PRESS KIT 2014
ANGELENO MAGAZINE Culver City’s sleek, chic purveyor of ice cream, cookies and token sandwiches boasts an adventurous array of flavors, like maple flapjack. The choices here are culinary building blocks meant to refelct the relatinoship between food and architecture as evidenced in the new Coolhaus Ice Cream Book.
BRAVO: WATCH WHAT HAPPENS LIVE Natasha Case seen on Bravo’s Watch What Happens L!ive hosted by Andy Cohen on March 19th, 2014.
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BUST MAGAZINE For the founders of Coolhaus - the ice cream sandwich company that started with one LA food truck and now has 11 trucks nationwide, a storefront, and a brand new cookbook - ice cream isn’t just a snack, it’s a state of mind. “It allows people to let their guard down,” says Natasha Case, the company’s co-founder. Freya Estreller, the other half of the hip-as-hell duo, agrees. “Everyone loves ice cream.”
CHIC PASSPORT MAGAZINE Coolhaus: perfecto para el postre. No hagas caso a tu subconsciente y prueba la nieve de “candied bacon,” es excelente.
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EDIBLE IOWA MAGAZINE What do you get when you combine two savvy food-loving ladies, a passion for architecture, and an old mail truck? COOLHAUS Ice Cream Book: Custom-built Sandwiches with Crazy-Good Combos of Cookes, Ice Cream, Gelato and Sorbet.
LOS ANGELES MAGAZINE Here’s The Scoop: Gingerbread houses have nothing on edible structures by Natasha Case and Freya Estreller of COOLHAUS. The architecture buffs turned confectioners have been making Frank Gehry- and Richard Neutrainspired ice cream sandwiches since their first truck began rolling in 2009. This month the L.A. duo - who now have two storefronts - are releasing a book of mix-and-match ice cream and cookie recipes for building your own munchable manse.
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WESTWAYS MAGAZINE COOLHAUS: What began as the hippest ice cream truck on the block has since set up brick-and-mortar shops in Culver City and Pasadena. Ice cream flavors run the gamut from Guiness chip to fried chicken and waffles. For a breakfast-like treat, brown-butter ice cream with candied bacon is sandwiched between maple-flavored hotcake cookies and will make you wihs every morning started so sweetly.
HALLMARK CHANNEL Natasha Case seen on Hallmark Channel’s Home and Family on May 28th, 2014.
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NYLON MAGAZINE Natasha Case and Freya Estreller are the archiecture aficionados and ice cream enthusiasts behind Coolhaus, a growing mini-empire of, yes, architecturally-inspired ice cream treats. Kate Williams catches up with them in Los Angeles to talk about their new book (out this month f rom Houghton Mifflin) and how they turned one undrive-able postal truck into a mini-empire.
ORANGE COUNTY REGISTRAR Coolhaus continues to grow its gourmet ice cream products, with recent expansion deals at Umami Burger and Whole Foods Market. The Los Angeles company’s ice cream sandwiches are now on the dessert menu at Umami restaurants in California. Coolhaus co-founder and Chief Executive Natasha Case said it seemed like a natural fit to partner with a premium brand that “is thinking big but keeping its integrity.” “Umami Burger and Coolhaus are a perfect match,” said Case. “We both strive to elevate very classic foods that everyone loves.” Case said sh’s in talks with other restaurants interested in Coolhaus’ ice cream sandwiches. Stay tuned.
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OUT MAGAZINE Those Neapolitan standbys vanilla, chocolate, and strawberry will forever conjure memories of festive childhood birthday parties. But today’s ice cream makers are totally rethinking the cone. “There has definitely been a shift in the public looking for desserts that aren’t just one note,” says Natasha Case, CEO of Coolhaus, a hip collection of food trucks in Los Angeles, New York, Austin, and Dallas offering flavors as varied as Vietnamese coffee, Peking duck, and Cuban Cigar. “People want sweet meets savory, meets spicy, meets boozy, meets sour,” she adds. “More traditionally, what main courses, appetizers, and amuse bouches have brought to the table.”
