vwwc FORMERLY THE COMMUNITY LINKS MARCH 19, 2014 t 17TH OF ADAR II, 5774
IN THIS ISSUE:
t VOL. 11 t ISSUE #247
Delicious! Tnuva Cheese for Pesach A New Cookbook That You Must Get To Draft or Not to Draft? Rob Rome
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FEATURES
March 19, 2014
Next Issue: Pre-Pesach Next Advertising Deadline March 13, 2014 Circulation March 19 , 2014 Media Kit & Pricing 323.965.1544 Email info@thejewishlink.com News & Press Releases press@thejewishlink.com Virtual Subscription subscribe@thejewishlink.com
Senate to Honor Shimon Peres
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Senate unanimously passes Ayotte-Bennet bill to honor Israeli President Shimon Peres with Congressional Gold Medal
When Was Your Last Spiritual
A Jewish heart doesn’t only pump blood; it pumps warmth and love. A healthy Jewish heart is the emotional center of the person. It emotes and feels the pain of another.
Friedlander Group
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Rabbi Yossy Goldman
THE COMMUNITY LINKS is published biweekly and is distributed free to the Jewish Community of Southern California. THE COMMUNITY LINKS accepts no responsibility for typographical errors or reliability of Kashrus of any advertisers. All submissions become the property of THE COMMUNITY LINKS and may be shortened and/or edited for length and clarity. Articles published in THE COMMUNITY LINKS express the views of the individual writers and may not necessarily represent the views of THE COMMUNITY LINKS. No artwork or any part of the magazine may be reprinted or otherwise duplicated without the written permission of the publisher.
Drafting Yeshiva Students into the Military
ETTA Receives Max Factor Grant
The Solomonic leader who figures out the solution of this issue will truly deserve theNobel Peace Prize.
ETTA Receives $20,000 Grant from Max Factor Family Foundation to improve the Lives of Jewish Adults with Disabilities
Robert J. Rome, PH.D.
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ETTA
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Ezra Friedlander with US Senator Michael Bennet
Senate to Honor Shimon Peres Senate unanimously passes Ayotte-Bennet bill to honor Israeli President Shimon Peres with Congressional Gold Medal
THE FRIEDLANDER GROUP 10
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T
he Senate passed bipartisan legislation introduced by Senator Kelly Ayotte (R-NH) and Senator Michael Bennet (D-CO) to award Israeli President Shimon Peres with a Congressional Gold Medal. The bill passed the Senate unanimously and now awaits passage by the House of Representatives. If the bill is enacted, President Peres would be the first sitting President of Israel to receive this prestigious award. The Congressional Gold Medal is the highest civilian award in the United States and is awarded to individuals, organizations, or events that have made a tremendous contribution to the history and culture of our country. Before the actual vote Senate Majority Leader Harry Reid made these remarks on the Senate floor “ I have had the good fortune to travel the world meeting Kings, Presidents, Prime Ministers, and many people, but I have never met anyone more impressive than [Shimon Peres]. He is a visionary. What he
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has done for the small country of Israel, which is so important to us, is something the history books will report for generations to come.” “I spoke with [President Peres] earlier this week about another matter. I haven’t been to Israel a lot of times, but I have been there a few times. Every time I go, I make sure to take my delegation to visit him... I think so much of this man. It is the least we can do for someone who has done so much for world peace and so much for our country.” “I’m pleased to honor President Peres’ extraordinary record of service that has strengthened the unbreakable bond between the U.S. and Israel, our closest and most reliable ally in the Middle East,” said Senator Ayotte. “This legislation demonstrates that the United States stands shoulder to shoulder with the people of Israel in these uncertain times.” “In a world that is more complicated than ever, President Peres’ leadership has helped strengthen a U.S.-Israel relation-
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ABOUT SHIMON PERES Shimon Peres was born in Poland in 1923 and his family emigrated to Tel Aviv in 1934. Peres went on to serve in several high-level cabinet positions in the Israeli government, including as Minister of Defense, Foreign Minister, and Prime Minister - a career in public service that spans over 70 years. A member of Israel’s founding generation, he was elected president in 2007. He will celebrate his 91st birthday on Saturday, August 2.
