Connected Magazine October 2015 by connected magazine

DRIVING BUSINESS CONFIDENCE

CAMBRIDGESHIRECHAMBER.CO.UK

N 36 OCTOBER 2015

ALL EYES ON CHINA Ian Mackellar reflects on the economic crisis

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CONTENTS

INSIDE THIS ISSUE

6-7

CONNECTIONS

8-9

INFLUENCE

CHIEF EXECUTIVE’S HIGHLIGHTS

10-11 12-13

GLOBAL REACH

14-15

SECTOR FOCUS

18-19

KNOWLEDGE

FENLAND CHAMBER NEWS HUNTINGDONSHIRE CHAMBER NEWS STAMFORD CHAMBER NEWS

22-23

OUT & ABOUT

24-25

CAMBRIDGE & SOUTH CAMBS CHAMBER NEWS

26-27

METHOD SPECIAL FEATURE

28-29 PETERBOROUGH CHAMBER NEWS

LEP FOCUS

ELY CHAMBER NEWS

CHARITY OF THE YEAR

34-35

38-39

40-41

NEW MEMBERS HOT SEAT

REPORT FROM IAN MACKELLAR EVENTS

43 ASK THE EXPERT – BECOMING MORE EFFECTIVE AT SELLING

29 CONNECTED OCTOBER 2015

WELCOME TO CONNECTED A warm welcome to the readers of CONNECTED

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Contributing this month... Ian MacKellar

MacKellar Consulting

We are delighted that our October edition of CONNECTED is available in time for our Cambridge B2B Exhibition This month also marks the third anniversary of CONNECTED which has grown in size over the last three years, been through a complete re-brand and seen a number of improvements. The number of advertisers is increasing and Chamber members receive a discount of 50 per cent compared to non-member companies advertising. They can also save a further 10 per cent when booking three or more editions. If you are interested in booking an advert please get in touch with me at s.parr@cambscci.co.uk. Further details are also available on pages 6–7. Please also note the details of our forthcoming AGM which can be found on page 8.

A freelance journalist with a background as business editor for a local newspaper.

Kaye Coleman-Rooney Doing Words Communications Ltd

Director of a communications company that improves customer experience and builds your communications skills.

Caroline Robinson

Do you follow us on Twitter? Sadie Parr Editor, CONNECTED, s.parr@cambscci.co.uk

We regularly tweet Chamber news; follow us at @CambsChamber to be kept up to date with all the latest news.

DRIVING BUSINESS CONFIDENCE Chief Executive John Bridge OBE DL | Editor Sadie Parr | Creative Director Jillian Boys Publisher methodcreative.co.uk | Future Business Centre, King’s Hedges Road, Cambridge CB4 2HY | 01223 781220 | Print xlpress.co.uk Disclaimer Views expressed in CONNECTED are not necessarily those of Cambridgeshire Chambers of Commerce. Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/or omissions. The editor reserves the right to make amendments without notification. Membership Development Officer Peter Watts 07545 697799 or Bren Coleman on 01223 209811 Cambridge Enterprise House, The Vision Park, Histon, Cambridge CB24 9ZR. Tel 01223 237414 Peterborough 6 The Forum, Minerva Business Park, Lynch Wood, Peterborough PE2 6FT. Tel 01733 370809 Email enquiries@cambscci.co.uk | www.cambridgeshirechamber.co.uk

@CambsChamber Cambridgeshire Chambers of Commerce Cambridgeshire Chambers of Commerce

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Sandler Training

Director of a business development and management training company. Our editorial panel: We would also like to thank Chamber committee members responsible for shaping the key topics this month and researching these features to better serve the readers of CONNECTED.

Advertise in CONNECTED and reach more than 7000 potential customers every month! Contact Sadie Parr on 01223 209805 or email s.parr@cambscci.co.uk

Prices start from as little as £65.00 (plus VAT)

CONNECTING WITH THE CHAMBER NETWORK Peterborough Speedway Panthers are a key attraction for the city and with one of the best facilities in the country, the positive impact of the sport’s Sky TV coverage is immeasurable. With no brakes, it’s amazing to think that speedway bikes accelerate faster than a Formula 1 car.

JOHN BRIDGE WITH TREVOR SWALES AT PETERBOROUGH SPEEDWAY

It was a great pleasure to join Mayor of Peterborough, Councillor John Peach, when he met riders at a recent event. While I was joined by Trevor Swales, Promoter of Peterborough Speedway (pictured), the Mayor was taken for a ride around the track by international star Ben Barker, who has returned from injuries sustained in the British Final earlier this year to join Peterborough Panthers. It was a real privilege to spend an evening watching this vibrant, popular sporting event in action. The whole occasion was topped off when the Panthers won the event by a margin of 10 points 51–41, providing all three points needed to go third in the table. Once again the Riverboat Georgina hosted our annual summer networking cruise and as always it was an afternoon to be remembered for all the right reasons.

JOHN BRIDGE ABOARD THE RIVERBOAT GEORGINA WITH THE MAYOR OF CAMBRIDGE, ROSEMARY GREEN AND MICHAEL ANDERSON-BROWN

We were joined on board by the Mayor of Cambridge, Councillor Robert Dryden, who we are very grateful to for being hugely supportive of the Chamber and all of our members. It was a great pleasure to introduce the mayor to two of our committee chairmen, Rosemary Green and Michael Anderson-Brown. We receive a tremendous amount of support from all our committee members and the commitment from our chairmen in particular is greatly appreciated. The riverboat trip was a great opportunity to get together in a less business-focussed environment and one that I know was enjoyed by all. Most companies understand the need to focus on delivering really great customer service, but not everyone gets it quite right. Perhaps that’s why it makes such a difference when the people you’re dealing with are positive and proactive in their approach to dealing with you.

JOHN BRIDGE WITH PAUL PRUDEN, SHOWROOM MANAGER AT CAMBRIDGE LEXUS

Paul Pruden, the Showroom Manager at Cambridge Lexus, is a man who I have bought several cars from over the years - consistently experiencing excellent customer service. Thanks to Paul’s proactive approach and attention to detail, the buying experience here is always memorable for the right reasons, exceeding my expectations every time. n John Bridge OBE DL Chief Executive, Cambridgeshire Chambers of Commerce

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Connections We provide Chamber members with many opportunities to widen their network of business contacts – building connections, creating opportunities and maximising the benefits of being part of Cambridgeshire’s most vibrant business network.

CONNECTED REACHES ITS THIRD ANNIVERSARY This month we are delighted to celebrate the third anniversary of CONNECTED, our official monthly members’ magazine.

The magazine delivers hot topics and engaging news designed to keep our members connected with the Cambridgeshire Business community and up-to-date with the many benefits of your Chamber membership. Each month a copy is posted to every Chamber member, tweeted to all our followers and is available to download for free on the Chamber website.

PROMOTE YOUR BUSINESS TO THE CHAMBER NETWORK As a member you have the opportunity to promote your good news through CONNECTED, on the local Chamber pages. Articles can be a maximum of 150 words and can be accompanied by a high-res photo. Please contact Sadie Parr for the latest copy deadline dates.

HALF ADVERTISING RATES FOR MEMBERS We offer cost-effective opportunities to advertise your products and services to other Chamber members with adverts in the Chamber magazine. Plus, the option to post your leaflets to 1,200 Chamber members inside their monthly copy of CONNECTED.

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ADVERTISE IN CONNECTED

MAGAZINE INSERTS

Promote your company in our awardwinning Chamber magazine. • Banner advert – £100.00 (plus VAT)* • Quarter page – £125.00 (plus VAT)* • Half page – £250.00 (plus VAT)* • Full page – £500.00 (plus VAT)*

Let us post your company leaflet out with every copy of the magazine – that’s 1,200 businesses reading about your latest products or special offers. • Member rate £200.00 (plus VAT)*. n *Non-Chamber members pay double the rate

*Non-Chamber members pay double the rate

MEMBER EXCLUSIVE! Additional 10 per cent discount when you book to advertise in three editions or more at the same time.

CONNECTIONS

GET CONNECTED There are lots of ways to connect with other Chamber members. At events, on social media, you could even pick up the phone after reading their interview right here in CONNECTED. This month we meet Anna Harvey from Price Bailey Legal Services LLP.

Q A

WHAT DO YOU DO IN BUSINESS? I am an employment lawyer and HR specialist providing pragmatic and proactive advice to businesses, charities and senior employees. My focus is on improving wellbeing in the workplace. WHAT ARE YOUR TOP THREE TIPS FOR RUNNING OR WORKING IN A BUSINESS? 1. Listen to what your employees have to say. Contentions and disputes can often be avoided by just listening and allowing employees to have a voice 2. Create a culture that is attractive to both existing staff and to new talent 3. Always ensure your vision aligns with your values.

WHAT DO YOU DO TO UNWIND? Watch a Newcastle United game – although too frequently this involves more stress than relaxation!

IF YOU COULD PICK ANYONE TO SIT NEXT TO AT A DINNER PARTY, WHO WOULD IT BE AND WHY? Mary Magdalene – I think she is fascinating and I know I would be inspired by all the stories she has to tell.

Q A

WHAT VALUE DO YOU GET FROM BEING A CHAMBER MEMBER? The Chamber provides key links between businesses and individuals in Cambridge and the surrounding areas, and offers a variety of diverse and enjoyable events. I find Chamber events to be the most beneficial in terms of networking and building key relationships. n

HOW CHAMBER MEMBERSHIP CAN GET YOU CONNECTED We provide Chamber members with an extensive variety of opportunities to widen their network of business contacts – building connections, creating opportunities and maximising the benefits of being part of Cambridgeshire’s most vibrant business network. Display the Chamber logo You can enhance your credibility by displaying our ‘member of’ logos on your website and business stationery. As well as the main logo you can also have one for the local Chamber to which you belong and there is a separate one for Global members. To obtain a copy of these logos, please email s.parr@cambscci.co.uk who will send you those relevant to your membership.

Display your banner stand at networking events You can now generate additional brand awareness by bringing along a 1m banner stand and displaying it around the edge of the room, plus boost your followers on social media by writing your twitter handle on our social media wall – don’t forget to take a photo before you leave and get following when you get back to the office! n

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Influence As a Chamber member you have the power to influence key decision makers and play a leading role in tackling the issues that are preventing your business from reaching its potential, while an experienced team of lobbyists represents your interests in Whitehall.

