connected issue 79 by connected magazine

INSPIRING BUSINESS SUCCESS

ISSUE 79

The official magazine for Chamber members

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this issue

CONTENTS

17 33

18 5

Chief Executiveâ&#x20AC;&#x2122;s highlights

6-7

Connections

8-9

Influence

10-11

Global Reach

12-13

Knowledge

Protection

Ask the Expert

16-17

New members

18-19

Charity

East Cambs Business Boost

Ely Chamber news

34 22-23

Cambridge & South Cambs Chamber news

24-25

Out & About

Fenland Chamber news

Huntingdonshire Chamber news

30-31 33 34-35

Peterborough Chamber news Stamford Chamber news BREAK Charity

Signpost 2 Grow

Marketing Insight

B2B Exhibitions

45-47

Events

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

connected 3

welcome from the

EDITOR

Welcome.... Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

Chief Executive John Bridge OBE DL Editor Sadie Parr

There has been much talk and coverage regarding Cows about Cambridge, the art trail coming to Cambridge in spring 2020. We are delighted that Break, Chamber Charity member, have provided us with more information for this monthâ&#x20AC;&#x2122;s guest article on pages 34-35. The dates are confirmed for both our Cambridge B2B and Peterborough B2B offering fantastic opportunities for networking and showcasing your products and services. Please find further details on page 43.

Sadie Parr Editor, connected s.parr@cambscci.co.uk

The next issue of connected will land in September. If you have news to share with the #ChamberNetwork please submit your article, of up to 150 words, and high-res image to me by Wednesday 21 August.

Published by

Print xlpress Design Jill Rowbotham Advertising Caroline Baker caroline.baker@trinitymirror.com Membership team Bren Coleman 01223 209811 Paul Gibbons 07759 934111 Cambridge Enterprise House, Vision Park, Histon, Cambridge, CB24 9ZR. Tel 01223 237414 Peterborough 6 The Forum, Minerva Business Park, Lynch Wood, Peterborough, PE2 6FT. Tel 01733 370809 Email enquiries@cambscci.co.uk Visit cambridgeshirechamber.co.uk @CambsChamber Cambridgeshire Chambers of Commerce Cambridgeshire Chambers of Commerce

Views expressed in connected are not necessarily these of Cambridgeshire Chambers of Commerce. Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/or omissions. The editor reserves the right to make amendments without notification.

4 connected

JULY 2019 JULY 2019

SEPT 2019

Fenland Quiz and Hog Roast, Wisbech

Informal Networking Evening, St Ives

9 10 8 9 17 18

Informal Networking Evening, Stamford

4 12 17

Informal Networking Evening, Stamford

Informal Networking Evening, Huntingdon

Summer Networking & Afternoon Tea, Cambridge

Informal Networking Evening, Ely

Meet the Neighbours, Stansted

Amazing Benefits of Chamber membership, Peterborough

Health & Safety update workshop, Cambridge

Informal Networking Evening, Ely War for Talent workshop, Huntingdon

War for Talent, Huntingdon

St Neots Business Showcase

Stamford Drinks and Networking

Cambridge Quiz

Informal Networking Evening, Peterborough

Informal Netwalking Evening, Cambridge

Cambridge B2B Exhibition

Informal Networking Evening, March

Amazing Benefits of Chamber Membership, Peterborough

10 19

11 25

16 25

Summer Social Amazing Benefits Informal Fenland Quiz and BBQ, of Chamber Networking & Hog-Roast, Peterborough membership, Evening, Wisbech Safari Networking Peterborough Safari Networking Quiz Cambridge Breakfast, Cambridge Breakfast, Cambridge Peterborough

OCT 2019

view from the

BRIDGE

At the recent launch for the A428 consultation I had the opportunity to meet up with Lee Galloway, Programme Leader – Complex Infrastructure Programme at Highways England, and Phil Wayles, Technical Director Strategic Highways Europe at AECOM on the proposed new A428 route. There is currently a public consultation on the plans to improve journeys between Milton Keynes and Cambridge with a new 10 mile dual carriageway between the Black Cat and Caxton Gibbet roundabouts including free flowing traffic both on the A428/A421 and the A1. Views are being sought on this as well as a number of new and improved junctions along the route. The consultation will close at 11.59pm on Sunday 28 July. I urge you to respond to the consultation and have your say as your views are key aspects of the consideration by the planning inspector when making a decision. The upgrade of the A428 will improve economic growth in our area and enable growth in jobs and housing, and improve connections between people and jobs. You can have your say at http://bit.ly/A428consult

I was delighted to attend and speak at the 25th anniversary celebration of George Hay opening of their Huntingdon office when I was able to catch up with Toni Hunter and Barry Jefferd, partners of the accountancy firm. Toni and Barry are both strong supporters of the Chamber and Barry is Vice-Chair of the Huntingdonshire Chamber of Commerce local committee. With offices already recognised in Biggleswade and Letchworth, a team of professionals were established at St George’s House in Huntingdon on 6 June 1994. George Hay provide audit, accountancy, taxation and business advisory services to businesses and individuals throughout Cambridgeshire and beyond and I appreciated the opportunity to extend our congratulations on their 25 year achievement.

We were delighted that Shaun Grady, Senior Vice President of Development Operations at AstraZeneca, agreed to attend and be the keynote speaker at our Global Leaders Lunch in June at Downing College, Cambridge. Prior to presenting the winners with their awards Shaun’s keynote speech, which was very well received, covered the reasons behind the move of AstraZeneca’s Global Headquarters to Cambridge and how their involvement now contributes to our vibrant local business community. AstraZeneca are a global, science-led biopharmaceutical business and their innovative medicines are used by millions of patients worldwide. You can read about the 2019 Global Award winners on page 10.

John Bridge OBE DL Chief Executive, Cambridgeshire Chambers of Commerce

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We provide Chamber members with many opportunities to widen their network of business contacts – building connections, creating opportunities and maximising the benefits of being part of Cambridgeshire’s most vibrant business network.

IoT trial unleashes Peterborough’s smart city potential Affordable homes in Peterborough have been transformed into a smart city test bed – thanks to a pioneering partnership and the city’s next generation full fibre network. CityFibre, and housing association, Cross Keys Homes (CKH), successfully completed the first Internet of Things (IoT) trial earlier this year at three residential locations across the city. Using next generation LPWAN sensor technology provided by Milton Keynes-based Comms365, the awardwinning trial was able to detect and remedy health, safety and environmental challenges and also identify potential cost savings for both CKH and its residents. The partners identified several key benefits from the data gathered from the sensors. For example, humidity sensors were able to detect excess condensation at an early stage, thereby improving the comfort of tenants and reducing the need for damp treatment or repair. Environmental sensors were also used to address wasted heat in communal areas, contributing to reduced carbon emissions and energy bills. Noise sensors also delivered further benefit by monitoring unauthorised activity in vacant properties, while parking sensors alerted staff to illegal parking in front of emergency exits. This enabled CKH employees to act and improve tenant safety and security. Additional waste management sensors built on this

benefit by making it possible to monitor levels in waste water tanks and detect fire risks such as smoke or open fire doors, allowing for swift remedial action. Speaking of the trial, Rebecca Stephens, CityFibre’s City Manager for Peterborough, said: “We are really excited by the findings and benefits we’ve identified so far through our partnership with CKH and Comms365. We cannot wait to discover other potential uses that will make a real difference to the lives of Peterborough residents and the public

Keeping you connected across Cambridgeshire Ultrafast broadband is here now and being installed across Cambridgeshire through MLCS Ltd – The Hosted VoIP Company, and authorised supplier of BT. Up to 314/48Mbps and including 4G Assure back-up for always on connectivity, availability and final speed is dependent on location. Simple upgrade from your existing BT connection or a new installation. Contact Mike Luxford on 01480 371600 today for more details. 6 connected

services that serve the community. “Beyond housing, this use of technology could transform a wide range of service areas, including health, community safety, environmental monitoring and public WiFi.” Claire Higgins, CKH’s Chief Executive, added: “At the beginning of the trial we could never have anticipated just how many uses and benefits the IoT technology would uncover. We have been able to identify new ways to ensure our homes are comfortable, safe and green by addressing condensation, security, fire risk and energy waste, which in turn has led to significant cost and efficiency savings. “The potential for this technology to transform operations for other housing providers and different public services is immense. We are thrilled to be trialling IoT in one of the first cities to benefit from a citywide full fibre roll out. As an innovative organisation we are ambitious to explore Peterborough’s smart city potential even further and showcase its status as one of the most digitally advanced communities in the UK.” The initiative, which will now go on to trial other potential uses for the technology, forms part of CityFibre’s mission to bring full fibre connectivity to five million homes and businesses by 2025 – an essential foundation for smart city innovation.

#GetConnected

We provide Chamber members with an extensive variety of opportunities to widen their network of business contacts - building connections, creating opportunities and maximising the benefits of being part of Cambridgeshire’s most vibrant business network. One of these opportunities is promoting your news and events on the Chamber website. As a member you have access to the member area of the Chamber website where you can upload news articles, list your events and announce any special member-2-member offers. You will have been provided with user details to gain access to the member area; if you do not have these please click on forgotten password on the homepage or contact Hilary Pawley on 01223 209807 or email h.pawley@cambscci.co.uk.

widen your

CONNECTIONS

CHAMBER SUPPORTS BUSINESS OPEN DAY Cambridge County Polo Club welcomed local businesses to a free networking event on 21 June. Over 40 businesses exhibited in pitch side gazebos and marquees, and around 300 visitors enjoyed games of polo whilst informal networking took place. Highlights included an exciting High Goal ladies match and Top Gear style race between a Bentley Bentayga and a Polo Pony! All exhibitors and visitors were treated to strawberries and cream courtesy of the club sponsors Brewin Dolphin. Paul Gibbons, Membership Development Officer at the Chamber, commented: “It “This was a great opportunity for was our pleasure to support and attend the the Chamber to meet with both current Cambridge County Polo Club’s business members and new business contacts in open day.

what proved to be a beautiful, high quality yet relaxed setting. I’ve never known a five hour business event to go so quickly!”

Car for the weekend won at networking event Richard Jones, owner of the Fenland Roaster, was the winner of a BMW 840d for the weekend when he attended our Drive Your Business Forward informal networking event to mark the end of Romsey Mill being the Chamber Charity of the Year at Barons BMW in Cambourne. Pictured receiving the keys, Richard

commented: “I absolutely loved the car and it was a pleasure to drive a car of that calibre. “A real driver’s car with classic race lines and performance to match. “I smiled from collection on the Friday to handing back the keys (somewhat reluctantly) on the Monday. “Thank you Barons BMW Cambourne.”

KEEP YOUR BUSINESS CONNECTED Promote your company in our magazine The official publication for the Chamber, brought to you by Cambridge News, puts you in touch with people you want to do business with. Content includes expert opinions, discussions and debates in addition to local business success stories and exciting new opportunities. The magazine showcases local events and covers networking, new business, market leaders, ones to watch, and so much more. In addition to placing an advert you can also include leaflets in this publication which is read by over 2,500 local business people each month.

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As a Chamber member you have the power to influence key decision makers and play a leading role in tackling the issues that are preventing your business from reaching its potential, while an experienced team of lobbyists represents your interests in Whitehall.

