THE COOK TELEGRAPH Winter 2014
HELLO! Going back a few years, we used to do regular customer newsletters – a behind-the-scenes look at COOK, if you will. I decided we should resurrect the idea because: (a) people seemed to like it; (b) just because we’re bigger I don’t want people to think we’ve lost our soul or sold out; and (c) we’re very proud of what we do and while hiding one’s light under a bushel is all very worthy, it’s also a bit dull. So here it is. I’d love to know what you think, good or bad. Send any comments to edwardanddale@cookfood.net
THE MEANING OF GOOD FOOD There’s a famous quote from Margaret Mead, an American anthropologist: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” With that in mind, meet JP Campbell, the founder of One Feeds Two. A couple of years ago, he quit his job as a corporate lawyer to sell soup from a van in Edinburgh. He probably made decent soup (we never got to taste it). But what he definitely had was a Big Idea: every time he sold a soup, he also provided a school meal to a child living in poverty through a charity feeding partner. But after visiting Kenya, and the feeding programmes he was supporting, JP realised this idea was much bigger than soup - big enough to potentially change the world. So he sold the van and set about launching One Feeds Two as an ethical standard any food company could adopt. We’re delighted to be JP’s first national partner. This Christmas, many of our seasonal starters and main courses will be One Feeds Two: each time you buy a portion, a school meal will be provided to a child living in poverty in Malawi. The school side of things was important to us. Handouts won’t begin to resolve poverty and hunger in the long run, but education, feeding young minds and ambition, just might. JP defines the purpose of One Feeds Two as: rethinking the meaning of good food. We’re right on board. We genuinely believe that good food shouldn’t just taste good, but it should also do good in the grand scheme of things. We’re far from perfect but we’re hopefully on the right path.