Ezra Friedlander with Israeli President Shimon Peres
ship forged by our shared commitment to democracy, human rights, and rule of law. His career will serve as a beacon for the next generation of leaders,” said Senator Bennet. “We are pleased to celebrate and honor President Peres as one of Israel’s most dedicated public servants.” “This is truly historic. The Senate’s approval of this legislation sends a very strong message to the world that the U.S. reaffirms its unbreakable bond with the State of Israel. This unique recognition of the President of the State of Israel symbolizes the essence of the U.S.-Israel relationship,” March 19, 2014
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said Ezra Friedlander, CEO of The Friedlander Group, which was instrumental in creating the Shimon Peres Congressional Gold Medal Commemoration Committee.“I applaud Senator Ayotte and Senator Begich for leading this bipartisan effort.” Ayotte and Bennet introduced the legislation in August, coinciding with the65th anniversary of the founding of Israel and President Peres’ 90th birthday. Congressmen Joe Kennedy (D-MA) and Trent Franks (R-AZ) are cosponsoring companion legislation in the House of Representatives.
ABOUT THE CONGRESSIONAL GOLD MEDAL Since the American Revolution, Congress has commissioned gold medals as its highest expression of national appreciation for distinguished achievements and contributions. Each medal honors a particular individual, institution, or event. Although the first recipients included citizens who participated in the American Revolution, the War of 1812, and the Mexican War, Congress broadened the scope of the medal to include actors, authors, entertainers, musicians, pioneers in aeronautics and space, explorers, lifesavers, notables in science and medicine, athletes, humanitarians, public servants, and foreign recipients.
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When Was Your Last
Spiritual? YOSSY GOLDMAN
I
n this week’s Torah reading we read all about the kohen examining people to determine whether they were afflicted by tzaraat, the leprous curse. It was a physical inspection which had spiritual implications. The person might be pronounced tahor (pure) or, G-d forbid, tamei (impure), all depending on the results of the kohen‘s examination. I couldn’t help thinking about going to the doctor for the requisite annual medical examination, or “physical.” We go through the routine checkup—height, weight, blood pressure, cholesterol, and stress tests on the treadmill and up and down the little staircase. It was a physical examination with spiritual implications But have you ever thought of going for a “spiritual”? What’s our “height”? Do we walk tall? Are we proud and upright Jews, or are we apologetically stooped and bent over by the burden of an inferiority complex? What about our “weight”? Are we on a well-balanced diet of Torah, the sustenance of our souls, or do we suffer from spiritual malnutrition? And how is our heart doing? A Jewish heart doesn’t only pump blood; it pumps warmth and love. A healthy Jewish heart is the emotional center of the person. It emotes and feels the pain of another. And healthy hearts are inspired by events that point unmistakably to the hand of G-d in the world. If we aren’t feeling what we should be, then we might be suffering from blocked arteries. When the doctor took my blood pressure, I immediately made the obvious connection—tefillin. I remembered the story of the simple farmer who went for his first medical checkup. When the doctor checked his pressure, he asked what that was all about. The doctor explained patiently that he
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was checking the heart rate. “But why are you holding my arm if you want to see how my heart is?”“When I check your hand,” replied the physician, “I know how your heart is.” The hand that gives charity, for example, indicates that it’s connected to a healthy Jewish heart. A Jewish heart doesn’t only pump blood; it pumps warmth and loveThen came the stress test—up the stairs and down the stairs, up again and down again, and again and again. How do we handle the ups and downs of life? Are we smug and arrogant when we’re up, and dejected and depressed when we’re down? How do we deal with stress? Do we trust in G-d that everything has a purpose, and a positive one at that? Or do we become angry and bitter at life’s unkind twists of fate? Finally, there was the treadmill. I really dislike treadmills. After two minutes, I said to the nurse I’d had enough.“The doctor said you must do four minutes,” she informed me sternly. “Four minutes?” I cried. “This feels like four hours!” Life can be a tedious treadmill. We find ourselves running and running and getting nowhere fast. A grueling rat race, where even if you win you’re still a rat—all of it leaves us wondering what it’s all about and why we are working so hard with no meaningful, consequential reward. So this year, in addition to going for a physical, why not go for a spiritual? Find a kohen, a Jewish spiritual teacher/ healer, who can search your soul for its healthy characteristics as well as your necessary growth points, and prescribe a spiritual fitness program tailored for you and your neshamah. May we all be healthy, physically and spiritually.
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Excerpted from the book From Where I Stand by Rabbi Yossy Goldman, published by KTAV, and available at leading Jewish booksellers or from amazon.com.
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Holocaust Exhibit ““When When W hen H Humanity umanityy F Fails” ails” ADemonstrating Pain and Hope
“W W
hen Humanity Fails” is an exhibit t ation of concentration camps and th led to the eventual liberattion through pictures footage and interaction from the viewing audie Due to the tremendous efforts of Mr. Sol T hadd the unique opportunity to host this specia several weeks. During thaat time, our Middle S Mrs. Tova Bayeverr, has been giving tours to all o 6th through 8th grades to guide them through of the exhibit. “’ When Humanity Fails” is such an interest comes from a differ e ent perspective than most H It showcases the Holocaust from the point of v liberators and was put together by the U.S. ar Bayeverr. The exhibit is hands-on, multimedia counts of survivors and liberattors. The stude experience of walking through the displayy and Harbor, D-dayy, and the triumph of humanity o A speciaal thank you goes to Mr. Sol Tei e chm exhibit to our school and funding this wonderf also like to thank Rabbi Raphaael Butlerr, Pres Foundaation, for orchestrating the delivery of t hibit to Emek.