Brexit stockpiling to hit economic growth in coming years The British Chambers of Commerce (BCC) has released its latest economic forecast, upgrading its growth expectations for the UK in 2019 to 1.3 per cent (from 1.2%). However, the leading business group has downgraded its growth forecast for 2020 to 1.0 per cent (from 1.3%) and to 1.2 per cent (from 1.4%) in 2021. The leading business group has slightly upgraded its growth forecast for 2019, driven by the exceptionally rapid stockbuilding early in the year. However, the immediate boost to UK GDP is forecast to come at the cost of more subdued growth in 2020 and 2021 as the unwinding of historically-high inventory levels, coupled with weaker business investment, weigh on economic activity. Business investment is forecast to contract at a faster rate in 2019 and recover more slowly in 2020 than expected in our previous forecast. The continued Brexit impasse, including the growing possibility of a no-deal exit, together with the high upfront cost of doing business in the UK and the running down of excess stock, is expected to suffocate investment activity over the near term. Trade is projected to make a negative contribution over the forecast period as exchange rate volatility, Brexit uncertainty and a subdued global economy, weaken trading conditions for UK exporters. In contrast, consumer spending is expected to remain resilient with earnings growth forecast to continue to exceed price growth over the forecast period and unemployment forecasted to remain low by historic standards. The BCC’s latest forecast is a clear warning sign that the next Prime Minister must set out a clear roadmap for how the political impasse in Westminster can be broken and an agreement reached to prevent further slowdown in the economy. The Chamber Network is also calling for a strong and clear strategy on the domestic agenda, including urging the next government to use the forthcoming Comprehensive Spending Review to affirm its commitment to delivering major infrastructure projects, such as HS2, that underpin economic growth. The BCC forecast assumes that the UK avoids a messy and disorderly exit from the EU. Another scenario would lead to revisions in the next forecast. Suren Thiru, Head of Economics at the BCC, said: “The revisions to our forecast 8 connected

suggest that the UK economy is likely to remain on a disappointingly subdued growth path for some time to come. “It is increasingly likely that the temporary boost from historically high stockpiling in Q1, which has marginally improved the growth outlook for this year, will be surpassed over the medium-term by the negative impact from the running down of these inventories. The downward pressure on business activity and investment intentions from the unwinding of stocks is likely to be exacerbated somewhat by increasing cost pressures and Brexit uncertainty, slowing overall economic growth across the forecast period. “The deteriorating outlook for business investment is a key concern as it limits the UK’s productivity potential and longterm growth prospects. On the upside, household spending, a key driver of UK economic output, is expected to be supported by relatively low unemployment and positive real wage growth. “A messy and disorderly exit from the EU remains the main downside risk to the UK’s economic outlook as the disruption caused would increase the likelihood of the UK’s weak growth trajectory translating into a more pronounced deterioration in

economic conditions.” Adam Marshall, Director General of the BCC, added: “While politicians are distracted, businesses are left with no choice but to try and prepare for the unwanted possibility of leaving the European Union on 31 October without a deal and transition period. Businesses are putting resources into contingency plans, such as stockpiling, rather than investing in ventures that would positively contribute to long-term economic growth. This is simply not sustainable. Business communities expect the next Prime Minister to quickly find a sensible and pragmatic way forward to avoid a messy and disorderly Brexit. “The UK’s low-growth trajectory makes clear that we can’t afford for Westminster to keep turning a blind eye to the domestic agenda. The upcoming Comprehensive Spending Review is an opportunity for the next government to affirm its commitment to support economic growth, including investment in the skills and training system and infrastructure projects, such as high-speed rail and the city regeneration schemes linked to them. Businesses will also be expecting action to alleviate the heavy burden of upfront costs, which stunt growth.”

the power to

INFLUENCE

BCC COMMENTS ON INFLATION FIGURES Commenting on the inflation statistics for May 2019, published by the Office for National Statistics, Suren Thiru, Head of Economics at the British Chambers of Commerce (BCC), said: “The easing in consumer prices in May is further evidence that the current trajectory for inflation remains muted, providing a welcome boost to consumer spending power. “Falling transport fares, particularly air fares, due to the timing of Easter, placed the largest downward pressure on price growth in the month. “A number of transitory factors such as the recent decline in the value of sterling may lift consumer prices back above target in the coming months. “However, as firms unwind historically-high stock levels, economic conditions are expected to weaken, which should keep inflation close to the Bank of England’s two per cent target for some time to come. “With inflation relatively subdued, and against a backdrop of heightened political and economic uncertainty, the case for raising interest rates anytime soon remains weak, despite recent warnings by some MPC members. “Instead there must be a greater focus on providing a clear

path forward on Brexit and using the upcoming Spending Review and Autumn Budget to boost the UK’s growth prospects, including tackling the escalating burden of upfront costs, which continues to limit UK growth and productivity.”

Generating new apprenticeships On behalf of the Greater Cambridge Partnership, Form the Future and Cambridge Regional College are working together to generate 420 new apprenticeships over

the next two years across Cambridge and South Cambridgeshire. The service will include a new website making it easier for employers to promote their apprenticeships to candidates, and for candidates to find the opportunities that are right for them. We want to profile the area’s leading apprentice employers. The National Apprenticeship Service only shows apprenticeships when they’re open for applications; we want candidates to see a wide range of apprentice employers, learn more about what types of roles are out there, and to register their interest. This can help employers build a candidate pipeline. Find out more and get involved - contact apprenticeships@formthefuture.org.uk or call 01223 781296 if you have any questions.

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We’re your gateway to international trade, providing a unique combination of expert knowledge, essential documentation and the business connections needed to capitalise on new market opportunities overseas and succeed in a global marketplace.

Global Award winners announced At our Global Leaders lunch at Downing College, Cambridge the winners of our Global Awards 2019 were announced.

Cellbond, a division of Encocam Ltd, winner of the Award for Achievement in New Markets Sponsored by Anglia Translations

Cellbond decided to support customers with a strategic decision to develop a product range of Crash Test Dummies known as Anthropomorphic Test Devices or ATDs. They are highly sophisticated products requiring complex technical designs which require high levels of investment in equipment, facilities and staff. Developing this new expertise and range has enabled Cellbond to expand into this new product market and also work in new markets very successfully and identified in this field as a world leader.

Corkers Crisps Ltd, winner of the Award for Overall Growth in Exports Sponsored by PAB Languages Centre Ltd

Growth within export has always been part of the strategic plan at Corkers. Their courage has paid off and they now have a five year contract with a key customer in France and also a major retailer in Switzerland. In addition they work with a retailer and now export to a total of 32 countries under their branding. In 2017, the export sales were £289K (5.5% of turnover). In 2018 they achieved over £4 million in export sales (40.9% of turnover) an increase of over 1,250 per cent contributing to a 90 per cent increase in overall turnover.

10 connected

Alliance Française Cambridge, winner of the Award for International Service Provider Sponsored by Scrutton Bland

Alliance Française, through a richly diverse programme of bespoke teaching and interactive experiences, equip their clients with the skills they need to operate effectively in an international environment. They ensure Cambridge enterprise and its value are recognised at the highest levels to help facilitate as favourable environments as possible for international business. They recently hosted the Ambassador of France to the UK at Trinity College to explore the Franco-British relationship in the context of Brexit. Their membership has increased by 50 per cent year on year in a clear testimony to the value of their services to clients seeking to maintain strong relationships with European markets in times of uncertainty.

Walero, winner of the Award for New Exporter of the Year

Sponsored by Cambridgeshire Chambers of Commerce Walero produce flame-retardant, temperature regulating racewear underwear for motorsport drivers. They have entered the export market and increased their export activity significantly, by securing distributors in the US, central Europe (Germany) and Singapore. This has resulted in a year on year increase of turnover of over 300 per cent and on top of that a projected increase this year in excess of 22 per cent.

extend your

GLOBAL REACH

BCC International Trade Summit 2019

ACCREDITED TRAINING IN INTERNATIONAL TRADE

Are you interested in increasing your revenue through exporting or are you already an established exporter looking to enter into new overseas markets? Join the Chamber network on Thursday 17 October 2019 at Hilton, London Bankside for the BCC International Trade Summit. Receive practical advice, contacts and resources you need to take your exporting journey to the next level. Participate in interactive breakout sessions that focus on the practical aspects of exporting and hear from experienced business leaders, which in previous years has included Baroness Fairhead, Minister of State for Trade and Export Promotion; Dr Linda

Yueh, Fellow in Economics at St Edmund Hall, University of Oxford; Wilson Del Socorro, Global Director for Trade, Tax and Regulatory Affairs, Diageo and Gerry McGovern, Chief Design Officer, Land Rover among others. The key themes of the day will discuss getting goods across borders, how changes in Britain’s Trade Policy relationships will impact your business and the changing nature of global supply chains, plus, hearing inspirational exporting advice from key British business figures. You can find out more detail about the themes at www.britishchambers.org.uk/ events/international-trade-summit

The Chamber runs a rolling programme of training courses that culminate in the nationally-recognised Foundation Award in International Trade. The courses provide the knowledge to assist with your international trade activities and you will receive detailed notes to take away to build up a toolkit of reference information. Incoterms and Export Licence Controls Tuesday 10 September, 9.15am5.00pm Finance Options: Focusing on Letters of Credit Tuesday 1 October, 9.15am-5.00pm Import: Customs Compliance and Savings Tuesday 29 October, 9.15am-5.00pm Customs Special Procedures: Focusing on IP and OP Tuesday 19 November, 9.15am5.00pm Rules of Origin: Preference and Nonpreference Tuesday 10 December. 9.15am5.00pm Cost per course: £300.00 (plus VAT) Chamber members, £450.00 (plus VAT) non-Chamber members. Venue: Cambridgeshire FA or Holiday Inn Cambridge, Bridge Road, Impington, Cambridge, CB24 9PH Full course outlines can be found at www.cambridgeshirechamber.co.uk To book, please call Rose Griffiths on 01223 209817 or email r.griffiths@ cambscci.co.uk

BCC and COBCOE combine networks to support UK and European businesses through Brexit and beyond The British Chambers of Commerce (BCC) and the Council of British Chambers of Commerce in Europe (COBCOE) have reached an agreement that will see 24 additional British Chambers across Europe become part of the BCC’s Global Business Network – significantly expanding the leading business organisation’s reach and practical, real-world support for trade between the UK and the Continent. The agreement means that the BCC Global Business Network now includes 49 British Chambers around the world - doubling the strength of the network in markets worldwide. The move creates new connections and support for both UK and European businesses, at precisely the time they need them most. With the nature of the UK’s future relationship with the EU still uncertain, the British Chambers of Commerce and COBCOE have taken a strategic decision to bring their networks together – ensuring

that firms have a front door not just in every region and nation of the UK, but in major capitals and commercial centres across the European continent as well. Thanks to the move – led by BCC President Francis Martin and the COBCOE Board - both UK firms and European firms will be able to harness opportunities for trade and access practical advice, support and connections to keep trading across borders, regardless of political change. connected 11

Chamber membership provides access to key information, expert advice and legal protection, enabling you to stay informed, legally compliant and free to focus on what you do best – building your business.

