connected November 2018

INSPIRING BUSINESS SUCCESS

ISSUE 72/NOVEMBER 2018

The official monthly magazine for Chamber members

The official monthly magazine for Chamber members

SOCIAL

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PLUS. . . all the news from the Chamber Network Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

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this issue

33

CONTENTS

30

25

29

9 5

Chief Executive’s highlights

6-7

Connections

8-9

Influence

10-11

Global reach

12-13

Knowledge

21 22-23

Cambs & South Cambs Chamber news

24-25

Out & about

27

Fenland Chamber news

29

Huntingdonshire Chamber news

30-31

Peterborough Chamber news

14

Protection

15

Ask the expert

34-35

16-17

New members

39

Signpost 2 Grow

18-19

Charity

41

Insight from Sarah West

21

Ely Chamber news

33

43-47

Stamford Chamber news Peter Dawe

Events

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

connected November 2018 3

welcome from the

EDITOR

Welcome....

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

Chief Executive John Bridge OBE DL Editor Sadie Parr Published by

This month we bring you a recap of our recent B2B Exhibition in Cambridge which brought together businesses from Cambridge and beyond for a day of networking with exhibitors and visitors and a programme of free seminars.

You can read more on page 43.

Details of our annual Christmas lunch and Business Women’s Christmas lunch can be found on the event pages. These events are popular and we urge you to book your place early.

As part of your Chamber membership you have access to a range of exclusive discounts. Details of Chamber Roadside Assistance and Chamber Primary Health Plan can be found on page 7.

Sadie Parr Editor, connected s.parr@cambscci.co.uk

Print xlpress Design Richard Thomas Clare Turner Advertising Caroline Baker caroline.baker@trinitymirror.com Membership team Bren Coleman 01223 209811 Paul Gibbons 07759 934111 Cambridge Enterprise House, Vision Park, Histon, Cambridge, CB24 9ZR. Tel 01223 237414 Peterborough 6 The Forum, Minerva Business Park, Lynch Wood, Peterborough, PE2 6FT. Tel 01733 370809 Email enquiries@cambscci.co.uk Visit cambridgeshirechamber.co.uk @CambsChamber Cambridgeshire Chambers of Commerce

DIARY DATES Nov 2018

5

Informal Networking Evening, St Ives

7

Amazing Benefits of Chamber Membership, Peterborough

7

Informal Networking Evening, Stamford

9

12 14 15 21

23

27 28 29

Strike and Connect, St Ives

Informal Networking Evening, Ely

Grow Your Business Through People, Wisbech

Informal Networking Evening, Cambridge

Cambridgeshire Chambers of Commerce

Views expressed in connected are not necessarily these of Cambridgeshire Chambers of Commerce. Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/ or omissions. The editor reserves the right to make amendments without notification.

4 November 2018 connected

8

Amazing Benefits of Chamber Membership, Cambridge

East Cambs Business Boost, Ely

Global Business Network, Cambridge

Informal Networking Evening, Chatteris

Business Women’s Christmas Lunch, Peterborough

Informal Networking Evening, Peterborough

view from the

BRIDGE

Rachel Stopard, Chief Executive of the Greater Cambridge Partnership (GCP), and Dan Clarke, Programme Manager for Smart Cambridge, attended our recent Cambridge B2B Exhibition and presented a seminar on the future of mobility.

They focused on the vital improvements to transport and infrastructure and their support for the delivery of 44,000 jobs and 33,500 homes over the next 15 years. Dan also explained the impact that work patterns, new travel options and better connectivity would have on both businesses and employees working from home. We are very grateful to GCP for sponsoring the B2B and extend our thanks to Cllr Lewis Herbert, Chair of GCP, for opening the event.

We extend a very warm welcome to Stella Cockerill who we are delighted to have on board as our Chief Operating Officer. Stella’s role will see her tackling the policy issues across our local area and taking them to a national level whilst overseeing the day-to-day operations of the Chamber.

A skills and training professional, Stella has 23 years’ experience of developing local and regional strategies and programmes to support businesses, schools providers, young people and adults and will be a great addition to the Chamber team.

On her appointment, Stella commented: “I am really thrilled to join the Chamber. There is much change on the horizon for businesses at the moment and whether that brings challenges or opportunities our role is to support our members to grow and prosper and we do that by working in a partnership with our members and local partners. My focus will be on ensuring we are meeting the needs of our members and influencing government policy on the core issues that affect our businesses. I am keen to connect to as many businesses as possible to strengthen my understanding of the services that members value and understand what we are doing well but also to form a picture of how we could improve our offer.

It was a pleasure to meet with Fiona Duffy, Director of Development and Fellow at Murray Edwards College, when they hosted the Authentic Leadership Conference organised by our Business Women’s Sector.

During the event Fiona shared the interesting research they had undertaken at the college into collaborating with men and changing workplace culture. It highlighted that building understanding, respect and stronger relationships between male and female colleagues will improve working lives, outputs, access to sponsorship, and women’s progress to the top of careers. In every workplace, in every sector, increasing the numbers of women means engaging men to make workplace culture more inclusive.

The reports of their informative research can be viewed and downloaded at www.murrayedwards.cam.ac.uk

John Bridge OBE DL Chief Executive, Cambridgeshire Chambers of Commerce connected November 2018 5

We provide Chamber members with many opportunities to widen their network of business contacts – building connections, creating opportunities and maximising the benefits of being part of Cambridgeshire’s most vibrant business network.

Women’s Business Committee delighted with success of Authentic Leadership Conference This September, the Business Women’s Sector Committee were pleased to host another flagship event in their yearly calendar at Murray Edwards College, Cambridge.

The Authentic Leadership Conference was chaired by Karen Beckwith, Chair of the Sector, and attended by businessmen and women from across the region, who looked at the different roles men and women play in the workplace.

Fiona Duffy, Director of Development at Murray Edwards, shared research collated by a recent study, Collaborating with Men, showing how men and women view the workplace in different ways, and how this can create challenges for both sexes.

Qun Yang of Judge Business School and Anne Bailey of Form the Future gave their own inspirational insights into their years of working in a diverse workforce and tackling gender biased behaviours.

The attendees were given

time in an informal group session to think of their own experiences within the workplace, and how we can create change to insure men and women work successfully alongside each other at all levels of an organisation. There were some great suggestions, from reverse mentoring schemes, to debates around the usefulness of shared paternal leave rights.

The Collaborating with Men report commissioned

by Murray Edwards College is available online via their website www.murrayedwards. cam.ac.uk or contact Helen at h.bosett@cambscci.co.uk for the links.

We are also delighted to announce that our flagship Peterborough event of the year, International Women’s Day conference on 8 March, will again be taking place at Peterborough Cathedral in 2019. Please save the date in your diary for what is always an inspirational morning.

Quiz success for Buckles

By kind permission of the President and Fellows of Murray Edwards College, Cambridge

6 November 2018 connected

Teams battled it out at our Peterborough quiz at the Brewery Tap recently to win the coveted Hegarty Shield.

Seven quizzical rounds tested the teams’ general knowledge before Buckles Solicitors were crowned winners, closely followed by Anne Corder Recruitment in second place.

There was even an award for coming last which was presented to MacIntyre Hudson!

Teams tucked into a Thai buffet while the scores were tallied.

A big thank you to our popular quiz master Phil Elmer.

widen your

Exclusive benefits for Chamber members As a Chamber member you have access to many exclusive and discounted offers from our national partners and local Chamber members, helping to drive your business costs down.

One of these is Chamber Roadside Assistance from the AA. Whether you have a small or large fleet of cars or a single commercial vehicle we can help you to keep your company on the move with Chamber Roadside Assistance.

In partnership with the AA, we’ll ensure you keep motoring at an exclusive competitive price; Chamber members can receive up to 67 per cent discount on the cost of business breakdown cover.

Further details can be found in the membership section on the Chamber website or please contact Bren Coleman on 01223 209811.

CONNECTIONS

LUNCH WITH THE LORD MAYOR We were delighted to host a special lunch with The Lord Mayor City of London Charles Bowman when he visited Cambridge on 3 September.

Hosted at Marshall of Cambridge the Lord Mayor gave a short address outlining the role of the Lord Mayor’s office, from the recent visit to Sub-Saharan Africa as part of the Prime Minister’s Trade delegation to areas like Cambridge with its representation for start-up businesses including emerging fintech technologies.

This exclusive event was attended by Board Members, Local Chamber and Sector Chairs.

Another benefit is the Chamber Primary Health Plan. This low-cost employee reward helps recruit and retain staff, manage risk and reduce absenteeism. Provided by Westfield Health, packages include cash benefits towards routine treatments such as dental and optical, diagnostic scanning facilities, a 24/7 advice line operated

by GPs, Employee Assistance Programme and subsidised gym membership. Cover starts from as little as £1.10 per employee, per week, with additional upgrades and partner cover available.

Find out more at www.westfieldhealth.com/chamber or call Bren on 01223 209811.

Christopher Walkinshaw, Group Corporate Communications Director at The Marshall Group, The Lord Mayor, Richard Olsen, Vice-Chair of Cambridgeshire Chambers of Commerce, and Sir Michael Marshall CBE DL, President, Marshall of Cambridge

connected November 2018 7

As a Chamber member you have the power to influence key decision makers and play a leading role in tackling the issues that are preventing your business from reaching its potential, while an experienced team of lobbyists represents your interests in Whitehall.

BUSINESS BREXIT

CHECKLIST This checklist has been created to help businesses consider the changes that Brexit may bring to your firm, and to help business planning at both operational and Board levels.

The UK’s impending departure from the European Union will bring change for businesses of every size and sector.

While some companies are already planning for the challenges and opportunities ahead, Chambers of Commerce believe that all firms – not just those directly and immediately affected – should be undertaking a Brexit ‘health check’, and a broader test of existing business plans. Time

spent thinking through the changes that Brexit may bring to your firm could yield real dividends in the future.

While the final settlement between the UK and the European Union is still to be negotiated, there are steps that businesses of all sizes can take now to start planning ahead.

This checklist has been prepared in response to the finding of recent surveys, which suggest that a significant number of firms are either watching and waiting or taking no action at all.

To receive a copy of the checklist, please email Sadie Parr at s.parr@cambscci.co.uk.

UK growth forecasts downgraded as Brexit uncertainty hits investment and trade The British Chambers of Commerce (BCC) has downgraded its growth expectations for the UK economy, forecasting GDP growth for 2018 at just 1.1% (down from 1.3%) and has also downgraded its GDP growth forecast for 2019 from 1.4% to 1.3%.