PARADE MAGAZINE Vanilla is so last summer! The authors behind the new cookbook Coolhaus reinvent the ice cream sandwich by pairing gourmet cookies with exotic ice cream flavors.
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QSR MAGAZINE When QSR last checked in with Coolhaus as part of “America’s Top 20 Food Trucks,” in February 2011, business partners Natasha case and Freya Estreller had just launched their second food truck, adding a roving kitchen in Austin, Texas, to their existing mobile unit in Los Angeles. In the three years since, Coolhaus has added three additional food trucks (in New York, Miami, and Dallas), opened two L.A.-based brick-and-mortar stores, and wiggled its ice cream products into 1,500 grocery stores across the country.
SUNSET MAGAZINE Cold Fingers: Since we last checked in with the duo behind L.A.’s Coolhaus ice cream sandwich truck, Natasha Case and Freya Estreller have opened two L.A. stores; expanded their fleet to Austin, Dallas and NYC; and started selling their architecturally-inspired creations in supermarkets. And now, a cookbook! Coolhaus Ice Cream Book offers recipes for the cookies (from snickerdoodles to vegan ginger molases) and the ice creams (Guiness chocolate chip, for instance), so you can invent your own sandwich combos, whether they’re low-rise or skyscraping.
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COSMOPOLITAN MAGAZINE Case was studying architecture at the University of California at Berkeley when on project received a jarring critique from a professor. “He told me it looked like a layer cake,” Case says. The merging of architecture and food became the philosophy behind Coolhaus, an ice-cream company that constructs frozen sandwiches in “stories” and builds flavors around architectural movements. After Case and business partner Freya Estrella brought their first ice-cream-sandwich truck to the 2009 Coachella festival, word of mouth caused a feeding frenzy- literally. Today, you can find Coolhaus in New York, L.A., Dallas, and Austin and in 1,000 supermarkets in 22 states. Not bad for a compnay that started four years ago with “just my credit card, a $700 loan from our friend Andy, and a truck we bought on Craigslist.”
DETAILS MAGAZINE
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It turns out you can improve on perfection. A scoop of creamy vanilla hits the spot on a sweltering summer day, but a new generation of chefs and gourmet-shop owners can’t leave the iconic cone alone. From the tower of treats at ice-crea- sandwich master Coolhaus, including s’mores cookies bookending sea-salt caramel, to the range of flavors- whiskey and pecan, cucumber, Earl Gray sriracha, basil maple- ice cream reminds us that we’ll always be kids at heart. Only now we can dig in whenever we want. -
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HUFFINGTON POST LA
, Fans mourning the final season of Showtime's "Dexter" can now eat their feelings away thanks to Coolhaus. The architecture-inspired ice cream sandwich truck is giving away free "Dexter Killer Combo" sammies in both Los Angeles and New York to celebrate the beginning of the end for our favorite TV serial killer. Showtime is underwriting the ice cream giveaway to drum up anticipation for the June 23 "Dexter" season premiere. They went super deep (well, as deep as dessert can get) when it came to crafting the sammie -- a vanilla and cherry ice cream, sandwiched between a double chocolate chip cookie and a Snickerdoodle cookie. "The dark and light cookies in this sandwich represent the two sides of Dexter," explains the treat's edible wrapper. "Between them is a refreshing Tahitian vanilla ice cream with a 'bloody' cherry swirl."
RELISH BLOG
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Where: Los Angeles, CA Founded in 2008 by foodies Natasha Case and Freya Estreller, Coolhaus sells allnatural, handmade and often organic ice cream sandwiches. Inspired by famous architect Rem Koolhaas and the 1920’s modernist Bauhaus design movement, these sandwiches are truly constructed pieces of art. Even better, they are served in edible, all natural and calorie-free wrappers. And with gourmet ice cream flavors eclectic as wasabi and a fleet of delish cookies that are locally baked, it’s no wonder this truck is taking the city by storm.
