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The Importance of the <TITLE
pick a “reserved” project on WordTracker, import your keywords into the Use your own box (mentioned in Step 7), and rerun.
Don'tGetHungUponWordTrackerKEI
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Don’t focus too much on the KEI value that WordTracker provides for keywords. Keep in mind that KEI by itself is a very general indicator. It's primary value is in identifying some of the "lowhanging" secondary and tertiary search phrases that you should be able to optimize for fairly easily. So if the high-KEI phrase fits your site, you should optimize for it.
However, just because a relevant keyword phrase may have a real low KEI number (like 0 or 1) doesn't mean you should ignore it, ESPECIALLY if it is has a high Count value. Don’t be discouraged by a large number of competing pages, you may have less true competition than you think (see earlier topic on this).
SelectingOvertureinCompetitionSearch Results
People ask which engine one should use along with Google when performing a competition search in WordTracker (Step 4). I use Overture because it is a great indicator of how coveted a given keyword phrase is. Some keyword phrases are so competitive that one can only get traffic from them by going the pay-per-click (PPC) route. The more expensive the keyword in Overture, the more prized it is. By looking at Google and Overture at the same time, it allows you to weigh the organic KEI and Count values against the PPC Bid price for a better determination of the “market value" of a given keyword phrase.
What is your Primary Keyword Phrase?
After using WordTracker, you should have a great list of keyword phrases. Ideally, you have a single keyword phrase that sticks out from the rest in terms of KEI value and that best represents the category of service, product, or information your website provides. This is your Primary Keyword Phrase and is the one phrase that will be included on all your web pages, particularly on your home page .
You should also have several other phrases that represent more specific or refined variations to your Primary Keyword Phrase.