Our latest forecast implies that by 2020 the UK economy will have experienced its second weakest decade of average annual GDP growth on record.

The downgrades to our forecast for GDP growth in 2018 and 2019 have been largely driven by a weaker outlook for trade and investment. Exporters face more subdued growth given continued Brexit uncertainty and the expected slower growth in key markets. As a consequence, net trade is expected to make a negative contribution to GDP growth over the forecast period.

The outlook for investment is more subdued than in our previous forecast with persistent economic and political 8 November 2018 connected

uncertainty expected to increasingly weigh on investment intentions. Business investment growth is expected to be weaker across the forecast horizon than in our Q2 forecast. The high upfront cost of doing business in the UK and the ongoing uncertainty over the UK’s future relationship with the EU are expected to continue to stifle business investment.

The labour market is expected to continue to be a source of strength for the economy, with the unemployment rate forecasted to remain close to its record low. However, in such a tight labour market, businesses will continue to face significant skills gaps, undermining their potential to grow. At the same time, workers are unlikely to experience meaningful real wage growth as the gap between pay and price growth is forecast to remain negligible.

If realised, the leading business organisation’s latest forecast suggests that the UK economy remains lethargic.

Brexit uncertainty and the on-going failure to fix domestic fundamentals – stronger labour supply, digital and physical connectivity, and more – are hurting the UK’s growth prospects.

To bolster stronger growth, the government must provide precision on the nature of any future relationship with the EU and answer the practical questions that firms have – a ‘messy’, disorderly Brexit will only add to the uncertainty that already exists. The BCC has outlined and is assessing the key questions that businesses need clarity on in order to take decisions, invest and plan for the future.

Alongside the forecast, the BCC warns the Prime Minister and Chancellor that the government’s upcoming Autumn Budget cannot be a ’business as usual’ affair. Ministers must go all-out to incentivise and kickstart business investment at a crucial turning point for the UK.

the power to

Brexit events

INFLUENCE

The Chamber will run events on Brexit as developments are announced. To receive event notifications and information please register your interest with Sadie Parr at s.parr@cambscci.co.uk.

Business backs independent public inquiry into Business Board and Combined Authority Increasingly concerns are being raised over the transparency of the governance arrangements of the Cambridge and Peterborough Combined Authority and the newly formed Business Board which has been declared as the Local Enterprise Partnership covering the economic geographical area significantly larger than the existing Combined Authority Area.

Key questions have been raised over the departure of the Chief Executive and the lack of transparency and compliance with governance over Martin Whiteley’s sudden disappearance and the appointment of interims by the Mayor with no consultation.

Last week Councillor Lewis Herbert,

Labour leader of Cambridge City Council and Councillor Bridget Smith, Lib Dem leader of South Cambs District Council felt compelled to call for an independent review of the Combined Authority to include Delivery Objectives for 2018/2019, Governance, Top to Bottom Staffing, Operations and Project Delivery.

Given the Major’s previous fastidious approach to transparency and governance surrounding the Greater Cambridge Greater Peterborough Enterprise Partnership, it is imperative that the same level of focus and scrutiny is applied to the new arrangements.

John Bridge OBE

DL, Chief Executive of Cambridgeshire Chambers of Commerce, said: “We are writing to James Brockenshire, Secretary of State for MHCLG to raise our significant concerns into the new Business Board governance arrangements and requesting a full independent public inquiry into this and other key issues as demanded by Board members of the Combined Authority.”

In order to ensure compliance with Government guidelines and the receipt of the very necessary investment into our area it is imperative that a full inquiry is instigated without any delay.

connected November 2018 9

We’re your gateway to international trade, providing a unique combination of expert knowledge, essential documentation and the business connections needed to capitalise on new market opportunities overseas and succeed in a global marketplace.

Accredited Training in International Trade The Chamber runs a rolling programme of training courses that culminate in the nationallyrecognised Foundation Award in International Trade.

The courses provide the knowledge to assist with your international trade activities and you will receive detailed notes to take away to build up a toolkit of reference information.

Import: Customs Compliance and Savings Tuesday 13 November, 9.15am-5.00pm Join us to understand the rules and intricacies of goods crossing borders.

We’ll cover when import duties and taxes are applicable, and look at ways to reduce or even abolish these charges. Together we’ll view the Tariff and comprehend how to classify your goods. You will also learn about Customs Procedure Codes and the rules of valuation and understand how to read your import entries to ensure you will pass customs compliance audits.

Customs Special Procedures: Focusing on Inward Processing and Outward Processing Tuesday 27 November, 9.15am-5.00pm This course looks at the roles of processing in order to identify if you could trade more competitively.

With IP you could benefit from duty being relieved on imports of non-EU goods, which are to be processed in the community before being put to an eligible disposal. With OP we will explain how you are allowed to claim relief from customs duty on the EU goods which have been exported for process.

Cost per course: £250.00 (plus VAT) Chamber members, £300.00 (plus VAT) non-Chamber members.

Venue: Cambridgeshire Chambers of Commerce, 6 The Forum, Minerva Business Park, Lynch Wood, Peterborough, PE2 6FT Full course outlines can be found at www.cambridgeshirechamber.co.uk To book, please call Jenni Misseldine on 01223 209810 or email j.misseldine@cambscci.co.uk

10 November 2018 connected

IMPORTANT – advance notice of documentation dates for the Christmas break The Chamber will close for the Christmas break at 12.30pm on Monday 24 December and will re-open at 9.00am on Wednesday 2 January.

During the closure documents submitted electronically will be processed on Monday 31 December from 10.00am-1.00pm. Please ensure you upload all supporting paperwork to enable us to process these applications.

The last date for submitting consular documentation is 11.00am on Tuesday 18 December, documents submitted after this time will not be processed until Wednesday 2 January.

DOCUMENTATION UPDATE New ATR Exporter Statement With immediate effect there is a new ATR Exporter Statement template, which has been uploaded to our website for your use.

Please ensure this is used for all future ATR applications.

You can download the new form from the export documentation section on the Chamber website.

extend your

GLOBAL REACH

Leading translation service provider offers the latest solutions in multi-national workplace innovation In September, PAB Languages Centre Ltd, experts in the workplace and cultural diversity, launched the New Workplace Dynamics - New Rules event at the Allia Future Business Centre in Peterborough.

This half-day seminar brought together speakers from PAB Languages, Personnel Advice and Solutions and Franklins Solicitors who shared their insights to show how employers can adapt their external and internal communication channels to tackle costs of developing their employees, engaging better their multi-national workforce and optimise productivity and performance.

Throughout the morning, attendees heard speakers talking about the hidden costs of managing multinational workforce within the businesses, interesting insights into mitigation and conflict resolution as well as the management of increased staff rotation and inconsistent quality.

PAB’s Managing Director Iwona Lebiedowicz said: “Never before have employers, dependent upon multinational workforce, needed to

challenge assumptions so radically and find more effective ways to communicate with their staff.”

Meanwhile Chris Moses, from Personnel Advice and Solutions Ltd, spoke about the challenges faced by employers post-Brexit and Sarah Canning of Franklins Solicitors shared insights on the importance of workplace mediation and conflict resolution.

Iwona Lebiedowicz, introduced the PAB MAGNET – a language and cultural business assessment, developed by PAB, to support businesses that employ a multinational workforce to ensure they optimise their productivity and retention through more effective communication and higher engagement levels.

MAGNET Assessment can help a business increase productivity and profits while reducing the hidden risk of managing a multicultural workforce.

Head of Operations at PAB Languages Centre, Ruta Rubina, said: “With multilingual workforce, clients depend upon ‘people within the workforce’ to relay

STERLING VOLATILITY MAJOR ONGOING CONCERN FOR EXPORTERS

QUARTERLY INTERNATIONAL TRADE OUTLOOK Q2 2018 BRITISH CHAMBERS OF COMMERCE IN PARTNERSHIP WITH DHL

the communication of business-critical information. The accuracy of the language, empathy and understanding of cultural differences of a multi-national workforce are critical to the effective communication of this business-critical information. Using nonprofessional translators has the hidden costs of inefficiencies whilst placing the business, brand, and potential employees, at risk.”

For more information on MAGNET, the new service by PAB Languages, visit: pabtranslation.co.uk/ magnet-assessment

The British Chambers of Commerce, in partnership with DHL, have published its latest Quarterly International Trade Outlook, based on survey and documentation data from UK exporters. The Outlook indicates that many exporters are performing well but economic and political factors are weighing on them.

The survey, of over 2,600 exporters, found that confidence in future operations remains strong, but external economic and political factors are having an impact.

The results show 60 per cent of exporting manufacturers were more concerned about exchange rates in the second quarter of the year than in the previous three months. There was also increased concern among 43 per cent of service exporters, highlighting the broad impact of the weakness of the pound.

The findings indicate that price pressures eased slightly on exporters during the second quarter of the year. However, those manufacturers under pressure to raise prices report the cost of raw materials as the leading factor (81%). Service firms believe the cost of raw materials (39%) and other overheads (51%) are the leading sources of cost pressure.

The escalating labour shortage in the UK is also having a serious impact on exporters, with a staggering 69 per cent of recruiting manufacturers struggling to find staff.

Elsewhere, the BCC/DHL Trade Confidence Index, which measures the volume of trade documents issued by accredited Chambers of Commerce for goods shipments, decreased slightly on the quarter (-1.34%), but still stands higher than at the same quarter in the previous year.

Documents processed by Cambridgeshire Chambers of Commerce have increased by 7.67 per cent.

The Outlook indicates that many UK exporters are maintaining their competitiveness in foreign markets with healthy sales and order books, but the weakness of the pound is increasing the cost of raw materials imported from abroad.

With growing tension around the nature of the future UK-EU trading relationship and escalating trade disputes with key partners such as the US, the government must do all it can to maintain confidence and take unilateral action to improve the domestic business environment wherever possible. connected November 2018 11

Chamber membership provides access to key information, expert advice and legal protection, enabling you to stay informed, legally compliant and free to focus on what you do best – building your business.

Online Health & Safety Training

The Chamber offers a wide range of online Health & Safety training courses, from health & safety inductions and manual handling to more specialised courses designed for hospitals, care homes, education providers and retailers.

Full details can be found at www. cambridgeshiretraining.co.uk or for more information please contact Bren Coleman on 01223 209811 or email b.coleman@cambscci.co.uk.

Tips on securing finance

12 November 2018 connected

Emilia Cybulska, NatWest’s Business Growth Enabler for Fenland, has some tips on how to approach your bank for finance.

Whether you’ve recently started your business or you’ve been going for a while and are growing, you might be wondering how to approach your bank for some borrowing.