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Drafting Yeshiva Students into the Military ROBERT J. ROME, PH.D.
A
t the time of the birth of the State of Israel, David Ben Gurion decreed that students studying full-time in yeshivot would be exempt from military service. Ben Gurion felt that full-time yeshiva studies did much to advance the religious and cultural values of the Jewish people. At that time, exemptions numbered in the hundreds. Today, continuing this policy of exemptions exempts tens of thousands of individuals. Israel’s Supreme Court has ruled that this policy of exempting yeshiva students from service, while demanding adherence to the draft laws by all others, represents an inequity in the system. The Court has ordered the Knesset, Israel’s parliament, to come up with a more equitable solution to this problem. Yeshiva students were never permanently exempted from military service. While enrolled in a yeshiva, a student gets a temporary exemption. They just stay enrolled until reaching the age of permanent exemption from service. The Israeli army is a main acculturation instrument. Unlike the American military, recruits into the army study the biblical and modern history of their people. They climb Masada together. They tour other holy sites together. They pray at the Kotel together. They develop a common identity. As military service follows high school, they even enter the work force together. Yeshiva students aren’t part of this process. In a very real sense,
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The Solomonic leader who figures out the solution of this issue will truly deserve the Nobel Peace Prize. they are left behind within their society. That is a main source of distaste for the current system. As they continue to study, year after year, in yeshivot, they are subsidized by the government. Without the experience and training of the military, most are unemployable. The ranks of the yeshiva students continue to grow as new students come into the system and no older students leave. We have to ask the traditional question, is this arrangement “good for the Jews”?
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The answer to this question is difficult. It is good for Jewish students to engage in Torah Lishmah, the study of Torah for its own sake. It is good for Jewish students to seriously study the classic works of our people. But for how long? We have far different models for study which have emerged throughout our history. In the generation of Rabbi Akiba, each rabbi had a career. One was a carpenter, one made shoes, one was a farmer. The generation of the Rabbis of the Mishnah had unique insights into the law as practitioners of that law. They didn’t just study the law, they lived the cases they ruled on. For them, the cases of injuring the animals of others, for example, were actual cases from their lives, not abstract cases for the study of legal theory. We have the case of the Rambam, Maimonides. The Rambam wrote ex-
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tensively on Jewish law, yet held occupations. He was financial advisor to major world leaders. He was a physician. He also did not study in the abstract. He lived the law. Rashi, the foremost commentator on the Torah, was a French vintner. Abravanel, the author of another key commentary on the Torah, was so powerful as an advisor to kings that it is said that he was actually exempted from the edict of Expulsion that applied to all Jews from Spain, but yet not to him or his family because he was so valued. This is one historical model for students of the Torah. Study the text intensely, while engaged in real world occupations. We have a differing model which shapes the study of Torah. We have a more modern model which shapes Torah studies. This is the model of studying under great Rabbis in a yeshiva. We know about this model from the 1700’s, if not before. Followers of great Rabbis flocked to study of Torah under their leaders. Yeshivot were formed. This system was followed by Chassidim and Mitnagdim alike. It was followed in both Ashkenazi communities and Sephardic communities. Studies often resulted in S’michah, the ordination of the young Rabbis. Even more recently has come the custom of devoting study in a Kollel-style environment in the year or two following marriage. Freeing young husbands for the intellectual pursuit of Torah is now a custom in many communities. But how long do these studies continue? Until a male is 20…24…26? Or longer? What is going on within Israel is relatively a new phenomenon. There does not appear to be a lifelong tradition of yeshiva enrollment. Being paid to study seems a relatively new thing. Being exempt from other work while being paid March 19, 2014
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to study is an Israeli phenomenon. Wives supporting their husbands, is this the Jewish way? Wealthy businessmen supporting their sons in study may be honorable, but what will happen when these yeshiva students get older? Will they have the funds to support their own sons in study? The Knesset is faced with a dilemma. Should they pass a new law which orders these yeshiva bochrim into the military at the same time as their mostly non-religious counterparts, around 18 or 19? Should they pass a law which postpones for several years the entry into military service of these yeshiva students? If by the Torah (as indicated in the Gemara), a male is to marry by age 24, should military service be postponed until 26, allowing these religious students to remain in study for two years after their marriage? There are various options which place value on Torah studies while still not totally exempting yeshiva students from military service. Other options exist. Maybe one option is having students by day commit to some sort of mandatory service, while by night permitting them to still study in yeshivot. The Supreme Court decision requires action. Who is to say what action may be taken? The religious bloc within Israel is quite powerful. The side they take most often emerges as the party with the largest coalition and elects the prime minister. When they choose to become involved, they can stage protest rallies attended by hundreds of thousands. For this current issue, they have even mobilized religious women to stage parallel protests. They stop traffic and most business within Jerusalem when they protest. The religious parties do not want to end the status quo. They do not want yeshiva students to serve in the military at all. There is a need for compromise. However, the sides are becoming more entrenched. The secular wish to end the exemptions for yeshiva students immediately. The religious vow they will never permit their men to serve. The Solomonic leader who figures out the solution of this issue will truly deserve the Nobel Peace Prize. Robert J. Rome, Ph.D., is a licensed psychologist in clinical practice in Encino, California. He can be reached at RJRome@aol.com.