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UC BERKELEY WALL OF FAME
, Case’s “aha” moment occurred as an undergraduate. When an architecture professor said her design of student housing looked like a layer cake, she baked her next model. “I’m sure (my peers) were thinking, ‘Do we get to eat the damn thing when she’s done talking?’” Taking it further in 2008, Case began making ice cream sandwiches with a friend and naming them after architectural legends — such as Frank Berry and Mies Vanilla Rohe. They revamped a dumpy postal truck and parked it at a music festival, generating a hungry following within hours. Coolhaus — a play on Bauhaus, the modernist movement of the 1920s and ’30s, Dutch architect Rem Koolhaas, and “cool house” (the “sammies” look like tiny houses) — now has trucks in four cities, a store, and a sweet deal with Whole Foods, among other retailers. But the obsessed need not feel guilty. Committed to sustainability, Case uses local, organic ingredients whenever possible and wraps each delight in edible paper. Follow Coolhaus on Facebook or Twitter @Coolhaus. (photo courtesy of New York Street Food)
SERIOUS EATS BLOG
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So I was pretty excited to try their new line of pre-packaged ice cream sandwiches, which will be sold at various supermarkets nationwide including Whole Foods and Sprouts. "Flavors were chosen based on the data we received from our customers at the trucks," explains Coolhauser Dan Fishman. "We blended the best sellers with some more "unique" options to create an initial mix that we intend to grow over time." For now, those five flavors are Cara-Mia Lehrer (Snickerdoodlecookie + Salted Caramel ice cream), Louis Ba-Kahn (Chocolate Chip cookie + Brown Butter Candied Bacon ice cream), Mies Vanilla Rohe (classic combo of Chocolate Chip cookie + Tahitian Vanilla Bean ice cream), Mintimalism (Double Chocolate Chip cookie + Dirty Mint Chip ice cream) and Renzo Apple Pie-ano (Oatmeal Raisin cookie + Baked Apple ice cream). For me, the thing that secures Coolhaus in ice cream stardom is equal parts flavor and texture. Coolhaus manages to achieve near perfect texture at their trucks: flexible, even soft cookies with creamy yet structurally sound ice cream. I feared how this would translate to a sandwich that was forced to sit in the freezer aisle. Spoiler alert: They nailed it. Even after spending a few days in my own freezer, which verges on too cold, the packaged cookies had a perfect texture. Our teeth glided through every cookie without a crunch, the mammoth layers of ice cream never once fell out the sides. "How do they do it?" a fellow taster asked. I wish I had the answer. For thoughts on how the flavors fared, click through the slideshow above.
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ZAGAT REVIEW
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First, there was an old mail truck that rolled into Coachella to serve architecturally themed ice cream sandwiches. Then came more trucks, a Culver City shop, more trucks in other cities, ice cream sandwiches in Whole Foods nationwide, and Dexter and towering ice cream sandwiches. Now Natasha Case and Freya Estreller are upping the hipster quotient for Pasadena by debuting their new Coolhaus shop in Old Town today, just in time for National Ice Cream Sandwich Day. You'll find all the Coolhaus favorites here - ice creams in a world of flavors, from baked apple to White Russian, smooshed between fresh-baked soft cookies and wrapped in edible paper.
DEXTER DAILY
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Dexter co-star C.S. Lee is giving away ice creams for free at the Coolhaus truck in Venice Beach, L.A. That's an awesome surprise for the fans who are patiently waiting to the line for Coolhaus killer combo ice cream sandwiches!
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COSMOPOLITAN MAGAZINE
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Not your average Chipwich: Coolhaus' treats consist of a "cookie roof, floor, and ice cream walls." Mix and match flavors like butterscotchand-potato-chip cookies with White Russian ice cream. Grab one (and some napkins!) at Whole Foods, or track the truck at eatcoolhaus.com.
