MARKET NEWS
Radisson launches Radisson Individuals
Radisson Blu Hotel & Residence, Cape Town - Penthouse.
Radisson Blu Hotel Sandton.
Radisson Hotel Group recently announced the launch of a new brand, Radisson Individuals. Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.
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adisson Individuals hotels are selected for their own characteristics and personalities, offering guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service hospitality, combined with the local flavors and personality of the member hotels. Ramsay Rankoussi, vice president, development, Africa and Turkey, said: “South Africa represents one of the largest tourism markets across the continent and one of the most mature and diversified economies in Africa. The country itself represents one of the most popular destinations for international travellers and tourism is an essential sector for job creation. “Radisson Individuals is well suited to provide the relevant tools and synergies for existing properties which now need to reassure consumers but also tap into a wider international source market. Our platform will provide them an additional source of demand while every affiliated property will also benefit from our commercial and operational presence in the country, further translating positive synergies and efficiencies.” www.businesseventsafrica.com
He added: “Following the negative impact of Covid-19 across our industry, we anticipate that many individual hotel owners would seek the recognition and the efficiencies that Radisson Hotel Group can offer without losing their autonomy and historical legacy. We aim to support local entrepreneurs across Africa and beyond who have worked tirelessly to establish their hotels and now need the access to not only our distribution channels but also our wider network and procurement platform to sustain their businesses. We believe Radisson Individuals is not only the answer to a positive value proposition within the current climate but also provides further solidarity across our sector. Our simple approach coupled with the pragmatism of that affiliation model should open a range of opportunities across the continent and we welcome all our future partners that see the benefits of joining our group be it individual hotels or local and regional hotel chains.” In addition, Radisson Hotel Group has signed ten new hotels across EMEA in Q3 2020 in the UK, Italy, Ukraine, Germany, Egypt, and Nigeria. The new signings build on the 15 hotel signings which were announced in Q2 2020 and reaffirm
the group’s commitment to its owners, employees, guests and partners, and its ambitious five-year development plan. Radisson Hotel Group continues to expand its new brand architecture and further strengthen its presence across EMEA. Radisson Individuals represents an exceptional opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure. These hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the globe as well as integrated IT and revenue platforms, and comprehensive operational systems to deliver high GOP margins.
Ramsay Rankoussi, Vice President, Development, Africa and Turkey, Radisson Hotel Group.
Business Events Africa November 2020 21
