— Go beyond what is possible at a traditional conference
Commissioning 2012 Sponsorship Brochure www.commissioningshow.co.uk
It’s about commissioners not commissioning
Managing long-term conditions
Following a launch that exceeded all expectations, Commissioning has quickly positioned itself as the healthcare exhibition for those involved in the commissioning process. Combining a two-day conference with a tightly focussed exhibition, it is a unique opportunity to get face to face with delegates from grass roots GPs to some of the most senior decision makers within healthcare commissioning.
There are 15.4 million people in England with at least one long-term condition, and it is thought many more are not yet diagnosed. Current policy on long-term conditions seeks to reduce this burden through prevention and developing services that enable people to remain living independently in their own homes. It also seeks to empower patients, give them information about their condition and offer them choice about where and how they are treated.
The focus of Commissioning 2012 is high quality dialogue; allowing delegates, industry experts and suppliers to discuss ideas, raise questions and most importantly find answers. Most delegates intend to leave Olympia with practical solutions they can swiftly implement in their own areas.
Benefits of sponsoring Sponsoring an activity at the show opens up a range of additional ways to increase your presence before thousands of primary care decision makers. From increased brand awareness, to allowing you to communicate your key messages directly to targeted groups of delegates, our flexible sponsorship packages can help you meet a range of marketing objectives. Based on delegate and exhibitor feedback, we have added some exciting new options for 2012, including one-to-one expert surgeries, round table discussions and facilitated learning sessions; all great ways to reach the decision makers most interested in your products and services.
www.commissioningshow.co.uk
With demand increasing and patient expectations rising, the challenge is to deliver quality services. This stream will provide the latest thinking and practical case studies offering commissioners real solutions for delivering services in their locality. • Align your brand with the thought leaders of commissioning • Increase your reach through our extensive online and offline promotional campaign • Educate delegates about your product or service and joint working initiatives, from the heart of the conference programme • Maximise return on investment by driving footfall to your stand
A programme featuring the who’s who of commissioning Commissioning 2012 aims to deliver a blend of practical advice, real solutions, facilitated learning and networking that clinicians and managers can take back to their day to day roles. Six streams cover a range of key interests and responsibilities. Uniting all streams is the recurring theme of delivering better patient care. 27— 28 June 2012 | Olympia London
Main audience: GPs, PCT commissioners and directors, community leads
Integrated care The concept of integrated care brings together health and social care services in partnership to ensure individuals get the right treatment and care that they need. This stream aims to support frontline organisations delivering the integrated community services that help people to live independent lives. At Commissioning, we will deliver expert advice on how groups have used multidisciplinary teams, including work with nurses, social care and mental health services, to create joint working initiatives. Main audience: GPs, PCT commissioners and directors, community leads, public health directors, social care directors
FACE TO FACE WITH THE FUTURE OF HEALTHCARE
Productivity through technology Primary care has more challenges now than ever, with expectation that CCGs will deliver high quality services and cost savings. When we asked GPs what were their top priorities for 2012, over a quarter believed innovative use of technology would be one of the most effective solutions to improving productivity and patient care. Inspired by this swell of interest, this stream looks at different uses and solutions that technology can offer primary and social care services. The stream offer case studies and expert advice, with a particular focus on mobile and tele-health solutions. Main audience: PCT commissioners and GPs with an interest in practical solutions
Clinical Commissioning Groups of the future
Health and Wellbeing Boards: productive relationships
So much of commissioning focuses on patient outcomes, service redesigns and quality, but without the financial and management to support leaders, clinicians and commissioners it would not happen. Delivering CCGs of the future aims to identify the challenges of the next 12 months for leaders and managers from commissioning groups and practices and offer practical advice and expert opinion on how to overcome these challenges.
Many local authorities have instigated a Health and Wellbeing Board, with the aim of creating unity between the NHS and local services. The purpose of the boards is to bring together those who buy services across the NHS, public health, social care and children’s services, elected representatives and representatives from HealthWatch to plan the right services for their area, in a holistic way.
