VRIO – The Most Competitive Mode of Selling
The VRIO mode of selling is a well-designed framework that provides competitive advantage while taking any kind of sale decision. This is certainly the best marketing strategy especially when establishing a sales function in a start-up.
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VRIO stands for:
V R I O
Valuable Rare Imitate Organization https://consult4sales.com/
Valuable
Your product or service should be of value and meaning to your target customer. If you have a product that does not add value then it becomes important for you to reassess your product and come up with something innovative, something that adds value to overcome the challenges of market competition.
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Rare
Your product should be rare but in high demand by market customers. Even with limited resources, you should be able to identify the rarity of your product to stay competitive in the market.
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Imitate The values of your product and services should not be easily imitated or copied by any competitor or others sharing the same business vertical. The process requires considerable efforts and dedication, but once you achieve this stage of VRIO model, you are able to relish high competitive advantage in the market.
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Organization At this stage of the VRIO model, an organization should be aware of all the previous stages of Valuable, Rare, and Imitate so to accomplish an organized management system to capitalize on your business essentials and your capabilities.
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Thank You Presented by Mr. Sanjay Singh, Sales Coach
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