The M word – and how to tackle talk of hot ﬂushes in the workplace

Vikki Pratley, Founder of Skylark, provides her tips

How do you successfully manage workplace stress? As I sat there gazing at my Skylark branded Job Board I could feel the tension rise. No, not because my Job Board is actually a huge piece of cardboard (!) but because of all the tasks on it. And I thought; “Am I managing my workplace stress or am I at risk of burnout again?” I burnt-out out in 2017 and since then have realised I am a mere ‘one of many’ and not someone special after all! [ed: violins playing!]. In fact, I’m so not special that in May 2019, the World Health Organisation classified burnout as a syndrome from “…workplace stress that has not been successfully managed”. So now I am very conscious of my stress. But here’s my question to you; what are you doing to successfully manage stress in your workplace? Looking for inspiration? In the following editions of connected magazine find my Top Seven Tips to Successfully Manage Workplace Stress, starting with: TOP TIP 1 OF 7: SLEEP The scientific reasons behind sleep are now known and anything less than eight hours per night will negatively affect performance (check out Matthew Walker’s book, Why We Sleep). Within our culture sleep is often seen as a weakness or a waste of time, perfectly summed up by Warren Zevon’s quote “I’ll sleep when I’m dead”, an attitude I used to share. But I now regard sleep as not just a pillar to achieving high performance but the foundation to managing stress! Follow me for more: www.linkedin. com/in/vikkipratley 12 connected

When it comes to subjects to shy away from in the office or workplace – the menopause will more than likely be at the top of the list for many. Conversations about hot flushes, sleep deprivation and anxiety attacks, some of the symptoms associated with the condition, are difficult and embarrassing; and as such makes the menopause a taboo subject between women and their colleagues and/or employer. However, more and more women are joining the UK workforce every year, and women over 50 are the fast-growing segment of that workforce. According to a UK survey conducted by the Chartered Institute of Personnel and Development (CIPD) the menopause has a negative impact on 59 per cent of women in the workplace – both in terms of personal wellbeing and professional performance. While respected TV presenters Kirsty Wark and Mariella Frostup, and more recently BBC Breakfast’s Louise Minchin, have talked openly about their own experiences with the menopause, recruitment firm Anne Corder Recruitment in Peterborough recognises that many professional working women continue to suffer in silence. Anne Corder said: “For many women in the workplace impacted by the effects and symptoms of the menopause, it can be a lonely and embarrassing time in their life. Not everyone wants to share their feelings of anxiety over meeting a new client or talk about the hot flushes while presenting to members of the company board. “However, these can be real scenarios which many women find it difficult to talk about, for fear of being ridiculed or not taken seriously. “While every workplace has to recognise and act upon the legal rights of women in pregnancy, the menopause is a seldomdiscussed workplace matter, and yet it’s something that affects hundreds of thousands of women every year.” Research has also shown that lack of sleep and other symptoms can also lead to sickness and absenteeism, impacting not only on the individual, but the company as a whole. “Bosses can take steps to ensure that women going through the menopause continue to feel valued and supported,”

said Anne. “After all, many of these members of staff may have been with the company for many years. We would really encourage line managers to keep the lines of communication open and empathise with what is effectively a health condition.” According to NHS Employers: • There are 3.5 million women over 50 in the workplace • In the UK, the average age for a woman to go through menopause is 51 • Around one in a 100 women experience menopause before age 40 • Three out of four women experience symptoms, one in four could experience serious symptoms. Meanwhile, The Faculty of Occupational Medicine’s (FOM) suggests that nearly eight out of 10 menopausal women are in work, and have this advice: • Review control of workplace temperature and ventilation and see how they might be adapted to meet the needs of individuals • Have a desktop fan in an office or locating a workstation near an opening window or away from a heat source. • Consider flexible working hours or shift changes. If sleep is disturbed, later start times might be helpful • Provide access to cold drinking water in all work situations, including off site venues.

grow your

KNOWLEDGE

WE OBJECT!

Advice by Blue Donkey Intelligent Telemarking Ltd Overcoming an objection can often seem like the stage in a call where you’re climbing a mountain and begin to lose your grip. You ask the right open questions, communicate eloquently about the innovative benefits you’re offering, you establish a desire and a need, then WHAM! You’re met with a wall of resistance. This is in fact one of the most common challenges that telemarketers and salespeople have to learn to deal with. Although it’s easier to give up in the face of objections, learning to handle objections – and turning negatives into positives – is one of the most important skills professionals need to succeed. In other words, resistance is one of the many tests of strength that we have to overcome in order to achieve the desired objective. So, how exactly can you overcome objections to achieve your goals? Here’s how the team at Blue Donkey use resistance to our advantage. OBJECTIONS DEMONSTRATE INTEREST If the decision maker you’re talking to objects to some of the points raised, it shows they’re interested in your product or service and that they’ve been paying attention to what you have to say. A good telemarketer will welcome this resistance and use it as an opportunity to engage with the buyer, allaying their concerns and discussing any misgivings they may have. LISTENING When talking to a decision maker, it’s important to give them the space to explain their objections and really listen to what they’re saying. For example, if a buyer raises a common concern like cost, this may be masking their true objection so the telemarketer needs to probe and listen, understand and get to the bottom of their cause for concern. If a buyer becomes emotional, it’s important to look

beyond this as it can be tempting to shut off when a subject arouses strong feelings. PRODUCT BENEFITS Throughout a pitch, it’s important to emphasise the product’s features and benefits. When objections are raised, you can then use these advantages to counter objections and to gently assuage their concerns. This is especially true when an objection is raised over something like cost. A good telemarketer should be able to help the buyer understand how much value they’re getting for their money and how beneficial the product or service will be to their business. It’s important to remind decision makers that cheap rarely means good value or good quality. ACKNOWLEDGE OBJECTIONS Occasionally, the objections that buyers

make will be legitimate. In these instances, it’s important that telemarketers back off and don’t try to talk the buyer down. No one is right all the time, so simply restate the benefits and features of a product and accept when a buyer has made their decision. To ensure objections aren’t all voiced at once, it’s also a good idea to make space for decision makers to raise concerns throughout a conversation so they can be tackled one by one. When done properly, objection handling helps us build trust with potential buyers. Only when all obstacles to the sale are removed are we able to move on to the next stage in the relationship; that of building the prospect into a customer and beginning the journey to become a brand advocate.

EYE ACCESSING CUES

Most people lump all their internal information processing together and label it thinking. Importantly it can be very useful chunking this down. Because when we process information internally, we do it usually visually,(sight) auditorily (sound), kinaesthetically (feeling), olfactory (smell) or gustatorily (taste). As you read the word ‘funfair’ you may know what it means by seeing images of

thrill rides, helter skelter, or dodgem cars. Or by hearing the sound coming from the amusement arcade. By feeling excited by the smell and taste of the popcorn or candy floss. It is possible to access the meaning of a word in anyone, or combination of the five senses. Read the entire article using this link https://knowyoucan.org.uk/eyeaccessing-cues/ connected 13

enhance your

PROTECTION

To access these services please visit the protection page on the Chamber website or call our membership team on 01223 237414.

A YEAR ON FROM GDPR… WHAT HAVE WE LEARNT?

Advice from Anoop Sodhi, HR Employment Relations Advisor at Quest Since the introduction of the new European law a year ago – General Data Protection Regulation (GDPR) – employers now broach the topic of data differently. Though the concept still remains very similar to the old Data Protection Act, GDPR guidelines has broken down individual rights succinctly. Under GDPR, employees can exercise the following rights: • The right to be informed • The right of access – to personal data • The right to rectification – if personal data is incorrect then this should be rectified (inaccurate or incomplete) • The right to erasure (‘the right to be forgotten’) – to delete or remove personal out of date information i.e. out of date disciplinary warnings. It is good practice to ‘cleanse’ personnel files, thus keeping files ‘up to date’ • The right to restrict processing – to restrict/block your data (i.e. witness statements name redacted). This may be because of the content of information you hold or how you have processed their data (indefinitely) • The right to data portability – to allow individuals to move, copy or transfer data easily from one IT environment to another is a safe and secure way

• The right to object – i.e. to object to the processing of personal data if it is for direct marketing purposes • Rights in relation to automated decision making, including profiling – a computer making the decision (without any human involvement). In a HR context, any of these rights can be applied in numerous ways. For example, the right of access allows employees access to their personnel files. Another example would be the right to data portability; this is popular in circumstances where the employer uses an external payroll provider/IT system to safely transfer their staff data. Employees would be made aware of this through company policies and procedure (the right to be informed). GDPR rules can be quite complicated, which is why it is important that organisations have a Data Controller (a person who processes data) and a Processor (someone responsible for processing personal data on behalf of the data controller) to uphold GDPR guidelines.

personal information and Bounty (UK) were fine £400,000 for sharing personal data unlawfully. Fines such as these are based on GDPR guidelines of either a maximum of 20 million euros or four per cent of annual turnover. So, to avoid huge, costly fines, it is crucial organisations and businesses demonstrate that they are complying with GDPR guidelines. For further guidance and support, call the Quest Advice line on 01455 852037.

Failure to comply Failure to follow GDPR rules can be very costly. In the month of April 2019 alone, UK businesses were fined thousands: London Borough of Newnham were fined £145,000 for disclosing

NEW FORUM FOR DATA PROTECTION OFFICERS Are you the Data Protection Officer (DPO) for your organisation? Do you fully understand what this role entails? It’s almost a year since GDPR came into force, and later this year it is 14 connected

expected that the Privacy and Electronic Communications Regulation will come into force. The Chamber would like to develop a forum to ensure that information is distributed to the relevant people as it is announced, and ensure that those the

individuals who have been allocated the role of DPO are aware of the changes they may need to make within their organisation. If you would like to be part of this new forum please email Hilary Pawley at h.pawley@cambscci.co.uk

ask the

Conversion Rate Optimisation (CRO) and an integrated approach to marketing Ella Richards, Project Coordinator at MADE Agency Ltd, explains. You’ve captured your audience’s attention with some compelling marketing and now you want to convert it into business; that’s where CRO comes in. But what exactly does this involve and how does it fit within your marketing as a whole? What is CRO? CRO is all about turning a hesitant visitor

Employee beneﬁts where to start An employer is legally obliged to offer certain core benefits such as paid holiday and a workplace pension scheme, however employee benefits are a flexible element of workplace employment, and are widely considered to be a cost-effective way of recruiting and retaining employees, says Steph Gordon, senior employee benefit consultant at Scrutton Bland.

to your website into a confident buyer and ultimately increasing your Return on Investment (ROI). Let’s break it down: Conversion Rate (CR) measures the percentage of your site’s total traffic completing a specific action. The higher the conversion rate, the better! Conversion Rate Optimisation (CRO) involves enhancing aspects of your website to make a visitor’s journey effortless and increase the likelihood that they will successfully complete the action they (as well as you) desire; whether that’s buying a product, signing up to newsletters, making an enquiry or clicking a link. What do I need to look at in order to optimise my conversion rate? Efficient CRO is about continually measuring and responding to user feedback. There are a number of areas that are valuable to conversion rate optimisation and it helps to have a structured approach. We recommend focussing on: • Customer journey analysis • A/B and multivariate testing • UX/UI design • Visual and verbal identity • Website analytics i.e. Traffic and demographics. We can’t go into too much detail now Where do I start with employee benefits? Many employers will already be offering benefits, but they may not be appropriate or cost effective - especially if they haven’t been reviewed for a while. Start with a back-to-basics review. Often your existing policies may include features which you and your employees may not be aware of. Look at your competition Benchmarking your benefits package against your competitors can be useful (and may explain why they are attracting such good people!). For example, just having a pension scheme won’t necessarily differentiate your business, so you might want to consider what other benefits your competitors offer. The benefits of communication Do your employees understand and use the benefits you offer? Are they available to choose and review online? How do you communicate them both at inception/renewal and through the year? Presentations and one-toone meetings can be a great way to

