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Structuring Your Internal Links

There are two main types of internal linking methods – hierarchical and mesh.

Hierarchicallinking

Hierarchical linking is used where one or more pages on your site (such as the home page) are considered more important than other pages. Important pages are linked to from all other pages in the site, but not all pages cross-link between each other. This concentrates PageRank on your most important pages.

Most sites should use a hierarchical linking structure, whereby the home page and the most important product, service, or content pages are linked to more often than other pages are. In this way, you can increase the chance that your most important page is ranked the highest on Google for your most important keyword phrase. The following figure illustrates this concept.