There are a variety of options for you to consider, from a small business loan to an overdraft, to asset finance or invoice finance.

Your bank will be happy to help you to consider all the options – but first you need to think about: • How much will you need and what for?

• When will you need it?

• How much in savings/cash can you invest?

•Can you get help from friends and family?

Armed with these answers, you can make your case to your bank. Their considerations when assessing your loan application will include how much you are able to contribute. You will typically be expected to put in 50 per cent, which demonstrates your commitment and confidence in the business. You’ll be asked if you can raise money from other sources and whether you have a contingency plan. Expect to talk about your strengths and weaknesses, what and who is in your support network, and your credit history.

Your bank will want to see your business plan, which should outline

your mission, clearly identify your goals and spell out how you intend to achieve them. It should include: • Business background • Analysis of competition • Routes to market • Advertising and marketing plan • Your professional background • Breakdown of costs • SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).

You will need cash in your business to cover wages, drawings and dividends; rent, rates and utilities; loan repayments; VAT and tax; and purchases and supplier costs. Calculating cash flow makes sure the cash in your bank account matches the daily cash needs of your business. A forecast will help you look ahead to identify potential cash flow issues.

Send out invoices promptly and accurately and be quick to chase overdue bills. Consider all funding options rather than purchasing an asset with cash, for example hire purchase or leasing. And don’t have too much cash tied up in stock.

Finally, remember that there are other sources of funding including business angels, crowd funding, venture capital, and individual investors.

Emilia Cybulska will be at NatWest Cathedral Square branch in Peterborough every Monday afternoon to offer support on approaching your bank for finance.

To book an appointment please email emilia.cybulska@natwest.com

grow your

LEARNING & SKILLS Skills brokerage service boosts the local economy As students embark on a new academic year, The Skills Service is stepping up its mission to provide inspiration and raise aspirations for their future careers while also helping to meet the skills needs of the local economy.

Success is achieved by brokering effective relationships between businesses, schools and training providers, using these links to facilitate work-related learning activities for local secondary schools. These range from mock interviews and mentoring to careers fairs and enterprise challenges.

In the last academic year, 200 such events were delivered across the region, impacting over 28,000 students. This amounted to over 128,000 hours of careers-based education with almost 6,500 business hours contributed by local organisations. These business volunteers represented around 500 different businesses from a wide range of sectors.

In addition, the team filled over 1,500

work experience placements.

The Skills Service, which is part of Opportunity Peterborough’s economic development portfolio and funded by the Cambridgeshire & Peterborough Combined Authority, works closely with schools across the region to develop a careers strategy to suit their individual needs. Using a range of tools that were created in line with government guidelines, priority is given to providing up-to-date information about the local labour market, linking the curriculum to careers, enabling multiple encounters with employers and employees, and ensuring first-hand experience of the workplace.

Recent market research carried out independently on behalf of The Skills Service highlighted the impact that the service has on both businesses and schools. Benefits specified by businesses included: • Providing them with a talent pipeline for future recruitment • Staff satisfaction in helping the

KNOWLEDGE

younger generation prepare for work • Helping to promote careers in specific sectors where schools may lack insight • Allowing the opportunity to showcase the range of different careers within large organisations • Offering an additional layer of support for companies who struggle to engage with schools • Raising company profiles within the local community • Forging closer links with the community • Support with implementing a school engagement programme.

Sarah Anstiss, Skills Lead for The Skills Service, said: “It’s great to see the impact of the work we’ve been delivering and to hear directly from the businesses who support us that they are noticing tangible benefits of getting involved with our activities.

“We rely on the employers who give up their valuable time to take part in our activities and, with a packed events calendar for the forthcoming year, we would encourage others to get involved to see the impact it could have on your business and ensure that we are creating awareness of the whole job market.”

The surprising impact of posture on your sales calls...

Advice from Blue Donkey - Intelligent Telemarketing Just because you’re not speaking to customers face to face doesn’t mean you can ignore your posture during a sales call. Learning how to improve your posture, and then ensuring you implement these improvements, will help you to come across as more confident, more engaged and more energetic during your sales calls.

Projection and breathing Just like a wind instrument, the body produces its clearest and loudest sounds when you’re standing tall or sat up straight. Before you pick up the phone, or when you’re dialling, make a conscious effort to draw your shoulders back, put your chin up and sit up tall. If you struggle to maintain this posture throughout your call, try standing up. This should help to reenergize your body and keep your voice clear and engaging.

Communication Another major benefit of sitting up, looking up and breathing during a telemarketing call is that you’ll sound more confident. Your potential customers will interpret this confidence as expertise and will therefore be more likely to take everything you say on board. Confidence and energy will also help to make you sound more enthusiastic. Customers are likely to pick up on this enthusiasm during the call. Whether they realise it or not, it will influence their decision making and could be the crucial factor that convinces them to give your company a chance.

Although your customers can’t see you, posture is still an incredibly important part of telemarketing. Making just a small adjustment to how you sit and how you breathe when you’re on the phone can translate into big changes in how you come across.

connected November 2018 13

enhance your

PROTECTION

To access these services please visit the protection page on the Chamber website or call our membership team on 01223 237414.

Cyber Essentials Scheme Cyber Essentials Certification Cyber Essentials is an industry supported certification scheme developed by the UK Government in partnership with the Information Assurance for Small and Medium Enterprises (IASME) consortium, the Information Security Forum (ISF) and the British Standards Institution (BSI).

It aims to address concerns that SME’s are not sufficiently protected against cyber-attacks. It is essentially a cyber MOT for SMEs to ensure that their business is putting into place basic measures to better protect themselves against cyberattacks and to mitigate the damage caused by such an attack. It provides criteria for organisations to measure their cyber-security systems by measuring and implementing five key controls, that, when implemented correct can significantly reduce an organisations vulnerability. The certificate was initially launched in 2014 and is seen by the National Cyber Security Centre ‘as the first step for organisations to take in their journey to protecting themselves in cyber space’.

14 November 2018 connected

Getting Cyber Essentials certified Redpalm Technology Services are providing this service to Cambridgeshire Chamber of Commerce members.

The Cyber Essentials Scheme is a badge which organisations can use to demonstrate to customers, partners, insurers and investors that they have taken set measures to help secure their information and operations.

Cyber Essentials (stage 1) The organisation defines the scope, which is made up of the systems that are exposed to the Internet.

The organisation states its compliance with the requirements by responding to the Cyber Essentials questionnaire, which covers the requirements for basic technical protection from cyber-attacks.

To complete the process, an authorised signatory of the organisation signs the

questionnaire attesting its accuracy.

This is then sent to Redpalm Technology Services for review.

Cyber Essentials Plus (stage 2) Having completed Cyber Essentials stage 1, which is a prerequisite to Cyber Essentials Plus, an organisation may choose to undergo a more thorough assessment from Redpalm. This time the assessment is based on an internal and external security assessment of servers and end-user devices. Once again this directly tests that individual controls have been implemented correctly and recreates various attack scenarios to determine whether a system compromise using basic capabilities can be achieved.

Visit the Protection page on the Chamber website to download the Cyber Essentials brochure.

ask the

EXPERT

Massage in the workplace - why do you need it?

Did you know that the biggest single cause of work-related illnesses is musculoskeletal disorders - simply put, bad backs, aching joints and stiff necks?

Closely followed by illness linked to stress, anxiety and depression. Together, these account for over 75 per cent of all illness in the workplace.

The result? Staff absence, low morale and lower productivity. Not a situation which any manager or business owner wants.

But this can be alleviated through the quick, simple and cost effective introduction

of on-site massage, as Sara Branch from Relax and Revive knows only too well.

She has worked with many businesses and sees the benefits every time.

What is on-site massage?

On-site (or chair) massage is a wellestablished and proven therapy - it’s been around since 1986 when David Palmer created the first specialised chair and started training practitioners.

It allows staff and businesses to reap the multiple benefits of massage with minimum disruption to the working day. The massage is delivered at the workplace, no specialist clothing is needed and it takes just 20 minutes.

Afterwards, staff return to work - no showers or change of clothes required.

What does a typical on-site massage involve?

The chair is set up in a quiet room with relaxing music. The client completes a short questionnaire, which is discussed with Sara to highlight any problem areas such as a stiff shoulder or tight neck.

The massage then takes place -

fully clothed - in a specially designed chair. Sara concentrates on the back, shoulders, arms, hands, neck and head, which are the key areas of tension caused by most desk based jobs. The session takes just 20 minutes to complete and no oils are used - it’s quick and mess-free.

How does massage reduce stress and improve the work place?

Most people know that a massage feels good, but may not know why.

Research has shown that massage has a direct impact on lowering stress hormones, it boosts the feel-good neurotransmitters and it switches on our ‘Rest and Digest’ response, helping the body to reach a more balanced state.

How will my business benefit?

On-site massage is an effective and efficient way to improve staff wellbeing.

They feel valued, with lower levels of stress which improves creativity, productivity and social interaction.

It’s a small investment for a big return and that is something that every business owner wants.

So, can they? Relax?

With the deadline for GDPR compliance finally behind us we asked Phil Thorpe, Director at Cambridge insurance brokers, S-Tech, whether businesses can finally relax when it comes to their data protection.

Unfortunately not. The reality is that while business owners may have made themselves compliant to data management it is unlikely they are prepared for data protection. Or more specifically prepared for what happens if their protection plans fail. You may have a data controller in place and

have updated your processes for ensuring marketing opt-in – but do they have a recovery and reputation plan in place if things go wrong?

What are recovery and reputation plans?

If you do suffer a data breach then you should have a plan in place to manage how you handle this. What legal, IT and forensic support have you got in place? Who is providing call centre support for your clients? Who is managing any extortion demands or dealing with any PR? How do you go about putting these plans together?

There are companies who can manage the entire thing. You can literally make one phone call and the first response team can be on-site to support your business through the entire process of a data breach from notifying the ICO [Information Commissioners Office], dealing with any demands,

supporting those affected by the breach and helping with reputational management.

Isn’t that expensive?

Of course. But a single claim can run into millions. It’s why you need to ensure you have a robust cyber insurance policy in place which will cost a fraction of a potential claim. We’ve all heard about the regulatory costs and fines that are handed out by the ICO but a company’s reputation is probably its most valuable asset.

Getting your first response right is crucial to protecting your reputation.

The insurance cover provided by a cyber policy is important, of course, but of equal importance is how the insurer deals with the problem from the moment it first presents itself.

Consequently, the choice of insurer and the effectiveness of their ‘First Response’ services is a vital consideration.

connected November 2018 15

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

Would you like to become a Chamber member?

