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How and Where to Use Keywords

Don't try to use all of your keywords on the home page - rather focus only on your Primary Keyword Phrase and your best Secondary Keyword. Use your product or service pages to focus on the more specific keyword phrases as determined using WordTracker.

In general, you will likely want to use the plural form of your keywords. However, you need to verify this using WordTracker as sometimes the singular form of a word is searched on more often.

Google as of the November 2003 “Florida” update now incorporates word stemming into their search results. See the following section for a discussion on word stemming.