SITE NEWS
The Bangkok Manifesto Statement #8
By Tony Lorenz, chief executive officer of PRA, USA
Our industry must encourage more second and third-tier cities and non-urban destinations to embrace incentive travel as part of their business mix, highlighting that success in our business is not dependent on massive infrastructure or investment
T
he Bangkok Manifesto, created at the SITE Global Conference in Bankok, Thailand in January, comprises 10 statements developed by incentive industry thought leaders on the industry’s true purpose in the business world today. The Manifesto has been published in hard copy with the addition of written commentary on each of the 10 statements from industry experts in
several disciplines–DMC and DMO sectors, hospitality sector, third party planners and corporate end-users. Each week we will take a deep dive into each one, thanks to our industry experts: This week we look at number eight on inclusivity.
The secret is out. Interest in second and third-tier destinations, relative to first-tier destinations, was up a remarkable 91 per cent in 2018.
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