AGM NOTICE

Notice is hereby given that the twelfth Annual General Meeting of the Cambridgeshire Chamber of Commerce and Industry will be held at the Holiday Inn, Huntingdon Racecourse on Thursday 26 November 2015 at 12.30pm for transaction of the following business:

• Re-election of Director; The following Director who was elected by members at the 2012 Annual General Meeting for a three year period, in accordance with Article 54 offers himself for re-election by members for a further three year period: Christopher Walkinshaw

• Approval of the report of the Directors and the financial statements for the year ended 31 March 2015

Re-appointment of Rawlinsons as auditors • of the company

• Election of Directors; In accordance with Article 54 of the Articles of Association of the Company, Rosemary Green who was appointed on 25 September 2014 and Paul Medd who was appointed on 26 March 2015, in accordance with Article 43, offer themselves for election by members

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• Authorising the Directors to determine the auditors’ remuneration • Amendments to the Articles of Association; Article 54 of the Articles – appointment of Directors – to be amended as follows: ‘Each Director appointed under Articles 44c, d and e and 55 shall be appointed by the members of the Annual General Meeting and

shall then hold office for a term of three years and will then be subject to re-election for a maximum further term of three years.’ Article 44c – Board members – to be amended by the addition of Stamford Chamber of Commerce The Directors Report and Financial Statements for the year ended 31 March 2015 are available on the members’ section of the Chamber website. A proxy form can be downloaded from the members’ section of the website; this must be returned to the registered office 48 hours before the meeting. By order of the Board. Michael Tolond, Company Secretary, 23 September 2015. Registered office: Enterprise House, The Vision Park, Histon, Cambridge, CB24 9ZR. n

INFLUENCE

BRIDGING THE SKILLS GAP LOCAL businesses talk about a ‘skills gap’. The gap they refer to is the difference between the skills businesses need to maintain our economic competitiveness and the skills possessed by the working population. The government has committed to delivering three million apprenticeship starts by 2020 but businesses fear that too many of these apprenticeships will be too low a level to fill the skills gap. Businesses want people with higher technician level qualifications in science, IT and engineering. Last year fewer than 20,000 people obtained a level 4 technician qualification whereas more than 250,000 people graduated from university with a bachelor’s degree. Shortage of workers with the necessary vocational qualifications is forcing employers to recruit from abroad.

Earlier this year Prof Alison Wolf, the government’s post-16 policy adviser published a report entitled, ‘Heading for the Precipice, on adult further and higher education’. She reported that British businesses need workers with high quality vocational qualifications and for every £1 invested in level 3 vocational training there is a £28 return. Despite the fact that adult skills training delivers good value for money, funding for level 3 qualifications and above is being drastically cut. Surprisingly, universities are faring better, in spite of the introduction of tuition fees, close to 50 per cent of all young people are going to university even though most graduates leave university in debt and many of them are poorly qualified for real world jobs. So what should the government do to bridge the skills gap? Prof Wolf says: “Our future productivity and prosperity are at risk if we

don’t address the ongoing erosion of provision outside the universities.” Business people understand the law of supply and demand and would expect young people to want to study subjects that lead them to interesting and well paid jobs rather than degrees that do not fit them for the workplace. However, somewhere along the line the role of education – to prepare young people to play a productive role in society – has been lost in favour of developing personal talent and discovering yourself. All very well if all children have talent, drive and ambition and want to become scientists, engineers or entrepreneurs. For the sake of the economy, business should demand that education produces young people with the skills and qualifications required to play a productive role in today’s society. If you wish to engage in this discussion please contact g.prangnell@cambscci.co.uk n

THANKS FOR COMPLETING THE LATEST QES SUVREY

CHAMBER COMMITTEE GROUPS

A HUGE thank you to all the Chamber members who recently took the time to complete our Quarterly Economic Survey (QES). The largest and longest-running business survey in the UK, the results of the survey provide a powerful tool for representing the voice of our member businesses to government. At a national level it’s a highly influential indicator of business opinion, used as a key benchmark by the Bank of England’s Monetary Policy Committee when setting interest rates and HM Treasury and the independent Office for Budget Responsibility to shape their economic forecasts. The results of the latest survey will be released nationally on 1 October 2015, in the midst of party conference season, and of course we will share the local results with you via the Chamber website. n

OUR LOCAL Chamber committees provide a powerful voice as we continue to ensure the views and concerns of the business community are understood by key decision-makers. We currently operate six local Chamber committees, representing businesses in Cambridge and South Cambs, Ely, Fenland, Huntingdonshire, Peterborough and Stamford. They are active and vibrant groups, meeting regularly to tackle the issues facing local businesses. Representatives from all business sectors are welcome but retail and media are two sectors that are currently under-represented on several of our committees. If you are active within one of these and would like to get more involved in representing the interests of your local business community, please get in touch. n

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Global Reach

We’re your gateway to international trade, providing a unique combination of expert knowledge, essential documentation and the business connections needed to capitalise on new market opportunities overseas and succeed in a global marketplace.

TRADE THE WORLD: ACCESSING HIGH GROWTH MARKETS INTERNATIONAL business opportunities and new markets await you on Tuesday 3 November in London with the return of the British Chambers of Commerce International Trade Conference. This leading export event offers UK businesses the chance to explore and grow their exporting potential. Join UK and overseas Chambers, meet in-market experts and hear from business and political leaders for practical insights and thought leadership that will boost your export strategy. Further details can be found on the event pages of the Chamber website. n

INTERNATIONAL TRADE COURSE Incoterms and Export Licence Controls DATE Monday 26 October TIME 9.15am–5.00pm LOCATION Chamber offices, Histon, Cambridge, CB24 9ZR COST £250.00 (plus VAT) Chamber members, £300.00 (plus VAT) non-Chamber members CONTACT Karen Dawson on 01223 209808 or email k.dawson@cambscci.co.uk This course offers a unique opportunity to learn about two very different aspects of international trade. The Incoterms 2010 rules will be examined in detail. These international commercial terms are used to understand the costs and risks when moving goods internationally, thereby avoiding disputes with your customers. The course also explains the classification process and the importance of end-user undertakings. n

CONNECTED OCTOBER 2015

BCC: ACCESSING FINANCE IS A BARRIER TO WOULD-BE EXPORTERS ACCESS to finance is still a barrier to exporting for UK firms, a report by the British Chambers of Commerce (BCC) has found. In its annual International Trade Survey, the BCC found that 60 per cent of potential exporters cite general access to finance as a key factor in their plans to export goods or services. Additionally, one quarter (24 per cent) of UK businesses preparing to export have reported difficulty in accessing trade finance or credit insurance from lenders. Access to finance is an issue for firms of all sizes. Of the 60 per cent of UK

firms on the cusp of exporting who stated that securing the right funding was a key consideration in deciding if, when and where they would export to, over half (57 per cent) are micro firms, 29 per cent are small firms and 14 per cent are medium or large firms. Despite this, 90 per cent of businesses that are already exporting say further expansion is a priority, indicating that confidence in economic growth is becoming more widespread across the country and that appetite for new expansion is returning. n

GLOBAL REACH

CAMBRIDGESHIRE EXPORT CLUB: DOING BUSINESS IN INDIA DATE Tuesday 29 September TIME 5.00–7.00pm LOCATION The Møller Centre, Storey’s Way, Cambridge, CB3 0DE COST Free of charge This month our free informative networking event for companies involved in international trade or considering new markets overseas will feature a short presentation from UK India Business Council on the latest developments in India, key considerations when exploring opportunities across this vibrant market and the support that is available. n Sponsored by:

SCANDINAVIA MASTERCLASS LEARN about successfully doing business in Scandinavia at this forthcoming masterclass event which is being organised by the International Sector and UK Trade and Investment. Focusing in particular on Denmark and Sweden you will get an understanding of these countries and the opportunities available for businesses looking to expand in overseas markets. Hear from the Swedish Chamber of Commerce for the UK as they share the exporting success of their British Member companies to Sweden and Scandinavia, understand how to get paid from UK Export Finance and UKTI’s Susannah Poulton will talk about how to make an impact in the region from the UK and communicating effectively. A key note address from Shaun Grady, Vice President Business Operations of Astra Zeneca, will open the afternoon session before delegates attend one to one clinics with

sector specialists in cleantech, ICT and Life Sciences and Healthcare. This event takes place on Wednesday 14 October at Cambridge International Airport. Chamber members can take advantage of a very heavily discounted price by contacting Helen Bosett, Sector Co-ordinator, by emailing h.bosett@cambscci.co.uk or calling 01733 370809. n

Sponsored by:

KARL HICK WINS GLOBAL BUSINESS EXCELLENCE AWARD LARKFLEET Group CEO Karl Hick has been named winner of the Outstanding Entrepreneur Award at the 2015 Global Business Excellence Awards. “The winners all have one thing in KARL HICK, CEO OF THE LARKFLEET GROUP, common – they are HAS WON THE 2015 truly outstanding at GLOBAL BUSINESS what they do and Karl EXCELLENCE AWARD Hick has proved this by winning a Global Business Excellence Award,” said Samuel Horscraft of the awards team. Larkfleet Group – based in Bourne, Lincolnshire

– has grown into a highly successful group of businesses under Karl’s leadership, all sharing a common philosophy of sustainable development. An independent panel of expert judges selects winners for the Global Business Excellence Awards according to strict criteria for each category and sector, focussing on financial results, innovation, customer, employee, investor and community benefits. Samuel added: “Karl Hick has excelled in creating a highly successful group of house-building and development companies. He has kept one step ahead of the competition and downturns in the market by diversifying into sustainable energy and focused R&D projects. “From operating regionally, the Larkfleet Group now has a national footprint with projects

from Cornwall to Scotland. “We congratulate Karl for achieving strong and consistent growth despite volatility in the housing sector, while at the same time building a responsible business that invests in the community by supporting charities and education.” Karl commented: “I am extremely proud of my achievements with Larkfleet Group and it is a great honour to be recognised in these awards. I plan to channel my expertise and enthusiasm so that the company continues to grow, consistently increasing its geographical reach, its client base and its investment and expertise in sustainable technologies within a variety of markets.” n

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Knowledge Chamber membership provides access to key information, expert advice and legal protection, enabling you to stay informed, legally compliant and free to focus on what you do best – building your business.

BTL PROPERTY UPDATE – WEAR AND TEAR ALLOWANCE ABOLISHED FROM 6 April 2016, furnished residential property owners will no longer be able to claim wear and tear allowance on their properties which has been a useful deduction for property owners that was not based on whether any investment had been put into the property. This allowance will now be replaced with a renewals system where relief is given only when furnishings are replaced in the premises. Kevin Edwards, Tax Partner at Peterborough based accountancy firm MHA MacIntyre Hudson, commented: “Although final details have not been released (and it is unlikely we will have any finality before the Autumn Statement at the earliest) it does look likely from HMRC’s consultation that they will do away with worrying about how much or little a property needs to be furnished and instead will focus on straight relief relating to the replacement of furnishings, irrespective

of whether the property is furnished. We have been advising our clients that, if there is any intention to give a rented property a face lift with furnishings being bought, it is potentially sensible to consider deferring the expenditure until after 6 April 2016, as this will have no impact in the wear and tear relief you will be due for the year to 5 April 2016.” n

KEVIN EDWARDS OF MHA MACINTYRE HUDSON

Maximise your Membership sessions You’re already a member but are you making the most of every opportunity Chamber membership brings? IN OCTOBER we have two free ‘Maximise your Membership’ sessions which familiarise you with the benefits that are included within your membership package, allow you to discover our latest promotional opportunities and get you connected with our cost-saving service providers.