AUSTIN MONTHLY
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There is something about an ice cream sandwich that brings out the childlike wonder in all of us. These two traveling food trucks often inspire locals to drop whatever they're doing to build-their-own sandwiches with sinfully sweet cookie shells. There's an assorted menu of ice cream, sorbet and gelato flavors, including brown butter candied bacon ice cream and lemon thyme sorbet. -
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, LOS ANGELES BUSINESS JOURNAL
But some merchants haven’t been quick to jump on board. Last year, AmazonFresh approached Coolhaus, a Culver City company that makes ice-cream sandwiches. Natasha Case, Coolhaus chief executive, said she was interested, but the price Amazon wanted for her treats was too low. “They wanted us to come down 30 or 40 percent from wholesale,” she said. “It was hard to make the numbers work.” But that was a year ago, and Coolhaus has since scaled up its production. Its ice-cream sandwiches are now available in most Whole Foods Markets around Los Angeles. If AmazonFresh comes calling again, Case said her answer might be different. Even though her products are more widely available, she said home delivery is a tempting opportunity.
LOS ANGELES MAGAZINE
“We’re definitely revisiting this,” she said. “ I think direct to consuer is always going to be an advantage no matter how available you are.”
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Los Angeles Magazine recommends following the @Coolhaus truck on Twitter to find where to get a Coolhaus sammie on a hot summer day. Seth Rogan has it in his TOP 10! -
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NEW YORK a la Carte
, Of all the new-wave food trucks roaming the streets of New York, Coolhaus, an inventive ice cream sandwich truck, is one of the few with roots outside the city. THe brainchild of architect Natasha Case and real estate developer Freya Estreller, Coolhaus combines two of their great passions. “Our actual company name is farchitecture: food plus architecture,” says Natasha. Architecture lovers can geek out at the triple entendre in Coolhaus- it’s a play on the Bauhaus moder design movement; Remment Koolhaas, an influential Dutch architect and theorist; and the actual product. You pick out the cookies (”floor” and “roof”) and choose your own ice cream “walls” for a made-to-order ice cream sandwich.
WESTWAYS MAGAZINE
, Westways magazine suggests Coolhaus when looking for a good eat in Culver City. At the no-frills Coolhaus Shop, you can indugle in exotic house-made ice creams scooped into soda floats, sandwiched between cookies, or dolloped into espresso.
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FORBES MAGAZINE
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Natasha Case named to Forbes Food and Wine 30 under 30 list.
Natasha and Freya celebrate over Coolhaus sammies with John Paul DeJoria, founder of Paul Mitchell and Patron, of Forbes 30 under 30 party.
INDIE MAGAZINE
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A similar culinary enthusiasm seems to have gripped the taste buds of Natasha Case and Freya Estreller who run the Coolhaus truck where the most extravagent varieties of ice cream and cookies are assembled into architectonically ambitious ice cream sandwiches. The less adventurous will order something like a Mies Vanille Rohe ( vanilla ice cream between two chocolate chip cookies), while ogling their neighbours who have taken a chance on a sushi combo of ginger cookies and wasabi ic crea. The main thrust of the inspiration behind these two icecream ladies creations seems to be to explor the sweet sides of savoury dishes. Already, Natasha’s favourite combination of fried-chicken- and waffles ic cream with maple syrup flapjack cookies is being hailed as the new bacon-with-brown-butter ice cream.
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NEWS
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It turns out that gourmet ice cream sandwiches really turn people on. "We now have nine trucks total in LA, New York City, Dallas and Austin," says CEO Natasha Case, who created the first Cool Haus truch from a converted postal van in Los Angeles in 2009.
They also have a cart in Central Park, New York City, and one storefront -- soon to be two -- in Los Angeles. Cool Haus insists on baking on their own cookies and churning the ice cream, using hormone-free dairy and local and seasonal ingredients. The finished sandwich flavors include simple ones that pluck a classic heartstring, but the esoteric options have brought the trucks their national reputation. For example, you can bite into an ice cream sandwich version of Fried Chicken and Waffles.