Get in touch today to find out the many benefits.

Tel: 01223 237414 Email: enquiries@cambscci.co.uk

NEW MEMBERS this month ALL THINGS HOUSE LTD @ATHOUSELTD ARBURIES LTD @ARBURIES_ BROWN & CO BARFORDS CB1 BUSINESS CENTRE CHIPPENHAM PARK EVENTS @CHIPPENHAMPARK DESIGN APP HUGHES TRADE PETERBOROUGH @HUGHESTRADE

Brown&Co Barfords is delighted to be part of the Chamber network; demonstrating its commitment to local business success and economic development.

The St Neots based multi-disciplinary firm of Chartered Surveyors is part of Brown & Co; the leading provider of agency, professional and consultancy services across the whole range of rural, commercial and residential property, agriculture and the environment.

Specialist services at the St Neots office extend throughout Cambridgeshire and include residential land and commercial property matters, as well as planning, development and architecture. www.brown-co.com

MANTLE BUSINESS CENTRE LTD @MANTLEBUSINESS THE GOOD PLANT COMPANY @THEGOODPLANTCO1

ActionCOACH Garry Crosby is a former RAF officer, with corporate sales, marketing and strategy experience who is now an accredited ActionCOACH business coach. He is focussed on helping business owners to make more money, work fewer hours and get the very best out of their teams, using the proven ActionCOACH system. www.actioncoach.co.uk/garrycrosby

All Things House All Things House provides expert assistance for all aspects of the home, with the aim that all clients live and work in a space they not only truly love, but also deserve. Dedicated to making homes the best they can be, clients can request individual services, or a complete end to end package depending on requirements.

Services include property finding, home staging, relocation management, interior design, refurbishment management and Feng Shui consultancy. www.allthingshouse.co.uk 16 November 2018 connected

news from

THE GOOD

PLANT COMPANY

The Good Plant Company specialises in sourcing the best trees and plants for your office, together with full aftercare services where required. They emphasise great design, fresh ideas and creativity.

They also offer short term hire of plants for events and supply fully decorated Christmas trees delivered to your office. www.thegoodplantcompany.com

NEW MEMBERS

A new approach to showcasing new members We are delighted to see new members join us each and every month, and look forward to working with them throughout their membership.

However, we know how busy our members are and that it isn’t always easy to find the time to share their information and updates with us. That’s why we’ve partnered up with Chamber member Keystone Marketing who are offering all new members the chance to have their introductory content for these pages written up on their behalf – and at no cost!

With Keystone’s base in the local area and with experience of working with membership organisations more widely, the plug in marketing team in St Neots understand how valuable it is for new members to promote themselves to the wider membership. We are looking forward to working with the Chamber’s new members in association with Keystone to package up bespoke content that introduces our new members to the substantial Chamber network that we are all part of.

Keystone will also be working with us to prepare a toolkit for new members moving forward; providing new businesses in the network with a suite of materials to help them best promote their Chamber commitment externally.

Hayley Williams, Managing Director of Keystone Marketing, at Cambridge B2B

connected November 2018 17

2000 walkers explore Cambridge’s Colleges and the stunning Museum of Zoology, as funds raised by Bridge the Gap Walk hit half a million!

2056 walkers were treated to a spectacular and memorable walk on Sunday 9 September. The family friendly Bridge the Gap Walk took in six of Cambridge’s famous Colleges and the recently reopened Museum of Zoology.

In total 34,000 people have taken now taken part in the event, which has been running since 2002. The Bridge the Gap Committee are delighted to announce that this year’s event has already raised over £30,000, which will be evenly split between the Arthur Rank Hospice Charity and Romsey Mill. This takes the total funds raised for local charities in its seventeenth year to more than £500,000!

Each year, Bridge the Gap Walk meanders around a new route, featuring different Cambridge University Colleges.

Amongst some of the most talked-about highlights on this year’s four mile route (which visited Emmanuel, Christ’s, Sidney Sussex, Trinity, St Catherine’s, Pembroke and the Museum of Zoology) were the chapel designed by Sir Christopher Wren in Emmanuel College; the underground passage to Christ’s College; the Trinity College fountain (in which Lord Byron was rumoured to have swum naked!); the striking chapel of Sidney Sussex College; refreshments in St Catharine’s College; the banana tree next to the bowling green in Pembroke College; and the humungous 21 metre long Fin Whale skeleton in the Museum of Zoology!

This year’s Bridge the Gap Walk was particularly significant to Cambridge Building Society who celebrated their 10th year as headline sponsor. Their vital sponsorship and support – alongside that

of Cambridge Assessment, TTP Group, Co-op, Cambridge Independent and Cambridge 105 Radio – means that every penny raised by walkers through registration fees, sponsorship and donations, directly benefits the people that Romsey Mill and Arthur Rank Hospice Charity care for and support.

Dr Lynn Morgan, CEO of Arthur Rank Hospice, adds: “The success of Bridge the Gap Walk resides in the whole-hearted collaboration and support it receives from the local and business community. We would like to offer a huge thank you to each of the individual Colleges and the Museum of Zoology that featured on this year’s route, everyone of our generous sponsors, and Ashton’s Legal, Royal Cambridge Hotel, Fitzbillies, EY, Quy Mill Hotel and Spa, Touch of Ginger and The White Horse Blakeney (Norfolk) whose gifts were a wonderful surprise for walk participants who were lucky enough to find a golden ticket in their goody bag!”

Neil Perry, Chief Executive of Romsey Mill comments: “Once again, the Bridge The Gap charity walk was a tremendous event. Throughout the day I saw people smiling and having fun. On behalf of all the people that Romsey Mill works alongside, a huge ‘Well done!’ All of the funds raised by the Bridge the Gap walkers will go to Arthur Rank Hospice Charity and Romsey Mill. This will make a massive difference to local young lives, particularly those experiencing disadvantage, as Romsey Mill continues to create opportunities with young people, children and families.”

Photos: Courtesy of Virginia Jane Photography 18 November 2018 connected

chamber supports

CHARITY

SUPPORTING YOUNG FATHERS

Each year, Romsey Mill works with over 200 teenage mums and young dads; providing expert personal, educational and parenting support; equipping young parents and their children for a positive future.

In August’s connected, we highlighted some aspects of our work with young mums, sharing Ashleigh’s story of her progress as a parent of three young boys whilst pursuing her career with the aim of becoming a midwife. In this issue, we focus on our work with young fathers.

Ben Wilkes is Romsey Mill’s Young Father’s Worker, the only role of its type in Cambridgeshire.

Ben engages with young first time dads and expectant fathers, up to 25 years old, from Cambridge City and South Cambridgeshire. He works alongside young dads who are struggling with their new role, including those who may be having relationship difficulties, low self-esteem, and/or poor physical and emotional wellbeing.

Ben said: “At Romsey Mill we see great potential in the young fathers we work with and our aim is to journey with them as they begin to navigate the landscape of becoming a father.

“We offer young dads and expectant fathers a varied support package, which includes practical parenting advice through antenatal sessions, emotional support and guidance during one-to-ones, and positive activities to increase confidence and selfesteem; acquire skills and raise aspirations.”

Ben added: “This support enables them

Dates for the diary:

to develop positive relationships with their partners, family, wider family and the children they care for. Young fathers can often be excluded (as well as exclude themselves) from services that seek to support young people’s transition into parenthood, so a core part of our work is to build trust with young fathers, learning from them by listening to them, being their voice and helping them to find their own.

“Whilst some young fathers need only a little support, others benefit from sustained intensive support targeted around a specific area, particularly those whose children are involved with social care, helping them understand the process, expectations and how best they can be a part of what is happening.”

Ben’s role is illustrated perfectly in this story, told by a father about his own son (not the subject of any of the photographs shown) who came into contact with Romsey Mill when he became a father himself: “Five years ago my son became a young father but had trouble adjusting to this change in his life. But he could talk to Ben about his problems and their effect on his relationship with his son without feeling judged. He also took advice and guidance about parenting and facing up to his responsibilities. Without this help I am certain that my son would have ended up on the streets.

“All the time Ben and the Romsey Mill team were in the background encouraging and supporting him when he struggled, for which I can’t thank them enough.

“Today my son is still receiving treatment for his problems. He now works regularly and is a different person.

“Most importantly he is a good and loving father to his own young son who he adores and sees whenever possible. He takes his role in his son’s life very seriously.

“I can honestly say I don’t think any of this would have been possible without the help and support he received from Romsey Mill.”

Romsey Mill’s Fundraising Gala Dinner Saturday 10 November at Hallmark Hotel, Bar Hill, CB23 8EU. Live music, superb three course meal, fun and prizes.

Tickets: £55.00 per person. Contact: Georgina Forbes on 01223 566492 or email Georgina.forbes@romseymill.org

connected November 2018 19

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20 November 2018 connected

news from

East Cambs awarded with white ribbon accreditation East Cambridgeshire District Council have been recognised for their work on challenging violence against women and awarded White Ribbon status by the renowned national charity.

White Ribbon, whose mission is to end male violence against women, work with men and boys to challenge male cultures that lead to harassment and abuse. White Ribbon invites men and women alike to take the White Ribbon pledge and become an ambassador or a champion.

East Cambridgeshire District Council have shown their support by producing a dedicated action plan which involves implementing a domestic abuse policy for all staff employed by the council, as well as engaging with local businesses to inform men about White Ribbon. Work is already underway and will be taking place over the next year.

Neighbourhood Support Officer Shona McKenzie, who has been leading the campaign, said: “Every organisation in the UK should get on board and support White Ribbon.

“It is a fantastic campaign which recognises the elephant in the room that is domestic abuse. By having our accreditation, the council is taking even more steps to keep women safe from abuse and educating men and boys across the district.

“We understand that this is just one of the ways in which we need to support and recognise domestic abuse, which can happen and affect anyone.”

White Ribbon report that according to 2017 crime figures from the Crown Prosecution Service, six out of seven victims of domestic violence are women.

Upon receiving the accreditation, White Ribbon said of East Cambridgeshire District Council (ECDC): “ECDC have clearly undertaken a big commitment in engaging with the campaign and have completed a significant amount of work – with more actions to come in the future.”

At present East Cambridgeshire District Council are one of 86 organisations to have pledged to back White Ribbon UK.

ELY CHAMBER

Whizzle Directors appointment Whizzle is pleased to announce the appointment of two new directors. With nearly 30 years sales and sales management experience, Neil Blanchflower has been appointed as Technical Sales Director whilst Jenny Read has been appointed Marketing Director. Michael Tolond has also been appointed as Company Secretary.