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Jewish Humor
Lost n’ Found
The rich man counts the money and says, “I see you already took your reward.”
The rabbi answers, “You are, of course, an honest man, and you say the wallet you lost had $800 in it. Therefore I’m sure it did. But if the man who found this wallet is a liar and a thief, he wouldn’t have returned it at all. Which means that this wallet must belong to somebody else. If that man steps forward, he’ll get the money. Until then, it belongs to the man who found it.”
The poor man answers, “What?”
“What about my money?” the rich man asks.
“This wallet had $800 in it when I lost it.”
“Well, we’ll just have to wait until somebody finds a wallet with $800 in it...”
A poor Jew finds a wallet with $700 in it. At his synagogue, he reads a notice saying that a wealthy congregant lost his wallet and is offering a $100 reward for it. He spots the owner and gives him the wallet.
They begin arguing, and eventually come before the rabbi. Both state their case. The rich man concludes by saying,“Rabbi, I trust you believe ME.” The rabbi says, “Of course,” and the rich man smiles. The poor man is crushed. Then the rabbi hands the wallet to the poor man. “What are you doing?!” yells the rich man.
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RARE REAL ESTATE DEVELOPER OPPORTUNITY The Olympic Boulevard Development site is a rare real estate developer opportunity, located at 5210 W. Olympic Boulevard in the city of Los Angeles 90036, between Highland and La Brea; situated in the Miracle Mile district close to the La Brea shuls. The most desirable design for this 7,046-square-foot vacant parcel, utilizing the small lot subdivision ordinance, would be four separate Kosher homes, with two separate kitchens. Each 2,400-2,600-squarefoot home would have 5-7 bedrooms and 3.5 baths, private backyards and attached 2-car garages. Each home would be three to four stories, with rooftop gardens and decks. The rooftop decks would offer panoramic views of downtown Los Angeles and the Hollywood Hills. The design would offers residents the opportunity to experience the unparalleled, groundbreaking urban live/work development designed for those who would like to capture all the possibilities of living and working at the same address. The location provides easy access to downtown and Century City, as well as close proximity to employment centers, shopping, and entertainment.
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Master Chef Prepares Meal for Meir Panim Free Restaurant
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ince 2000, Meir Panim has been responding to the growing needs of Israel’s 1.75 million impoverished residents through various food and social service programs. Annually, the organization serves at least 300,000 free meals out of a network of restaurantstyle soup kitchens, which also prepare meals-on-wheels for delivery to an additional 125,000 people. Meir Panim also targets children in impoverished areas, oering hot lunches, after-school clubs and summer day camps. All programs give dignity, respect and relief to many of the country’s neediest residents. “Even as an idealistic person, I never thought I’d make it onto MasterChef,â€? said Steele, a Jerusalem resident who is originally from London and has been gaining fame for his creative cooking style and unique kosher cuisine. “And now that I’m on the show, I think it’s important to help out klal Israel [the Jewish people] and do something meaningful.â€? For the diners at Meir Panim, Steele prepared a meal of roasted chicken with thyme and cauliower in lemonolive vinaigrette, risotto with peas and parsley, and Israelistyle “baked beansâ€? with chickpeas, tomatoes and onions. 32
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“Every dish is an experience and tells a story,â€? Steele explained. “The meal I prepared at Meir Panim today tells the story of Israeli foods in a way that is aordable and accessible to all and uses traditional, natural ingredients.â€? Steele’s visit was certainly a great success; at least 150 people received the meal he prepared. “One thing you should know about Meir Panim is that they serve people with honor and dignity,â€? one guest said candidly after ďŹ nishing his meal. “The food is always tasty, the place is always clean and Meir Panim gives to us with all their heart,â€? another woman added. “I believe in the work that Meir Panim does and want to help people with my work in preparing high-quality, sophisticated kosher food,â€? Steele said. “It’s not just about being on TV, but it’s about making a dierence,â€? he added.