CONNECTED OCTOBER 2015

Peterborough DATE Tuesday 13 October TIME 9.30-11.00am LOCATION Chamber office, Minerva Business Park, Lynch Wood, Peterborough, PE2 6FT

Cambridge DATE Wednesday 14 October TIME 9.30-11.00am LOCATION Milton Hall, Ely Road, Milton, Cambridge, CB24 6WZ

COST Free to attend but please register in advance as places are limited CONTACT Bren Coleman on 01223 209811 or email b.coleman@cambscci.co.uk n

KNOWLEDGE

ENHANCING YOUR KNOWLEDGE WHEN TRADING INTERNATIONALLY GLOBAL members of Cambridgeshire Chambers of Commerce receive the online edition of Tate’s Export Guide as part of their annual membership. This guide is the bible to rules and regulations to over 240 countries and has been supplied to the UK and overseas international trade community for over 25 years. Recommended by the British Chambers of Commerce, the guide is accessed in over 36 countries around the world. The country pages provide information to UK companies engaged in overseas trade. The pages include useful background information, such as air and sea ports, as well as country-specific advice, guidance and compliance. To find out about upgrading your membership to receive this guide please contact Fiona Tester on 01223 209803. n

FREE CHAMBER HR FOR EVERY MEMBER THIS invaluable member benefit ensures that all members of Cambridgeshire Chambers of Commerce have access to compliant documentation, including contracts of employment, employee handbooks and health and safety policies. With your Chamber membership you have access to a practical and easy to follow online reference manual in employment law and human resources. The website has a bank of hundreds of documents which can be downloaded, edited, saved in your ‘My Account’ or in your own filing system. You can download the documents as many times as you need and this is all for FREE! For instance: • Do you need a contract of employment template? • Do you need policies to add to your employee handbook? • Do you need to know how to deal with a disciplinary? To access the online document library simply login to the Chamber HR website using your Chamber HR username and password at www.chamberHR.co.uk If you can’t remember your unique login details, simply call the membership team on 01223 237414. n

FREE ADVICE FOR CHAMBER MEMBERS AS A Chamber member you can receive free advice from our 24/7 legal helpline and HR advice line. KEEP THESE USEFUL NUMBERS TO HAND:

Chamber Legal Advice Line 0871 423 5239 Advice on employment, Health & Safety, tax and VAT, data protection, property, contractual, debt recovery and other related matters. Chamber HR Advice Line 01455 852037 Manned by specialist HR advisers offering advice and guidance, unlimited calls, available 24/7, 365 days a year.

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SECTOR FOCUS Updates from the Chambers’ Sector Groups BUSINESS WOMEN

THE POWER OF INFLUENCING WHAT is influence? What does it mean to you? Would you like to be a better influencer in your company or your profession? Our next Women in Management workshop, designed for women leaders or those who wish to further develop leadership skills, will explore influencing styles and how to improve your influencing skills. You will explore your own style and look at how to adapt your style to help influence others, how to phrase questions to help you understand and influence others and leave with some useful tools to take away such as team mapping and the influencing planner. Organised by the Business Women’s Sector, attendees will receive a CPD certificate provided by the Chartered Management Institute (CMI). n

Here are some quotes from previous delegates: “Great session! I felt empowered with the knowledge that there are many ways to achieve the desired outcome!” “Very positive and has given me a lot of ideas of how to play to strengths.” “Excellent approach, really informative, looking forward to the next one.”

CHRISTMAS LUNCH – DATE FOR YOUR DIARY! THE popular annual Business Women’s Christmas Lunch will take place on Thursday 3 December at the Peterborough Marriott Hotel. A two-course meal, charity raffle and inspiring guest speaker is on the menu. Save the date and further details will be announced shortly. n

ICT

CYBER SECURITY NOT that long ago businesses could secure their offices and feel their intellectual property, customer data and other information were reasonably safe from attack day or night. But all that’s changed. The modern world requires most modern business systems to be connected to the outside world – introducing the threat of cyber

CONNECTED OCTOBER 2015

attacks and losses of entire databases in an instant. So how can we protect the precious files and customer lists we’ve worked so hard to create? Find out by downloading the Cyber Security resource leaflet from the ICT Sector page of the Chamber website, provided by Jonathan Craymer, of Cloud Pin Ltd and ICT Committee member. n

SECTOR FOCUS For any feedback, general information regarding the Sector Groups, or to contribute, please get in touch with Helen Bosett. tel: 01223 209815 email: h.bosett@cambscci.co.uk

HR & RECRUITMENT

LEARNING & SKILLS

EFFECTIVE HR: INDUCTIONS AND APPRAISALS

YOUR PEOPLE ARE KEY TO YOUR COMPANY’S FUTURE SUCCESS!

FINAL preparations are underway and scripts are being rehearsed as the HR and Recruitment Sector prepare to present their next episode from ‘what would you do if’ series. We have been taking members on a journey of the recruitment process with our company Pro-Blems, from dealing with difficult employees and flexible working requests to looking at advertising a job role and interview techniques. This next episode will look at inductions and appraisals. This thought-provoking event is designed for anyone responsible for managing the induction process and/or keeping employees motivated and engaged within their role, including business Sponsored by: owners, managers, directors and HR personnel. This is being held at the Peterborough Marriott Hotel on Wednesday 30 September, 11.45am–2.00pm. n

GROW your Business through People (GYBTP) workshops are designed to help you plan for growth and recruit and develop your people. The next GYBTP workshop takes place in Stamford on Tuesday 6 October at Borderville Sports Facility. We are delighted to welcome Ursula Lidbetter, Chair of Greater Lincolnshire LEP, who will give a keynote address about how they work with businesses along with Councillor Bob Adams, Leader of South Kesteven District Council who will give an overview of the local economy. Case studies from RAF Wittering, Cummins and New College Stamford will share how they develop and upskill their people. You will also have the opportunity to network and meet with our sponsors. A similar event is taking place in Fenland on 24 November. n Sponsored by:

COMMUNICATIONS

MAXIMISE YOUR ONLINE PRESENCE DISCOVER how to develop a winning digital strategy that maximises your online presence by ensuring your efforts are visually engaging. A forthcoming interactive workshop, organised by the Chamber’s Communications Sector, is all about the power of visual imagery. Together we’ll analyse the online strategy of a well-known brand, making comparisons with

successful campaigns by smaller B2B companies to show how you could recreate the results. We’ll even examine the websites of some of the companies represented on the day to share ideas and feedback. We’ll show you how to ensure your brand is reflected consistently online and how this can enable you to build communities to drive enquiries

and sales. You’ll also discover how to use moving images to engage with existing and potential customers. Finally you’ll learn the secret to creating great content, including what to use where and how to create it, plus an introduction to the free online tools everyone should know about. Details of how to book can be found on page 40. n

DOWNLOAD OUR TOP TIPS FOR WRITING FOR THE SMALL SCREEN THIS is the year smartphones have overtaken laptops as the UK’s number one device for going online, say communications’ regulator Ofcom in their latest report, with 33 per cent of internet users reporting their smartphone is their most important online device. At the same time, a survey from emarketer confirms what’s obvious in any train, shopping centre or café: tablets have taken off. By 2019, close to three-quarters of the UK’s internet population – that’s 40 million people – will browse, research and shop on a tablet. The shift to accessing information on smaller

phone and tablet screens is now a landslide, and it’s one every B2C business should be taking on board. The implications are clear for B2B too: as the devices we prefer offer restricted screen sizes but more choice and interactivity – the way we showcase and describe products and services online needs to change accordingly. The latest in the Chambers’ series of free expert guides to marketing and communications tackles this challenge head on, with advice and practical tips on setting out your stall for all of your audiences online. Our guide to Online Writing is by expert

author Kaye Coleman-Rooney of Doing Words Communications Ltd and is available for members to download on the Communications Sector page of our website. Other short guides in the series are: • Media Relations • Successful Sales Cultures • Digital Marketing • Speechwriting • Reputation Management • Debunking the Myths of Social Media • Branding for Small Businesses n

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LemontreeLet

FENLAND CHAMBER NEWS A round-up of news and events from across Fenland

RED ENSIGN RAISED TO HONOUR MERCHANT NAVY THE Red Ensign was raised at Fenland Hall on Thursday 3 September to honour all the seafarers of the Merchant Navy, past and present. Fenland District Council (FDC) was one of hundreds of local authorities and other organisations marking Merchant Navy Day by flying the flag, also affectionately known as the Red Duster. About 20 people, including past members of the service, gathered at the council’s offices in March for a short ceremony hosted by FDC Chairman Councillor Carol Cox. Councillor Fred Yeulett, a master mariner who served in the Merchant Navy, told them: “Britain is a maritime nation – always has been, always will be. We depend on trade for our prosperity. “For many years the Merchant Navy flying the Red Duster carried by far the greatest proportion of goods and people by sea to and fro across the world and it is still engaged in this business. “We are gathered here today to remember the sacrifices made by merchant seamen and women in conflict and to support the Merchant Navy as it goes forward.” He recalled the losses suffered by the service in two world wars. “These were huge, with 32,000 merchant seafarers killed – a higher casualty rate than any other service. Despite these losses, seamen still went about their business.” The flag was blessed and prayers led by the Reverend Clifford Stocking, priest-incharge of St Wendreda’s Church and St John’s Church in March. Afterwards refreshments were provided in the council chamber. Since 2000 Merchant Navy Day has been commemorated on 3 September. It was on that date in 1939, the first day of the Second World War, that the SS Athenia was the first merchant ship to be torpedoed and sunk, with the loss of 128 lives. n

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Fenland Chamber of Commerce

CWA STUDENTS LEAVE WITH MEDALS FROM WORLDSKILLS UK ELIMINATOR THREE College of West Anglia (CWA) students are celebrating after gaining bronze and silver prizes at the WorldSkills UK Eliminator at Colchester Institute in August. Emily Locks, 18, from Marshland St James, Alicja Szmyt, 18, from King’s Lynn and Daniel Freear, 19, from Wisbech, are studying diplomas in professional cookery at CWA. Emily and Alicja achieved bronze in their competitions, whilst Daniel served up silver. In total 43 chefs competed. This was narrowed down from the original 700 chefs at heats held in May. Chefs came from further and higher education colleges and universities nationwide, with a large majority studying at a level 4 or above.

DANIEL’S DISH

Alex Harrison, Lecturer in hospitality at CWA, said: “All the students have worked really hard over the past week with planning, making, creating and continuous improvements to all of their dishes. I am very proud of their achievements.” He added: “Unfortunately they were not picked to go through to the final, however, this was still a huge success for CWA and our students are delighted with their achievements. “I’d like to thank Alison Parker (hospitality lecturer at CWA) who helped me in preparing the students for the competitions and everybody that has supported us as a team with WorldSkills this year.” n

EMILY’S DESERT

NWES LAUNCHES CO-WORKING SPACE IN IPSWICH ENTERPRISE agency Nwes invited local businesses to the launch of their new innovative co-working space at Suffolk Enterprise Centre. Guests were able to view the new working solution and had the opportunity to network with local organisations. The guest speaker was Natalie Chaplin from Ipswich Town & Waterfront, a local independent marketing organisation which promotes everything positive that Ipswich has to offer to businesses. The event celebrated the launch of the new co-working space, which enables like-minded businesspeople to share ideas and generate unique B2B relationships in a collaborative working environment.

