PAGE STRAP COVER INDUSTRY STORY: INSIGHTS DURBAN ICC
Key takeaways from IMEX Frankfurt For the first time since May 2019, the IMEX Frankfurt show took place in person at Messe Frankfurt in Germany from 31 May to 2 June 2022. IMEX – in Frankfurt – is the largest trade show in Europe for the meetings and events industry, bringing together global event planners and buyers with significant buying power.
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f the 9,000 attendees, more than 3,000 were buyers looking to place their upcoming meetings, exhibitions, and incentive programmes. In addition to one-on-one appointments between exhibitors and planners, a series of educational sessions took place, to deliver a better understanding of the post-pandemic landscape for planning and executing events. Century City Conference Centre and Hotels joint chief executive officer’s Gary Taylor and Glyn Koetser attended the show and provided a snapshot of some of the key takeaways from the show as the industry begins to bounce back from the global pandemic.
and wired to connect. We crave interpersonal relationships which can only be achieved when connecting with others in person. Sustainability continues to be a regular topic of discussion and is fast becoming one of the decision-making factors, our Net Zero Carbon Pledge for the events industry is incredibly important. Buyers who we met with were also interested in our commitment to hygiene protocols in terms of sanitising stations,
food service and preparation areas. Two words which come to mind when thinking about events into the future — experience and education! People are looking for new experiences and are happy to travel far and wide if they are gaining new information and knowledge. What is the sentiment of business travel in general? Sentiment is very positive, and the vast majority of business travellers are keen to
Which new trends and topics have you discovered at the show? There was a big shift from quantity to quality, and some of the biggest trends include digitalisation, innovation and sustainability. It was very evident that live in-person meetings are preferred by all and that the meeting and events industry is back on track. Human beings are a social species 10 Business Events Africa July 2022
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