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Lead Generation For Exports Presentation By Saket Bharadwaj
Agenda
01
Market Research
02
Distribution Channel
03
Sources of Lead Generation
04
Leads Funnel
05
Live Demo
Very Important Aspect For Any Business To Begin With
Defining Target Audience, Defines Distribution Channel
Studying Different Sources For Generating Leads
Various Stages of Leads
Online Lead Generation - Live Case Study
What is the biggest asset that any company has?
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Market Research
Very Important Aspect For Any Business To Begin With
Market Research
Searching Right Markets Identify Potential Markets Study about the critical parameters about the country such as political scenario, current affairs, crisis or calamities (if any) etc Every country has a unique marketdynamics thus your marketing strategy needs to be defined accordingly
Market Research
Trade Agreements Between India and Your Target Country
CECA
SAFTA SAPTA
APTA ISFTA
CEPA
Understand about trade agreements between India and the countries where you want to export
Market Research
Competitive Landscape
Know Your Competitors
Price Points
Identify trends that affect Sales & Profitability
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Distribution Channel Defining Target Audience Defines Distribution Channel
Distribution Channel
Target Audience Direct Sale – End Consumer 1 Step Distribution – Retailer – End Consumer 2 Step Distribution – Dealer – Retailer – End Consumer 3 Step Distribution – Distributor – Dealer – Retailer – End Consumer
B2C
B2B
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Sources of Lead Generation Studying Different Sources For Generating Leads
Lead Generation
What is a “Sales Lead�? A Sales Lead is a Person or Business who may eventually become a Client.
What is Lead Generation? The action or process of Identifying and Cultivating potential customers for a business's products or services.
Lead Generation
Sources Of Lead Generation In International Market Internet / Web Research
Tradeshows and Business Events
Organizations
Lead Generation
Search Engines In today’s world, lead generation is mostly carried out online.
Understand which search engines work better in your targeted territory
Lead Generation
Sales Intelligence Tools Online Directories, Yellow Pages Data website like Zoominfo, Discover Org, Lusha and InsideView provide integrated and actionable sales and marketing intelligence - including indepth company, contact, org charts, and buying trigger data You can buy reports and leads from Research and Survey Companies
Lead Generation
Social Media LinkedIn - LinkedIn is 277% more effective for lead generation than other competing social networks sources, according to HubSpot. Quora – Question and Answer site with big engaged audience
Lead Generation Your Website can become a lead capturing tool through an inquiry form Blogging/Vlogging Interesting Content Call To Action All inquiries that you receive are HOT LEADS
You r W eb s i t e
Lead Generation
Tradeshows And Business Events Industry Focused Trade Shows Business Events Seminars Or Webinars Formal Or Informal Networking Etc.
Lead Generation
Organizations Seeking assistance from Govt or Non-Govt organizations for data base MSME, APEDA, Chamber of Commerce, Industrial Associations etc.
India’s overall exports (Merchandise and Services combined) in April-August 2019-20
USD 227.36 Billion 59%
41%
Merchandise
Services
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Leads Funnel Various Stages of Leads
Lead Generation
Leads Funnel Leads Generation
STAGE 1
Lead Scoring / Validation
STAGE 2
Lead Nurturing
STAGE 3
Contacts
STAGE 4
New Business
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Live Demo
Online Lead Generation - Live Case Study
Live Case Study
Thank You