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The Observant Jew
Fear and Small Spaces RABBI JONATHAN GEWIRTZ
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s I parked in a shul parking lot one day, I noticed a small BMW slowly inching backwards to park between two other cars. It seemed ridiculous to me. It wasn’t because there was a Jewish man driving a BMW, something I would NEVER do. (Not because it’s a German car, but because they’re so expensive!) What was funny to me was that I could clearly see that he had plenty of room on either side. From the driver’s vantage point it probably looked like he was barely getting in, but for me, from a different perspective, I could see he was safe and the amount of care he was exercising seemed almost comical. It made me realize that often in life we think we’re in a tight squeeze but really we aren’t as pressured or precarious as we think we are. I remember a family trip we took one summer. My father-in-law planned it to include a tour of caves and mines which were supposed to be amazing. I was all gung-ho until I went down the steps to start the tour and remembered something: I have claustrophobia - fear of tight spaces. As I looked at the doorway I’d have to go through to start the tour, noting its small size, barely big enough for a person to walk through, I started to get anxious. I thought about the rest of the family who would be doing the tour, about all the other thousands of people who had done the tour and survived, and decided I would face my fears. 34
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I told myself that HaShem was in control and I was going to enjoy the experience. I told myself I would push forward and not think about the fact that I was under a mountain, or that the walls seemed really close to me. Guess what? It worked! By pushing my fears aside, I was able to move forward and I didn’t miss the outing. R’ Nachman of Breslov said, “The whole world is a narrow bridge, and the main thing is not to fear at all.” Aside from being a catchy song, the message behind it is very powerful. I don’t claim to be an expert on Breslov Chasidus, so I’m just going to relate MY insights on this phrase. The world is like that parking spot, when you’re inching forward and backward trying to keep from scraping the sides, or, as in R’ Nachman’s parable, falling off the bridge. The secret to the end of the phrase, though, the part about not being afraid, is much harder for us to grasp. How can we not be afraid when we are traversing a narrow bridge over a deep chasm and any misstep could mean our end? Well, as I said earlier, when I looked at the fellow who thought he was very close to the other cars, I knew that the space was not nearly as narrow as he imagined. His fears, therefore, were not fully justified. True, he did have to be careful, but if he thought about the fact that the parking spaces were intended for larger cars and made to accommodate opening doors and so on, he may have been calmer
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about his parking. We imagine ourselves on a bridge over a deep abyss. Who says? Maybe we can’t see it but the narrow bridge is sitting on the ground and if we fall off we just climb back on, like a child ‘walking the balance beam’ on the curb. Being afraid doesn’t help us do our jobs, it only limits us. It can paralyze us and prevent us from taking the trip. Just as I would have missed out on great beauty and an amazing adventure had I let my irrational fears win out and keep me from going through the cave tunnels, in life, our fears and imagined stresses can keep us from enjoying the voyage. R’ Nachman’s advice not to be afraid is not intended to be a challenge, but an explanation of how to get over the bridge. If you are afraid, you will stop, you will give up, and maybe even turn back. But life is a trail that we must constantly proceed along, and we don’t have the luxury of opting out of the tour. It can be nerve-wracking and scary, but the main thing to realize is that there is no reason to be afraid. Yes, you have to try to stay on the trail but if you fall off you can pick yourself up and get back on track. The bridge was built by an Expert Engineer with all of us
in mind. It is intended to meet our needs, just as the parking spaces were made for cars. By remembering that and the fact that we may not have an accurate, objective view of life and our place in it, we can banish our fears and keep on moving safely down the road. Jonathan Gewirtz is a prolific inspirational writer whose work has appeared in publications around the world. He also operates JewishSpeechWriter.com, where you can order a custom-made speech for your next special occasion.
The whole world is a narrow bridge, and the main thing is not to fear at all.
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Jonathan Gewirtz is a freelance writer whose work has appeared in publications around the world. He also operates JewishSpeechWriter.com, where you can order a custom-made speech for your next special occasion. For more information, or to sign up for or sponsor the Migdal Ohr, his weekly PDF Dvar Torah in English, e-mail info@JewishSpeechWriter.com and put Subscribe or Sponsor in the subject. © 2014 by Jonathan Gewirtz. All rights reserved.