Strategic Director at Nwes John Balch said: “The concept of collaborative working has already been a huge success for Nwes in other areas and we’re now able to offer this service at other centres across our portfolio, including Ipswich. Our aim is to support local businesses and the availability of plug-and-go desk space allows us to do this. “The co-working environment within the Suffolk Enterprise Centre provides local companies with even greater flexibility when it comes to managed workspace, and the added value gained by being an Nwes client is invaluable to small and high-growth businesses.” n

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HUNTINGDONSHIRE CHAMBER NEWS A round-up of news and events from across Huntingdonshire

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Huntingdonshire Chamber of Commerce

HUNTINGDONSHIRE REGIONAL COLLEGE’S DIGITAL INDUSTRIES’ TRAILBLAZER APPRENTICES

HUNTINGDONSHIRE REGIONAL COLLEGE’S TRAILBLAZER APPRENTICESHIPS SHINE BRIGHTLY HUNTINGDONSHIRE Regional College’s Digital Industries’ Trailblazer Apprenticeships delivery, in partnership with Firebrand Training, has hit the ground running in its first six months. Over 50 employers have engaged with the college’s partnership since the launch in February 2015 and currently 45 Trailblazer Apprentices are uploaded to the ILR with a further 35 in the pipeline. Many small and medium-sized employers are involved and others are showing an interest in this model. Digital Industries has been one of the leaders in Trailblazers and, whilst frustration is mounting at the wait for numerous Standards to be approved (as reported in FE News on 6 August 2015), this sector continues towards

meeting the Government’s ambition for 2017/18 apprenticeship starts to be Trailblazers. The Higher Level Apprenticeships, introduced by the government in 2014, focus on digital industries and are designed to make apprenticeships more attractive to employers by simplifying the system whilst making them a rigorous, world class option for people signing up to them. Susanne Stent, Principal of Huntingdonshire Regional College, said: “We are delighted to work with Firebrand, a nationally renowned company, to continue to expand our curriculum and meet regional and national skills needs with really high quality programmes.” The partnership with Firebrand is hugely

significant for Huntingdonshire Regional College as it means that they will become, to their knowledge, the first college in the region to deliver the new apprenticeship standards. Trish Wright, Head of Partnerships at the College, said: “This partnership opportunity with Firebrand Training is an exciting new area for HRC that allows us to deliver training in digital industries and will enable us to reach new employers both locally and nationally. “It is an important sector for the Local Enterprise Partnership and with the growth of the Alconbury Enterprise Zone, this will be a vital service to those employers moving into the area.” n

LUMINUS CELEBRATES SIX NEW AFFORDABLE HOMES IN ST NEOTS THESE new affordable, high quality family-sized houses for rent will provide wonderful energy efficient homes. The homes have been built as part of Luminus’ programme to develop much needed homes on former garage sites, helping to meet housing needs in Cambridgeshire. A short opening ceremony was held at Leys Road on Thursday 20 August, conducted by Luminus Executive Director (Operations), Nigel Finney. Also in attendance was the Mayor of St Neots, Councillor James Corley, Chairman of Huntingdonshire District Council Councillor Peter Bucknell, along with Councillor Doug Dew.

CONNECTED OCTOBER 2015

At the event, Nigel Finney gave a short talk about how Luminus is fulfilling its housing aspirations. Speaking of the Leys Road developments, he said: “We are delighted to be able to open a further six homes, reinforcing our commitment to delivering high quality affordable homes in Cambridgeshire. Housing remains a top priority, both nationally and locally, and we are committed to providing for the needs of our communities, both now and in the future. We are also grateful for the district council’s support in helping us to make this development possible.” n

LUMINUS CELEBRATES OPENING OF SIX NEW HOMES ON LEYS ROAD

HUNTINGDONSHIRE CHAMBER NEWS

SOLUTIONS FOR ACCOUNTING ARE SET TO RAISE MORE THAN £2,000 FOR CANCER SUPPORT

PEDAL POWER RAISED THOUSANDS OF POUNDS FOR MACMILLAN CANCER SUPPORT A TEAM from Solutions for Accounting is set to raise more than £2,000 for cancer support after completing the Great Notts Bike Ride 2015. Fourteen cyclists from the Nottingham and Cambridge offices braved the windy conditions on 21 June, with seven completing 25 miles and a further seven finishing the 50-mile route. The team from Solutions for Accounting included a range of abilities, from beginners to more experienced cyclists, with many training for up to six months to prepare for the bike ride, which was part of the Cycle Live Nottingham weekend. Macmillan Cancer Support was chosen as the beneficiary charity after a member of the Solutions for Accounting team sadly lost a close

friend to cancer last year. Sage Consultant Vanessa Watson, who completed the 50-mile race along with two friends, explained: “When my friend passed away, I wanted to do something positive and raise funds for the charity who had supported her. Then when I heard that my colleagues were going to help me to do this, I was very touched.” Solutions for Accounting’s staff, clients and family and friends gave generously through the company’s Just Giving page and the team is set to donate more than £2,000 to the charity. Managing Director of Solutions for Accounting, Iain Barker, completed the 25-mile course. He commented: “When Vanessa approached me to

ask if Solutions for Accounting would help her raise money for Macmillian Cancer Support, it was a no brainer. The charity does some amazing work to support those suffering from cancer and their families. We decided to take part in the Great Notts Bike Ride as it provides the opportunity for cyclists of all abilities to take part. The Solutions for Accounting team all did so well on the day, despite the challenging conditions, and the support and sponsorship we received from everyone involved in the company really spurred us on. “We are already planning to do the Great Notts Bike Ride next year when we hope even more members of staff will take up the challenge.” n

WARREN ACCESS ACHIEVE TOP CONSTRUCTION ACCREDITATION WARREN Access are delighted to announce that they have achieved the top construction accreditation at both their Huntingdon and Newcastle depots. Constructionline is the UK’s largest register of contractors and consultants for the construction industry. Their accreditation will continue to maintain their relationships with a range of industry, e-purchasing and government partners. Constructionline improves efficiency and saves time by reducing the administration relating to the pre-qualifying tender process.

This prestigious accreditation is a stamp of approval for reputable contractors and provides further reassurance to customers, demonstrating a commitment to work to the highest standards. To achieve the Constructionline accreditation they were required to meet a range of criteria relating to health and safety, environmental, insurance, equality, diversity and financial standards. As a Constructionline member they will continue to ensure that the quality of their services, practices, health and safety

remain at the forefront of their industry. Managing Director, Graeme Warren says: “Firstly we achieved the SafeContractor accreditation and now with the Constructionline accreditation we have two SSIP assessments which meet the core criteria approved by the Health and Safety Executive. “This is proof that Warren Access can satisfy a level of quality, health and safety, which gives our customers the reassurance that we’re working to industry standards and government regulations.” n

CONNECTED OCTOBER 2015

CONNECTED MAGAZINE

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On a more serious note, CambsQuality is supporting a number of clients in upgrading their certifications from the previous versions of ISO 9001 and 14001 to the new versions that came out in September. There is more information at www.cambsquality.com (and www.hotelchocolat.com if you would like to have delicious chocolates posted to you anyway).

STAMFORD CHAMBER NEWS A round-up of news and events from across Stamford

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

TOP TRAVEL TWEETER 2015

BILL PELL TOURED WITH STATUS QUO THANKS TO VALUABLE INDUSTRY EXPERIENCE GAINED AT NEW COLLEGE STAMFORD

MUSIC TECHNOLOGY STUDENT JOINS STATUS QUO ON TOUR MUSIC technology student Bill Pell toured the country with Status Quo after gaining valuable industry experience whilst studying at New College Stamford. Bill said: “I started studying A Levels but this is an equivalent qualification I am passionate about! My course has encouraged me to get in to the industry where I’ve made contacts and am now touring the country with Status Quo.” Our courses are designed for a successful career in the music industry whether your passion lies in performing or behind the scene in music

production, sequencing and sound recording. Our established record label ‘Infinity Records’ is entirely run by students. You can record, produce, and master music for release through major online retailers such as iTunes, and organise events and launch nights to get hands-on experience of working in the music industry. You will also get to perform your music live at gigs throughout the year and through running ‘Infinity Radio’ – the College’s very own Radio Station broadcasting worldwide online and on 87.7FM! n

EMMA Savage, Travel Counsellor, has been named as one of the UK travel industry’s top travel tweeters 2015. Emma commented: “This is a real honour as only 25 individuals are selected each year for the accolade.” The list is carefully compiled by the TTG team, who scanned the world of twitter for the well-known – and some lesser-known – faces of travel offering witty commentary and insightful observations about the industry – and world – at large. As a travel agent who has used social media to grow her business, Emma Savage knows a thing or two about using Twitter. Instead of simply spamming her followers with deal offers, she mixes things up with her own personal take on life. Most likely to tweet about: Destinations. Sample tweet:

“I want you to have a great holiday. That’s why I take TWEETS time to check, recheck 25.5K / and reconfirm FOLLOWERS everything.” 2,655 n

STAMFORD CRM CONSULTANCY EXPANDS THANKS to a growing demand for customer relationship management (CRM) systems and support, Stamford based consultancy, SIMON WHEELER Contact Edge, has JOINS CONTACT EDGE appointed a new business development manager. Simon Wheeler will work closely alongside Contact Edge founder and MD, Don Wiid, to support companies in attracting, winning and retaining more customers.

Don Wiid said: “Any CRM system is only as good as the thought and planning that goes into it, so I’m delighted to have Simon Wheeler working alongside me. As an experienced marketing professional, Simon knows all about effective strategies for lead generation. “Businesses that are still using spreadsheets to manage relationships with clients and prospects are missing out. Modern, automated systems that identify and target warm leads from email and sales campaigns, make the business of selling so much easier and more efficient for both parties.” Simon’s appointment comes hot on the heels of a new piece of business. Contact Edge

has been chosen by The Greater Cambridge Greater Peterborough Enterprise Partnership to devise and implement a new strategy for managing its relationships with businesses across the region. Don Wiid said: “I’m thrilled that Contact Edge has been appointed by the Local Enterprise Partnership, as I’m a big believer in supporting the regional business community. With Simon on board, we’re in a great positon to take on more projects like this.” You can meet the Contact Edge team at the Cambridge B2B exhibition at Quy Mill Hotel on 24 September and at the Peterborough B2B exhibition on 21 October. n

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OUT&ABOUT Enjoy our monthly montage of events and happenings across the local area with this colourful round-up of events

Make sure you send us your photos each month and we’ll include the best of the bunch! Email images straight to Sadie Parr: s.parr@cambscci.co.uk

LUMINUS TACKLES DOG FOULING AND RECEIVES DONATIONS FOR THE FERRY PROJECT Members of Luminus’ Street Representatives project have come up with a creative new way of tackling dog fouling in Fenstanton while the Luminus Ferry Project has received a generous donation of clothing and food items from His Church charity, for the benefit of its homeless clients.

CWA SHOWS SUPPORT FOR PROMISING LOCAL HERITAGE PROJECT The technology department at the College of West Anglia’s Wisbech campus has been showing its support to a local Heritage Lottery Fund application by setting up a have-a-go construction session in Wisbech town centre. 22

CONNECTED OCTOBER 2015

OUT & ABOUT

FROGLIFE WELCOME WORK EXPERIENCE STUDENTS At the end of the school year, Froglife were infiltrated by two teenage lads looking to find out the secrets of employment, how to blend into an environmental charity and what makes them a great organisation to work for. Ryan Pleasance and Matthew Rate spent time in a variety of departments and saw the diverse nature of their work and how they all pull together towards their common aim of reptile and amphibian conservation.

‘PUSHING THE LIMITS’ Go Glass produce a life size glass sculpture every five years which is auctioned off in aid of CLIC Sargent. This project is entitled ‘Pushing the Limits’ and would look fantastic in any company’s reception area.