Mark Read, MD of Whizzle, said: “I am delighted that Neil and Jenny have joined the board of directors. Both are high calibre individuals and the skills and knowledge they collectively bring will be of great use in future decision making and planning. I also welcome Michael to the team and look forward to his assistance in ensuring our governance and compliance remain first class.”

Ely Cathedral roses are a welcome addition to King’s Ely gardens

The Dean of Ely, Mark Bonney, visited the school to present Principal, Sue Freestone, with the roses, which are a welcome addition to the gardens of the Old Palace and a reminder of the close links between the cathedral and King’s Ely. The Ely Cathedral rose has been produced by East Anglian rose growers, Peter Beales Roses, who are specialist propagators of new blooms and have won many prestigious awards, including 24 Gold Medals at

the RHS Chelsea Flower Show, where the rose was officially unveiled by celebrity garden designer, Diarmuid Gavin.

Mr Bonney said: “We had our inspiration for an Ely Cathedral rose from our highly successful flower festival in 2013, and were very excited to have an opportunity to work with Peter Beales Roses. The rose they have cultivated for the cathedral produces a classic and elegant, yet vibrant flower, and fulfills all that we hoped for.” connected November 2018 21

The Cambridge give away over £12,000 The Cambridge Building Society gave away over £12,000 to the 15 worthy beneficiaries that made it to the final of this year’s Cash for the Community Initiative.

The Cambridge teamed up with Cambridge News, for the seventh year in a row, to run the initiative which sees the amount of money donated to each group determined by the number of tokens collected from the paper.

This year 28 groups entered the competition, which was whittled down to the final 15 organisations after a vote by The Cambridge staff and a public vote on social media. Chief Operating Officer, Andy Lucas, hosted the celebration evening to reveal how much money each group would receive. The total amount shared added up to more than £12,000 as The Cambridge decided each group should receive a minimum of £250. Chief Executive Stephen Mitcham presented the cheques alongside Cambridge News editor David Bartlett.

Stephen commented on the initiative and said: “We’ve been delighted with the response this year; 16 tokens were printed in the Cambridge News over the course of three weeks and supporters collected nearly 6,200 tokens. We’ve had a huge variety of organisations from the local area enter and it’s been lovely to find out about the projects or equipment the money handed over will go towards. We really do hope it helps make a difference!”

David Bartlett, Editor of the Cambridge News, said: “It was wonderful to be involved once again in this great project with The Cambridge. I am sure that the money being handed out to these 15 groups will be of great benefit to the community. Once again, a wide range of organisations have received funds – another indication of the excellent voluntary and charitable work going on in our community on a daily basis. I’d like to thank our readers for their support and The Cambridge for their generosity.”

The largest donation went towards Cambridgeshire Stroke Group, which received over £1,500.

22 November 2018 connected

Cambridge Regional College students plant path to success Cambridge Regional College is continuing to support local schools in the Cambridge and Huntingdon area, providing work experience and social action projects for students across an extensive curriculum programme.

The College has been working with Alconbury Church of England Primary School for the past four years, providing PE Teacher work experience and projects involving photography and carpentry students amongst others.

More recently students from the College’s Cambridge Campus took on the task of providing brick planters for the school. The bricklaying students used their skills and experience to create several planters which were placed around the grounds to enhance the school’s premises.

Stuart Pearson, Construction Tutor at Cambridge Regional College, supervised his students throughout the project. “It’s a win-win situation, our students get hands-on experience in building the planters and the school get to enjoy the results.”

Global sales success leads to significant manufacturing milestone Domino Printing Sciences has just produced its 10,000th Ax-Series continuous ink jet (CIJ) printer at its Cambridge manufacturing site. The printer was first launched in 2016 and is now being used all over the world, with sister manufacturing sites in China and India.

The ground-breaking design means that the printer is suitable for the most demanding industrial coding environments, with customer applications in industries as diverse

The students also enjoyed working on the project, saying: “It provided a fantastic opportunity for us to gain great work experience which will set us up well for future employment in the industry” and remarking that it was “Good to be gaining industry experience in a real-life scenario”.

Jane Watts, Head Teacher at Alconbury Church of England Primary School, was absolutely delighted with the results, saying: “We are thrilled with the planters and are already talking about other projects for Stuart’s students for the next academic year.”

as food production, pharmaceutical packaging and electronics component manufacturing.

Carl Haycock, UK Operations Director at Domino, said: “CIJ remains the coding solution of choice across many markets and industries, but with the design of the Ax-Series, we saw the opportunity to rethink three fundamental elements of the technology to deliver measurable benefits for our customers.

“This strategy has certainly reaped rewards and as we celebrate the 10,000th printer to be manufactured in our award-winning factory here in Cambridge, we look forward to further adoption of the technology across the world in the years to come.”

news from

CAMBRIDGE & SOUTH CAMBS CHAMBER

Staff recognised for innovations that improve service for customers Greater Anglia has recognised staff who came up with innovative ways to improve the train service for customers.

The train operator gave out awards at its annual Innovation Conference, naming the company’s Head of Performance and Planning, Keith Palmer, as ‘Innovation Catalyst of the Year’ for his tireless efforts to explore new ways to improve train performance and for the support he gives to his teams and colleagues.

Also recognised as ‘Ideas of the Year’ were the installation of free water fountains at Ipswich, Cambridge, and Chelmsford rail stations for reducing plastic waste - already saving over 10,000 single use plastic bottles from being thrown away - and the Virtual Reality events held across the region which enabled people to experience Greater Anglia’s brand new fleet of trains in advance of them arriving in the UK next year.

The company’s new ViTa ticket machines, that connect you to a real person who can help, won the ‘Making Life a Little Easier’ Innovation Award.

Greater Anglia’s Managing Director, Jamie Burles, said: “Behind all these brilliant innovations that are improving passengers’ experience are our employees, who are continually coming up with ways to improve the service for customers.

“When we hear great ideas, we’re always willing to explore how we can put these into practice and have an innovation fund set up to achieve this, as part of continually improving the service we provide.”

During the conference Greater Anglia was also presented with a Silver Accreditation for Innovation by external auditor, Ideas UK, for the way it focuses on innovation to improve its service.

Pure celebrates an exceptional year As professional recruitment specialists for the East of England, Pure is celebrating an exceptional year, delivering on the company’s purpose of contributing to the region’s growth and making a difference to people’s lives.

In its last financial year, Pure has supported 2,340 candidates across the Eastern region to find their next professional role. Its expert consultants based at offices in Cambridge, Norwich, Ipswich and Chelmsford have supported candidates at all stages of their career to find roles in accountancy, human resources, technology, marketing and digital and office support. Through Pure Executive, Pure’s specialist Executive division,

28 board appointments have also been made, identifying exceptional leaders for our region’s businesses.

Lynn Walters, Executive Director at Pure, said: “By helping businesses to recruit top talent we are supporting organisational growth. We also go beyond recruitment and help businesses and candidates to further flourish through career development programmes, employee engagement initiatives and strategic partnerships with key regional influencers. This year we’ve continued to extend the number of events and programmes we provide to support businesses with talent recruitment, development, retention and succession planning.”

Realnet launches Small Business Website package specifically for SMEs Website designers and digital marketing specialists Realnet Ltd, based in Great Shelford, has released their all-in-one Small Business Package, designed to give SMEs a quick, easy and comprehensive route to a successful online presence.

Traditionally, achieving this has required using multiple resources, and copywriting and Digital Marketing are often an additional cost or not part of the website creation process.

Realnet recognised the need to provide a simple and costeffective solution that covered all aspects of the process from conception through to launch.

The Small Business Package offers strategy sessions, design and build process, content creation, search engine optimisation, ongoing digital marketing support, comprehensive reporting and performance tracking.

connected November 2018 23

Send us your photos each month and we’ll include the best of the bunch! Email images direct to s.parr@cambscci.co.uk

#CHAMBER NETWORKING Another great turnout for our Huntingdon Informal Networking evening with over 20 businesses attending the brilliant setting at St Ives Golf Club.

NETWORKING IN EAST CAMBS At our recent Ely informal networking evening we heard from East Cambs District Council about East Cambs Business Boost 2018. Further details can be found on the event pages.

Business women brainstorming Our recent Storm in a Teacup event at Elton Furze Golf Club welcomed business women who came together to share ideas and experiences.

Tour of training centre at PCNL Delegates at September’s Peterborough Construction Networking Lunch (PCNL) heard a short presentation from sponsors Peterborough Regional College, and were taken on a tour of the College’s construction training centre.

24 November 2018 connected

it’s happening

OUT & ABOUT

Peterborough Networking Our recent Peterborough Informal Networking Evening moved to Metro Bank on Long Causeway allowing them to showcase how they are different to your normal high street bank. Plus, there was ample opportunity for networking.

New staff welcomed onto King’s Ely leadership team King’s Ely has welcomed several new members of staff including four new additions to positions of leadership.

Jonathan Shaw is the new Head of King’s Ely Senior. New Head of King’s Ely Acremont, where the youngest pupils at King’s Ely are educated, is Faye Fenton-Stone. Ben Pennington has joined the school as Deputy Head of King’s Ely Senior, and Celia Etchegoyen, who joined the King’s Ely family earlier this year as Interim Head of King’s Ely Acremont, has now moved to the newly created post of Director of Outreach, and will be looking to extend and develop the school’s partnership work.

Luminus staff wear denim for Jeans for Genes Day Employees at Luminus donned their denims on Friday 21 September and raised over £130 for the annual Jeans for Genes Day campaign.

Gold Award for St Ives in Bloom This year, St Ives in Bloom picked up a Gold award in the large town category, with particular praise for the biodiversity and plantings at the bus station and park and ride locations, both of which were heavily supported by Mick George Ltd, Stagecoach East and Cambridgeshire County Council.

connected November 2018 25

news from

FENLAND CHAMBER

Accolade for College of West Anglia at 2018 Chamber Business Awards

Shaun Hindle appointed Chair of Fenland Chamber of Commerce Shaun joined the Fenland Chamber of Commerce in May, bringing with him a wealth of experience in business development, and was recently appointed as the Chamber’s Chair. Shaun has previously sat on a number of Chamber groups across the country at director level, including Somerset Chamber of Commerce and the Asian Business Chamber of Commerce.

As the Director of Employer Engagement at the College of West Anglia, Shaun has a strong focus on business progression through upskilling, training and apprenticeship and work placement opportunities. He has worked with a number of leading organisations, such as NHS Trusts, Jaguar Land Rover, Rolls Royce, Amadeus/NEC Group and Birmingham Airport to name but a few, helping them to develop their workforces.