EXPERT

but if you’d like to read more, take a look at madeagency.co.uk/conversionrate-optimisation/ What would you say is most valuable? An impossible question! All these areas work together and each plays an important role in optimising your website; it’s all about understanding and responding to user behaviour. Don’t forget, it’s important to consider how you are making your customer feel at every point within their journey, not just once they’ve arrived on your website. By taking a holistic view of your customer journey (from a first glance at a poster, to researching a business on social media, to eventually landing on your website) you stand a greater chance of increasing the impact of your marketing spend. How does your Brand play a role in CRO? Your Brand and all that goes on around it, including how you look, how you sound and how you’re perceived, is essential to cultivate personal connections. A strong brand with clear messaging reassures potential customers; by the time they land on your website, they are already interested and engaged with your business, enabling your online CRO to work its magic. promote the benefits you offer. Check your costs Do you know how much you are paying for the benefits you offer your employees? Are these costs giving you and your employees good value for money? When were the premiums last reviewed in the market? What are the alternatives? What about pensions? All employers now have to offer a workplace pension, but it’s worth checking what you are paying for it. It is important to understand precisely what your employees (and potentially your business) are being charged and how it compares to the wider market. Where are you getting your advice? It is important to know if your financial adviser can look at the whole market for you, or if they are restricted in what they offer. Is your adviser and/or their firm Chartered? Also look at what you are paying your financial adviser: are you paying by fee only, or an element of commission too? A fee basis may be more transparent and offer better value for money. connected 15

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

Would you like to become a Chamber member? Get in touch today to find out the many benefits. Tel: 01223 237414 Email: enquiries@cambscci.co.uk

NEW MEMBERS this month AUDIO SQUADRON @PRISMSOUND AVOCET STAFFING LTD @AVOCETLIMITED BOARDROOM ADVISORS DIRECT APPROACH DESIGN & MARKETING @DIRECT_APPROACH E W PEPPER LTD @BURYLANE MAPUS-SMITH & LEMMON LLP @MSL_ACCOUNTANTS PAPER LABEL 4U LTD SELECTABILITY LTD SHAYYPE WALLWORK CAMBRIDGE LTD @WALLWORKHT

Avocet Stafﬁng Ltd A newly established independent recruitment agency, thriving in supporting candidates and clients with all their recruitment needs. They have invested in top of the range software to smooth fine their talent resourcing, enabling them to be proactive and reactive to not only their clients but to candidates too. www.avocetstaffing.co.uk

TRAINING AND CONSULTING FOR BUSINESS Achieving improved sales and margin, is the requirement of every company. Working in the UK, and internationally, they provide highly interactive sales and negotiation education. Helping your people deliver more. www.tacfb.com

New design and digital experience from Inﬁniti Graphics Infiniti’s team of design and digital experts are proud to confirm their commitment to the local business community as new Chamber members. Established in 2014 and based in Ely, the agency was founded through a passion for great design and clever functionality. Local and national brands alike benefit from Infiniti’s love for design, technology and high quality, creative outcomes. Specialisms include website and graphic design, logo creation, as well as SEO, Google Ads and animation. www.infinitigraphics.co.uk

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news from

Selectability Specailist Recruitment & Headhunting

Selectability

NEW MEMBERS

ST1 Group Ltd Cambridgeshire based quantity surveying and project management practice providing bespoke services to ultimate clients, developers, main contractors, subcontractors, solicitors and other construction professionals. Their team of experts are passionate about construction and are committed to delivering an outstanding service for their clients. www.st1group.com

Selectability UK provides modern recruitment and headhunting services to candidates and clients’ bridging the gap in today’s employment world. Their experience within a candidate driven market place and their personal and bespoke services are designed to streamline the recruitment process for everyone involved. They’re an exciting, fast-paced recruitment business with the ability to adapt with the ever-changing market environment. Their Head Office is based on the Cambridgeshire/ Hertfordshire border so perfectly located to recruit nationally. Their hard-working, enthusiastic and experienced team help SME’s and blue-chip companies across the UK with entry level through to executive level positions. www.selectability.co.uk

THE LEPROSY MISSION ENGLAND AND WALES The Leprosy Mission England and Wales is an international development organisation working in 10 countries across Africa and Asia. They provide medical treatment, education, livelihood development, housing and improved sanitation for vulnerable people affected by leprosy and disability. They rely on support from businesses and foundations in all their work. www.leprosymission.org.uk

TJ Property and Development Ltd TJ Property and Development offer property solutions tailored around you. Their services include (but are not limited to) long and short term accommodation, shared living, full renovation and refurbishment and relocation services. They also offer exciting investment opportunities for anybody that would like to get on the property investment ladder. www.tjpad.co.uk

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MAKE A WILL MONTH:

Arthur Rank Hospice seeks community-minded solicitors who want to make a difference! Arthur Rank Hospice Charity’s Make a Will Month returns for a third year in October. Supported by communityfocused local solicitors, the Charity is encouraging people to take the important step of making a Will. Participating solicitors donate their time and skills to complete a set number of appointments across the month and

instead of the clients paying a fee to the solicitor, they are asked to make an appropriate donation to the Hospice. Since the scheme first started in 2017, Miller Sands and Thomson Webb and Corfield have generously donated their time to the scheme. The Hospice is widening the opportunity to further Solicitors, inviting

them to become part of the scheme this autumn. If your firm would be interested and you would like to learn more about making a difference to those who need the Hospice’s support and your business, please visit arhc.org.uk/Makeawill or get in touch with Lucy Day, Gifts in Wills Officer at Arthur Rank Hospice at lucy. day@arhc.org.uk or 01223 675881.

BRIDGE THE GAP 2019

How to help customers with sight and hearing impairments As nearly 400,000 people living in the UK have combined sight and hearing impairments, it is likely that you will come into contact or work with someone who is affected. Here are some simple and easy tips to support deafblind customers: • Ensure staff are on hand to help customers – don’t rely on computers • Ensure your face is well lit • Avoid standing in front of a light source as this makes it harder for people to lipread what you are saying • Talk clearly, but don’t shout • Face the person you are talking to and don’t turn your back while still talking • Have a quieter space away from background noise where people can talk to you or ask for help • Check that they have understood (for example, don’t presume that everyone will have seen a notice or poster) • Offer alternative ways to communicate, such as writing things down. If you have any questions about combined sight and hearing loss contact Deafblind UK on 0800 132 320 or email info@deafblind.org.uk.

Cambridge’s popular annual Bridge the Gap charity walk around Cambridge, its colleges and their gardens will take place on Sunday 15 September. The route will see the return of the Cambridge University Library, a highlight in the 2017 walk, as well as the inclusion of Downing, Christ’s and Queens’ College and two further colleges. More than 2,000 people are expected to join the benefitting charities, Romsey Mill and Arthur Rank Hospice, at the start line on Parker’s Piece later this year. The walk guides participants through a selection of Cambridge colleges, their gardens and well-known historical streets. Many participants return year after year, with the route changing and taking in new corners of the City each year. For those new to the walk, or keen to learn more about its secrets, the Cambridge Society of Tour Guides will be on hand to share interesting historic and current facts about the highlights and features along the route. The Bridge the Gap committee is delighted to confirm the continued support of Cambridge Building Society as headline sponsors and Cambridge Assessment, TTP group, The Rotary Club of Cambridge and the Co-op as event partners. Registration is available at arhc.org.uk/btg with further information available from both Arthur Rank Hospice Charity and Romsey Mill.

Photo: Virginia Jane Photography 18 connected

chamber supports

CHARITY

HELP AT HOME

Many of us will feel the strain of balancing our responsibilities at work with responsibilities at home. It can be difficult to achieve the right balance and to get everything done. For families and parents caring for life-threatened children, this balancing act is all the more challenging. Families that we care for often tell us that their lives have become governed by a timetable of nursing and medical needs.

“What do I get out of it? Lots of thank-yous and comments like ‘We can use the garden for the first time in three years and so can my daughter in her wheelchair.’ All it takes is a few hours of my time and a bit of sweat – no tears.” – Chris Caring for their child’s complex needs, whilst managing the day-to-day chores of running a home and caring for other siblings can feel impossible. The careers of the child’s parents are often put on hold. Regular family activities or holidays are rare, meaning that other siblings can feel left out and

unimportant. Responsibilities at home, such as cooking and cleaning, are squeezed into an already overfilled daily timetable. This is why East Anglia’s Children’s Hospices developed the Help at Home service. The Help at Home service offers families the thing they often need most; time. Just by taking care of the little things, our volunteers allow families to spend more precious time together.

tidy and welcoming environments together. Chris is a retired father of three and grandfather of four, and fits in his Help at Home volunteering around his other hobbies of fundraising and bird-watching! In the last year alone 48 people like Chris volunteered their time with Help at Home, and 778 sessions of help were delivered to families we care for. Our aim is for this service to continue to grow so that we can help even more families with a life-threatened child. If you would like to find out about how you can get involved and become a Help at Home volunteer, please contact volunteerservices@each.org. uk, or go to the EACH website at www.each.org.uk and search “Help at Home”

“Try it if you’re thinking about getting involved. You don’t have to commit to a lot of time. I started by agreeing to do one day a month, but beware you may get hooked!” – Chris

The aim of Help at Home is to put a caring individual into the homes of our families, to provide practical support. This could include cooking, cleaning, gardening, or DIY, on a regular basis or on a one-off basis. The type of help offered is completely directed by the family, depending on what they need. Some of our Help at Home volunteers might pop in once a week to help a sibling with their homework or walk the dog, others might arrive to paint a fence or help a family move house. One of the volunteers who helps with one-off jobs is Chris, who travels all over Suffolk and Cambridgeshire to deliver help to EACH families. Chris, from Ipswich, mainly supports with tasks like painting and gardening, meaning that families can enjoy safe,

To find out more about EACH and how you can support us, please get in touch with Lottie Driver – Corporate Fundraiser using: Tel: 01223 800765 • email: cambs@each.org.uk • www.each.org.uk • Twitter: EACH_hospices • Facebook: EACHhospices Registered Charity Number: 1069284 connected 19

news from

Cambridgeshire Chambers of Commerce

CAMBRIDGESHIRE CHAMBER

100 YEARS inspiring business success

Levi Roots, conﬁrmed as headline speaker at East Cambs Business Boost 2019 Reggae Reggae Sauce entrepreneur and Dragons’ Den winner, Levi Roots, is confirmed as headline speaker at East Cambs Business Boost 2019 alongside Google and ex- Special Forces’ Jem Hills for the event, this year themed ‘RISE’. East Cambs Business Boost 2019, organised by Cambridgeshire Chambers of Commerce and Enterprise East Cambridgeshire (the economic development arm of East Cambs District Council) is now in its third year and will take place at the new Littleport Leisure Centre on 14 November. Following on from 2018’s highly successful ACTIVATE theme, over 400 businesses from across the region are expected to attend the event’s uniquely blended networking, business showcasing and keynote speakers. Levi Roots shot to fame after his memorable appearance on BBC’s Dragons’ Den in 2007, receiving investment for his jerk barbecue sauce from Dragons Peter Jones and Richard Farleigh. Shortly afterwards, Sainsbury’s announced that they

would stock Reggae Reggae Sauce in 600 of their stores across the UK. Since then the brand has grown from strength to strength with Levi becoming a popular figure on TV with his cookery shows and books. A movie about his life story starts production next year. Levi will speak to businesses in East Cambridgeshire about his phenomenal rise from street vendor to multi-million pound brand success. Global giants, Google, will also return to East Cambs Business Boost 2019 as speaker to show businesses how to rise up the Google Rankings using digital marketing techniques. Google was a hugely popular speaker for the first Business Boost event in 2017, delivering highly beneficial advice for businesses of all sizes. We are also proud to announce exSpecial Forces and Counter Terrorism expert, Jem Hills, will complete the speaker line-up for 2019. Jem is a highly acclaimed inspirational speaker with a fascinating story regarding his own rise against adversity. Jem will explain how business owners can overcome the challenges they

face on their path to achieving success. East Cambs Business Boost 2019 is a not for profit event, and serves to benefit the local business community. This year we are proud to have Signpost2Grow and Price Bailey as our headline sponsors. Exhibition stands are now available by visiting www.eastcambsbusinessboost. co.uk, attendee tickets will be released in the autumn.

