GRASS ROOTS BUSINESS PLAN | 28
E D U C AT I O N A N D AWA R E N E S S Grass Roots strongly believes that the cannabis consumer is being underserved when it comes to public information and advocacy. Mainstream media is ill-equipped to report on cannabis and the current crop of legal companies can have a very corporate approach. Small businesses also lack representation, with the only significant industry associations being focused on corporate concerns and the medical market. As such, the Company will actively support associations and educational institutions that are focused on consumer knowledge, product quality, small business advocacy and industry training. This support will come in a variety of ways, including monetary support, providing internships, participation in expert panels, and marketing.
BC INDEPENDENT CANNABIS ASSOCIATION The BCICA is a not-for-profit advocacy group that focuses on public information, holding panel sessions that consist of industry experts addressing complex topics surrounding cannabis. CRAFT CANNABIS ASSOCIATION OF BC CCABC is an advocacy group for small-scale producers throughout BC. Currently acting primarily as a lobby group, the introduction of micro-license categories offers the opportunity to become a multi-faceted industry. NATIONAL INSTITUTE FOR CANNABIS HEALTH AND EDUCATION NICHE as an educational not-for-profit focused on getting science-based knowledge into the hands of regulators and reducing the stigma around cannabis in general. CANADIAN FEDERATION OF INDEPENDENT BUSINESSES The CFIB is a non-profit business organization representing the interests and concerns of over 110,000 Canadian owners of small and mid-size enterprises (SMEs) to all three levels of government.