As the Fenland Chamber of Commerce Chair, Shaun’s ambition is to support, and engage with, local organisations in order to rejuvenate the Fenland business sector. He says: “It is important for the Fenland Chamber to take things forward and ensure that Fenland businesses have a voice. I hope to meet with our members and find out exactly what support and guidance we can offer to help them progress and flourish.”

We are currently looking for Chamber members from this area to join the committee, which will act as a forum for discussing local issues, instigating ideas that would be of interest and benefit to other businesses, plus promoting Chamber events and seminars.

To find out how you could get involved please contact Helen Bosett on 01223 209815 or email h.bosett@cambscci.co.uk.

College of West Anglia, a further education college, has been crowned one of the winners in the East of England heats of the Chamber Business Awards 2018.

Now in their 15th year, the awards are a highlight of the business calendar, recognising the key role that local businesses play in driving the UK economy.

The Education and Business Partnership Award winner, College of West Anglia will now go forward to represent the East of England in the national finals, which take place in London in November.

Training more than 7,500 students each year, the College of West Anglia is one of the largest providers of education and training in Norfolk and Cambridgeshire with an exceptional track record of developing the skills and talents of their students. This is achieved through a combination of great teaching by a team of highlytrained, industry experienced staff and excellent, modern facilities designed to prepare students for employment and further study.

Shaun Hindle from CWA was presented the award certificate by Mary Currie-Smith, Chair of the Cambridgeshire Chambers of Commerce, and John Bridge OBE DL at the recent Chamber Board meeting.

connected November 2018 27

news from

HUNTINGDONSHIRE CHAMBER

Contract award for Playfords Limited

New Chair for Huntingdonshire Chamber of Commerce “As an owner of a business, an active exporter, an education advisor and employer of people for over 25 years, I feel confident to offer my experience and knowledge to others. Having started and sold two businesses, three current companies and having had one business fail I’ve learnt a lot on the way. Reaching a milestone ’50’ years I wanted to start giving back.

Joining the Chamber and being an active part of the Huntingdonshire Chamber committee has been an interesting step towards taking the Chair role and ‘making a difference’ is the reason I’ve stepped up to the challenge.

Acting on behalf of a diverse range of members brings its own issues as we all need support and representation in different ways. Listening and providing a voice for the members is important. The benefits of membership are not limited to those advertised. It should also be about what those members need.

So I encourage the members to put me to the test, what can we do for you?

The Huntingdonshire Chamber committee is looking for new business members who want to be involved across the skills, export, construction, general commerce or the new manufacturing panel so come along and see what difference you can make.

We are an inclusive association and are very keen to ensure we work closely with other business groups - Huntingdonshire District Council, the Combined Authority and the wider community for the greater good of the region.”

Stuart Searle, Managing Director, First Mailing You can contact Stuart Searle directly at stuart@firstmailing.co.uk or by telephone on 08456 349522.

Playfords are delighted to announce the successful award of the contract for the mechanical and electrical elements associated with the refurbishment and alterations to the Theatre Royal in Drury Lane.

Theatre Royal Drury Lane is grade 1 listed, is one the most important theatres in the country and is owned by LW Theatres Group Ltd. The contract secured is to replace the whole of the electrical, mechanical and plumbing services throughout the theatre bringing it up to today’s standards which will allow the theatre to host a wider variety of shows and productions and will incorporate the latest technology in terms of sound and lighting systems.

The contract is Playford’s largest contract award which we are delighted to have been awarded, the contract was won in stiff competition and was secured off the back of a recent success at the Royal Opera House where we completed the MEP Services for the open up project. The client and project team expended lots of time analysing our bid and reviewing our works on other projects before we finally secured the contract award in July. Initial survey works have commenced, and a 3D model of the building will be produced so that a fully coordinated building services installation is created. The actual construction and installation works on site will commence in January 2019 following the closure of the latest production at the theatre, we then have 16 months to complete the works prior to the re-opening of the Theatre in the Autumn of 2020.

New HR Manager at Mick George kick-starts recruitment drive As the growth of local construction business Mick George Ltd continues, the Group’ has welcomed a new Senior Manager to the helm of its Human Resources department.

Anthony Smith arrives with 12 years’ experience in Human Resources, offering tremendous knowledge and expertise. Having worked in several major industries, including significant construction experience, Anthony is sure to be a valuable asset to the company in the future.

As well as harnessing the very best from the talented workforce that already resides within Mick George Ltd, one of Anthony’s initial tasks is a new recruitment drive that the firm is embarking on to withstand the demand for its supply services.

Jon Stump, Finance Director at Mick George Ltd, commented: “We recognise that our success is dependent on the fantastic team we have built across all departments, and critical to those appointments is the person who heads up our Human Resources. The company’s recruitment strategy is core to our current and future aspirations, therefore we are continuously assessing and investing to improve where possible.

“A lot of consideration has gone in to the new benefits package that were looking to roll out in the near future, which we’re sure will be a major incentive for all current and future employees as it is a lot more individually tailored.”

Do you have some exciting news to shout about that could be featured on this page?

Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk connected November 2018 29

Do you have some exciting news to shout about that could be featured on this page?

Get in touch. Tel: 01223 237414 email: s.parr@cambscci.co.uk

Sue celebrates her 45th year at Buckles 1973 – the three-day week is announced, Princess Anne marries Mark Phillips, Slade are number 1 at Christmas and 16-year-old Sue Joyce joins Buckle & Co Solicitors as a receptionist at their Whittlesey office.

2018 and much has changed – Princess Anne has divorced and remarried, while glam rock is a faded memory. Buckle & Co has become Buckles Solicitors LLP and its Whittlesey office no longer exists, but Sue has remained with the firm and this year celebrates her 45th year as an employee, having performed the role of legal secretary since the mid-1980s.

Sue said: “It’s the one and only job I’ve ever applied for. I’ve thoroughly enjoyed my time at Buckles and I’m really glad that I took the route to become a legal secretary.

“I’ve worked in every department during my time here and I’m currently the legal secretary for our international team.

The variety of the work is great, and the technological changes make the job interesting too.”

Back in 1973, Sue recalls making the coal fire and working by candlelight through the three-day week. Manual typewriters were still in use and the fax machine was yet to become an office feature.

She added: “Parchment paper was still being used for producing legal documents. There was no room for error – if I made a mistake on the third page of a four-page Will, I had to start again.”

Sue has also seen three changes of office location during her time at Buckles – each one providing a significant upgrade in facilities as the firm has continued to thrive. Office culture has changed in the last 45 years too.

“Everyone was called ‘sir’ back then” she recalls, “Nowadays, it’s a more relaxed atmosphere and everyone is approachable.”

However, despite all the technological evolution and organisational growth that has taken place, Sue’s reason for staying with the firm have remained constant.

“Buckles always look after their employees. My colleagues have been

wonderful to work with throughout my time here and I’ve made some life-long friends. It makes a huge difference.

“It’s also been rewarding to help new staff when they join the firm and to see them flourish.”

LOCAL ACCOUNTANTS RAISE OVER £3,500 FOR MACMILLAN NURSES Bulley Davey has raised £3,600 for its Charity of the Year, Macmillan Nurses, as well as a number of other charities – through quiz nights, coffee mornings and dress-down days.

A large proportion of the total was raised by the inaugural Bulley Davey General Knowledge Quiz – which saw staff from all the Bulley Davey offices enter teams – raising £650.

Other funds were raised through dress down days, with one Christmas jumper day raising £63 for Save the Children, and in a quirky turn one member of staff raised over £100 by selling eggs from their chickens.

In addition Bulley Davey raised an amazing £2,025 during their last Macmillan coffee morning in September – with coffee and cake being sold across their eight offices.

The Wisbech office alone raised

30 November 2018 connected

£1,415 at their coffee morning, with the Spalding office raising £300.

Individual members of staff contributed too, with John Grant from the Audit Team in Peterborough, running the Great Eastern Run and raising £950 on behalf of mental health charity Mind.

Mike Gregson, Director at Bulley Davey, spoke about the fundraising: “We’re delighted to have raised this

money for what are such wonderful causes. In particular our Charity of the Year, Macmillan Cancer Support, which makes such a difference in people’s lives at so many levels. I want to say a huge thank you to our team who always go the extra mile, whether it’s baking cakes, running marathons or pulling on their cheesiest Christmas jumper. We’re excited to see what the next year of fundraising holds.”

news from

Safe Local Trades celebrate 10 years in business When it comes to looking for a recommended and reliable tradesperson – there is only one local business that has been championing consumers for a decade.

For the past 10 years, the Safe Local Trades online service has been providing thousands of customers within the PE area with easy access to reliable and reputable tradespeople.

1 October 2018 saw the business, set up by SLT director Eileen Le Voi, celebrate its official 10th anniversary as a live service – having grown from a handful of members locally in 2008 to now having over 200 across 68 different trades with over 13,000 reviews on the website.

Consumer confidence and working tirelessly to force out rogue and cowboy traders across the Peterborough area, Safe Local Trades and its director Eileen Le Voi have received a number of awards for the community-focussed service over the years.

Eileen said: “The success of Safe Local Trades is due in the main to the fantastic members we have on board, all reliable, professional and recommended to offer customers peace of mind.

“As well as our work with the trades, much effort is placed on safeguarding the more vulnerable people in our communities, with working with the relevant agencies to offer advice on avoiding rogue traders, reporting doorstep crime and how to get involved with your local Neighbourhood Watch Scheme.

“It is hard to believe that SLT is 10 years old, and I am extremely proud of what we have achieved, and look forward to going from strength to strength.”

PETERBOROUGH CHAMBER

Roythornes celebrates 355 years of service from 20 dedicated staff Leading law firm Roythornes Solicitors has recognised 20 members of staff who are celebrating a significant milestone with the firm, dedicating between 10 and 30 years to the business - an incredible combined total of 355 years.

With top 150 status as a national law firm, Roythornes staff have been instrumental in the growth of the company since its infancy. To honour the 20 employees with a longstanding relationship with the firm, a lunch was organised at The George hotel in Stamford as a ‘thank you’ for staff celebrating milestones of 10,15, 20, 25 or 30 years. The staff were also invited to take part in a video discussing their time with the firm and giving advice to those starting a legal career.

Jonathan Williams is a Partner at Roythornes and has been with the firm for 30 years. He said: “In a firm as large as Roythornes, with such a depth of experience, knowledge and skills, I am delighted my contribution is being recognised.

“However, I don’t work in isolation. It’s always been good to know there is support and encouragement from others within the business and it’s been a pleasure working with colleagues to mentor, share ideas, or to secure a second opinion.”

