GROWTH COACHING: WHAT THE POINT?
Nurturing the growth champions of Cambridgeshire & Peterborough
WHAT IS GROWTH COACHING ALL ABOUT?
For us, growth coaching is about supporting the existing growth businesses and those with real scaling potential in Cambridgeshire and Peterborough. It’s about providing wraparound strategic business support to help accelerate their growth or fuel their potential, through 1-to-1 consultancy, peer learning, mentorship, expert masterclasses and courses, and much-needed grant funding. And to deliver that with people who have been there, got the T-shirt, and understand all the challenges that business leaders face.
BUT WHAT’S THE POINT?
Well, growth is both coveted but very difficult to achieve - only about five per cent of the 5.8 million SMEs in the UK employ more than nine people. And managing periods of rapid growth, especially if they arrive at key tipping points of the journey or if you’re not prepared fully, can sink the business. Added to that, many businesses are currently contending with volatile markets, heightened competition, skills shortages, the impact of Brexit and Covid, plus their people, processes and operations that need to be readied for scaling up. They’ve got where they are by making a lot of the right calls and have likely been driven by a passion for building their business into something extraordinary. But now they’ve reached a critical tipping point - or maybe have just got a bit stuck, or don’t know how to execute on a growth opportunity. So, for our ambitious companies in the region, here’s three ways that growth coaching can help avoid dealing with all these complexities, avoid the major pitfalls, and help them, get to the next stage on their growth journey. 1. Invest in growth tools and services (and let us part fund it) Is there a need for machinery and equipment, hardware and software, better trained people, strategic business and financial planning, more effective marketing and sales, leadership development or mentoring to help expedite growth and scale more effectively? If a business doesn’t know what’s holding it back, we can support them to identify these critical tools and requirements. But our Growth Coaching team goes two steps further. We can connect them with some of those expert service providers AND offer the opportunity to get ‘free money’ through 50 per cent grant funding - making those services much more affordable. 2. Deliver results faster Our growth coaching team are entrepreneurs and business leaders who have done it for themselves, and bring a wealth of understanding and growth expertise, and respect – business owners know their business better than anyone - and we
know how to manage growth. Not only have we been through it ourselves, we’ve helped over 23,000 ambitious companies across the UK. Whatever the challenges, opportunities and solutions, they will be specific to each business. That’s why we start with a 1-to-1 business review with our clients. We’ll get into the detail and really understand the specific pain points and challenges that keep business owners awake at night. That way, growth coaching is 100 per cent focused on getting results – and faster. 3. Cover blind spots Business owners have to remember that despite how much energy and resources are sucked into scaling businesses, and regardless of how pressured and stressed they may feel in the day-to-day - they cannot be fully effective leaders without investing time in their development. For the boss, it’s all on their shoulders. But success in getting the business to where it is now may have led to a bit of complacency, or being blind to exploring more effective ways of doing things, or even a struggle to let go and delegate. So, whether it be through expert masterclasses, an independent pair of fresh eyes, or joining a peer network group, growth coaching can help shine the light into any blind spots as the business continues to grow.
SO…. WHAT DO YOU THINK? IS YOUR BUSINESS READY TO FLY HIGHER?
If you’re ready to take the next step now, complete our short online diagnostic: www.growthworkscoaching.uk/get-started If you’ve got more questions, just visit www.growthworkscoaching.uk or arrange a chat with one our Growth Advisors who will happily guide you through next steps - https://bit.ly/2USHJet
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