Colorado REALTOR Magazine May 2020

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What Will Your Business Look Like in the Aftermath? FROM THE CEO

Tyrone Adams CEO of the Colorado Association of REALTORS®

For the most part, we have moved past the shock of the COVID-19 pandemic and the havoc it has caused. No one has been immune to its devastation and no one knows what the narrative will be once it subsides. Are you paralyzed with the fear of the unknown? Or are you using this time to reinvent yourself? You’ve heard the cliché: "Invest your energy in the things you can control.” While we do not have control over the evolution of the pandemic or the countless versions of public health orders at the state and local level, we do have control over how we prepare for tomorrow and deal with the realities of today. Some of the things we are doing at CAR are conducting member surveys, staying up to speed on the economy recovery efforts and forecasts, participating in industry coalitions, sharpening our business skills, and becoming more familiar with different technological advances in communications. We are even looking at how we will operate internally once we can return to our offices. We most likely will not need to totally reinvent ourselves, but we do know that it will not be business as usual. We are being careful not to jump right back to familiar rhythms and normalcies. We also know it is not the time to be stagnate. We feel it is the time to elevate the Association to be prepared as much as possible for what is next to come and to meet our members’ post pandemic expectations.

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