Helping you thrive in a changing world Accountancy, audit and tax advice. Bookkeeping, payroll and tax returns. A complete solution for businesses and individuals. T +44 (0)1733 379 300 E east.midlands@moorestephens.co.uk

www.moorestephens.co.uk/eastmidlands

PRECISE. PROVEN. PERFORMANCE.

Moore Stephens East Midlands is an independent member firm of Moore Stephens International Limited. Registered to carry on audit work and regulated for a range of investment business activities by the Institute of Chartered Accountants in England & Wales. DPS40252 April 2018

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news from

Cambridgeshire Chambers of Commerce

CAMBRIDGESHIRE CHAMBER

100 YEARS inspiring business success

www.moorestephens.co.uk/eastmidlands

PRECISE. PROVEN. PERFORMANCE.

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news from

ELY CHAMBER

COUPLE START RECRUITMENT AGENCY TO HELP OLDER PEOPLE GET INTO WORK Denis Green, who has worked in recruitment since 2005, decided to start Avocet Staffing earlier this year. Along with his wife, Natasha, he hopes the agency will provide support and advice for people over 50 who are finding it difficult to gain employment. Denis aims to get this ‘forgotten workforce’ back into work by offering

his expertise. He said: "The general consensus now is that as a nation we are required to work beyond our 50s. Yet, there appears to be a genuine concern among people beyond a certain age that they are no longer 'employable'. "I received a telephone call last week from a candidate who was so

grateful that we had taken the time to speak to him, because at 62 nobody gets back to him, despite applying for numerous interviews. He felt like he was invisible. "I feel that more should be done to make employers aware of these missed opportunities with what appears to be a 'lost' generation. Life experience is invaluable."

New Cambridgeshire Educational Partnership ofﬁcially launched A new partnership has been launched to bring together school head teachers, education professionals and young people from across Cambridgeshire. The county’s Service Director for Education, Jonathan Lewis, former National Chairman of the Independent Schools Association, Deborah Leek-Bailey OBE, and Tricia Pritchard from the Opportunity Area Partnership Board for Fenland and East Cambridgeshire, were among delegates who came together at King’s Ely on 7 May to celebrate the official launch of the Cambridgeshire Educational Partnership. King’s Ely, Ely College and Littleport and East Cambridgeshire Academy joined forces to set up the organisation last autumn, but since then almost a dozen other local primary and secondary schools, from both independent and state schools, have come on board. The partnership aims to bring together local schools to work together for the mutual benefit of all pupils, and to provide opportunities for students from schools within the partnership to gain access to a variety of STEM (Science, Technology, Engineering and Maths), MFL (Modern Foreign Languages), Arts, Sport and Enrichment activities. The partnership aims to create opportunities for collaboration and

dissemination of good practice within the teaching community, to develop, support and retain the best teachers in our schools, and to raise the aspirations and accelerate the progress of our young people. Director of Outreach at King’s Ely, Celia Etchegoyen, said: “The response from local schools to our Principal, Sue Freestone’s, vision of creating an educational partnership in Cambridgeshire has been incredible. Eighteen head teachers and senior leaders from the primary and secondary education sectors attended the launch of the partnership. The enthusiasm and willingness of leaders to work collaboratively together to enhance the opportunities for the young people of Cambridgeshire

bodes well for the future of this new partnership.” Principal of Ely College, Richard Spencer, said: “As a founder member of the Cambridgeshire Educational Partnership, Ely College is proud to be able to share our good work for the benefit of other children in the community. Our own students have gained access to enrichment activities through the partnership; be it scientific lectures or attending a drama production. In challenging times, it is really encouraging to see local schools coming together in such a positive way. We congratulate King’s Ely for getting this project up and running. It is a real privilege to be involved in the collaboration which, I have no doubt, will go from strength to strength.”

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Analytik welcomes new Marketing Administrator Analytik is delighted to announce that Katie Young has recently become Marketing Administrator at Analytik Ltd. In recent years, Katie has run her own company offering an inventory service to the lettings industry, which allowed her to combine flexible working hours alongside time with her family. Katie started her career with an International Business Studies Degree from the University of Brighton and a Diploma from the Chartered Institute of Marketing. Post university Katie gained experience with a direct marketing agency, EWA, based in Chelmsford followed by a career with Rothmans where she was selected for their graduate training scheme. The graduate training scheme was an opportunity to gain experience in all disciplines of sales and marketing and Katie was promoted to Trade Marketing Manager at Rothmans by the end of the programme. Speaking about her new role at Analytik, Katie says: “Following a few years predominantly focussed on my family, it is great to join Analytik and be able to utilise the sales and marketing knowledge gained in my earlier career. Analytik are a customer focussed organisation and this has always been important throughout my career and hopefully something I am able to add value to.” Katie will provide marketing and additional business administration support to Analytik, fulfilling customer orders and liaising with our supply partners. Karina Davies, Analytik’s Marketing Executive, adds: “We’re pleased to have Katie on board with us. With ambitious plans and a number of exciting opportunities in development, her skills and experience will be a valuable asset to the marketing team.” 22 connected

NORVIC TRAINING (UK) LTD CELEBRATE TENTH BIRTHDAY! Ten years ago a training company was in trouble and its owners were keen to move the business on. Wendy Powles, Managing Director, commented: “Myself, two daughters and the existing manager of the company put money in, became shareholders, took a deep breath and set about rescuing the failing business. “Ten years later we have two centres and have never looked back.

“For me the best bit is we are a family firm, both my daughters and my son-in-law are part of the team. My husband is running the business started before Norvic. Our customers are friends and I hope feel at home on our courses. “Without you we would not exist so thank you for having faith in us.” On 26 July you can join them for a drink and nibbles for their birthday celebration. RSVP via norvictraining.co.uk

TWO LECTURERS COMMUTE 5,646 MILES! Two teachers have travelled from Cambridge to China to teach construction management to university students. Glenn Morris and Mark Sirot-Smith were chosen to lecture in east China, in a district that is not traditionally visited by tourists. The pair are working as part of a team from Anglia Ruskin University delivering a variety of modules to students at East China Jiaotong University in Nanchang, 5,646 miles away.

They are teaching for a fortnight as part of an international partnership programme. Glenn, who is delivering training in planning and programming, said: “I went for the first time last year and it was an incredible experience. The students there are impressive with their English language skills and how hard they work. “Although we compress a lot of work into two weeks the students cope remarkably well, they have a real strong work ethic, those students keen to take their final year at Anglia Ruskin University, Chelmsford are particularly motivated.” Mark, who is delivering training in civil law, said: “I’m looking forward to the whole experience of a different culture, it’s an incredible opportunity.” Jiaotong University is a renowned multidisciplinary university, nestled in parkland of a mountain region. The university places great emphasis on international co-operation and has established co-operative relationships with more than 50 foreign universities and research institutions, including Anglia Ruskin.

news from

CAMBRIDGE & SOUTH CAMBS CHAMBER

KERSHAW MECHANICAL SERVICES COMPLETE WORK ON LONDON’S BIGGEST CINEMA Kershaw Mechanical Services is delighted to have completed works at the newly expanded, state-of-the-art Cineworld at the O2 entertainment venue. The expansion makes it London’s largest cinema, with over 4,500 seats and the introduction of an additional eight screens offering VIP and 4DX experiences. The new additions make it one of the UK’s most technologically advanced cinemas. Kershaw Mechanical Services provided a full mechanical service installation including a building management system, air conditioning and heating

College is a star in national audit Murray Edwards College is celebrating receiving a Three Star Campus Rating for the fourth time, following an in-depth audit of the standard of en-suite accommodation it provides for conference delegates and B&B guests in vacation periods. Murray Edwards College was awarded the accolade from VisitEngland, the country’s national tourist board, for the facilities and services on offer in its bedrooms and bathrooms, as well as public areas such as reception and the dining room. The audit included assessment of a wide range of different aspects of the accommodation. In particular, this year’s Quality in Tourism report

highlighted the college’s free on-site parking, the very high standard of cleanliness in all areas, good quality towels, college branded toiletries and beverage trays in the bedrooms and the architecturally-attractive Dome Dining Room. The resident New Hall Art Collection – the second largest collection of works by female artists in the world – continues to be a unique and impressive feature which guests have also identified as adding ‘significant value’ to their stay. Chris Pope, General Manager of Conferences, Catering and Residences, said: “We were so pleased to receive our Three Star Campus Rating once again, as we celebrate 20 successful years of our conference and events business. This accolade is an important official endorsement of our accommodation and the team that works so hard to ensure we deliver a quality experience to our guests. “One of the things the assessor highlighted was the high standard of cleanliness and our excellent housekeeping department was commended on the attention to detail in this important area.” Quality in Tourism is the assessment service for VisitEngland. Its Campus Accreditation is specifically for university or college accommodation and ratings are awarded on a scale of One to Five Stars.

and ventilation for the 19 screen cinema. The work was undertaken by the Special Projects Division in Kershaw Mechanical Services and follows a long line of previous Cineworld projects. Colin Newstead, Kershaw Mechanical Services, Special Projects Division said: “We are delighted to have completed works on this ultra-modern cinema located within the iconic O2 building. We have a long-standing relationship with Cineworld and we are proud to have successfully completed yet another project with them.”

REACTOR and Cambridge Wireless team up for gamiﬁcation masterclass The event, ‘Gamifying your UX’, took place in June at the Bradfield Centre, Cambridge, and explored the ways in which elements of gameplay can be incorporated into the design of a product or digital experience in order to increase user engagement. The afternoon was well attended by an audience of user design enthusiasts who heard from an exciting array of speakers, including Pete Jenkins from Gamification+, who explored how the psychology behind games can be used to motivate people. Jenkins said: “Ultimately, what we’re trying to achieve through gamification is to improve people’s lives by encouraging them, using game mechanics, to meet their targets in work, education, healthcare or whatever makes them healthy, happy and safe.” The event concluded in an all speaker panel discussion where thought-provoking questions and answers were shared; ranging from personal experiences of app development to the ethics that must be upheld within game mechanics. REACTOR is a regional project led by Anglia Ruskin University and part funded by the European Regional Development Fund with the aim of supporting SME and start-up growth through the teaching of gamification and a variety of professional and business support. Following on from ‘Gamifying your UX’, REACTOR’s next event is the project’s biggest event of the year: The Showcase. connected 23

Send us your photos each month and we’ll include the best of the bunch! Email images direct to s.parr@cambscci.co.uk

AN EVENSONG TO REMEMBER King’s Ely Junior’s Chamber Choir is on a high after having the opportunity to sing Evensong at St Paul’s Cathedral, London.

Celebrating Global Trade

Over 40 delegates enjoyed a two-course lunch at Downing College last month to celebrate the winners of the Chamber Global Awards 2019. Winners can be found on page 10.