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From the
Farm to the Home Top kosher manufacturers use technology, expert planners to provide high quality Passover foods DA N IE L A B ER KOW I T Z
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ome have preparing for Passover down to a science as a means to stay organized with all the stress and the thorough arrangements to locate and buy kosher for Passover, clean the home, prepare for seders and keep the celebrations up for eight days. It’s no easy feat. For food manufacturers,the science of Passover preparation means tremendous logistical work. At Tnuva, the world’s largest kosher food manufacturer, the ancient and complex laws of kashrut meet the most modernized food production techniques unlike at any other place. The company delivers top-notch dairy products in Israel and North America, meeting a high standard of quality and freshness. “The whole process starts immediately after Passover, for the next Passover,” says Rabbi Yaakov Borow, manager of Tnuva’s ingredient kashrut approval department. “Passover is basically always on the mind of Tnuva’s development, marketing and kashrut teams. A committee 36
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of representatives from nearly every department sits to discuss all the issues and prepare throughout the year,” Borow explains. SCRUPULOUS PREPARATIONS When it comes to planning, there are three major components. First, Tnuva needs to order and coordinate the products that are needed, like cultures, enzymes and stabilizers. This includes analyzing products to determine which elements may need altering for Passover. Second, all milk requires filtering to ensure that there is no trace chametz from the farm. Finally, production lines need to be thoroughly cleaned and “kosherized.” “For every Tnuva product, we come out with a Passover version,” explains Borow. “Many products are virtually acceptable for Passover all year, while other products require altering the stabilizers or other ingredients used. We work
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with Tnuva’s technologists to change product recipes accordingly so that they meet high quality assurance and kashrut standards.” The whole development requires extreme attention to quality and details, as well as meticulous coordination with suppliers, manufacturers, kashrut authorities and marketers. The actual ordering of materials and preliminary production can begin as early as October and is complete by January, Borow says. Certain products for Passover already are made by January as well, especially in the case of those requiring a longer aging process. TTHE HE MILK WAY W AY All year, pure milk is automatically considered kosher for Passoverr, unlike its derivative products, says Borow. But as Passover approaches and manufacturers are preparing the holiday lines, filtering is checked to ensure that any remnants of chametz from the farm are not detected in the milk, causing milk to be prohibited for consumption on Passover. A computerized system verifies that properly filtered fresh milk is received at the dairies and indicates whether it is acceptable for Passover before it even leaves the farm. The kosher-fforPassover milk is funneled to the Passover production lines at the plant, with a mashgiach (kosher inspector) supervising the whole process. ATT THE PLANT A PL ANT The computerized system not only ensures that milk is chametz-ffree, but it also is the quality control indicator for freshness. With decades of experience, Tnuva has engineered remarkable and advanced methods to uphold qualityy, freshness and taste standards. The dairy production plants are designed with detailed structures and methods to make milk for consumption or for an array of cheeses, yogurts, puddings and other milk byproducts. March 19, 2014
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Everything at each Tnuva production facility is streamlined using technology. Production lines are “ kosherized” in shiftts in order to effectively produce faavorite dairy products in a timely and organized
“During “During P Passover, assoverr, oour ur core core consumers consumers eeat at ma matzah attzaahh and and tthey hey llook ook ffor or the the perfect perfect matzah maatz t aahh ccompanion ompanion – such such heese aass T Tnuva’ nuva’s C Cheese S preads and and T nuva’s Spreads Tnuva’ Q ua u rk Creamy Creamy S oft Quark Soft C heese” Cheese”
way. For Passover products, production lines that make cheeses are cleaned scrupulously and examined to guarantee that no non-Passover particles remain. Howeverr, for products made using high temperatures, the “ kosherizing” is a more exhaustive process that includes detailed cleaning and using heat to make the line kosher. A logistics team consults with kashrut authorities to assure this is done properly. FOR FO R THE CONSUMERS CON S UMER S The kosher symbols and the “ Kosherfor-Passover” identification make it official, telling the public that they can trust the product for consumption during the holiday. In North America, Tnuva products bear the Orthodox
Union’s Kosher for Passover certification and authorization for consumption on Passover from the Vaad Mehadrin, a strict hashgacha that represents diverse group of rabbis from various factions of Orthodox communities. The Vaad Mehadrin works closely with Tnuva on all kashrut issues, ensuring that a high standard of kashrut is met. The extensive process to make cheese kosher for Passover is in honor of giving consumers fresh, tasty and kosher options for Passover. “ Passover production improves every year based on solving the problems of the previous year and repeating the successes of prior years,” Borow says. “ It takes lots of attention to detail and commitment to quality and the customers’ needs.” This is especially true because the Jewish holidays are an important time for families to celebrate togetherr, and Passoverr, like nearly all holidays, is concentrated on food and traditions. “ During the Jewish holidays, we experience an increase in sales, particularly from consumers who do not observe a kosher diet on a daily basis, but look for kosher items for maajor holidays, like Passoverr,” says Yoram Behiri, president and CEO of Tnuva USA. Typically, Tnuva sees a maajor increase in sales during Passover. “ During Passoverr, our core consumers eat matzah and they look for the perfect matzah companion – such as Tnuva’s Cheese Spreads and Tnuva’s Qu uark Creamy Soft Cheese,” Behiri says. “These are easy to spread onto matzah without it breaking, and provide a great taste for adults and children alike. Tnuva’s Light Edam and Swiss pre-sliced cheeses are excellent for those looking to balance their diet during Passover.” Fresh and tasty from the Land of Milk and Honey, you can find Tnuva’s kosher for Passover products at local kosher specialty shops, maajor chain grocery stores and select Costco branches across North America.