GOLF DAY SECURES HOLE IN ONE FOR AIR AMBULANCE East of England based Streets Chartered Accountants hosted their fourth annual Charity Golf Day in July raising £5,290 for the Air Ambulance. The total amount fundraised will be divided between the firm’s three regional charities; East Anglian Air Ambulance, Lincolnshire and Nottinghamshire Air Ambulance and Yorkshire Air Ambulance.

BUCKET LIST DREAM COME TRUE CROSS-COUNTY NETWORKING Members from Cambridgeshire and Stansted Airport Chambers of Commerce came together for a networking lunch recently at the Imperial War Museum, Duxford.

Beacon Wealth Management’s Phil Ogden was able to put a tick next to one of his bucket list entries when he fulfilled his dream of playing cricket at Lord’s Cricket Ground, in an invitational XI match on the 21 August. CONNECTED OCTOBER 2015

CAMBRIDGE & SOUTH CAMBS CHAMBER NEWS A round-up of news and events from across Cambridge & South Cambs

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Cambridge & South Cambs Chamber of Commerce

BARR ELLISON’S COMMERCIAL TEAM

ASL TALKS TO POST-GCSE STUDENTS AT APPRENTICESHIPS DAY AT CRC BAR HILL based reprographics and print solutions company, Automated Systems Ltd (ASL) joined employers in the health, engineering, construction, manufacturing and catering industries at Cambridge Regional College (CRC) in August to talk to post-GCSE students about apprenticeship vacancies and careers options. The Apprenticeship Scheme provides fully-funded apprenticeship training through Cambridge Regional College. With new apprentices recruited by ASL on average of every six months, trainees have made a positive impact on the ASL workplace. The company offers a unique range of learning opportunities with their successful and ongoing apprenticeship programme. Bryan Borley, National Service Manager who attended the Apprenticeship Jobs Fair event with two ASL apprentices, said: “ASL supports the Apprenticeship Scheme as it gives individuals the opportunity to train and obtain a qualification whilst in the workplace and provides the business with the skills needed. “Not only are we recruiting apprentices to help business growth, our current apprentices are now embarking on higher level apprenticeships to develop their skills and gain further qualifications. Our apprentices were delighted to have the opportunity to speak with prospective apprentices about their experiences and careers path.” n

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BARR ELLISON ATTRACTS HIGH-FLYING COMMERCIAL PROPERTY SOLICITOR TOP commercial property solicitor Sheila Balchin (left) has joined Barr Ellison’s high-powered Cambridge commercial property team. Sheila joins Barr Ellison after 10 years with the Cambridge office of a national law firm. She has specific expertise in PFI agreements particularly in the health and student accommodation sectors. Sheila has a background in large scale project

management which she uses in her work for investment landlords, occupiers of industrial real estate and office space, investors and developers. Elizabeth Deyong, head of Commercial Property at Barr Ellison, comments: “The regional commercial property market maintains its upward trajectory. Our team needed to grow to keep pace with client requirements. We are delighted to have Sheila on board because her level of expertise is what we need to service our growing number of clients in the property industry, be they investors or developers.” n

VAN STOMP’S SUMMER PARTY 2015

VOLUNTEERS REWARDED AT THE ANNUAL VAN STOMP SUMMER PARTY

VAN STOMP’S summer parties are legendary… and this year was no different. Every August, Van Stomp throws a party to say thank you and farewell to the workers who take part in the annual roguing campaigns. For those not in the know, roguing is the removal from crops of undesirable plants or contaminants such as weeds or unwanted varieties. The majority of roguers are students who relish the opportunity to earn money whilst getting a tan and meeting new people.

The party had an animal theme and most of the guests joined in the spirit of it. The highlight however was Martin who came as a dreadlocked, cigarette smoking butterfly emerging from its cocoon! The food was plentiful, the music blared, the beer flowed and a good time was had by all. The die-hards partied until sunrise and had hamburgers and left over pudding for breakfast. And so, we say goodbye to this fantastic workforce until next year. n

CAMBRIDGE & SOUTH CAMBS CHAMBER NEWS

HEWITSONS BOLSTERS CAMBRIDGE TEAM WITH PROMOTIONS LAW firm Hewitsons has shown its commitment to the development of its staff with the promotion of five members of the team to associates – including three graduates who trained within the firm on its prestigious two year placement programme. Laurence Evans, Ceri Ridell, Kelly Wardell, James Frankland and Sarah Humble have all been promoted to associates within the Cambridge office. Laurence, Ceri and Kelly have all worked with the firm since graduating from law school, each having completed the placement programme. The placement is a unique opportunity which gives trainees a taste of four different legal specialisms, based on a six month rotation period, across the various departments in the firm. Colin Jones, Managing Partner at Hewitsons LLP, said: “Our congratulations go to Laurence, Ceri, Kelly, James and Sarah on their welldeserved promotions. Hewitsons prides itself on attracting high calibre staff and once we have

them we want to retain them. This is particularly demonstrated by Laurence, Ceri and Kelly who are moving up our firm’s ranks after joining us on the graduate trainee programme.”

In addition, three trainees within the firm have now qualified as solicitors. Julia Routledge, Elizabeth McAteer and Katherine Hague will all take on roles as solicitors in the firm. n

JULIA ROUTLEDGE, ELIZABETH MCATEER AND KATHERINE HAGUE, WHO HAVE ALL NOW QUALIFIED AS SOLICITORS, AND KELLY WARDELL, JAMES FRANKLAND AND CERI RIDELL, WHO ALL RECEIVED PROMOTIONS TO ASSOCIATES.

50th ANNIVERSARY CELEBRATIONS FOR PBA LEADING development and infrastructure consultancy Peter Brett Associates (PBA) recently celebrated its 50th anniversary, with the firm’s Cambridge office hosting an evening for clients at The Fitzwilliam Museum. Close to 100 guests networked amongst great works of art, including the Rothschild Bronzes, thought to be the last surviving bronzes personally created by Michelangelo. From small beginnings in 1965, PBA has grown into an award-winning practice, with over 700

employees and working across the lifecycle of some of the UK’s biggest projects, such as King’s Cross Central, the Alconbury Weald Enterprise Zone and Center Parcs Woburn. In 2015, they have also been celebrating their second year running as winner of the NCE Consultant of the Year award and inclusion in The Sunday Times Top 100 Best Companies to Work For list. They are looking forward to building on our reputation as a full-service offering in the Cambridge region and beyond. n

PBA CELEBRATED THEIR 50TH ANNIVERSARY BY HOSTING AN EVENT FOR THEIR CLIENTS AT THE FITZWILLIAM MUSUM

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METHOD’S MASSIVE MOTORSPORT MONTH It’s been a full-throttle month for the agency behind the design & production of CONNECTED

METHOD’S MASSIVE MOTORSPORT MONTH

ON 16 AUGUST, the Red Bull Air Race UK stop gave the wider Method team a taste of the aerial action that three of the engagement team members buckle up for regularly throughout the year. Two of the well-travelled team work directly on site at each and every race across the globe, creating and curating rich digital media content for an international audience. This content and live race reporting straight from the buzzing race airport is supported by a third team member working remotely to maintain and engage with the social community across Instagram, Facebook and Twitter. On Race Day, in between the nail-biting racing

AERIAL RACING

action – including the knockout Round of 14, Round of 8 and the last, epic race for the podium in the Final 4 – the rest of the Method team enjoyed a jam-packed Race Day event programme. The day trip culminated in celebrations all round as Cambridge-based Paul Bonhomme finished in first place on his home turf, retaining his World Championship lead for 2015, and fending off his Australian rival Matt Hall.

CAMBRIDGE-BASED PAUL BONHOMME FINISHED IN FIRST PLACE ON HOME TURF

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Photo Predrag Vuckovic/Red Bull Air Race

With thrilling high-horsepower events spread across the globe, from Abu Dhabi to Japan, Europe, and the USA, the Method team has travelled non-stop between continents this year, delivering global strategic communication support.

Photo Joerg Mitter/Red Bull Air Race

Method’s head of engagement Suzanne was invited to take the Viking car, Viktor, for a spin around the track in Anglesey

FLYING OVER WADDESDON MANOR

The day trip culminated in celebrations all round as Cambridge-based Paul Bonhomme finished in first place on his home turf, retaining his World Championship lead for 2015

THE METHOD TEAM ENJOYED A DAY OUT AT ASCOT FOR THE RED BULL AIR RACE

Throughout the longstanding relationship with the world of Red Bull, Method has integrated content and social strategies to support global communications for the industry-leading energy drink brand. The team has also supported exponential growth of the social channels, achieving a post reach of over six million on Facebook during the most recent event in Austria. Closer to home, Method has been working hard to support Bedford-based Viking Self Storage in their Fun Cup 2015 endeavours. Method’s reviews of each competition include a report of the winners, an in-depth exploration of the track and its route, as well as a full rundown of the race. Both clients benefit from full complementary design and editorial services, to facilitate media relations and PR activity. On 26 September, Method’s head of engagement Suzanne was invited to take the Viking car, Viktor, for a spin around the track in Anglesey. During this year’s endurance championship, which is one of the UK’s most competitive motorsport competitions, Team Viking has almost perfected their strategy. n

TEAM VIKING RACED AT DONINGTON PARK

CONNECTED OCTOBER 2015

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PETERBOROUGH CHAMBER NEWS A round-up of news and events from across Peterborough

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Peterborough Chamber of Commerce

IN BRIEF OCTOBER 2015 UNIVERSITY COLLABORATION HELPS CHARITY DEMONSTRATE ITS SUCCESS University of Hull academics from the Faculty of Education and The Faculty of Science and Engineering have come together to assist national conservation charity Froglife to demonstrate the difference its fieldwork makes. Froglife has a long and successful track record of helping children and young people gain confidence and develop a range of social skills through learning about conservation, nature and the environment. The children, many of whom come from disadvantaged backgrounds, are often referred to the charity from schools and social services who recognise the impact that learning and playing in the outdoors can offer them. However, it is not always easy to communicate this success. Ally Dunhill, Associate Dean Learning and Teaching in the Faculty of Education, said: “We are taking an inter-disciplinary approach to helping Froglife find a robust way of being able to demonstrate the positive impact their work is having on the learning and development of children and young people. We are working on new ways to collect and evaluate data as well as tracking the impact working with Froglife has on the children’s attitudes towards conservation and environmental issues over time.” Kathy Wormald, CEO of Froglife, said: “Policy makers are starting to understand the importance to people’s health and mental wellbeing of being outdoors and working with nature. As a wildlife conservation charity we want to ensure that we create more high quality green spaces for people and wildlife to enjoy. To do that it is important to be able to have tangible evidence of the value that this can bring. By working with the University of Hull we will be in a much stronger position to provide the evidence that funders, partners and other third parties are looking for.” n

