— The definitive event for over 2000 commissioning clinicians and managers
Commissioning 2012 Exhibitor Brochure www.commissioningshow.co.uk
Face to face with the future of healthcare As health economists, doctors, politicians, managers and everyone else with a stake in the future of UK healthcare wrestle with the profoundly complex challenges of delivering more for less in an increasingly demanding financial environment; a few simple truths about commissioning have emerged: First, change is an absolute certainty. Given the ageing population, the need to save £20bn in five years and the ever increasing availability of new therapies and treatments, there is only one way to square the circle: the system has to change and it has to change now. Second, change and its implementation is an organic process rather than an event. It isn’t going to happen at the same speed everywhere but it has already started and, in some areas, has already been dramatic. So, while there is still considerable debate about the detail, there appears to be no turning back from the drive for productivity and the creation of a new landscape for the £60bn primary care commissioning budget. Third, for suppliers like you where there is change there is also opportunity. And those organisations that get in now know that they will be best placed to help doctors and managers in the new Clinical Commissioning Groups (CCGs) achieve the ultimate objective of all this organisational angst: better patient outcomes at lower cost.
“Commissioning 2011 was wellplanned and created the opportunity to launch our new solutions to support joined up healthcare and clinical commissioning groups. I will certainly be recommending the event and we will look forward to exhibiting at Commissioning 2012.”
Welcome to Commissioning 2012
— PCTI
www.commissioningshow.co.uk
27— 28 June 2012 | Olympia London
The programme Working with key partners and delegate feedback we have developed a programme that addresses both the clinical and leadership aspects of primary care. There are two new streams focussing on technology and the emerging relationships with Health and Wellbeing Boards. Uniting all the streams is the theme of delivering better patient care. You can find out more about our 2012 programme in the enclosed sponsorship brochure. • Managing long-term conditions • Integrated care • Productivity through technology • Clinical Commissioning Groups of the future • Health and Wellbeing Boards: productive relationships • Facilitating healthcare solutions
In association with
What sets Commissioning 2012 apart? With over 3000 delegates expected over two days, Commissioning has quickly established itself as the scale event for commissioning professionals: a who’s who for the healthcare sector. • “Who’s who” speaker programme to attract high quality delegates, seeking solutions not blue sky thinking • An established pool of delegates with 96% planning to attend again in 2012, plus new activity streams • Conference and exhibition programme focussed on delivering face to face time with peers, industry experts and suppliers • Bespoke programme for every delegate to encourage productive con versation with suppliers of most interest • Delegates with active purchasing interest: 86% intend to purchase from a supplier they met at the show • Innovative content features such as facilitated learning and round tables to get quality conversation flowing • Brings together the major stakeholders of commissioning including public health and social care directors and members of Health and Wellbeing boards
Media partners
Sponsors
• Online interactive content to increase exhibitor brand exposure throughout the year • Free or low cost places for selected NHS attendees offering great value for money and ensuring cost does not prevent key delegates from attending
100% of 2011 space re-booked within weeks, leading to a larger venue for 2012 www.commissioningshow.co.uk
27— 28 June 2012 | Olympia London
“Commissioning brought together grass root GPs and managers with some of the most influential policy makers of the day to deliver an impressive array of delegates, speakers and supporting exhibitors” — AstraZeneca
• A programme of exhibitor support to ensure you get the full benefit of marketing, PR and networking activities before, during and after the show
Total attendance over two days* 2793 ATTENDANCE BY DAY
London and South East
22% 57%
43% Day two
HEALTHCARE DELEGATES BY ORGANISATION
96% of exhibitors felt the quality of delegates was higher than other healthcare shows
HEALTHCARE DELEGATES BY JOB TITLE
30% 24%
9%
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FACE TO FACE WITH THE FUTURE OF HEALTHCARE
9% 4%
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*includes 657 exhibitors
19%
16%
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— UnitedHealth UK
27— 28 June 2012 | Olympia London
78%
Rest of the UK
37%
*includes 657 exhibitors
www.commissioningshow.co.uk
HEALTHCARE DELEGATE GEOGRAPHIC SPLIT
Day one
cti
“The Commissioning Conference was an excellent opportunity for UnitedHealth UK to meet and engage the commissioning marketplace. If you are looking for a place to meet GPs, pathfinders, practice managers this is the event to be at. We are already looking forward to next year’s event!”
• Flexible sponsorship opportunities which can be tailored to suit your marketing objectives and budget (see the sponsorship brochure for more details)
of delegates, speakers and supporting exhibitors.” AstraZeneca
Gr
Two new streams have been added to the conference programme, increasing the appeal of the show to a wider breadth of delegates including the technology community, health and social care professionals, community nursing, and pharmacy managers. This unique delegate mix will allow exhibitors to access the full spectrum of decision makers within commissioning.