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ETTA Receives Max Factor Family Foundation Grant
ETTA Receives $20,000 Grant from Max Factor Family Foundation to improve the Lives of Jewish Adults with Disabilities
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TTA is pleased to announce that it has received a generous $20,000 grant from the Max Factor Family Foundation in order to establish a groundbreaking new program of providing oneto-one support services to Jewish adults with disabilities. The grant expands ETTA’s Supported Living Services (SLS) and Independent Living Services (ILS). ETTA is the only Jewish agency in Los Angeles approved to provide these services, which are vendored through the State of California’s Regional Center. Both ILS and SLS offer the opportunity for individuals with special needs to attain life goals and dreams, exercise personal choice, achieve competence in day-to-day areas of life, and pursue par-
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ticipatory, dignified relationships with family, friends, and community, through one-on-one coaching SLS and ILS are part of ETTA’s aggressive growth plan to meet the community’s needs over the next seven years as part of its “200 by 2020” plan (to provide supportive housing to 200 individuals with disabilities by the year 2020). This grant from the Max Factor Family Foundation is a meaningful step towards this goal. “We are profoundly grateful to the Max Factor Family Foundation,” expressed ETTA’s Executive Director Dr. Michael Held. “To have the support of Davis Factor, who is a member of ETTA’s Board of Advisors, as well as the support of family member Dean Factor, trustee of the Max Factor Family Foundation, is so meaningful. On behalf of ETTA, both myself, and the Chair of ETTA’s Board of Advisors, Michael A. Baruch, who introduced ETTA to the Factor Family, could not be more grateful. Through this grant hundreds of Jewish adults with disabilities can benefit from these services, now and even more so in the years
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to come. With this grant, the Max Factor Family Foundation, a family foundation begun more than 70 years ago by descendants of the legendary makeup mogul, Max Factor, Sr., is truly adding to its long legacy of giving back to Southern California’s Jewish community and the community at large.” ETTA also provides many other services to support people with special needs: housing and residential services, job coaching, social events, a day program, a summer program, and educational programs. The vision of ETTA, which merged with OHEL Children’s and Family Services last year, is an inclusive, participatory community of people with and without special needs, succeeding and growing together. ETTA, founded in 1993 in Los Angeles, California, serves people with developmental disabilities and their families, and is one of the premier providers of such services on the West Coast. ETTA’s mission is to help people with developmental disabilities, and the families who love them, to live fully enriched and active lives as members of the Los Angeles Jewish community. View Gala Highlight Reel and speeches at: https:// www.youtube.com/user/EttaOrg?feature=watch
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A Taste of
Pesach Trusted Favorites. Simple Preparation. Magnificent Results.
From the publisher of the wildly popular Kosher By Design series comes a brand-new cookbook designed to put ease and confidence back into Passover cooking.
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ix years ago, a group of women banded together to brainstorm fundraising ideas for Yeshiva Me’on HaTorah, a Jewish high school. The result of this meeting was A Taste of Pesach, a recipe pamphlet series that transformed Passover cooking for tens of thousands of cooks. Since the mailing of the first pamphlet years ago, the devoted followers of A Taste of Pesach have sent countless letters expressing their appreciation for the beautiful pamphlets and the recipes within them. Finally, at the urgent request of its loyal fans, the best of this popular series plus many brand-new recipes have been compiled into a beautiful book, A Taste of Pesach (ArtScroll/Shaar Press/March 2014; hardcover/$29.99). A Taste of Pesach presents an amazingly diverse set of recipes, from elegant starters like Chicken-Wrapped Asparagus Spears to kid-friendly favorites such as Chicken Nuggets. Featuring everything from traditional recipes like Gefilte Fish and Matzah Balls to modern dishes such as Seared Tuna and Chocolate Molten Cake, A Taste of Pesach has the recipe to fit every cook’s needs and make Passover cooking easier — and more delicious — than ever.
