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CONSTRUCTION NEWS The Industry’s Newspaper
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www.constructionnews.net H (210) 308-5800 H Volume 20 H Number 10 H OCTOBER 2020
Early start
Wake making
MW3A LLC's Geoffrey Whittaker started in the construction industry at 16 years old.
L-R: Sean McElwrath, Dee Saladino and Rob Ecklund of Core Supply Central Texas
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eoffrey Whittaker started early in both the hands-on and business sides of construction, thanks to parents who had two very different career hopes for him. “My mother wanted me to be an accountant and my dad wanted me to be an engineer,” he says. “I started when I was 16 as a carpenter’s helper for my dad to learn the trades of interior finish out since he was a commercial building engineer. From the age of 16 to 19 years old I absorbed and learned what has now become a daily routine for me. When I was 19, I moved upstairs at the Wilson Plaza and became the bookkeeper for the property while assisting my mother with her bookkeeping as well. I was writing my dad’s payroll checks and
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hen Kyle Smith bought commercial, industrial plumbing, HVAC, piping and sheet metal company Capital Industries LLC in 2016, he had a clear goal. It wasn’t profit and it wasn’t growth. It was taking care of people. “I was really looking to establish a business that could do things a little different in the industry and focus on our people as opposed to our product,” Smith says. “We are very much a peoplebased company. We’ve rolled out a new tagline that says ‘We. Build. People.’ It’s based on ‘we’ being the teamwork, and the ‘build’ being based on all of our folks being builders. We’re not computer folks, or IT-type people, or paper pushers; we like to be out on the jobs building things. Our value proposition is not how we put in duct and pipe; it’s how we go to market with our people. Anybody can do what
cutting my mom’s check at 19!” He was a commercial property manager for 16 years before partnering a decade with Dimensions Contracting, another general contractor doing interior finish out. In 2014, he established and became sole proprietor of interior finish out company MW3A LLC, transferring from a prior company that he ran with partners. “When I was a commercial property manager, I didn’t get to be the judge, the jury or governor of the suites as I thought I was going to,” says Whittaker, who counts X Technologies, Lockwood, Andrews & Newnam Inc. and third-party management companies as clients. “Now, I am able to fulfill a client’s needs continued on Page 12
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n Core Supply leadership meetings, the word “wake” is generously used. As a prompt to use that word, founders (and brothers) Preston Amend and Phillip Amend, Executive Vice President Jason Beam and Vice President of Sales Stephen Bills each have a picture of a boat wake hanging up in their offices. Rather than it being a reference to a love of the water, it serves as a reminder to “leave a wake” beyond their business, such as contributing to employees’ kids’ college tuitions and helping employees secure U.S. citizenship. “We speak about our DNA and Core culture constantly. We want to be more than rebar and lumber salesmen; at the end of the day, if we’ve sold a lot of rebar and lumber but we haven’t made an
impact outside of Core Supply, then we’ve missed the mark for what we’re aiming for,” Bills explains. “Our goal is not just to be a rebar company that sells a lot of product. We want to make an impact in the lives of our customers, employees, suppliers, and vendors.” It’s a mission the founders shared upon establishing the company in Houston 10 years ago as Core Lumber and Rebar. “The strategy was to come into the market and specifically supply form lumber for the concrete industry. We cut our teeth on selling lumber to large trac home builders,” Bills says. “The customer base pushed us to move into other products such as rebar. Two years in, we continued on Page 12
For the people
Capital Industries LLC puts the focus on its people (shown here at a lunch the company hosted for SpawGlass)
we do – and many others do – but we try to differentiate ourselves with the team, how they interact, and how we grow folks that most other companies would treat as another number.” Smith says the company was six months old when he bought it, and it cut its teeth on K-12 work and grew into larger, more complex projects. “Starting out, there was a lot of solopreneur-type mindset of how do we sell it, execute it, collect it and go on to the next one as we’ve grown,” he says. “We now have more folks delegating more authority to those teams and I’m spending more of my time trying to build the people on those teams as opposed to building the projects. That evolution has been very interesting.” Before joining Capital Industries, Smith’s career in the industry experienced its own evolution. continued on Page 12