Investing To create a better world. PART 2
Q & A with James Lochrie What defines an investment? First and foremost it’s something that will generate a return. For the type of investing I do, I’m looking at 100X returns which means I normally invest very early and invest in opportunities that have very large markets. When choosing how to invest - what are the top 3 things you look for when your making an investment... Every investor will tell you it’s all about the team and I’m no different. Because I invest early and into small teams it is primarily about the founder(s), I’m looking for special people that I believe can accomplish special things over a significant period of time.
Market size is another one of the most critical things I look for. In most cases, it takes as much effort to create a global business as it does to create a regional one so I try to position myself with opportunities that have the chance to break out of the founder’s backyard and stretch into other markets. This is easier today than ever before but it takes a certain attitude and opportunity to make it happen. Finally, I look for the product to have a significant impact on humans. I believe that if a product makes meaningful & positive changes to people’s lives then the investment is less risky because the ability to charge for that value will be easier and the ability to have customers continue to pay will also be (continued on next page) Business \\ 21