A Taste of Pesach features: 42
t Over 150 tried-and-true recipes for Pesach and year round t Stunning, full-color photographs accompany every recipe t Breathtaking layout, clear design - Triple-tested recipes allow you to cook with confidence t Over 140 gluten-free, non-gebrokts recipes t Oversize hardcover edition, 240 full-color pages t Cross-referenced index to help you find your favorite recipes March 19, 2014 •
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SWEET POTATO CRISPS SALAD Pareve ∙ Yields 8 Ingredients 1 large sweet potato ¾ cup oil for frying SALAD 1 (8‐ounce) bag Romaine lettuce ½ red pepper, sliced into strips ½ yellow pepper, sliced into strips 1 (8‐ounce) can hearts of palm, drained 1 small red onion, diced
DRESSING ½ cup olive oil 1/3 cup vinegar ½ cup sugar 3 cloves garlic, crushed 1 tsp imitation mustard
Directions 1. Prepare sweet potato crisps: Peel sweet potato. Using a vegetable peeler, continue to peel wide paper‐thin strips of sweet potato. 2. Heat oil in a deep skillet. When oil is hot, add sweet potato strips a few at a time. When golden and crispy (about 5‐7 minutes) remove with a slotted spoon. Can be made a few days in advance; store in an airtight container at room temperature.
3. Prepare the dressing: Place dressing ingredients in a small container. Shake to combine. 4. Assemble salad: Combine salad ingredients in a large bowl. Toss with dressing. Place sweet potatoes on top right before serving.
PULLED BRISKET Meat ∙ Yields 6‐8 servings Ingredients 1 (3‐4 pound) second cut brisket 1 Tbsp prepared horseradish 1 Tbsp imitation mustard ½‐1 cup ketchup, to taste
1 cup water 2 tsp garlic, chopped ¼ cup brown sugar ¼ cup vinegar salt, to taste pepper, to taste
Directions 1. Preheat oven to 425°F. 2. Combine remaining ingredients in a 4‐quart saucepan and cook over low heat for 10 minutes, stirring occasionally. 3. Place brisket into a roasting pan; pour sauce over meat in pan. Cover and seal pan tightly. Bake for 15 minutes. 4. Reduce oven temperature to 200°F. Bake overnight or at least 6 hours. Remove pan from oven and set aside until cool enough to handle. Wearing disposable gloves if desired, remove fat from meat and discard.
5. Use two forks to shred the meat. Rewarm in sauce. 6. For a great variation of this recipe, make crepes (Perfect Pesach Lukshen, page 54) and fill with pulled brisket.
Recipes from A Taste of Pesach Reprinted with permission from the copyright holders: ArtScroll/Mesorah Publications http://www.artscroll.com/Products/TPEH.html
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Visit our website www.butterfly-galleries.com Click on top to view paintings,collectibles & jewelry,rugs,furniture
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info@thejewishlink.com 1. There's a yellow circle missing from the twister dress. 2. Part of the shadow is missing on the right. 3. The patch is missing from his pants. 4. Part of the headlight is missing from the black car. 5. Her shoe is now pink. 6. Her glasses are tilted. 7. There's an extra crack in the sidewalk next to the boy's right leg. 8. There's now a Mitsubishi decal on the car's back window. 9. Girl in the middle's shoes are now just black. 10. The image on the boy's costume is now upside down.
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Great gifts for all occasions! Invited out for a Shabbos meal? Baby gifts, Bas Mitzvah gifts, Wedding gifts, & House warming gifts. Don't put it off! Come in today and go out relieved. Call for a special appointment. Rochel Duchman 323-938-8222 or 323-620-3618
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DANCE A TIME FOR DANCE 10th anniversary production THE WIZARD OF OZ a dance and musical production Sunday June 8, 2014 at Bancroft Middle School 929 N. Las Palmas Ave. LA 11:00 and 3:00 performances for women only for tickets or more information www.atime4dance.com 323 404-0827
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5 Bedroom Home for Lease, Pico Area. $5,495.00 Located in the BH area this luxury home features double entry doors, beautiful front garden/lawn, 6 parking spaces, luxury granite kitchen + 2 double kosher stainless steel sinks, modern bathrooms with bidet, master bath with jacuzzi & sauna, wet bar and marble floors. A separate 1 bedroom guest house can be leased out or used as maids quarters. Large yard with a basketball court. Enjoy everything Pico Blvd, Century City & Beverly Hills has to offer. The guest house is available for lease as well; it's a one bedroom apartment. If rented with the house it is an additional $1,200 per month. Separately it is $1,395 per month. 1111 S Crest Dr. Los Angeles, 90035. Call Daniel Braum Phone: 310 925-9972
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