LeMans Rob Goldsmith and Matt O’Sullivan from Hughes Trade were whisked away to spend the weekend watching the LeMans 24 hour race. They were both winners in the Hughes Trade annual staff competition which rewards staff who achieve consistently throughout the year. The great shout for Peterborough is that there are only two staff in the branch, and both won a place out of the eight on offer, from approximately 45 Hughes Trade staff nationwide.

BUILDING CONNECTIONS OVER POLO 300 delegates networked at Cambridge County Polo Club last month whilst enjoying a game of Polo at the Cambridge County Polo Club Business Open Day. Supported by the Chamber, you can find out more by turning to page 7.

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itâ&#x20AC;&#x2122;s happening

OUT & ABOUT

INFORMAL NETWORKING Metro Bank hosted our June informal networking in Peterborough where 25 delegates came together to connect with the local business community.

We returned to Poets House in Ely for networking in the bar and lounge area where over 20 delegates attended to build their network of contacts.

Doubletree Hilton hosted our Cambridge informal on the river where we found out more about Cows About Cambridge via Chamber member Break. More information about this art trail on pages 34-35

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news from

Fenland Chamber of Commerce

FENLAND CHAMBER

Embrace digital tax urge Wisbech accountants Now a reality for VAT registered businesses, HMRC’s Making Tax Digital (MTD) programme looks set to enhance financial performance according to specialists at accountancy firm MapusSmith & Lemmon LLP. The digital regime came into force from 1 April. Monthly VAT filers will have needed to meet their first deadline on 7 June and quarterly filers will have until 7 August for theirs. Helen Peak, chartered certified accountant at Mapus-Smith & Lemmon’s Wisbech office, said: “Many of our clients have been using cloud-based accounting for some time to ensure they were ready for MTD and their feedback is good. They’ve embraced it as an opportunity to modernise. “As their professional advisers, it is excellent for us too. It gives us real-time information which facilitates forward planning, enhances cashflow and ultimately can help improve profitability. As such, this enables us to add value

to traditional accountancy work as we can help our clients with forecasting to make their businesses more efficient and therefore more profitable.” However, Helen and her MTD specialist colleague Ryan Whitby are well aware that the transition can feel onerous. With reassurances, Ryan said: “While relevant businesses should have been ready from 1 April, HMRC is giving a one year ‘soft landing’

period. We can help with step-by-step advice on how to manage a smooth transition using HMRC compatible or bridging software so that everyone is ready before next year’s penalties are applied.” They also advise that all businesses, particularly those nearing the £85,000 VAT threshold, should start making the transition as digital tax returns eventually will be compulsory for all.

CWA students recognised for outstanding achievements at awards ceremony In June, over 200 staff, students and governors from the College of West Anglia (CWA) came together with families and friends to celebrate outstanding academic and personal achievements at the annual CWA Student Awards ceremony. The awards ceremony was held at King’s Lynn Alive Corn Exchange and was jointly sponsored by Adrian Flux and the Borough Council of King’s Lynn. Head of marketing and student

services, Paul O’Shea, hosted the evening, which saw 10 out of 30 shortlisted students from all three of CWA’s campuses crowned as winners in a range of categories, from personal achievement to foundation studies and overall student of the year award. CWA principal David Pomfret opened with a review of the academic year, speaking about cross-campus triumphs, success stories and achievements. He said: “2018-19 has been a very

successful year for the college. Some notable successes have included the ‘Good’ Ofsted the most significant event of this academic year was our Ofsted inspection in January. As well as achieving 78 per cent of all grades achieved were at C or above – the best results in West Norfolk! “Given that profile of student success our award winners, selected from our body of approximately 8,000 students, should be very proud of their achievements. I’m extremely proud of and congratulate our students on their commitment, standard of work and achievements. I was delighted to see so many staff, governors, family, friends, employers and sponsors came to celebrate with our award winners, too.” Guests listened to an inspirational speech from keynote speaker, Joshua Patterson, who formerly starred on the reality TV show Made in Chelsea. Joshua has recently broken a world record for completing the journey from John O’Groats to Land’s End by wheelchair. connected 27

Being Savvy with your business savings We know saving money, both personally and professionally, can be challenging. In 2018 we conducted some research into our nation’s savings habits and it turns out that saving isn’t a financial priority for many UK adults. So if people are struggling to save in their personal lives, what does that mean for new businesses, entrepreneurs and even established businesses who would like to save for the future? Saving can feel like an uphill struggle when balancing your financial priorities as a business, so to lend a helping hand we’ve put together some helpful information to take the complication out of choosing the right savings account for your business…and to help your business get the most out of it! Choosing the right savings product So what do you need to make sure you know before opening an account? 1. What interest rates are going to be the most beneficial to your business? If you are looking for higher interest rates, a fixed term bond may be the option for you.

Interest rates are generally higher with this kind of account however you would need to lock your money away for a longer, set period of time with potential penalties if you need to withdraw money early. If you don’t think this will be a problem and you’re happy to leave your business savings and let the interest do the work, this is the account for your business. 2. How much flexibility do you need with your account? This leads nicely onto your next need-to-know, before you decide upon the best account to meet your needs you need to understand how flexible you want to be with your savings. If you think you are going to need immediate access to your money then an instant access account is the account for you. The interest rates tend to be slightly lower, however it offers the flexibility and peace of mind that if you ever did need to dip into your savings, you can without any penalties. I’m a business and I need somewhere to put my savings… The Cambridge can help! Our savings products range from our Easy Access Business Saver which allows up to two withdrawals a month without

notice, to the Notice Business Saver offering flexibility and access your money should unexpected expenses come up, you choose to give notice or pay an interest penalty fee. For businesses which won’t need access to savings the 1 Year Fixed Rate Business Bond means money is invested for a fixed term at an interest rate that won't change. Going that extra mile is what we’re all about at The Cambridge, and we look to offer the same personalised approach to our business savers as we do to our personal savers and mortgage customers. Ease of doing business with us is key, so all of our business account customers can manage their account online, over the phone or by coming into branch and talking to one of our savings experts. And even better, you know that in saving with us, you are investing in your local community. If you would like to know more about any of our business savings accounts, visit our website cambridgebs.co.uk, give us a call on 0345 601 3344 or come and discuss your savings options with one of our savings experts at your nearest branch.

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Dr Mike Ashmead awarded OBE Dr Mike Ashmead, Founder and Chairman of Encocam Ltd, was awarded the status of Officer of the Order of the British Empire (OBE) in the Queen’s Birthday Honours list. The OBE was specifically awarded in recognition for services to Exports and Innovation in engineering. He started the business in 1988; today Encocam Ltd employs over 200 people. Mike had an ambition to produce his own aluminum honeycomb and has developed a business with expertise in the design and manufacture of composite panels and energy absorbers. The company, which has developed market-leading products, began exporting in 1990. It is now one of the region’s largest exporters, exporting over 80 per cent of its total production.

HUNTINGDONSHIRE CHAMBER

MARKETING ON A SHOESTRING Keystone’s Hayley stood in front of a group of Cambridgeshire charities, not for profits and social enterprises in May, to host a ‘Marketing On A Shoestring’ session – and it brought to light more than delegates might have originally expected... The Keystone tailored event ran for free courtesy of Support Cambridgeshire. This substantial initiative helps local community groups and organisations strengthen and grow, by providing a range of advice, training and support. Hayley ran through a step by step guide to developing a marketing strategy – a realistic framework that could quickly and simply be created and implemented for each of the organisations in the room. Concrete objectives, target audiences, messaging, desired action and measurement were all discussed as key components of a strategy…to be nailed down well before the development of a marketing plan. After reiterating the importance of a strategy and an associated plan, the Keystone session presented the tools, techniques and tactics for implementing shoestring marketing activity.

Luminus becomes Chorus Homes Housing provider Luminus, part of the Places for People Group, has rebranded and become Chorus Homes to help reflect its focus on delivering much needed homes across the East of England. They launched a fresh new website and are working with customers to bring forward a wider range of online services. The company’s day-to-day operations, including its management of more than 7,600 homes across the region, will remain unaffected. Nigel Finney, Managing Director

at Chorus Homes, explains: “We are incredibly passionate about the work we do within our communities as we work with our residents on improving services and building much needed new homes for the region. “Along with the new brand, Chorus Homes staff came up with an inspiring new mission statement of ‘Working together, creating great places to live,’ which perfectly sums up what we are about and how we are delivering the Group’s place making agenda in the East of England.”

New Patient and Community Sanctuary at Royal Papworth Hospital Co-funded by local construction firm Mick George Ltd, the new ‘Patient and Community Sanctuary’ represents a £235,000 investment and is seen to bring a vital component of the rich history of Royal Papworth Hospital to the new site. Historically, the pond at Papworth Everard not only proved a haven for wildlife, it was also used as ‘novel’ yardstick in challenging patients to complete two circuits of the pond to distinguish if they were ‘well’ enough to leave the hospitals care. The pond and open green space located to the west side of the new hospital provides beautiful views and a calming atmosphere for both patients and their families, whilst also offering a suitable environment for charity led events. Jon Stump, Joint CEO at Mick George Ltd, commented: “We’re very proud to have played a role in helping to produce a vibrant setting that will be used and enjoyed by all patients, staff and visitors to the new Royal Papworth Hospital for generations to come.”

Huntingdonshire FA wins at 2019 County FA Recognition Awards The Huntingdonshire Football Association (Hunts FA) has landed the Diversity and Inclusion award at the inaugural County FA Recognition Awards for its Shia Muslim Coaches project. The course addressed the low number of Shai Muslim/BAME coaches in our game nationally and resulted in 13 newly qualified BAME coaches from on course. Despite participants being from across England, they have kept close links with the CoEJ and receive updates on how the

coaches are progressing. Overall the 13 participants on the course are now coaching close to 200 children and young people on a weekly basis. Hunts FA County Secretary, Dean Watson, said: “It was an honour to receive this recognition and I’m proud of the hard work our entire team puts in towards improving the level of football and increasing participation across the region. Hopefully we can continue to build on this for many years to come.”

Do you have some exciting news to shout about that could be featured on this page? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk connected 29

Do you have some exciting news to shout about that could be featured on this page? Get in touch. Tel: 01223 237414 email: s.parr@cambscci.co.uk

Annual conference tackles topical issues facing city charities Hot topics – including grant fundraising and demonstrating impact – facing charities around the city have been tackled at the annual Baldwins’ charity conference. The full-day event, now in its ninth year, has continued to grow in popularity; with over 160 delegates attending the event at the KingsGate Conference Centre. The conference was not only an opportunity for charities to network and share information about the great work they do, but to also digest some excellent tips and advice from speakers addressing a wide range of topical issues, all relevant to the charitable sector. The event began with a national perspective on the Charity Landscape in 2019 from Charities Aid Foundation together with the results of the Baldwins charity benchmarking survey.

Other topics included funding opportunities, governance and tax issues, working with different communities and fraud in charities. “The conference agenda was designed for employees and trustees of charities as well as new and potential trustees. Feedback is always excellent and this year was no different. Delegates were incredibly positive about the event and really benefit from the opportunity to network and share challenges and ideas with other charities,” said Mark Jackson, partner of Baldwins Peterborough office.