Vember Mortlock, Managing Director at Roythornes, said: “We are incredibly proud to have such long serving members of staff as it’s a real testament to the firm and our values. Our staff are the number one priority and we work really hard to ensure that everyone from trainees to support staff to partners are happy and well-supported.

“I’d like to say a huge thank you to everyone celebrating a special milestone – the firm has gone from strength to strength over the last few decades and it’s thanks to their hard work and dedication over the many years they’ve been with us.

“There are also many other long serving members of staff who are in between the various milestone anniversaries.

Thanks, are extended to them too and we look forward to celebrating their milestones in future years.”

It’s that winning feeling again Local IT and Telephony Security specialists, Smart Solutions Group, won a ‘highly commended’ award back in 2016; this time around the company has gone one better and Scooped the coveted SWYX ‘Top Partner’ for the UK 2018 award.

This fantastic award is down to our teams’ tireless dedication, hard work and impressive sales results over the past 12 months, following a recent reshuffle.

“The company has returned to what is does best,” said Tosh

Sahi, Head of Client Services for Smart Solutions.

Being the best for both Peterborough and the UK, Smart Solutions is an established IT and telephony specialist based out of Hampton.

“As a SWYX Gold Partner we have hit some of the highest revenues amongst our peers,” said Tosh, “We aimed for this award and have been delighted to beat some great organisations to the top UK honour. It’s a fantastic result and we are hoping for a few more in the future.” connected November 2018 31

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news from

Launch of Florence Care

New College Stamford is celebrating a recordbreaking year Students and parents recognise the high standards set and achieved by the college’s lecturers, management and support teams and are further encouraged by its commitment to deliver high quality teaching and breadth of subjects, particularly at A Level, but also its wide variety of technical and vocational courses. Coupled with the college’s investment in facilities over recent years, it is clearly seen as one of the best places to study locally, with students travelling up to 30 miles each day to secure their place at the prestigious institution.

Janet Meenaghan, Principal and CEO, commented: “We are delighted to see so many new and returning students join us for another exciting year at New College Stamford. We are proud to be starting our newly formed Air and Defence Career College and opening our new £1 million Digital Skills Centre. Our investment continues to supports our increasing commitment to deliver real skills and career focussed education to all of our students. It’s a great time to be a student at New College Stamford.”

The college’s fantastic and ever increasing relationships with employers raises its profile amongst students keen to progress their careers and develop work ready skills through employer designed courses and work experience opportunities. The expectations of today’s generation to obtain real life experiences and clear outcomes for success in their chosen pathways is delivered by the College’s excellent engagement with local and national employers who not only prepare students for work but can offer employment opportunities upon completion of their courses to the right candidates.

The college’s growing Apprenticeship provision and its newly formed Air and Defence Career College alongside RAF Wittering are excellent examples of how the college has developed its provision to provide more than just a qualification, but a career and opportunities for employment with strong reputable employers.

Evergreen’s long-awaited personal care service ‘Florence Care’ launched in September in the Stamford area providing personal care for older and vulnerable people.

There are so many aspects of daily life that we take for granted but for some life can be challenging and isolating. Florence Care staff offer help with all aspects of personal care including support with hygiene, showering and bathing, strip wash and assisting to dress, assistance with toileting, catheter care, skin care (pressure care), hair and makeup, meals and medication.

Florence Care is named after Florence Nightingale - using timeless values in good old-fashioned care in the home, while providing up-to date excellence in care provision. Florence Care will enable many local people to live at home in confidence, staying independent longer.

Louise Marsh, Chief Executive Officer, said: “We are delighted to be launching Florence Care, our full personal care service designed to focus on what really matters to those who may need this intervention to stay happy and safe at home.”

Florence carers undergo special training in addition to their health and social care level 3 qualification and are supported in providing a quality personal care service between the hours of 7.00am-10.00pm, seven days a week. The service, launched in Stamford, is intended to move into Bourne and the Deepings in the future.

STAMFORD CHAMBER

Making friends and influencing people on social media Talking about exposing yourself on social media can be risky.

For brands, exposure is the main draw for building a strong social presence – but it has to be the right people seeing your content.

This is where influencer promotion can work wonders.

During Strawman’s campaign for a luxury bedding brand, they created 1.4 million impressions over six months, with 30 per cent more Facebook followers, and 152 per cent increase in Instagram followers.

A large part of this Instagram growth came from influencers – 57 per cent over one month – and more importantly, over 1,200 referrals to their website.

But influencers aren’t simply numbers. Big or small, the best personalities and creators have a loyal audience based on authentic content, so establish if that matches with your own consumers, before chasing high follow counts.

If you’d like to discuss influencers or ‘#Ad’s in more detail, get in touch with Strawman.

Do you have some exciting news to shout about that could be featured on this page? Get in touch. Tel: 01223 237414 Email: s.parr@cambscci.co.uk connected November 2018 33

34 November 2018 connected

report from

PETER DAWE

FILTER AND MANAGE

YOUR SOCIAL MEDIA CONTENT ocal businessman, and Chamber member, Peter Dawe has been at the forefront of the Internet since its early days Peter’s first Internet company, Pipex, was amongst the early pioneers of this emerging technology in the UK. Having moved on from Pipex some years ago, Peter has been watching how individuals and companies have grown

and adapted to the World Wide Web; noting the opportunities - and challenges that it has created.

One of the challenges has been brought about by the stratospheric growth in both users and content. In the 20 years since the term “Social Media” was first invented, the increase in sources of content, and the amount of traffic that they create, has made it increasingly difficult for users to filter out the authors, articles and information that they are interested in, from amongst the general noise and jibber jabber.

So, Peter met with another old friend and Internet colleague, Mark Turner, and between them they set about designing a system to do just that - filter and manage social media content.

Hence the birth of WizPar. In its simplest form, WizPar is a mobile app that can collect articles from a range of sources (RSS feeds, Twitter, etc), filter them for content, and present them in dedicated streams.

So, how does it work?

Let’s take someone who lives in Ely, and enjoys the full and varied cultural life that Ely offers. He or she also runs a business in Cambridge that is a member of the Cambridgeshire Chambers of Commerce, and enjoys watching or playing sport for several local teams. This is the sort of person who could use WizPar to manage his/her Social Media feeds.

WizPar already has several dedicated streams that users can “Subscribe” to (We use the term “Subscribe” - but WizPar is completely free for end-users). In this case, “Ely Music and Arts”, “Ely Sport”, “Cambridgeshire Chamber News” and “Cambridgeshire Chamber Events” are a few of the streams that might be useful.

And our user has the ability to manage the sources within each stream.

So, for example, he/she can limit the feeds in “Ely Sport” to just Tennis, Hockey and Badminton, if those are the only sports that are of interest.

In addition to the streams that WizPar provides, our users can create and maintain their own streams, based around their own personal interests.

These streams can be kept private; or made public, to make them available to other WizPar users.

The business uses for WizPar are

numerous - from keeping an eye on industry and regional trends (and keeping an eye on your competitors!), to distributing news and information to your clients and suppliers.

The Cambridgeshire Chambers of Commerce did just that with the Cambridge B2B that was held at the Quy Mill Hotel & Spa in September. They created a dedicated “Cambridge B2B” WizPar stream, which carried tweets and articles about the event; new speakers; general updates, etc.

This was in addition to the “Cambridgeshire Chamber News” & “Cambridgeshire Chamber Events” streams that were already in use.

Plans are afoot for more dedicated Chamber streams based on vertical markets, special interest groups, and geographical areas.

Most social media apps decide what you should see, and when you should see it. With WizPar you are in control. You can browse and select streams curated by people who know their subject, and then further tailor the content to suit what you want to read, THAT is what makes WizPar unique.

Another feature of WizPar that is proving very popular, is Push Notifications.

Again - in keeping with the philosophy of coping with the “Noise” of social media - WizPar gives its users the ability to manage exactly under which circumstances the home screen on their mobile device will display a WizPar Push Notification. Some streams may not have Push Notifications enabled at all; others may only send notifications under certain circumstances (For example if a goal is scored at a football match); or some may send a notification any time a new post is received.

In any event, the end-user has the final say as to whether to receive notifications from an enabled stream or not.

The WizPar team were delighted to be one of the guest speakers at a recent Chamber informal networking event, and we plan to be at many more of these very useful gatherings.

If you’d like to find out more, either drop Peter and his team a line at support@ dawepost.co.uk, or come and say hello at the next Chamber get-together! connected November 2018 35

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SIGNPOST 2 GROW

Signpost 2 Grow’s Discover New Markets exporting event

Innovation With the mantra ‘Innovate or Die’ constantly circulating, the emphasis on staying relevant can feel a little overwhelming; just where are those new innovations going to come from to maintain your success?

It’s all too easy to get caught up in costly activity in the search for fresh, innovative thought, consultants and industry specialists have their place but are often costly and distanced from the realities of your business, leaving you out of pocket and still adrift.

Have you considered all your options thoroughly? A good place to start is often inside your business.

By understanding the creative value of your own employees, you could identify the key to discovering your next successful product or service.

It’s important to give your employees an open, approachable platform for sharing their thoughts and ideas. Create an atmosphere where

people feel comfortable sharing.

Your company culture is the key to motivating innovation thoughts within your business, so review your current culture and make sure it encourages creativity and allows your team to draw on collaborative relationships easily.

When you’ve instilled a culture for openness and sharing, you need a suitable method for collaborating and reviewing. Host a company mindmapping meeting. Give your team an insight into the process and demonstrate you are taking their ideas seriously, even if they can’t all be successful.

Invite employees from different departments; by doing so you’ll likely get new ideas from a lot of different perspectives. Create a sense of value to the process of thought sharing. No single single-one person ‘owns’ innovation.

Utilise ‘braindumps’ A braindump can be described as

a quick-fire mind-mapping session.

Give your employees a short period of time to jot down all the ideas that come to mind, while all of the ideas won’t be useful, you’ll be surprised by the amount of ideas that can be thought of while under pressure.

Take the risk Don’t be afraid to take calculated risks but try not to immediately suggest something radical. Instead, take the time to consider what elements of that idea you could promote, utilise or refine.

Remember, if your business doesn’t nurture the reality of cross functionality and open discussion, you won’t foster innovative behaviour from your employees.

Find out more For more help and advice please visit our website www.signpost2grow. co.uk, or contact us via email hello@ signpost2grow.co.uk or by phone 01480 277180.

connected November 2018 39

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insight from

Digital Marketing – How Can Your Business Grow Online?

