SUSTAINABILITY TRENDS
Sustainability trends A 2020 forecast Clean, green and serious
Greater awareness
“Those that think it will be business as usual in 2020 will probably not be in business in 2021. As consumers gain an increasingly sophisticated understanding of climate change issues, the events industry will be forced to clean up its image as well as its operations. This means greater corporate compliance, more responsible procurement, and the growth of e-events and hybrid events thanks to improvements in technology. With this will come the understanding that greening is not a trend that will pass, but is the new and necessary way of doing business. The success of a business will be measured according to how well it can do this, and not only its profit margin.”
“Awareness about sustainability issues has increased dramatically in 2019, and I believe it will continue to grow and evolve in 2020. Consumers across industries are becoming very savvy about the real issues and demanding that the brands they select make strides in sustainability. For this reason, at Fedhasa we shall continue with sustainability awareness programmes. This has several benefits for the property owners, society and communities on a long-term basis. We also hope to conduct sustainability assessments in the new financial term.”
– Greg McManus, chairperson of the EGF 18 Business Events Africa December 2019
– Lee Zama, chief executive officer of Fedhasa
Sustainable supply chains “Clients will start demanding sustainability from service providers. As the person paying for the work, they are culpable for any non-sustainable actions. And, equally, they are praiseworthy of appointing and implementing in an eco-aware way. As such, certification and self-regulation is already becoming a norm and no longer the exception. In the quest to build faster, better, cleaner, and also satisfy socioeconomic demands, alternative materials and methods will begin to dominate our market.” – Gary van Der Watt, board member & EGF representative for EXSA
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