Managers should learn about cyber-defences to keep hackers at bay Cloud-pin Limited has created a unique set of workshops designed to teach managers and directors how to fight cybercrime. “Those in charge of companies, especially SMEs, should study the basics of cyber defence techniques for themselves if they’re to stand a chance of keeping their precious data safe from hackers” said Chairman Jonathan Craymer. “They can’t simply buy-in expertise or engage in half-understood boxticking exercises – they must acquire the necessary know-how personally.” The company warns that Government initiatives like the Cyber Essentials programme help cover the basics but may then lull executives into a false sense of security. “Like marketing, cyber security has become something which can’t simply be bought-in. It’s something those at the top need to get to grips with personally, and only once they’ve understood what’s involved, can they make good decisions,” explained Jon Beal, Cloud-pin’s technical director. Mr Craymer added: “In the last three or four years there’s been a quiet revolution in cyber security, which has changed the cyber defence ‘weaponry’ available beyond all recognition. For instance, until recently nothing bridged the gap between vulnerable fixed passwords and complicated two-factor, or biometric alternatives. Now cloud-based remote authentication is here, allowing offsite, highly secure authentication, which we can help companies install using software we’ve created.”

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“Peterborough has a thriving charity sector from small community based groups to the big household names – which is one of the reasons this annual event is always so well supported,” he added.

Cross Keys Homes celebrate one year on the high street CKH Customer Central opened its doors in June 2018 and, one year on, has handled more than 13,000 enquiries from customers and members of the public. With topics ranging from employment support to upcoming plans for brand new homes, there’s been a lot to talk about with the people of Peterborough. The leading housing association opened the space in Peterborough city centre to improve access to services for existing customers, promote the community support it offers, and encourage new customers to explore how CKH Care and LifeLine can support independence at home. Over the last 12 months, they’ve hosted a number of events in partnership with key local agencies including Cambridgeshire Constabulary, LEAP, Peterborough Citizens Advice Bureau and ‘Stop Loan Sharks’. CKH Chief Executive, Claire Higgins, said: “Our plans for Customer Central have always revolved around providing a service in the heart of Peterborough which reflects the needs of the whole community. One year on, we’re just as committed to that aim as the day we opened. “We know this city very well, including many of the fantastic support and advice agencies that exist to help our communities. It’s wonderful to have a space in the city centre where we can work together to spread the word and help people to help themselves. Look out for much more happening at Customer Central during our second year”

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PETERBOROUGH CHAMBER

Moore Stephens trainee wins top accountancy prize Andrew Leighton, from the Moore Stephens’ Peterborough office, was awarded the prestigious Fleming Birch Prize by the Institute of Chartered Accountants in England and Wales (ICAEW) for achieving top marks in the region in his ACA accountancy exams in 2018. Andrew was awarded his prize of a cheque for £150 by LANSCA (the Leicestershire and Northamptonshire Society of Chartered Accountants) at their AGM and lunch event at the Morningside Arena in Leicester. Andrew said: “I was shocked

and surprised to hear I’d won the Fleming Birch prize, but it’s great to be recognised after so much hard work. I can’t take my eye off the ball though as I still have three exams to take this year before I become a fully qualified chartered accountant.” Mohamed Mavani, Audit Partner at Moore Stephens, said: “We’re incredibly proud of Andrew and all that he has achieved. He has worked extremely hard over the past two years, and we’re delighted to have him as part of the Moore Stephens team.”

ROYTHORNES ACHIEVES INVESTORS IN PEOPLE SILVER STATUS Peterborough-based law firm Roythornes Solicitors has been awarded a silver accreditation by Investors in People, an internationally recognised people management standard, after showcasing a high level of commitment and investment in its staff development and wellbeing.

Roythornes has an over 200-strong team and covers a wide range of expertise including agriculture, food and drink, property, litigation, private client and family law. Gillian Nash-Kennell, HR director at Roythornes, said: “We are delighted to have achieved the silver Investors in People award, particularly as this is the first year we’ve applied for the accreditation. “Over the last few years, we’ve been working on a clear strategy and vision for the firm and it’s really become part of the culture here at Roythornes. We look to empower our teams and individuals by investing in training and management time, so I’m thrilled this was recognised in our assessment.” Investors in People work with businesses in order to drive better leadership and workplace environments

in companies across the UK and internationally. Vember Mortlock, Managing Director of Roythornes, added: “Supporting and developing our staff is one of our priorities, so achieving Investors in People silver status is a real triumph and testament to our dedication. Staff feedback has told us that the training and workplace initiatives such as the investment in learning and development that we have introduced have really made a difference. “We are currently looking to recruit across all our offices, Alconbury in particular, to help support our ambitious plans for growth. We aim to offer great benefits for staff at all levels and consistently feature in the Legal 500, however this highly respected accolade will hopefully help encourage top level talent to join us.”

Back of the net! Grass roots football sponsorship is in safe local hands Consumer champions Safe Local Trades and Services are helping grass roots football kick off an exciting new chapter in Peterborough. Crowland Juniors Under 12s will start the new season at a new ground, sporting a new kit and welcoming a new influential sponsor! Welcoming Safe Local Trades and Safe Local Services on board as new home kit sponsors for the 2019/20 season is an exciting and important addition to the team. Safe Local Trades has been championing consumers for over 10 years by putting the

public in touch with recommended, reliable and reputable tradespeople and working to stamp out rogue traders. As businesses operating all over the PE postcode area, it has become a business synonymous with trust and professionalism. Director Eileen Le Voi said: “I am delighted to offer the support of Safe Local Trades and Safe Local Services to these enthusiastic young players in the next exciting stage of their footballing journey. We seem to share the same ethos of putting people first and offering them the very best opportunity to succeed.

“I will be following the progress of the team and wish them all the very best in their pre-season training.”

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Relationship developers With you every step of the way to deliver your people strategy.

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STAMFORD CHAMBER

Another year, another fantastic Fashion Show by talented New College Stamford fashion students!

Each year, the Fashion Show never fails to impress with one-of-a-kind garments, each designed and created by talented Fashion students who have worked tirelessly throughout the year to achieve the level of skill and attention put into each and every design. First on the catwalk was an array of printed dresses and printed shirts featuring a range of designs hand printed by the students. The students’ ‘White Project’ was designed to encourage experimentation and ‘thinking outside of the box’ particularly with sculptural and 3D elements. The project produced some

stunning designs with a mixture of techniques and experimentation that wowed the audience. The show also touched on some political issues and raised awareness of sustainability and the impact of the fashion industry on the environment. Students were set a live brief to design and create a look with the budget of just £5, recycling and upcycling existing materials. Lecturer and host of the evening, Adam Fox said: “It’s been a fantastic evening at the Fashion Show, some amazing garments have come down the catwalk and it’s so exciting to see what

our students have produced. Every year they never fail to amaze us with how creative they are, I just think it’s the most exciting thing to see the level of originality and experimentation on display tonight.” The show was a huge cross collaboration of students’ talents and wouldn’t have been such a success without the help of photography students who captured the night from start to finish and HND Music students from University Centre Stamford who managed the sound and stage lighting. Fashion student, India Caprio, said: “We wouldn’t have been able to put on the show without the help of our lecturers, allowing us to use the Borderville facility and giving us the connections to Music and Photography students to produce amazing photography and music for the show.” Throughout the night members of the audience were asked to vote for their favourite garment in both the ‘Printed Dress’ and ‘Fashion Sustainability’ categories. Winners of the ‘Printed Dress’ category were Level 3, Year 1 Extended Diploma in Fashion and Clothing students Harriet Shaw (1st), Nyah Moore (2nd) Sharleen Tebb (3rd). Winners of the ‘Fashion Sustainability’ category were Level 3 Year 2 Extended Diploma in Fashion and Clothing students; Hannah Keen (1st), Christina Amuntenci (2nd) and Megan Tate (3rd).

Do you have some exciting news to shout about that could be featured on this page? Get in touch. Tel: 01223 237414 email: s.parr@cambscci.co.uk connected 33

Photo: RMG Photography

HAVE YOU HERD?

Businesses invited to join world-class art trail for Cambridge

AMBRIDGESHIRE businesses are invited to be part of a highprofile art event that will deliver significant economic, social and cultural benefits for the region. Cows about Cambridge sees more than 50 full-size Cow sculptures, each one individually designed by an artist and sponsored by a business, form a trail of discovery across the city in spring 2020. Many businesses are already milking this unique opportunity. Seventeen businesses have been officially announced as the first corporate sponsors, with many others coming on board daily. PUBLIC ART TO ENTERTAIN, INFORM AND RAISE MONEY FOR BREAK The 10-week art trail encourages residents and employees to explore and enjoy their environment from an exciting 34 connected

new perspective. Open from 30 March – 7 June next year, the art trail is expected to reach 350,000 residents and visitors. However, organisers are encouraging businesses to get a moo-ve on to secure their involvement now and make the most of the opportunities in the run up to next spring too. The first businesses leading the way as sponsors, include: Cambridge Business Improvement District (BID), The Gonville Hotel, Anglia Ruskin University, Bidwells and Ashtons Legal. The large Cows sponsored by businesses will be joined by smaller sculptures on the trail. Schools and colleges are invited to adopt and design their own ‘mini moos’, as part of a county-wide Learning Programme. Community groups also have the opportunity to tell their stories by working with a regional artist to decorate their very own Cow. ECONOMIC AND COMMUNITY IMPACT The art trail is expected to generate

more than £8 million of economic impact for the region, while promoting wellbeing and an active lifestyle, and facilitating discussions on environmental issues. After entertaining and bringing together communities, the legacy of Cows about Cambridge continues as many of the sculptures will be auctioned to raise vital funds for local children’s charity Break. It’s hoped the event raises around £250,000 for Break’s Staying Connected team in Cambridgeshire, which supports young people leaving care at just 18 years old or sometimes even younger. The transition between care and independent living is a difficult time for young people, so the team at Break guide and support care leavers to live independent lives and act as an extended family for when times get tough. UDDERLY UNIQUE OPPORTUNITY Cows about Cambridge is being delivered by creative producers Wild in Art in partnership with Break, and is supported by inaugural sponsor and

report from

DARIO FISHER

(RMG Photography)

Principal Partner, Cambridge Business Improvement District (BID). “This has already become a feel-good project for the city: we challenge you to read the cow puns without smiling - or groaning!” comments Ian Sandison, CEO of Cambridge BID. “However, there is definitely a more serious side. The initiative provides a unique opportunity for businesses to engage with their stakeholders. Sponsors of previous events have leveraged a huge amount of added value and kudos by adopting a creative approach to their involvement - for example, through bespoke events, merchandise and impactful campaigns linked to their chosen design. Let your imaginations run wild! “The Wild in Art team is highly experienced in running events like this across the globe. They have lots of ideas

COWS ABOUT CAMBRIDGE

CAMBRIDGE STATION (Photo: Mark Bullimore)

on how to maximise your sponsorship investment and are looking forward to collaborating with Sponsors that would like some support in achieving their business goals for the project.” Edward Adshead, General Manager at sponsor The Gonville Hotel, says, “I first had the opportunity to experience a Wild in Art event during the 2012 Olympics whilst running a hotel in central London. Like so many of my own hotel guests and locals, I completed a number of the walks to try and find as many of the sculptures as possible. Even though I worked in the city every day, the sculptures got me exploring the city and it really added to a magical atmosphere. “So, when I heard that Cows about Cambridge was in the planning, I knew that we wanted to be amongst the first to get involved to support our great city, local artists and a worthwhile charity such as Break.”