Main audience: GPs, CCG managers, PCT commissioners, practice managers
Sponsorship packages:
As associate event partner you will be positioned as the thought leader in GP commissioning services, with your branding sitting alongside our supporting bodies including the NAPC. Event partnership will set you clearly apart from other sponsors with unmissable brand presence across the show from the high profile branded registration area, to every delegate badge. The keynote sessions which open and close both days of the show will be hosted by your brand with complimentary AV, signage and lighting. — • Aligning your brand with NAPC as headline sponsors of commissioning • Branding on marketing collateral to include: – Brochures distributed via media partner magazines – Emails – Event website – Direct mail – AV and stage signage in all theatres – Attendance certificates – Lead story in Commissioning newspaper • Delegate packs – Full page advertisement – Insert in pack • Pre and post delegate communication via email – 100 word session profile on delegate email confirmation • Premium 8mx6m exhibition stand • Branding on show registration; online and at event • Opportunity to run show expert surgery • Delegate lists from your sessions • Opportunity to run a round table discussion • Bespoke registration for NHS customers • Input into the conference programme plus up to two 45 minute sessions • Exclusive evening symposia sponsorship or additional session sponsorship • Directional branded floor tiles and highlighted stand on UR here board • Up to 75 delegate places for NHS customers — Price on application
This stream will focus on successful early joint working between local authorities / Health and Wellbeing Boards boards and healthcare organisations. The stream will cover expert advice and sessions aiming to give each group the opportunity to understand before being understood. In addition there will be an in-depth look at the role of public health and successful initiatives that have delivered tangible community benefits. Main audience: Social care directors, public health, housing associations, care providers, CCG managers, GPs
Facilitating healthcare solutions Commissioning 2011 post-show research told us delegates would like more opportunity to work with other local groups; learning from each other and discussing hot topics. This stream will deliver just that. Each day there will be a series of facilitated workshop session where delegates will be put through their paces and given the opportunity to work together in small groups. In addition there will be several short hot-topic discussions generated by show partners, sponsors and the delegates themselves. Main audience: This stream will span all delegate groups www.commissioningshow.co.uk
27— 28 June 2012 | Olympia London
Associate event partnership
FACE TO FACE WITH THE FUTURE OF HEALTHCARE
Stream sponsorship
Session sponsorship
This is one of the most high profile positions at the show giving extensive exposure to delegates with an interest in your field. Stream theatres will be branded with the sponsor’s logo, with all promotional material carrying branding in the run up to the show. The stream sponsorship package also includes a 45 minute case study session at the heart of the programme. With streams attracting over 1000 delegates across the two days this is a unique opportunity to engage some of your most valuable prospects.
Our 45 minute sponsored sessions are built into the heart of our conference programme. They provide the perfect forum to educate a select audience about the issues surrounding your product or service. Drawing a large audience of highly influential delegates, you will also be provided with your attendance list helping you to identify the decision makers of most value to you for follow up.
• Branding on all marketing collateral to include: – Brochures – Commissioning newspaper – Email – Event website – Direct mail – AV and stage signage – Attendance certificates • Delegate packs – Enhanced listing – Column in Commissioning newspaper • 100 word session profile in one delegate email confirmation • Premium 3mx3m exhibition stand • One 45 minute session in the conference programme • Directional branded floor tiles and highlighted stand on UR here boards • Delegate lists from your stream • Bespoke registration for NHS customers • Up to 20 delegate places for NHS customers • 7 company delegate/exhibitor places — £20,000 +VAT
www.commissioningshow.co.uk
• Branding on all promotional material relating to your session to include: – Brochures – Email – Event website – Direct mail – AV and stage signage – Commissioning newspaper – Attendance certificates • 2mx3m exhibition stand • One 45 minute session, delivered in the main body of the conference programme • Delegate list from your session • Bespoke registration for NHS customers • 10 delegate places for NHS customers • 4 company delegate/exhibitor places — £15,000 +VAT
27— 28 June 2012 | Olympia London
Facilitated networking partner Facilitated learning partner — New! — New! New for 2012, the facilitated networking area will allow delegates to build their own programme of meetings around the main conference programme. Our innovative booking platform allows delegates to identify experts and peers with practical experience in key areas. They can then book time to meet in our networking area to explore new ideas and possible solutions. The networking area will have a high footfall of delegates actively seeking solutions to the day to day issues of their organisation. This will give a great opportunity for brand exposure, both at the show and in the extensive pre-show promotion of this new feature. • Branding on all marketing collateral to include: – Brochures – Email – Event website • Bespoke page promoting the new networking service – Direct mail – AV and stage signage – Attendance certificates • Delegate packs – Enhanced listing • 100 word session profile in one delegate email confirmation • Branding on delegate registration profile pages • Branding on all five networking areas with graphic walls and banners • Bespoke registration for NHS customers • Up to 20 delegate places for NHS customers • 7 company delegate/exhibitor places — £15,000 +VAT
FACE TO FACE WITH THE FUTURE OF HEALTHCARE
New for 2012, the facilitated learning area will allow delegates to join a facilitated workshop where they can work with colleagues and other groups. Through our new dynamic registration system they can not only chose the session, but also the table they would like to join. As partner, you will be seen to help primary care key opinion leaders work together and have the added benefit of running your own workshop in the programme. • Branding on all marketing collateral to include: – Brochures – Email – Event website • Bespoke page promoting the new stream – Direct mail – Commissioning newspaper – AV and stage signage – Attendance certificates • Delegate packs • 100 word session profile in one delegate email confirmation • 3mx2m exhibition stand • One 90 minute session in the conference programme • One individual round table discussion • Directional branded floor tiles and highlighted stand on UR here boards • Delegate lists from your sessions and tables • Bespoke registration for NHS customers • Article in Commissioning newspaper — £10,000 +VAT
Round table discussion — New!
