Structuring Your Internal Link s

per-click campaign) where the minute you stop paying for your ads, your traffic goes away – it is a recurring expense.

As this section builds on the previous chapter, it is highly recommended that you complete the tasks described in Chapter 3 Determining Your Best Keywords first, if you haven’t already.

Chapter4-StructuringyourSite

Correctly

This chapter discusses the general structure of a website – folder structure, file names, domain names, page count, and how content should be placed on pages.

Structure by Theme and Topic

The general subject or category of your website dictates it’s theme . Loosely stated, the theme of your website is generally your Primary Keyword Phrase, as determined by your earlier efforts using WordTracker, discussed in

For example, if your site sells baby diapers and other infant products and services online, the theme of your site would probably be infant care, so every page of your site needs to include infant care (if that is the best phrase as determined by WordTracker of course). You would also have pages that discuss specific or more refined variations, like baby diapers, on your theme.

The main idea is to separate content onto different pages by topic (keyword phrase) within your site. As another example, suppose that a site sells house plans online and that is the theme of the site (it’s Primary Keyword Phrase). This site also sells country house