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ROB BALDACCI AND MARK SWINDALE MERGED TO FORM GREENCITY SOLUTIONS

MERGER CREATES NEW TELECOMS AND IT SERVICES COMPANY BUSINESSCOMS based in Lynch Wood and Shield Technologies of Hampton have come together to create the company GreenCity Solutions. GreenCity Solutions will provide services to both local and national businesses including Premier Kitchens, Peterborough United, Drain Doctors and Boongate Kia. Rob Baldacci, Managing Director of GreenCity Solutions, commented: “Shield Technologies and BusinessComs have been sharing knowledge and expertise since 2011 and our respective teams have forged fantastic working relationships. This formal agreement will only strengthen our team and allow us to offer our customers a tailored

technology solution supported by experienced and knowledgeable Technicians and Engineers. We are all so excited about this venture and are delighted we have now got started.” Mark Swindale formerly Managing Director of Shield Technologies, now IT Director of GreenCity Solutions, said: “The two businesses as separate entities were strong in their own rights. As a partnership, with the strength in the teams providing support, GreenCity Solutions will provide telecoms and IT solutions to businesses locally and nationally and provides us the flexibility to work on larger projects.” n

CREATIVE CONTENT COMPANY CELEBRATES SECOND ANNIVERSARY HAZEL Cottrell is CREATIVE CONTENT COMPANY CELEBRATE SECOND BIRTHDAY thrilled to confirm that on 23 September the Creative Content Company became two years old and things are still going really well. The team have a large selection of successful social media campaigns behind them for some very happy clients, lots of website content and blog posts have been written and social media training has taken place. Hazel Cottrell commented: “We’ve had a fantastic two years in business with our biggest highlight of all being in the top four for Young Business Person of the Year for the Chamber Awards 2014.” n

PETERBOROUGH CHAMBER NEWS

IN BRIEF OCTOBER 2015 LEADING AGENCIES COMBINE TO LAUNCH OLSENMETRIX MARKETING

VOLUNTEERS FROM BUCKLES SOLICITORS AT EACHFEST; ALEX THIRTLE, KATHARINE HOLLIDAY, NATASHA MAYCOCK AND CHRIS HOLDSWORTH

SOLICITORS GET THE FESTIVAL VIBE BUCKLES Solicitors staff have been getting into Glasto-mode as part of a volunteering initiative to give young people in Cambridgeshire a ‘festival experience.’ The law firm has chosen EACH (East Anglia’s Children’s Hospices) as its nominated charity for the year and has so far raised over £3,500 through a variety of individual and team initiatives. Buckles’ latest involvement saw a team visit the EACH hospice in Milton as part of the company’s ‘give a day’ policy to allow staff to spend up to one day a year volunteering for local charities. The group were asked to help set up for the charity’s ‘EACHfest’ – a mini festival for their young people aged between 11–19, all of whom

are unlikely to ever get the chance to go to a real festival. Katharine Holliday, employment solicitor who was instrumental in setting up the volunteering days, said: “It was great to meet the staff and volunteers at EACH and see the great work they do with the children and young people they support. “We all enjoyed helping to set up for their ‘EACHfest’ event and we know that the young adults will treasure their memories from such a unique day. We got the chance to see for ourselves how EACH will be putting the money we raise to good use.” n

OPPORTUNITY PETERBOROUGH MOVES TO NEW BUSINESS CENTRE OPPORTUNITY Peterborough has moved its offices to Peterborough’s brand new Future Business Centre at the ABAX Stadium on London Road. The economic development company, which supports local businesses, attracts inward investment and leads the Skills Service and Future Cities programmes, will now operate from the new business facility whilst continuing to manage the Eco Innovation Centre on City Road. Celebrating its tenth anniversary this year, Opportunity Peterborough began life as an urban regeneration company but in 2010 took on responsibility for leading and delivering the city’s economic development agenda – driving growth, creating jobs, and fuelling economic ambition in the city. Steve Bowyer, Chief Executive of Opportunity Peterborough, said: “These are exciting times for Opportunity Peterborough – and the city.

Two of the region’s leading marketing agencies have merged to form a single company offering a range of creative, marketing and business services. Olsen Partnership and Metrix Marketing are combining as OlsenMetrix Marketing. The business’ combined heritage dates back to 1985. Richard Olsen, Managing Director of OlsenMetrix, said: “The two businesses share a common ethos in areas such as client service, professionalism, ‘going the extra mile’ and a strong focus on results. “Bringing the two together allows us to offer clients a wider range of in-house skills and services, the capacity to take on larger projects and a huge amount of experience.” Mike Holland, formerly Managing Director of Metrix Marketing and now a director of OlsenMetrix, said: “The complementary strengths of the two teams makes OlsenMetrix a true ‘one stop shop’ for marketing communications, allowing us to offer every client a tailored solution for its individual marketing needs.” n

OPPORTUNITY PETERBOROUGH’S NEW OFFICES ARE AT THE BRAND NEW FUTURE BUSINESS CENTRE

We’re pleased to be one of the first tenants to move in to the Future Business Centre which is a fantastic new facility. We look forward to continuing to support Peterborough businesses and delivering our major programmes from our new offices and to working with partners, such as Allia, to drive the city’s economic growth.” Caroline Hyde, director for workspace and enterprise at Allia, said: “We are so pleased to welcome Opportunity Peterborough as one of the first tenants at our new Future Business Centre. It’s clear that they are an essential part of championing and supporting Peterborough’s economic growth and we know we will be working closely alongside them to create a Future Business Centre for Peterborough which is a beacon of entrepreneurship and innovation for people who want to make a positive impact.” n

CONNECTED OCTOBER 2015

29 3

LEP FOCUS Keeping you informed and up to date with the LEP

Defining the future

SUPPORT FOR YOUR BUSINESS Itâ&#x20AC;&#x2122;s a common misconception that after the demise of Business Link all support for business ceased. Signpost 2 Grow, the new business signposting service from the Greater Cambridge Greater Peterborough LEP, is here to help connect your business with the help, funding and advice you need to grow.

FROM Government grants and loans through to local networking and training opportunities, the team at Signpost 2 Grow can help point you and your business in the right direction. You can find out more about the help available, at the same time as reading our helpful business advice guides, by visiting www.signpost2grow.co.uk. You can also contact the team directly: @Signpost2Grow Email hello@signpost2grow.co.uk Call 01480 277180.

CONNECTED OCTOBER 2015

Calling all manufacturers Signpost 2 Grow is working in partnership with the Manufacturing Advisory Service (MAS) to run two workshops for manufacturing businesses over the coming weeks. The first, sponsored by WATA, is a funding workshop to be held on 8 October in Huntingdon. It will include an overview of the support available to manufacturing businesses, including government backed matched funding grants from the Business Growth Service that can be used to support IP consultancy, sales & marketing, and business strategy development. Then on 11 November, in partnership with the Future Business Centre in Peterborough and

SAVE THE DATE Join Signpost 2 Grow and others on 15 December for the Fenland Funding Fair. Open to all businesses, find out what grants and support is available to you. Register for updates by emailing hello@signpost2grow.co.uk.

Opportunity Peterborough, local manufacturers are invited along to find out more about the help and support available to their businesses. There will also be a must see keynote speaker. Ian Jolly, Manufacturing Engineering Manager at Perkins Engines, will share advice on how to win business from big businesses and the future of engineering. The LEPâ&#x20AC;&#x2122;s Signpost 2 Grow service will be at both events to offer practical advice on other forms of funding and support available to local companies. You can find out more by visiting www.gcgp.co.uk or emailing hello@signpost2grow.co.uk. n

Peterborough B2B Exhibition 2015

Wednesday 21 October 2015, 9.00am - 4.00pm KingsGate Conference Centre, 2 Staplee Way, Parnwell, Peterborough, PE1 4YT

Big event, Huge opportunities It’s time to secure your place at this year’s Peterborough B2B Exhibition where over 600 business people will come together to build new connections, promote products and services and be inspired by our programme of guest speakers. Exhibition stands have been frozen at last year’s prices, ensuring the Peterborough B2B Exhibition remains an essential and cost-effective component of your marketing strategy. And since 2014 was a sellout, it’s advisable to get booked in early. Organised by:

• Over 100 exhibitors • Free speed networking sessions • Expert seminars

Cambridgeshire Chambers of Commerce

Open your door to new business opportunities. Book an exhibition stand today.

Main Sponsors:

Supported by:

Olsenmetrix Marketing

Secure your stand today t: 01733 370809 pborob2b Complete the booking form overleaf or book online at www.peterboroughb2b.co.uk

ELY CHAMBER NEWS A round-up of news and events from across Ely

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

COMMERCIAL CLEANING COMPANY LAUNCHES NEW WEBSITE

SWAN ON THE RIVER LAUNCHES NEW WEBSITE THE Swan on the River pub and restaurant in Littleport has launched a dynamic new website that is easy to navigate, responsive to mobile and tablet devices and comes complete with an online table booking facility and downloadable menus. The website, designed by Emerald Frog Marketing, has streamlined content to provide a more user-friendly and engaging experience for the Swan on the River’s web visitors. It has also been designed to show off the pub’s beautiful riverside setting, perfect for family or corporate bookings, and top quality British pub food. Richard Oyarzabal, co-owner at the Swan on the River, said: “The new Swan on the River website has been designed with user experience firmly in mind and developed to ensure the site is compatible with today’s browsers and mobile devices. We also have an array of seasonal menus to whet customers’ appetites and the book-a-table functionality means that meals can be booked through mobile devices with ease.” On the new Swan on the River website, visitors can also stay informed with the latest news from the pub. The ‘News’ page features the latest company announcements, events at the pub and special offers. In addition, the new website allows users to engage with the Swan on the River across an array of social media platforms including Facebook, Twitter, Instagram and Google+. n

32 2

CONNECTED OCTOBER 2015

Ely Chamber of Commerce

TROJAN Commercial Cleaning are delighted to launch their new website. To celebrate they have launched a competition whereby anyone who completes the short ‘contact us form’ via the website will be in with the chance to win a case of Prosecco. If you ‘like’ the Trojan Commercial Cleaning company page on Linkedin, Twitter and Facebook page as well, you will triple your chances of being one of their lucky winners. They have three cases of Prosecco to give away and we will announce the lucky winners week commencing 26 October. n Chamber members will be put in the hat twice for each connection!