Expert surgery — New!
Leaders symposia and reception
Lead the debate on the topic of your choice by hosting a 45 minute roundtable discussion with up to 10 invited delegates and two of your representatives. These lively, less structured discussions are an ideal way to gain insight into current practice and opinion.
A limited number of sponsors will be able to turn their stand into an event feature by offering one-to-one expert surgeries. Delegates will be able to book their chosen surgeries in advance through a branded landing page, providing you with a flow of highly qualified visitors to your stand.
An invitation only event for the most senior figures in healthcare, the leaders symposia is an exclusive opportunity to position your brand in front of this influential audience. From theatre and pre-show branding, to the opportunity to introduce the symposia topic, this sponsorship package will let you take centre stage with a large, high profile audience.
Preshow — • Inclusion in the main show promotion (branding and copy) – Show brochure – Website • Bespoke page on service – Emails – Telesales activity promoting your surgery to target delegates • Bespoke delegate registration • Online registration for pre-bookable meetings • Article in Commissioning newspaper
• Branding on all promotional material relating to your symposia to include – Brochure – Website – Email – Commissioning newspaper – Attendance certificates • Leaders reception – Branding in reception area – Opportunity to address group • Input into the 30 minute symposia session on a “future of” topic – Seat drop in each theatre – AV and signage – Promotion in Commissioning newspaper • Bespoke registration for NHS customers • 20 NHS delegate places • 5 company delegate places • Delegate lists from your sessions — £10,000 +VAT
• Branding on all promotional material relating to your session to include – Brochures – Email – Event website – Direct mail – Commissioning newspaper – AV and stage signage – Attendance certificates • 2mx3m exhibition stand • One 45 minute group workshop session • Delegate list from your session • Bespoke registration for NHS customers • 10 delegate places for NHS customers • 4 company delegate/exhibitor places — £4,500 +VAT
www.commissioningshow.co.uk
At event — • Half page article in show guide on service • Direction signage to stand • Highlighted on UR here boards • Inclusion in delegate pocket floorplan — £5,000 +VAT
27— 28 June 2012 | Olympia London
FACE TO FACE WITH THE FUTURE OF HEALTHCARE
Commissioning newspaper With three print and numerous electronic editions going to over 3,000 GPs and commissioners, the Commissioning newspaper is a great way to get exposure for your brand throughout the year. Running at approximately 12 pages, and edited by a well known journalist from the sector, the newspaper aims to be a lively round up of topics related to commissioning, plus the latest news and launches from the show. Opportunities are available to place display advertising, expert columns, inserts or to be the lead partner on the piece. — Please contact us
Personalised invitations We will work with you to design and produce up to 5000 high quality, personalised invitations for your customers and prospects. Used in conjunction with an exclusive event such as a symposia or surgery, they can help to build a personal relationship with key delegates well in advance of the show itself. — Price on application
Bespoke delegate registration page Direct your customers and prospects to a bespoke landing page promoting you products and services. This is a key opportunity to open a dialogue and create awareness of your show presence from the outset. You will be able to monitor the uptake through the registration system, ensuring you get your most important prospects to the show. — £1,000 +VAT
Other opportunities
Contact
Alert visitors to your presence at the show. Put your logo on one of these prime locations:
Sales and programming
• Show bag sponsorship £4,500 +VAT • Show bag insert £1,000 +VAT • Lanyards • Visitor badges • 9m x 5m graphic panels around National Hall £5,500 • Floorplan sponsorship • Branded floor tiles £750 +VAT
Banners on www.commissioningshow.co.uk An extensive multi-platform marketing campaign will drive GPs and healthcare professionals to register at www.commissioningshow.co.uk A banner on the home page, or page of your choice is a great way to create brand awareness and promote your activity at the show. — £1,500 +VAT
Post show visitor database mailing Turning a good show into a great show can depend on the quality of your promotion and follow-up. We can provide delegate data to a mailing house for a pre or post show mailing helping you to get the most from your presence at the show. — £1,000 +VAT
www.commissioningshow.co.uk
James Hall 0207 348 5254 j.hall@closerstillmedia.com
Dan Harding 01926 485983 d.harding@closerstillmedia.com
Ralph Collett 0207 348 5253 ralph.collett@closerstillmedia.com Marketing and PR
Sophie Holt
Is there something else? We can tailor many of our packages, or work with you to create something completely new, ensuring you have exactly the right solution for your objectives and budget. But if you are interested, you need to contact us as soon as possible, as historically key packages are allocated very quickly.
27— 28 June 2012 | Olympia London
0207 348 4902 s.holt@closerstillmedia.com
Organised by CloserStill Media
Unit 17 Exhibition House Addision Bridge Place London W14 8XP