Sean Connolly / Live Brief
YCN / Boost
OUGD503 Responsive
Competition // YCN // Boost I partnered up with Dan Everitt to complete the YCN Boost brief. We had never worked with each other, but using our combined talents, we were able to create some strong graphic design. The Brief To produce a range of 6 flavoured waters for Boost the energy drink. Target Audience 18-24 year old women, (don’t exclude men) Considerations Research into other energy drinks and flavoured waters Mandatories Deliverables A2 screen prints of logo.
Sean Connolly / Live Brief
Competition Brief // YCN // Boost
YCN / Boost
OUGD503 Responsive
Research We started researching other energy drinks and other vitamin waters. I started researching into different design aspects that vitamin waters portrayed on the bottles. I would then bring this information back to my partner and we would discuss what would be an appropriate design decision.
Sean Connolly / Live Brief
Competition Brief // YCN // Boost
YCN / Boost
OUGD503 Responsive
Concept / Ideas We started brainstorming the names of our new flavoured water, alongside researching what would be the potential shape of the bottle.
Sean Connolly / Live Brief
Competition Brief // YCN // Boost
YCN / Boost
OUGD503 Responsive
Development
As partners we would work very closely with each other. Each of us would design some of the bottle and would compare work when we saw each other next. We took aspects from each others designs and made them onto one design. I would print our design onto acetate paper and test it out on the bottle itself. We kept experimenting with acetate until we felt that we had a final design. We then upgraded to self-adhesive paper that worked even better than acetate. Once the sticky adhesive design was on the bottle it looked very professional. My partner created the illustrations for the fruits. I did a lot of the hands on work, for instance, organizing the photohshoot for the bottles, getting the adhesive printed. I felt as though I made some decisions that really progressed our collaboration, I learned that if you want to get something done, the best time is now.
Sean Connolly / Live Brief
Competition Brief // YCN // Boost
YCN / Boost
OUGD503 Responsive
Result This was part of the brief that I was really proud of, I created these posters for our brand. I felt as though since our bottles would benefit people in different ways, there would be a message at the bottom of the poster asking the audience and inviting them to try our drink. I found that making these posters took a lot of time and effort, but when completed, they look very professional and impactful. This brief has made me realize the importance of having to make these posters and mock ups so professional.
Sean Connolly / Live Brief
Competition Brief // YCN // Boost
YCN / Boost
OUGD503 Responsive
Overall I felt I was the leader in organizing things for our partnership such as organizing meeting times, booking photograph studios and the digital print room. Overall I felt as though my partner and I worked exceptionally well together. We both compensated for where we each lacked in skills and ability. I would definitely work with him again and hope to in the future. A couple of things that I would do better next time, would be to experiment a lot more at an earlier date. I feel as though setting out a time sheet plan would help me reach goals. I am very satisfied with the work that we produced as it is the firs taste of industry standard graphic design that I have ever produced. By this I mean of course that the work has been completed to a high quality and standard.