Increasing PageRan k

words in a keyword phrase are together, and in the correct order, the better.

Obviously, exact matches score the best. As an example, say someone does a search on “ country house plans ”. Google will assign a higher score if your page contains “ country house plans ” than if it contains “ country and farm house plans ”. For the latter, all three words are contained on the page, so the page would receive some score, but since this is an inexact match (there are words in between “country and “house”), the page score would be lower than for the exact match of country house plans .