with the Read Africa Ball to help maximize awareness of, and participation in, this truly unique fundraiser in support of education and literacy programming in Africa.

Benefits:

Benefits:

• Recognition of being a supporter of CODE’s programs in the event slideshow

• Acknowledgement on a tent card displayed in front of the item being auctioned

• 2 complimentary admissions to the event to be used for hospitality purposes

• Verbal recognition of sponsorship during the formal portion of the night

The

Silent Auction Sponsors

Media Involvement: • Production and placement of TV, radio and print PSAs to promote event • Possible involvement of media personalities in the formal portion of event

• Your company recognized in the silent auction program

Media Benefits:

• Opportunity to display business cards/brochures at the event

• Association with this unique and meaningful event • Opportunity to assist with fundraising efforts to provide the gift of literacy to children in Africa • Three complimentary admission tickets to the event • Verbal acknowledgement of sponsorship during the formal portion of the event • Acknowledgement on all media materials promoting the event such as CODE website, event posters.

2012

For more information about media sponsorship opportunities, please contact Dominique Naud, CODE’s Communications Manager, at 613 232-3569 ext. 252 or dnaud@codecan.org

READ AFRICA BALL

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The

2012

READ AFRICA BALL

To sponsor the event or for more details contact: Amie Gibson, CODE’s Fund Development Officer, at 1 800 661-2633 ext. 250 or agibson@codecan.org www.readafricaball.com

CODE 321 Chapel Street Ottawa ON K1N 7Z2 1 800 661-2633

Charitable Registration No. 11883 4878 RR0001

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