• Programme and venue layout designed to facilitate networking, driving a continuous flow of visitors around the exhibition floor
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Wider range of decision makers and influencers
• Invitation only leadership events to attract the most senior influencers
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Access to hard to reach individuals: 93% of delegates are GPs or senior healthcare managers
• Health and Wellbeing Board members • Local authority directors of social care for adults and children* • Local authority directors of public health* • Acute commissioners* • Acute clinical leads* “Commissioning brought together grass root GPs and managers with some • Primary care and community nursing managers* the most influential policy makers of the day to deliver an impressive array • of Pharmacy managers*
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An integrated social media platform will allow delegates to share their experiences with others and discuss what they have learned. Combined with downloadable content this will dramatically increase the brand exposure for exhibitors, well beyond the confines of a traditional two-day show.
New audiences for 2012
Ge ne
Engage with content online
• Ready-made delegate pool, with 96% planning to re-attend • Engaging, topical seminar programme to attract high quality delegates
Delegate generated content This platform also allows delegates to join facilitated learning sessions and round tables. They can even create their own sessions around the topics that matter most to them and to invite like-minded colleagues to join them. In such a dynamic environment where the hot topics can change daily, this will ensure that every delegate has the opportunity to come away with the solutions they need.
• GPs • Practice managers • CCG board members and managers • PCT Cluster/national board directors, mangers and responsible officers
rti
An innovative delegate booking platform opens up new opportunities for networking, both in the run up to the show and beyond. Delegates will be able to create a bespoke conference programme for themselves, combining their selections from the formal sessions with facilitated networking and face to face peer meetings. They will also be able to book time directly with expert suppliers for in-depth discussion of the issues they face, giving a valuable opportunity for uninterrupted quality time with decision makers who are highly disposed to your product or service.
Time and time again our exhibitors tell us that getting access to the right decision makers for quality discussions is a challenge. Commissioning is designed to support exhibitors in getting face to face with the professionals who will influence the direction of commissioning.
With an expanded audience and enhanced delegate recruitment campaign, in excess of 3000 healthcare professionals should walk through the doors at Olympia next June.
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Bespoke programmes for every delegate
— The who’s who of commissioning, including the secretary of state for health and the chief executive of the NHS
Who attends?
so
We conducted extensive research with both delegates and exhibitors to inform the direction of the 2012 show. It was clear everyone involved valued the opportunity for quality discussions with peers and decision makers — decision makers exhibitors told us they found difficult to access any other way.
Go beyond what is possible at a traditional two-day conference
Co n
Advise, educate, listen, learn: what’s new for 2012?
“The event was very well organised and well attended, it combined quality content for attendees with commercial opportunities for exhibitors in a highly professional manner” — GPI
What are they looking for? Our post show research suggests our delegate pool is actively interested in sourcing new suppliers and services, with 96% taking time to speak to a prospective supplier at the show. They are particularly interested in increasing efficiency; to spend strategically without compromising patient experience. • 86% report they intend to purchase from a supplier they met at the show • 40% of delegates feel financial acumen is a key area for development, with one in five rating it a top priority for 2012 • 14% believe more efficient use of data and technology is key
Help lead the change Any organisation looking to get face to face with all those involved in driving primary care commissioning should consider what can be achieved at Commissioning 2012. • Healthcare service providers • IT solutions providers • Technology and communications suppliers • Pharmaceutical companies • Consultancies • Equipment suppliers • Legal advisors • Associations and charities • Recruitment and HR suppliers • Banks and financial services • Facilities and estate management experts
83% of exhibitors reported they had met their pre-show objectives
www.commissioningshow.co.uk
27— 28 June 2012 | Olympia London
A strong PR strategy ensured Commissioning 2011 received coverage in the national press and news shows “The Commissioning Show has made its mark and will become an increasingly important date for all those involved in or with an interest in clinical commissioning”
About CloserStill
Contact
CloserStill Media is an organisation that specialises in professional events in the healthcare, medical and related markets. Our portfolio includes some of the UK’s fastest-growing and often award-winning events:
Sales and programming 020 7348 5254 j.hall@closerstillmedia.com
Dan Harding www.thepharmacyshow.co.uk
www.agmconference.co.uk
www.thedentistryshow.co.uk
www.londonvetshow.co.uk
020 7348 5253 ralph.collett@closerstillmedia.com
Marketing and PR www.pharmacycongress.co.uk
The CloserStill stable has a formidable reputation for delivering event after event that smash expectations in the medical arena. With ever growing footfall, and quality, highly engaged delegates across our portfolio, our exhibitors trust us to deliver on our promises right from launch. We are particularly proud of our relationships with a range of professional bodies, trade associations and media in the markets it is our pleasure to serve.
All that’s missing is you To find out more about how Commissioning 2012 can help your brand access hard to reach healthcare professionals, or to discuss our flexible sponsorship options, call us now.
Call us now on 020 7348 5254 27— 28 June 2012 | Olympia London
01926 485983 d.harding@closerstillmedia.com
Ralph Collett
— MSD
www.commissioningshow.co.uk
James Hall
FACE TO FACE WITH THE FUTURE OF HEALTHCARE
Sophie Holt 020 7348 4902 s.holt@closerstillmedia.com
Organised by CloserStill Media
Unit 17 Exhibition House Addision Bridge Place London W14 8XP