Business Events Africa October 2020

Page 14

CHEF’S PROFILE

Chef Adrian lives out his culinary calling

Adrian’s awards and achievements include: · SA Chefs Association Presidential Plate Award · SA Chefs Association National Board of Director 2019 · Ambassador Mentor Middle East Africa for WorldChefs Young Chefs · SA Chefs Association Young Chefs Club National Chairman 2013-2018 · Disciple for the Disciples d’Auguste Escoffier South Africa · Associate fellow of the Royal Commonwealth Society · IKA Culinary Olympics 2020 Restaurant of Nations – Bronze medal · IKA Culinary Olympics 2020 Chefs Table – Bronze medal · Unilever Chef of the Year 2010 Category 4 winner · Finalist in various culinary competitions

Cheffing is a calling rather than a career for Adrian Vigus-Brown – and as living proof, he has the enthusiasm and the passion for his craft, he’s put in the hours, the hard work, and the practice, and he has achieved an enviable array of achievements and accolades, all within a relatively short period.

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hef Adrian, 30, is executive chef at the glamorous African Pride Melrose Arch, Autograph Collection® Hotel in Johannesburg, which has the March Restaurant, the Library Bar, pool deck, 118 rooms with 24-hour service, as well as five meeting rooms and an auditorium. He achieved the position of executive chef at age 25, which added more challenges to Adrian’s career than anticipated. “I have been passionate and driven since I first fell in love with the world of food as a child, preferring to be in the kitchen when other kids were playing, and watching food channels on TV rather than the programmes my friends were watching. On a family holiday at age nine, I was found in the hotel kitchen, questioning the executive chef. I knew it was the place I wanted to be. In high school I worked in restaurants and did private catering. “When I was appointed executive chef, I found I constantly needed to prove myself and my worth in the kitchen as fellow executive chefs often underestimated

or overlooked me. But that helped me hone my skills further – I soon learned to live out the quote by Tony Robbins that, ‘people are rewarded in public for what they have practiced in private for years’.” Adrian loves his work at African Pride Melrose Arch. “The senior management has faith in me and supports me. They give us creative licence – knowing we will use discipline and responsible management in our meal and menu development. We also have opportunities to take in a load of young trainee chefs every quarter, sharing our knowledge and passion with them and inspiring them on their culinary journeys. This is an environment of growth.” Hailing from the East Rand, Adrian matriculated and joined the in-service apprenticeship programme at Starwood Hotels and Resorts, Sheraton Pretoria, completing his exams at HTA School of Culinary Art and later adding a City & Guild Level 2 IVQ Diploma in Food Preparation and Cooking to his education. In high school he worked at High Chaparral Steakhouse in Boksburg, at

12 Business Events Africa October 2020

Carnival City, and then Sheraton Pretoria Hotel when his tertiary training started. Other career moves include Buccament Bay Resort in the Caribbean; DW eleven 13 fine-dining restaurant in Dunkeld, Johannesburg; Royal Mnandi Food Service Solutions in Centurion; Nedbank West Street on the East Rand; Rand Refinery; then joining African Pride Melrose Arch as Senior Sous Chef in April 2014. He lists some of the lessons he has learned along his career path as: · Seasons change, trends change, but one thing that can never change is your attitude to the profession – that’s when things go wrong. · Being a chef is a calling – it’s being part of a network of likeminded people. · Not everyone has the same skills in the kitchen, but that measure is often based on passion rather than knowledge. He describes his culinary style as “ever-changing. I’m not set on any one style. I’m classically French trained and am more refined in my style, but, as in all things in life, trends and options www.businesseventsafrica.com


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The industry will undoubtedly rise again

7min
pages 12-13

The need for a collective conversation

2min
page 27

The start of our recovery

2min
page 31

EXSA’s Stardate October 2020

2min
page 30

Hilton introduces Hilton EventReady with CleanStay

2min
page 17

Conferencing at Indaba Hotel during Covid-19

2min
page 16

Reopening of the event industry: what to expect

4min
pages 34-35

The new normal – really?

3min
pages 28-30

A time for reset: The event industry’s Uber moment

2min
page 26

Re-imagining the future of global events

6min
pages 24-25

Directory and associations of interest

7min
pages 32-33

Build back better

2min
page 23

Using incentives to drive business growth

3min
page 22

The virus is not going anywhere soon

5min
pages 20-21

Cheffing is a calling rather than a career for Adrian Vigus-Brown

7min
pages 14-17

Re-imagining the new world

2min
page 4

Excitement as Sun City reopens for business

6min
pages 8-11

Radisson Hotel Group launches hybrid solutions

2min
page 18

South Africa is open and ready

2min
page 6

Protea Hotels by Marriott: still South Africa’s ‘Coolest Hotel Brand

1min
page 5

Africa Travel Week draws focus on the African Diaspora Traveller

2min
page 19
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