2014 MEDIA KIT NEWSPA P E R S
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M A G A Z IN ES
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W EB SI T ES
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D I G I TA L
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E V E NT S
40780 US Highway 6 & 24, Avon, Colorado 81620 | 970-949-0555 | www.VailDaily.com
MARKET OVERVIEW
ryry dina dina aor aor xtr xtr iveee ive LL hiphip owners owners Less Less effort effort ncence experie experie a15 a15 see page see page
352 DAYS TO GO
TOGETHER’ ‘BRINGING COMMUNITIES
| FREE 14 | VAILDAILY.COM SATURDAY, 2 • 15 •
Avon renovation taking
shape
owns —and plans el Square, one family With the sale of Chap ercial area. A3 the town’s older comm to renovate — much of OLYMPICS COVERAGE For updated coverage from Sochi, go to vaildaily.com/ sochi.
LOVE AT 10,328 FEET
CORRECTION
created to honor late Tony In the article “Scholarship the Vail A10 of Friday’s edition of Seibert” that ran on page spelled incorrectly. Daily, Seibert’s name was
and close friends gather around The wind picks up while Gillespie recite his vows to Lane listen to Jim Muguerza The two are among a numatop Vail Mountain on Friday. in love in the Vail Valley. and fell ber of couples who met online, or SEE B1 OF TODAY’S Read Jim and Lane’s story VAIL LOVE STORIES. VAIL DAILY FOR MORE
There is only one Vail, CO and only one Vail Daily newspaper. Seven days a week, the Vail Daily is distributed in Vail, Lionshead, Beaver Creek, Arrowhead, Ski Cooper and all the surrounding communities in the Vail Valley. Popular with locals, visitors T he Slif er r ep orT and second homeowners, 90 percent of those surveyed in our most recent research read the Vail Daily. With more than 500 distribution points, the newspaper is available in hotels, gated communities, retail stores, restaurants, coffee shops, visitor centers, professional offices and neighborhoods. The Vail Daily is a Colorado Press Association and Associated Press award-winning newspaper and won AP’s General Excellence award for 2012-2013. ANTHONY THORNTON
WALL STREET
WEATHER
DJIA 16,154.39, +126.80 NASDAQ 4,224.03, +3.36
SEBASTIAN HERNANDEZ
Edwards Elementary School Mostly cloudy C23 High 41; low 26; Weather, HISTORY ACTIVE INVENTORY
NUMBER OF RESIDENTIAL LISTED & LAND PROPERTIES
1,222
1,146
1,122
1,000
2003
2004
2005
MARKET REVIEW VIEW OUR 2013 ANNUAL M
ESTATE.CO offices or visit VAILREAL Stop by one of our 16
938
750
2002
A8 B28 B1 A42 A17
Vol. XXXIII, Issue 245
T? HOW IS THE MARKE
1,464
1,223
1,250
2001
BUSINESS CALENDAR HIGH LIFE SPORTS TOWN TALK
1,720
1,505
1,456
1,500
500
MATTHEW KENNEDY, A6
1,899
1,974
1,671
1,674
INSIDE
the Sochi Olympics “A key difference between Olympics’ proximity and previous games is these Caucasus.” to a regional hotspot: the North
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2,000
1,750
| ATHORNTON@VAILDAILY.COM
COMMENTARY
2006
2007
2008
2009
2010
2011
2012
2013
THREE AMAZING FACTS!
1 2 3
The Vail market is expected to grow 15% in the next 5 years. The average real estate transaction in Eagle County for 2013 was $805,355.
Vail and Beaver Creek Ski Resort were ranked 3 and 11 respectively by Ski Magazine for 2014
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM
Magazine publications include Vail Lifestyle Magazine, Beaver Creek Magazine, EAT, ART, Taste of Vail, Vail Jazz Festival, Vail Valley Home Magazine and Vail Dance Magazine. The Vail Daily website, vaildaily.com, is the go-to site for recreation, special events, arts and entertainment, shopping, real estate, weather and breaking news.
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DEMOGRAPHICS POPULATION
52,197 EAGLE COUNTY SOURCE: DemographicsNow
OTHER DEMOGRAPHICS • 46% of Eagle County’s populations has earned at least a Bachelor’s Degree • The median age of Eagle County is 34.5 • Females represent 46.7% of the County population
MEDIAN HOUSEHOLD INCOME
$72,038 EAGLE COUNTY
SOURCE: DemographicsNow
SOURCE: DemographicsNow
HOUSEHOLDS
19,236 EAGLE COUNTY SOURCE: DemographicsNow
BUSINESS COMMUNITY
6,152 BUSINESSES ARE
LOCATED IN THIS AREA SOURCE: Borrell Associates 40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM
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OUR AUDIENCE Print
SOURCE: 2013 Vail Daily Reader Survey, Write Brain West
POWERFUL REACH The Vail Daily is the oldest and most-trusted print news outlet in Eagle County, Colorado and the greater Vail Valley. The newspaper is a free, 15,000-circulation daily distributed throughout Vail, Beaver Creek, Avon, Gypsum, Edwards and Eagle. 91% of Eagle County reads the paper at least once a week.