LABOUR-TECH MOVE REACHES COMPLETION

LIKE a butterfly from its chrysalis, Labour-tech’s new look has fully emerged onto Ely’s Market Street. You will have seen the refurbishment process taking place within these pages, and at Labour-tech’s office itself over the last few weeks. Most of the external revamp has now been finished and the inside has also been bought bang up-to-date to cater for the jobseekers and businesses of 21st century Ely. Electronic registration is now available using the new computer units in the reception area meaning potential candidates can fully register their details online, both at Labour-tech’s

premises and from the comfort of their own home. This is unique for a recruitment agency in the region and means that the Labour-tech reception is now a one-stop-shop for candidates to fully register, search for vacancies, tweak and upload their CV and apply for positions in person and online. If time is a constraint then candidates can finish off the process from home. So, if you’re looking for work then Labour-tech’s new doors are wide open, so why not pop in to see one of their agents, search the online vacancies, and get the job you want? n

CHAMBER CHARITY OF THE YEAR

TRULY INSPIRATIONAL – REGIONAL TRAUMA CARE PIONEER CONGRATULATED ON 15 YEARS OF LIFESAVING It’s not often you meet a man who has volunteered thousands of hours to make a vital difference at the frontline of hundreds of severe medical emergencies. MAGPAS Dr Simon Lewis has saved countless people in life-threatening situations in the East of England. He started off as volunteer doctor at Magpas and went on to play an integral part in setting the standards of patient care; by training senior doctors and paramedics from around the UK to bring the right model of treatment, as quickly as possible, to seriously ill and injured patients… and this is only the beginning of Dr Lewis’s achievements over the last 15 years! Three former patients from Cambridgeshire, Hertfordshire and Suffolk came to meet Simon recently to say thank you and to congratulate him on his remarkable anniversary. 26 year old Chris met Magpas Dr Lewis for the first time since Chris suffered potentially fatal injuries when he

was involved in a motorbike and car collision in 2012. The impact of the incident threw Chris up in the air, landing some distance down the road, where he sustained skull, neck and pelvic fractures along with severe leg, arm and hand injuries. Magpas Dr Lewis and Paramedic Dan Cody, gave Chris the advanced care he needed there and then, before taking him to Addenbrooke’s. Chris has since made a fantastic recovery and is getting ready to go to University. Chris was joined by 64 year old Paul from Hemingford Grey. Paul is also lucky to be alive. He was on his motorbike on a cold and icy A14 when the bike veered out of control on the slip road corner at Fenstanton. Paul flew off the bike, did a double somersault and hit a fence; leaving

The impact of the incident threw Chris up in the air, landing some distance down the road, where he sustained skull, neck and pelvic fractures along with severe leg, arm and hand injuries. him with multiple fractures and collapsed lungs. Thanks to the expert treatment given to him by Magpas Dr Lewis and Paramedic Simon Standen that day, Paul came out of hospital just 10 days later. Ben has also made a full recovery after his pushbike collided with a 4x4. Ben explained: “Simon and the Magpas team do an amazing job. You think these things will never happen to you, but if you’re ever in an emergency situation like I was, you’ll feel extremely lucky to have Magpas around to save you and get you back to a normal life again.” n

SUPPORT US Magpas Air Ambulance receives no direct government or National Lottery funding and relies wholly on generous donations from the public. Help Magpas to continue to bring lifesaving care land and air – sign up to the Magpas Lottery or visit: www.magpas.org.uk and click on ‘Support Us’. CONNECTED OCTOBER 2015

33 3

NEW MEMBERS Would you like to become a Chamber member? Get in touch today and find out the many benefits. tel: 01223 237414 email: enquiries@cambscci.co.uk

A round-up of the new members that have joined the Chamber in the past month

NEW MEMBERS THIS MONTH ADVANCED ELECTRICAL LTD BREWERS SELECT LTD BULLEY DAVEY LTD (STAMFORD) CAMBRIDGE INTERIM HR LTD CAMBRIDGE PLANT INTERIORS LTD CAMBRIDGESHIRE FIRE & RESCUE SERVICE CREATIVECODE STUDIOS DOWN HALL COUNTRY HOUSE HOTEL

FENLAND SOLAR LTD www.fenland-solar.co.uk Local Solar PV specialist Fenland Solar offers companies a no-obligation consultation on how to offset rising energy costs by self-generating green electricity, as well as receiving payments through the government’s Feed-In-Tariff scheme.

FENLAND SOLAR LTD FORM THE FUTURE C I C KPMG LLP

LISMARK OFFICE FURNITURE www.lismark.co.uk Clients, large and small companies, tell Lismark that they like working with them because they always provide high quality new office furniture that you can rely on, no long waits for delivery and free delivery and installation. They also offer friendly knowledgeable advice on furniture selection and office layouts.

LISMARK OFFICE PRODUCTS LTD MUNDIPHARMA MEDICAL COMPANY LTD NHS PSYCOLOGICAL WELLBEING SERVICE (IAPT) NORWICH BUSINESS SCHOOL – UNIVERSITY OF EAST ANGLIA PEOPLE REFLECT LTD SDV LTD SPHERE MEDICAL LTD THE MARBROOK CENTRE

CONNECTED OCTOBER 2015

ABBEXA LTD www.abbexa.com Abbexa is a biotechnology company based in Cambridge, specialising in high quality, reliable research reagents for scientific research. They work in partnership with academic institutions, hospitals and laboratories across the world to bring an integrated source of antibodies, proteins, ELISA kits and other biological reagents. They are dedicated to providing excellent customer service, quality and affordable products to enable scientists to do better science.

NEW MEMBERS

BUILDING BUSINESS CONFIDENCE IN YOUR AREA

5% STAMFORD

Fenland 4%

✓ Promote Your Business Ely 4%

30% peterborough

✓ Protect Your Company ✓ Get Involved ✓ Succeed Internationally ✓ Reduce Business Costs

15% Huntingdonshire Cambridge & South Cambs 35%

7% Other 01223 237414

www.cambridgeshirechamber.co.uk

TRAVEL COUNSELLORS

THE MARBROOK CENTRE

www.travelcounsellors.co.uk/ emma.savage

www.marbrook.co.uk The Marbrook Centre is the new name for excellence in neurological rehabilitation and care. Opening in February 2016, with an investment of £6.5 million, the centre features Mayfield, a specifically designed care home for those living with Dementia. For more details on our care ethos and career opportunities, please contact 01480 218900.

Emma Savage offers business travellers a personal, professional service tailoring itineraries to your exact requirements with complimentary 24 hour assistance should you need it while away. She has almost 20 years extensive experience and will ensure your trip arrangements run smoothly and efficiently. Travel Counsellors has a comprehensive account management and reporting service and is a multi-award winning global company that offers full ATOL protection and 100 per cent financial security.

MARSTEL-DAY LLP www.marstel-day.co.uk Marstel–Day LLP work with clients to develop innovative, effective and sustainable solutions across the conservation, environmental planning, climate change and renewable energy sectors. They are an ideas-driven, value based environmental consultancy and will work in partnership with you to address your issues.

CONNECTED OCTOBER 2015

@annpettengell

Helping professional partnerships flourish. Our nurturing support will encourage your growth.

Founded more than 30 years ago, we understand the needs of both growing and established companies. Our attentive and personal approach gives us a distinct advantage as an independent agency. Trust us to put you first. Call us today on: 01223 350234 Or email: jobs@annpettengell.co.uk

annpettengell.co.uk

IN THE HOTSEAT

CARLY LEONARD CEO OF PETERBOROUGH ENVIRONMENT CITY TRUST

We ask Carly what the ‘so what’ is for businesses on environmental issues. PETERBOROUGH Environment City Trust (PECT) is an independent and innovative environmental charity helping to create a cleaner, greener, and healthier city of Peterborough and beyond. With more than 21 years’ experience, PECT delivers ground-breaking and innovative projects of local, regional and national significance, enabling change toward a more sustainable future. PECT works with a multitude of communities, schools, businesses, local authorities and voluntary organisations to deliver everything from city-wide tree planting, national business support, eco education, fuel poverty programmes and healthy eating projects to meet its charitable aims. So, what does this have to do with businesses and why should they be interested? “Not everyone wants to hear about the big environmental and social issues we face such as climate change, resource scarcity and inequality. These issues can switch people off or, even for those that are engaged, it can be too much to comprehend about how we can make in-roads into these complex matters. However, I think they always need to be part of the discussion otherwise ambitions around what can be done start from too narrow a standpoint. Globally and nationally our current rate of resource use is unsustainable. Couple this with the changing climate and we face a challenging context in which to thrive and plan for the future. However, we do have an opportunity to act upon this knowledge and, I think, a responsibility to do so.

“This isn’t about a choice between being responsible or being profitable. For businesses, there are many benefits both in the here and now and in the long term for understanding and managing their impact and considering what the future will be like and positioning their business accordingly. In the immediate term, this is about looking at the resources used within your operation and becoming more efficient and effective. Regarding long term planning, I am often reminded of a talk I heard from the Corporate Social Responsibility (CSR) Manager of a well known smoothie company about 10 years ago. Her talk described their understanding of projected water availability pressures in the countries where their fruit was grown. This,

“The scheme is designed to create more sustainable and smarter businesses of the future.” coupled with a drive for reducing sugar content in drinks, was leading to plans to diversify into vegetable juices in their mainstream smoothies. It will come as no surprise that this foresight was well placed. “At PECT, one way in which we are improving the environmental credentials of businesses is through our national not-for-profit accreditation scheme Investors in the Environment (iiE). iiE was launched because we knew there was a

gap in the market to provide support to businesses that were interested, but didn’t want to take up international standards on environmental management. “iiE works with hundreds of businesses across the UK, offering a fantastic hub of environmental services. We have the three-level certification side of the scheme for those businesses that want to be able to demonstrate their responsibility to others. The membership side of the scheme offers support to implement a credible Environmental Management System (EMS). Lastly, the promotional element that publicises best practice from our members. Examples are IKEA Distribution and Queensgate Shopping Centre going Zero Waste to landfill, or Shield Technologies becoming paperless with their internal systems. “The scheme is designed to create more sustainable and smarter businesses of the future. The businesses have access to tailored and continued support and expert advice. Ultimately we want to empower the businesses from the inside, and we work with staff and green champions to create real yet realistic change in the workplace. “As consumers become more informed they demand more responsibility from businesses. iiE is one way in which PECT is helping businesses to demonstrate their green credentials whilst also receiving all the benefits of the scheme to help them become more sustainable, in all senses of the word.” n

CONNECTED OCTOBER 2015

REPORT FROM IAN MACKELLAR All eyes on China

The Economy in China IT TAKES 30 patient years of practice and training before a Japanese puppeteer is allowed to operate the head of a Bunraku character. Some of that is fairly laid at the feet of ‘restrictive practices’, but you may still be wondering why I should know about Japanese puppet theatre, and what it has to do with the economic crisis in China, which is my focus for this month. It is relevant, but let me set it to one side in a few words. First, in my youth I was a puppeteer who represented Great Britain internationally in a modest way. Secondly, Bunraku has two, 38

CONNECTED OCTOBER 2015

As China shows it’s ill-prepared to deal with economic undulations, perhaps it’s time for the West to stand tall and not be unduly concerned.

rather conflicting, resonances with China – the potential re-emergence of militarisation in Tokyo, on the one hand (which is not directly relevant here); and on the other China’s struggle to cope with economic wobbles. In the context of global capitalism China is an unruly teenager with an autocratic but indulgent parent.

Leaving behind the puppet theatre analogy – even though it still holds good in terms of corporate governance – we are left with a régime that would exploit the ‘benefits’ of capitalism but hasn’t a clue about how to cope with the pearshaped downsides, even after the best part of 30 years of trying to come to terms with it. (That said, the West is still struggling after 300 years.)

In the context of global capitalism China is an unruly teenager with an autocratic but indulgent parent

REPORT FROM IAN MACKELLAR

What people still seem unsure about is whether capitalism is supposed to be a financial system that underpins an ordered and peaceful world or is just a get-rich-quick roulette wheel. It tries to be both, as we have recently witnessed in China, and as saw in the West seven years ago. And it fails to be either. So should we be worried about what has been happening to share prices in the Chinese economy? Well, yes. And, er, no. We need not concern ourselves overmuch about volatility in stock prices in an immature and largely dirigiste economy. Nor should we worry unduly about the Chinese government’s rather eccentric reaction to the crash – or ‘adjustment’, as politicians prefer. For them these are uncharted waters, and markets are notoriously capricious. The Chinese economy may be one of the biggest in the world, but it is very largely isolated from the rest of the world, for all that the country’s leaders might wish otherwise. It is underpinned by property and manufacturing, and its stock market is small in global terms. It is not yet a big player in global commerce, even if we are using its cash surpluses to finance politicians’ vanity projects such as HS2 and nuclear power generation – of both of which I am an unashamed, but realistic, fan.