LUCY GOUGH

(RMG Photography)

MOO-VERS AND SHAKERS The project team is keen to connect with other businesses: “If you’d like to chew the cud with us, we’d be delighted to talk you through the different ways in which involvement as a Cow Sponsor, Official Supporter or Presenting Partner could benefit your business,” comments Julie Gaskell, Head of Partnerships at Wild in Art. Richard Pilsworth, Partner and Head of the Cambridge Office at property consultancy Bidwells, also a Sponsor, comments: “When we ‘herd’ about this sponsorship opportunity we moo-ved fast to sign Bidwells up. We encourage other businesses to get involved and milk this spectacular business and community engagement opportunity for all its worth.” Discover more by downloading a sponsorship pack from cowsaboutcambridge.co.uk. Photo: Mark Bullimore

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SIGNPOST 2 GROW

Small Grants Scheme Mayor of Cambridgeshire & Peterborough James Palmer went to visit the recipients, Belfry Façade Systems Ltd, to tour the facility, discuss the work they do and what benefits the Small Grants Scheme will have on the running of the organisation. Mayor James Palmer said: “It was great to visit the first beneficiary of the Small Grants Scheme and see first-hand how this programme is helping local businesses to unlock more of their potential. “Belfry is a pioneering business, with both domestic and international custom, and this grant will help push their enterprise to a new phase of growth and create new job opportunities for new people. I’m looking forward to seeing how our Business Board can support more SMEs throughout Cambridgeshire and Peterborough, fostering the economic growth that is central to its mission.” Belfry Façade Systems Ltd are a specialist roofing and façade systems fabrication company, offering the fabrication of a range of building envelope systems both in the UK and abroad. From the £4,961.66 awarded from the Small Grants Scheme, they are looking to offer a new system to its service offer, which now makes

up 33 per cent of its turnover and create new employment opportunities that will contribute to the growth of the company. About the Small Grants Scheme The Small Grants Scheme funding comes from the Local Growth Fund, also known as The Growth Deal, provided by Government. Created by the Cambridgeshire and Peterborough Combined Authority, Signpost 2 Grow’s Small Grants Scheme has been designed to support the growth of its local businesses, offering grants of between £2,000 and £20,000 to support capital investment projects. To apply for the grant you must be: • Located within the Greater Cambridge Greater Peterborough area (Cambridgeshire, Peterborough, Rutland, West Norfolk, West Suffolk, North Hertfordshire, South Holland, South Kesteven or Uttlesford)

• Be a micro or SME that employs less than 250 people • Seeking to make a capital investment in your business, for example by purchasing new equipment or investing in your premises • Planning to grow and employ more staff in the future. Please note: Grants can only be issued against items that have not already been purchased or ordered. To find out more about the Small Grants Scheme, please visit the Signpost 2 Grow website www. signpost2grow.co.uk or speak to the team on 01480 277180.

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insight from

takes time and consistency to bear fruit. Be prepared to commit.

Should Your Business Invest in Marketing? Marketing features somewhere in the expenditure of most businesses. But should you actively invest in it? Sarah West from Full Mix Marketing shares her experience. 1. No! No may seem an odd thing for a marketing agency to say, but there are things every business should consider before spending on marketing. Firstly, what will you invest in? Oneoff marketing opportunities (such as advertising) often present themselves but rarely deliver results. It’s important to have a strategy. Secondly, expectations need to be realistic. Whilst quick results can come from a higher budget, most marketing

2. Yes If you’re struggling to attract customers, feeling the pressure of competition or keen to actively grow, marketing is likely the answer. The amount you invest will depend on the results you want to achieve, the methods you choose, the amount you’re comfortable spending and the faith you have in your business! Any budget should be enough to realistically reach your objectives and be sustainable over at least six months to ensure results. 3. On What? Digital marketing features in most business’s marketing mix. However, ensure your website is effective first. Whilst PPC can attract people searching, your website has to convert their clicks into sales or enquiries. The same is true for SEO, social media and email marketing. If fewer people seek your product or you need to educate customers about

SARAH WEST

what you deliver, other marketing may be more suitable. If you know who your customers are (particularly if you sell to businesses) direct marketing via email, mail, LinkedIn or sector press advertising or PR may be more effective. 4. Drip It’s important to use multiple forms of marketing and give them time. Customers rarely recall where they heard about a brand and are more likely to react if it is through multiple channels. “We tried marketing but it didn’t work” often means something was tried once but did not create an instant response. Customers need time to become familiar with a brand and will only respond when they identify the need. Marketing is only costly if it fails to create a return. The quality of delivery is key. If you want to be sure of where to invest, ask a skilled marketing agency to create a strategy and plan. For help getting a stronger return from marketing, visit www.fullmixmarketing.co.uk

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CAMBRIDGE

B2B

DATES FOR YOUR DIARY B2B EXHIBITIONS

Peterborough B2B

Fantastic promotional opportunities for your organisation with the business community.

Cambridge B2B

Wednesday 30 October 9.00am-3.00pm KingsGate Conference Centre, Peterborough

Wednesday 25 September 10.00am-4.00pm Cambridge Regional College, Kings Hedges Road, Cambridge

www.peterboroughb2b.co.uk @PboroB2B

www.cambridgeb2b.co.uk @CamB2B

These exhibitions are sponsored by View the B2B website for further details and stand options.

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chamber

Cambridgeshire Chambers of Commerce 100 YEARS

EVENTS

inspiring business success

AMAZING BENEFITS OF INFORMAL NETWORKING EVENINGS

September 2019

St Ives (Hunts) Golf Club 5.00-7.00pm

Metro Bank, Peterborough 5.00-7.00pm

The Crown Hotel, Stamford 5.00-7.00pm

Bourn Golf Club 5.00-7.00pm

Poets House, Ely 5.00-7.00pm

Oliver Cromwell Hotel, March 5.00-7.00pm

Fenland Quiz & Hog-Roast DATE Wednesday 24 July TIME 6.00-9.00pm LOCATION Elgood & Son’s Ltd, North Brink Brewery, Wisbech, PE13 1LN PRICE £12.50 (plus VAT) Chamber member, £20.00 (plus VAT) non-Chamber member CONTACT Emily White on 01223 209803 or email e.white@ cambscci.co.uk Connect with local business owners, decision makers and members of Norfolk Chamber of Commerce when you battle it out for this year’s trophy in teams of up to four people. After you’ve had the chance to show off your general knowledge it will be time to enjoy a hog roast with networking in the award-winning brewery gardens.

CHAMBER

MEMBERSHIP DATE Wednesday 11 September TIME 9.30-11.30am LOCATION Kidney Research, Lynch Wood, Peterborough, PE2 6FZ DATE Thursday 12 September TIME 9.30-11.30am LOCATION Milton Hall, Ely Road, Milton, Cambridge, CB24 6WZ PRICE Free to attend, please register in advance CONTACT Bren Coleman on 01223 209811 or email b.coleman@cambscci.co.uk Come and learn the real, tangible benefits of membership in terms of financial savings and increasing revenue and profitability. Whether you’re looking to generate interest in your services and increase sales, develop your professional skillset, explore new opportunities to do business overseas, or take advantage of the cost-savings and protection available, our extensive membership package offers it all. You will also discover our latest promotional opportunities and get connected with our benefit service providers. We will also explain how we can help you engage with others in the Chamber network and across the wider business community.

Chamber members can book events online at www.cambridgeshirechamber.co.uk connected 45

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

Your essential business calendar for the next months.

Meet the Neighbours DATE Tuesday 10 September TIME 3.00-5.30pm LOCATION Novotel London Stansted, Round Coppice Road, Stansted, CM24 1SF PRICE £15.00 (plus VAT) Chamber members, £30.00 (plus VAT) non-Chamber members CONTACT Emily White on 01223 209803 or email e.white@cambscci.co.uk We’ve linked up with Stansted Airport Chamber of Commerce to offer a networking opportunity with members of neighbouring Chambers. Plus we’ll hear from Aboudy Nasser, Commercial Director London Stansted Airport, who will bring us up to date with news relating to the airport.

WAR FOR TALENT SERIES DATE Tuesday 17 September, Wednesday 16 October, Tuesday 12 November* TIME 9.30am for a 10.00am start through til 12.00pm LOCATION Huntingdon Racecourse, Brampton, PRICE Chamber members £30.00 (plus VAT) per session or £75.00 (plus VAT) for all three sessions / non-Chamber members £40.00 (plus VAT) per session or £105.00 for all three sessions *The November date includes lunch and afternoon raceday CONTACT Helen Bosett on 01733 370809 or email h.bosett@cambscci.co.uk Organised by the HR and Recruitment Sector In an ever changing and uncertain world the battle to find and keep the right people is one of the biggest challenges for businesses today! This series of workshops will help you develop your battle plan to recruit or retain your people, implement changes, review your HR processes and stimulate changes in behaviour that will improve your business performance. Check the website for further event details.

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HEALTH & SAFETY UPDATE WORKSHOP DATE TBC TIME TBC LOCATION TBC, Cambridge PRICE Free to attend, Chamber members only CONTACT Bren Coleman on 01223 209811 or email b.coleman@cambscci.co.uk Keep up-to-date with your risk management responsibilities under health and safety legislation at our free risk assessment seminar, designed to help Chamber members understand what the law requires and how it affects your business.

Meet the Buyer – AMEY DATE Friday 13 September TIME 8.00-11.00am LOCATION South Cambs District Council offices, Cambourne PRICE Free place for Chamber members, £10.00 plus VAT non-Chamber members CONTACT Helen Bosett on 01733 370809 Organised by the Construction Sector Meet Chamber member Amey at this breakfast event where you will learn of their waste management park scheme and development plans. They are keen to engage and extend their local supply chain. Check the website for more details and the list of trades and suppliers.

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EVENTS

PETERBOROUGH QUIZ DATE Tuesday 1 October TIME 6.00-9.30pm LOCATION Brewery Tap, Westgate, Peterborough PRICE £60.00 (plus VAT) team of four CONTACT Helen Bosett on 01733 370809

2018 winners, Buckles Solicitors LLP

Have you got the brains of Peterborough? With seven rounds of 10 questions and in teams of four you will be battling for the Hegarty Shield. Whilst the scores are being tallied quizzers can tuck into a Thai buffet.

Peterborough Safari Networking Breakfast DATE Friday 4 October TIME 7.45-10.00am LOCATION Elton Furze Golf Club, Haddon, Peterborough, PE7 3TT PRICE £17.00 (plus VAT) Chamber members, £24.00 (plus VAT) non-Chamber members CONTACT Emily White on 01223 209803 or email e.white@cambscci.co.uk You’ll have two minutes at three different tables to make those initial introductions and explain what sets your business apart from its competitors, with additional networking over a full English breakfast for the tables you don’t meet the first time around. We also welcome Chris Nel, Managing Director of Quest Leadership, who will speak on developing adaptive capabilities.

Cambridge Safari Networking Breakfast DATE Tuesday 8 October TIME 7.45-10.00am LOCATION Jesus College, Cambridge, CB5 8BL PRICE £17.00 (plus VAT) Chamber members, £24.00 (plus VAT) non-Chamber members CONTACT Emily White on 01223 209803 or email e.white@cambscci.co.uk Take advantage of our safari’s group format and get connected with other Chamber members table by table, plus the opportunity for a little extra networking over a full English breakfast before you head back to work. Our guest speaker is Dan Moore, Business Development Manager of Business Moves Group, who’s talk ‘The Office Isn’t Dead’ will explain why there is still a need for office space, the challenges faced when moving, why people move and the working environment. connected 47