CIM Chartered Marketer Sarah West, from award-winning agency Full Mix Marketing, answers some frequent questions about investing wisely in digital marketing.

1 – Is digital marketing the answer?

The right mix of marketing is unique to every business and should focus on whatever creates the greatest return.

If people are actively searching online for your product or service, a well-designed website, search engine optimisation (SEO) and paid search advertising (PPC), can be highly effective.

If what you deliver needs more introduction or explanation, resources might be better directed to other tactics such as social media or offline marketing.

If you know who your target customers are, the best results typically come from marketing directly to them. Online this can include display advertising, email campaigns and social media.

2 – Do we need a new website?

Many digital marketing agencies will automatically recommend a new website.

One is beneficial if your current site is out dated, difficult to use or displays poorly on mobile devices. However, a new website alone is unlikely to significantly increase the visitors it receives. Many improvements which increase traffic, enquiries or sales, are possible to an existing site. It’s best to understand the true issues (and likely gain) before investing in a new website alone.

Remember, content and functionality are almost always more influential on results than how a website looks.

3 – How do we get more from Google?

Though there is no instruction manual, the principles of satisfying search engines are relatively simple. Google wants to provide users with the very best experience by prioritising quality websites and content.

Effective search engine optimisation follows

SARAH WEST

the same rules. A well-constructed website, with fresh and relevant text, linked to by other respected websites, will ultimately rank higher. Anything which is unmaintained, broken or seeks to manipulate Google, will have a negative impact.

4 – Is social media effective for B2B? Social media can be very powerful. If you’re selling to other businesses, Twitter can be a strong channel but requires very frequent tweets or paid advertising. If your clientele is senior or professional, LinkedIn may be more productive but quality is as important as quantity.

Social media is best when you have news to share, so integrate it with a good PR strategy to generate even greater results.

More details of Full Mix Marketing’s digital services and expertise can be found at fullmixmarketing.co.uk

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chamber

With 80 exhibitors and 400 visitors, Cambridge B2B Exhibition was another resounding success.

Seminars included The Future of Mobility, presented by Dan Clarke, Programme Manager for Smart Cambridge – part of the Greater Cambridge Partnership; Using video to recruit the right people with Paul Gibson from Go Vocal Video, and Caroline Robinson from Sandler Training presented on doing what needs to be done to meet your objectives. There were also two popular speed networking sessions.

Rachel Stopard, Chief Executive of the Greater Cambridge Partnership, said: “It was fantastic to support the Cambridge B2B event and meet so many businesses under one roof – and hear about both the

opportunities as well as the challenges they face.

“Greater Cambridge is a national economic success story, an important contributor to UK PLC and host to some of the most productive and innovative parts of the UK economy. The Greater Cambridge Partnership was established in collaboration with Government and with a role to support the continued economic success of the area.

The Partnership has significant funding available dedicated to infrastructure improvements, and is developing smart and innovative transport solutions, so it was good to see business engage in these issue knowing as they do, that this has an impact on business productivity and the quality of life for their employees.”

EVENTS

Organised by

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

Sponsored by

Supported by

connected November 2018 43

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chamber

Cambridgeshire Chambers of Commerce

EVENTS

100 YEARS inspiring business success

AMAZING BENEFITS OF CHRISTMAS LUNCH DATE: Friday 7 December TIME: 12.00-3.00pm LOCATION: St John’s College, Cambridge PRICE: £55.00 (plus VAT) Chamber members, £65.00 (plus VAT) non-Chamber members CONTACT: Jenni Misseldine on 01223 209810 or email j.misseldine@cambscci.co.uk Join us in The Great Hall at St John’s College for the Chambers’ most prestigious event of the year, the annual Christmas Lunch.

Take in the grand surroundings over a welcome drink before a three course lunch is served by the award-winning hospitality team at St John’s College.

A raffle will take place in aid of our Charity of the Year – Romsey Mill. If you would like to donate a prize please get in touch.

Sponsorship package available, please contact Jenni Misseldine on 01223 209810 or email j.misseldine@cambscci.co.uk for details.

CHAMBER

MEMBERSHIP DATE: Wednesday 7 November TIME: 9.30-11.30am LOCATION: Peterborough Chamber, 6 The Forum, Lynch Wood, Peterborough, PE2 6FT DATE: Thursday 8 November TIME: 9.30-11.30am LOCATION: Milton Hall, Ely Road, Milton, Cambridge, CB24 6WZ PRICE: Free to attend, please register in advance CONTACT: Bren Coleman on 01223 209811 or email b.coleman@cambscci.co.uk Come and learn the real, tangible benefits of membership

in terms of financial savings and increasing revenue and profitability.

Whether you’re looking to generate interest in your services and increase sales, develop your professional skillset, explore new opportunities to do business overseas, or take advantage of the cost-savings and protection available, our extensive membership package offers it all.

You will also discover our latest promotional opportunities and get connected with our benefit service providers. We will also explain how we can help you engage with others in the Chamber network and across the wider business community.

GROW YOUR BUSINESS THROUGH PEOPLE DATE: Wednesday 14 November TIME: 8.30am-12.00 noon LOCATION: The Boathouse, 1 Harbour Square, Wisbech, PE13 3BH PRICE: Free to attend, places to be booked in advance CONTACT: Helen Bosett on 01223 209815 or email h.bosett@cambscci.co.uk Organised by the Learning and Skills Sector People are your greatest asset, employing and developing the right people is crucial for sustainable growth This event is designed to encourage businesses to think about business growth, develop their employees and consider the skills required to attract and employ people for the longer term.

You will also hear local cases studies who will share their own business growth stories.

Sponsored by

Chamber members can book events online at www.cambridgeshirechamber.co.uk connected November 2018 45

Cambridgeshire Chambers of Commerce 100 YEARS inspiring business success

Your essential business calendar for the next months.

INFORMAL NETWORKING EVENINGS

November 2018

5

7

12

St Ives (Hunts) Golf Club, St Ives 5.00-7.00pm

The Crown Hotel, Stamford 5.00-7.00pm

Poets House & Restaurant, Ely 5.00-7.00pm

15 21 28 Metro Bank, Cambridge 5.00-7.00pm

Barclays Bank, Peterborough 5.30-7.30pm

Cross Keys Hotel, Chatteris 5.00-7.00pm

Business Women’s Christmas Lunch DATE: Thursday 29 November TIME: 12.00-2.30pm LOCATION: Holiday Inn Peterborough West, Thorpe Wood, Peterborough, PE3 6SG PRICE: £25.00 (plus VAT) Chamber members, £35.00 (plus VAT) non-Chamber members CONTACT: Helen Bosett on 01733 370809 or email h.bosett@cambscci.co.uk Organised by the Business Women’s Sector This annual event brings people together to network, share business knowledge and get some inspiration from our guest speaker Sureya Landini, Founder of Blue Donkey Intelligent Telemarketing Ltd. Attendees will also indulge in a two course Christmas dinner and glass of wine, and take part in our Charity raffle for Romsey Mill.

A popular event, it is advisable to book your places early.

46 November 2018 connected

EAST CAMBS

BUSINESS BOOST 2018 DATE: Friday 23 November TIME: 9.15am-2.00pm LOCATION: The Hive, 15 Ely Leisure Village, Ely, CB6 2SH PRICE: Exhibitors £95.00 (plus VAT) Chamber members, £125.00 (plus VAT) non-Chamber members. Free to delegates, places to be booked via Eventbrite CONTACT: Helen Bosett on 01733 370809 or email h.bosett@cambscci.co.uk ACTIVATE your sales, ENERGISE your team, MOVE up the Google rankings, PERFORM your best!

East Cambs Business Boost 2018 will bring together over 200 local SMEs through networking, business exhibition and keynote speaker sessions including Sally Gunnell OBE DL. This year’s theme, ACTIVATE, is inspired by the modern fitness facilities at the brand new The Hive leisure centre, part of the Ely Leisure Village development. The event will help accelerate business growth for the East Cambs area with sessions that will help ACTIVATE your sales, ENERGISE your team, MOVE your business up the Google rankings and ensure your business is PERFORMING at its very best for future growth.

STRIKE AND CONNECT DATE: Friday 9 November TIME: 9.00-11.00am LOCATION: One Leisure, Westwood Road, St Ives, PE27 6WU PRICE: £10.00 (Plus VAT) Chamber members, £15.00 (plus VAT) non-Chamber members Join us for a game of bowling with members of the A14 Networking group. We’ll have five teams of six, perfect for building up those connections followed by a breakfast bap to meet those businesses you missed during bowling.

chamber

2

Peterborough B2B Exhibition 2016

DATE: Wednesday 31 October TIME: 9.00am-3.30pm LOCATION: KingsGate Conference Centre, Peterborough, PE1 4YT PRICE: Limited exhibition space available from £229.00 (plus VAT).

Visitor places are free and can be registered in advance vis the B2B website CONTACT: Helen Bosett on 01733 370809 or email h.bosett@cambscci.co.uk • Scaling your business utilising the power of

• A talk focusing on leadership and how to attract, retain, motivate and develop millennial leaders • A practical workshop to help you create your own short video clips for use within social media platforms • Your chance to meet the procurement team of Peterborough City Council and learn how to be on the council’s supplier list • Digital People in Peterborough will bring valuable expertise and knowledge of the digital world at regular sessions throughout the day • Plus, our popular speed networking session.

Further information and regular updates on the programme can be found at www.peterboroughb2b.co.uk and follow us on twitter @PboroB2B

EVENTS

Sponsored by

Organised in partnership with

Global Business Network: Trading with Turkey DATE: Tuesday 27 November TIME: 5.00-7.00pm LOCATION: The Moller Centre, Storey’s Way, Cambridge, CB3 0DE PRICE: Free to attend, places to registered via Eventbrite CONTACT: Helen Bosett on 01733 370809 or email h.bosett@cambscci.co.uk Organised by the International Sector

Whether you are already involved in international trade or considering expanding into new markets, Global Business Network offers a unique informal environment to share experience and expertise.

This month we welcome Derek Noakes from the Department for International Trade who will explain the documentation requirements when exporting to Turkey and an overview of the business opportunities.

connected November 2018 47

Executive meetings at Jesus College A prestigious and private setting with modern facilities in the historic heart of Cambridge.

Make the right impression with our West Court executive meeting package for up to 22 delegates, from breakfast meetings to overnight stays.

Your ideal venue Options for your meeting include state of the art AV facilities, superior refreshments, private dining and hotel-standard bedrooms.

Contact conference@jesus.cam.ac.uk or call 01223 760524 to discuss your requirements and arrange a viewing.

More at www.jesus.cam.ac.uk/conferences