One fallout from China might be welcomed by many Cambridgeshire businesses: interest rates are likely to remain on hold What should really be worrying us is not whether Chinese GDP is growing at seven per cent rather than 10 per cent – we should be so worried! - but that such consolidation should create such turmoil in world markets. As a response to the behaviour of the adolescent market in Shanghai, nearly £75bn was ‘wiped off’ the value of FTSE100 companies in a single day. Really? Were their assets and activities actually any less valuable? No, they weren’t, but a lot of gamblers were richer and a lot of investors poorer. The idea of capitalism is that sound business prospers – the German ‘patient capital’ model – not that reckless gambling and human exploitation make fortunes for spivs (the US/Anglo-Saxon model). The Cambridge economist John Maynard Keynes said: “I think that capitalism, wisely managed, can probably be made more efficient

The Chinese economy may be one of the biggest in the world, but it is largely isolated from the rest of the world

for attaining economic ends than any alternative system yet in sight but that in itself it is in many ways extremely objectionable.” Prophetic words now nearly a century old. So what we should worry about is that we in the West have allowed our economic fortunes to become dominated not be what we do and how we should value that activity so much as by what people are prepared to bet on. At the time of writing the Chinese economy has rightly given way on the news agenda to the plight of refugees – a more compelling problem, and one that is actually real, even though spivs and profiteers have exacerbated this one too. In the meantime, one fallout from China might be welcomed by many Cambridgeshire businesses: interest rates are likely to remain on hold for rather longer than Mark Carney, the Governor of the Bank of England, had been predicting. Beyond that, who knows? While your Bunraku puppeteer is as predictable as an atomic clock, the Chinese economy probably owes more to the cuckoo clock. The country manufactures millions of them, too! n

CONNECTED OCTOBER 2015

CHAMBER EVENTS Your essential business calendar for the next month

uge Big event, h s opportunitie

EVENTS

DATE Wednesday 21 October TIME 9.00am–4.00pm LOCATION KingsGate Conference Centre, Peterborough, PE1 4YT

OCTOBER 2015

SCANDINAVIA MASTERCLASS Organised by the International Sector DATE Wednesday 14 October TIME 9.30am–3.30pm LOCATION Cambridge International Airport, Newmarket Road, Cambridge, CB5 8RX PRICE Chamber members can receive a significant discount. Contact Helen Bosett for the discunt code on 01733 370809. Focusing in particular on Denmark and Sweden you will gain an understanding of these countries and the opportunities available for businesses looking to expand in overseas markets.

CAMBRIDGESHIRE EXPORT CLUB Organised by the International Sector DATE Tuesday 27 October TIME 5.00–7.00pm LOCATION The Moller Centre, Cambridge, CB3 0DE PRICE Free to attend CONTACT Helen Bosett on 01733 370809 or email h.bosett@cambscci.co.uk An informative networking event for companies involved in international trade or considering new markets overseas.

GROW YOUR BUSINESS THROUGH PEOPLE Organised by the Learning & Skills Sector DATE Tuesday 6 October TIME 8.30am–12.30pm LOCATION Borderville Sports Facility, Ryhall Road, Stamford, PE9 1US PRICE FREE to attend but places must be booked in advance CONTACT Helen Bosett on 01733 370809 or email h.bosett@cambscci.co.uk Plan for growth, understand the training options available, explore opportunities and network with other local businesses.

CONNECTED OCTOBER 2015

PETERBOROUGH B2B EXHIBITION

COME along and visit over 80 exhibitors and take advantage of the free seminars and networking opportunities taking place during the day. Details of all the free seminars taking place during the day can be found at www.peterboroughb2b.co.uk n

WOMEN IN MANAGEMENT: INFLUENCING SKILLS Organised by the Business Women’s Sector DATE Thursday 15 October TIME 9.00am–12.00pm LOCATION Huntingdon Racecourse, Brampton, Huntingdon, PE28 4NL PRICE £60.00 (plus VAT) Chamber members, £75.00 (plus VAT) non-Chamber members CONTACT Helen Bosett on 01733 370809 or book online at www.cambridgeshirechamber.co.uk EXPLORE your influencing style and gain tools and techniques to better your influencing skills at this half-day training session running in conjunction with the Chartered Management Institute (CMI). n

MAXIMISE YOUR ONLINE PRESENCE Organised by the Communications Sector DATE Tuesday 13 October TIME 9.00–11.30am LOCATION Holmewood Hall, nr Peterborough, PE7 3BZ PRICE £20.00 (plus VAT) Chamber members, £25.00 (plus VAT) non-Chamber members CONTACT Helen Bosett on 01733 370809 or book online at www.cambridgeshirechamber.co.uk DISCOVER how to develop a winning digital strategy that maximises your online presence by ensuring your efforts are visually engaging. Full details on page 15. n

EVENTS Please visit the Chamber website for full details of all future Chamber events www.cambridgeshirechamber.co.uk

WEST NORFOLK BUSINESS BREAKFAST DATE Friday 2 October TIME 8.00–10.00am LOCATION Art Centre, 29 King Street, King’s Lynn, PE30 1HA PRICE £18.00 (plus VAT) per delegate CONTACT Karen Dawson on 01223 209808 or book online at www.cambridgeshirechamber.co.uk Join us and Norfolk Chamber of Commerce for a morning of cross county business networking and learn about the soaring developments for RAF Marham and their plans to create a European maintenance hub and the benefits of this to the local community. n

CAMBRIDGE BUSINESS BREAKFAST DATE Thursday 1 October TIME 7.45–10.00am LOCATION The Red Lion at Whittlesford Bridge, Cambridge, CB22 4NL PRICE £15.00 (plus VAT) Chamber members, £22.50 (plus VAT) non-Chamber members CONTACT Karen Dawson on 01223 209808 or book online at www.cambridgeshirechamber.co.uk Meet new business connections from a wide range of industry sectors through our popular safari networking. Enhance your presence by bringing along your banner stand and gain more followers on twitter with our social media wall. n

PETERBOROUGH BUSINESS BREAKFAST DATE Friday 30 October TIME 7.45–10.00am LOCATION Peterborough United Football Club, London Road, Peterborough, PE2 8AL PRICE £7.50 (plus VAT) Chamber members, £11.25 (plus VAT non-Chamber members CONTACT Karen Dawson on 01223 209808 or book online at www.cambridgeshirechamber.co.uk This event if perfect for anyone who wants to raise their profile across the business community and extend their network of business contacts. n Sponsored by:

EFFECTIVE HR: INDUCTIONS AND APPRAISALS Organised by the HR & Recruitment Sector DATE Wednesday 30 September TIME 11.45am–2.00pm LOCATION The Marriott Hotel, Peterborough, PE2 6GB PRICE £17.00 (plus VAT) Chamber members, £25.00 (plus VAT) non-Chamber members CONTACT h.bosett@cambscci.co.uk or book online at Sponsored by: www.cambridgeshirechamber.co.uk DISCOVER how making improvements to your company’s induction and appraisal processes could help you retain staff, increase productivity and keep your team motivated at this essential employment seminar. n

INFORMAL NETWORKING EVENINGS OCTOBER 2015 TUE 6

HOLIDAY INN HUNTINGDON RACECOURSE

5.00–7.00PM

WED 7

THE CROWN HOTEL, STAMFORD

5.00–7.00PM

MON 12

THE LAMB HOTEL, ELY

5.00–7.00PM

WED 14

WATERFRONT BAR, WYBOSTON LAKES

5.00–7.00PM

THU 15

HOLIDAY INN, CAMBRIDGE

5.00–7.00PM

WED 28

OLIVER CROMWELL, MARCH

5.00–7.00PM

CONNECTED OCTOBER 2015

BESPOKE

ITâ&#x20AC;&#x2122;S IN OUR NATURE. Your property is unique, and so are your property needs. Thatâ&#x20AC;&#x2122;s why, whether you have an urban home or a rural retreat, we tailor our service and expert advice to suit.

Anton Frost 01223 403330 anton.frost@carterjonas.co.uk

To find out how our teams can help you sell or let your property, please contact us. Richard Hatch 01223 403330 richard.hatch@carterjonas.co.uk

carterjonas.co.uk Bradshaws is now part of the Carter Jonas network

ASK THE EXPERT This month’s Ask the Expert focuses on sales

ASK THE EXPERT This month’s Ask the Expert focuses on becoming more effective at selling. Caroline Robinson runs Sandler Training in Cambridge. Here she answers some of the most common sales questions raised by business owners.

HOW CAN I OR MY PEOPLE GET MORE EFFECTIVE AT SELLING? Start by working out what are the underlying issues. There could be many reasons why you are not being as effective as you would like. At the individual level it could come down to having the wrong attitude (rude to talk about money, not feeling peer to peer with prospects), or not doing the right behaviours (lacking a weekly/daily action plan), or not having the right skill level (don’t know how to have effective budget discussions, struggle to control the sales process). At the company level it could be issues with the sales strategy (does the company have the right strategy in place to achieve the sales targets), structure (are there effective processes in place that everyone follows), staff (have you got the right people in the sales and management roles) or skills (having the right skills to handle sales situations). Most often it’s a combination of more than one of these areas. Once you have worked out the underlying causes it is then easier to pinpoint what solutions would be required to fix the real problem.

HOW DO I GET IN FRONT OF MORE OF THE RIGHT TYPE OF PROSPECTIVE CLIENTS?

Consistency is key. First identify who are the right prospective clients and what are the most effective activities to get in front of them, then become really consistent about prospecting on a daily or at least weekly basis; week in week out. Also use small touches that get you in front of your prospects on a regular basis – not stalking, more building trust and awareness. As a general rule of thumb maintain this for at least 18 months – most companies and people stop too early. Remember they might not have a need now but a lot can happen in 18 months that changes their needs and priorities. If you are reaching them consistently they are more likely to remember you and get in touch or respond when you next contact them.

BECAUSE I RUN MY OWN BUSINESS I NOW HAVE A SELLING ROLE, BUT DON’T CONSIDER MYSELF A NATURAL SALES PERSON. HOW CAN I GET MORE COMFORTABLE IN A SELLING ROLE?

Sales often has a negative perception associated with it. Avoid this by establishing yourself as a trusted advisor, meaning that you are focused on the prospect and working out together whether

there is a fit between what they are looking for (if anything) and what you do. There may not be and that is okay, you are not going to be right for everyone. Use your expertise to ask really good insightful questions that get your prospect thinking and build your credibility without having to start with a show and tell of how great you and your company are. Prospects are far more interested in themselves than they are in you. I STRUGGLE TO HIRE SALES PEOPLE WHO CAN AND DO SELLING CONSISTENTLY AND EFFECTIVELY? Two elements to this – more effective hiring and more effective management. Take your time to hire the right people who really can do the job, not just interview well. Working this out through interviewing only is often unreliable; use profiling to give you more objective evidence on how effectively that person will perform in your specific type of sales e.g. how effectively can they control a sales process and move it to a conclusion, how much do they accept personal responsibility for their success, how willing and effective will they be at prospecting? Also are you managing your sales people optimally or are you/your sales manger part of the problem? Look at your induction process, how you hold your people accountable, how you build their skill level, how you motivate them.

CONNECTED OCTOBER 2015

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