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In 2013 the average Real Estate transaction was $805,355
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More than 2 million people visited the Vail area in 2012
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Special events include the Taste of Vail, Food and Wine Festival, Vail Film Festival and the 2015 World Alpine Ski Championships
SOURCE: 2013 Vail Daily Reader Survey, Write Brain West 40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM
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OUR AUDIENCE Digital
www.VailDaily.com 30-Day Traffic (12-month average)
Unique Visitors
213,195
Page Views
958,454
Visits
444,389 SOURCE: 2013 Vail Daily Reader Survey, Write Brain West
DIGITAL SERVICES We have expanded our marketing options so you can extend your reach. Colorado Mountain News Media offers a selection of digital solutions to ensure you get your message to your customer, within your budget. Whether you want to reach the person looking for real estate in a resort town, the visitor hungrily searching for a good restaurant or the local resident who needs a new cell phone-we can connect you with them.
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM
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PRODUCT SNAPSHOT Reach Vail’s best consumers with our Publications!
Product Profile:
Vail Daily Format: Newsprint Frequency: Daily Quantity: 14,000 daily
LL ive iveee xtraordinary xtraordinary experience experience effortLess effortLess ownership ownership see page see page a15 a15
352 DAYS TO GO
‘BRINGING COMMUNITIES TOGETHER’ SATURDAY, 2 • 15 • 14 | VAILDAILY.COM | FREE
Avon renovation taking shape With the sale of Chapel Square, one family owns —and plans to renovate — much of the town’s older commercial area. A3 LOVE AT 10,328 FEET
CORRECTION In the article “Scholarship created to honor late Tony Seibert” that ran on page A10 of Friday’s edition of the Vail Daily, Seibert’s name was spelled incorrectly.
ANTHONY THORNTON | ATHORNTON@VAILDAILY.COM
WEATHER
WALL STREET
COMMENTARY
SEBASTIAN HERNANDEZ
DJIA 16,154.39, +126.80 NASDAQ 4,224.03, +3.36
“A key difference between the Sochi Olympics and previous games is these Olympics’ proximity to a regional hotspot: the North Caucasus.”
Edwards Elementary School Mostly cloudy High 41; low 26; Weather, C23
1,974
1,671 1,674
NUMBER OF RESIDENTIAL & LAND PROPERTIES LISTED
Format: Magazine Frequency: 3x year Quantity: 22,000/issue
Product Profile:
Product Profile:
Format: Mando/Newsprint Frequency: Weekly Quantity: 12,000 weekly
Format: Magazine Frequency: bi-annually Quantity: 45,000/issue
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM
1,464
1,223
1,222 1,146
1,122
1,000
2001
2002
2003
2004
2005
A8 B28 B1 A42 A17
Vol. XXXIII, Issue 245
HOW IS THE MARKET?
VIEW OUR 2013 ANNUAL MARKET REVIEW
938
750
500
BUSINESS CALENDAR HIGH LIFE SPORTS TOWN TALK
2006
2007
2008
2009
2010
2011
2012
2013
Stop by one of our 16 offices or visit VAILREALESTATE.COM
Product Profile:
Vail Valley Home Magazine
Daily Weekly
1,505
1,456
1,500
1,899
1,720
1,250
INSIDE
MATTHEW KENNEDY, A6
T he Slifer r eporT
ACTIVE INVENTORY HISTORY * 2,000
Vail Lifestyle
For updated coverage from Sochi, go to vaildaily.com/ sochi.
The wind picks up while close friends gather around and listen to Jim Muguerza recite his vows to Lane Gillespie atop Vail Mountain on Friday. The two are among a number of couples who met and fell in love in the Vail Valley. Read Jim and Lane’s story online, or SEE B1 OF TODAY’S VAIL DAILY FOR MORE VAIL LOVE STORIES.
1,750
Product Profile:
OLYMPICS COVERAGE
Format: Magazine Frequency: Monthly Quantity: 20,000 monthly
EAT
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COVERAGE AREA
% of Total Distribution Vail Village Lionshead Vail Hotels East Vail
33%
Edwards Cordillera Wolcott
25%
Wolcott Gypsum Eagle
Lionshead
Edwards Avon
West-Vail
Vail Village East-Vail
Eagle-Vail Vail Hotels
Beaver Creek
Minturn Red Cliff
Avon Eagle-Vail Beaver Creek Minturn Red Cliff Eagle Gypsum
24%
18%
The Vail Daily is the oldest and most-trusted print news outlet in Eagle County, Colorado and the greater Vail Valley. With more than 500 distribution points, this free newspaper is available in hotels, restaurants, gated communities, professional offices, visitor centers and retail stores from East Vail to Gypsum including the ski resorts of Vail and Beaver Creek.
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM
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WHO WE ARE PUBLISHER Don Rogers 970-748-2920 drogers@vaildaily.com EDITOR Ed Stoner 970-748-2929 estoner@vaildaily.com ADVERTISING DIRECTOR Patrick Connolly 970-748-2946 pconnolly@vaildaily.com ACCOUNT MANAGERS Carole Bukovich 970-748-2962 cbukovich@vaildaily.com Eric Burgund 970-748-2958 eburgund@vaildaily.com Chris Jacobson 970-748-2904 cjacobson@vaildaily.com Beth McKenzie 970-748-4848 bmckenzie@vaildaily.com Heidi Bricklin 970-748-2955 hbricklin@vaildaily.com CIRCULATION MANAGER
For advertising rates, please contact one of our Account Managers
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM
David Hakes 970-748-2976 dhakes@vaildaily.com CLASSIFIEDS 970-845-9937
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