KCET: I AM LOS ANGELES FEATURE
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Not unlike the burrito and taco food trucks Angelenos have frequented for years, the new-wave of food trucks can be found on the streets of Los Angeles. But these new food trucks create buzz using social networking websites like Facebook and Twitter, and use the internet to broadcast the location of their trucks. These trucks have become a familiar phenomenon on the boulevards of Los Angeles. They come in different shapes, colors and have all different menus. Natasha Case is co-founder of Coolhaus -- a food truck serving architecturally-themed ice cream sandwiches. Sure, they have delicious flavors like bacon-flavored or persimmon flavored ice cream, but they want most to teach their customers a little bit about architecture. Coolhaus focuses on the architects whose work you can find throughout Los Angeles, from Franklin Lloyd Wright to Frank Gehry. I Am Los Angeles talked to Natasha about her food truck sensation.
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COMPLEX CITY GUIDE
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Coolhaus brags inventive ice cream flavors that range from keylime pie to Peking duck and everything in between. And this month's flavor, whiskey lucky charms, may be their greatest creation yet. But the best part? Create-your-own ice cream sandwiches. You choose the cookies (we suggest snickerdoodle on top, and chocolate chunk pretzel on bottom) and the ice cream that goes in between. Customizable bliss!
DRY SODAY CO. RECOMMENDATION
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With her Masters of Architecture complete, one might assume that Natasha Case would have gone straight into the industry. However, even with all her smarts and passion combined, there was something keeping her from that typical path.
“In school there were all these fancy words and terminology, things that are just so esoteric and intimidating for non-architecture people. These spaces are built for the public, but it’s all about how people perceive what the architect is trying to convey and it doesn’t always connect. It was lacking a human connection and I wanted a way to make that happen,” Case says. With this in mind, Natasha found connection in the most universal of languages: ice cream.
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ARCHITECTUREBOSTON MAGAZINE
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Think ice cream. Think famous architects. Think ice cream flavors named for famous architects: Frank Behry, Mies Vanilla Rohe, Richard Meyer Lemon, I.M. Peinut Butter, Louis Kahnteloupe, Norman Bananas Foster. Now throw in a “floor” and “roof” of choclate chip or oatmeal cookies and what have you got? Coolhaus, a designer ice cream sandwich company that has 50 employees, revenues of $3 million last year, and a fleet of pink and white food trucks selling to eager customers in New York, Los Angeles, and Dallas.
http://www.architects.org/architectureboston/articl es/life-after-arch-101
ASPEN WEDDINGS
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Aspen Weddings suggests Coolhaus for your wedding celebration. www.eatcoolhaus.com
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FOOD NETWORK MAGAZINE
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Young and Hungry up and coming food stars and all under 30. Ice cream “trucks” have been around longer than actual trucks: Street vendors used to peddle the stuff from pushcarts. But two design-savvy women from Los Angeles have given the whole concept a much needed update. With 15,000 in startup dough, architect Natasha Case and real estate developer Freya Estreller transformed an old postal van into a sleek, mobile ice cream business called Coolhaus (named after Dutch architect Rem Koolhaus). Customers get to “build” their own sandwich by choosing from six cookie bases, and 25 ice cream All the wrappers are made out of potato and printed with soy ink, so they’re earth friendly and edible. Considering Coolhaus sells 1,000 sandwiches a week, that adds up to a lot less litter for L.A.
LOS ANGELES MAGAZINE
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came wildly successful by embracing the ways of hip capitalism: food trucks, Coachella, Twitter. But after two years, owners Natasha Case and Freya Estreller are jumping forward to the past with a store front in Culver City, which will serve their signature ice cream sandwiches and other delights. At the opening you’ll encounter architecture themed conpopsicles in the shape of famous L.A. buildings. What would they be based on? “Anything by Frank Gehry,” Case says. Anything?
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LOS ANGELES MAGAZINE
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Food trucks have become something of a motif- maybe mania is a better word- on the L.A, streetscape in the past year. Suddenly, you can get a couple hemispheres’ worth of cuisines from a galley kitchen on wheels. Clustered behind the UCLA Medical Center or along a dispiriting stretch near LACMA, the life where there wasn’t any. In L.A., that’s a good thing.
SWEET DESIGN BLOG
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CoolHaus is the brainchild of Natasha Case, a former architect, and Freya Estreller, who has a background in urban planning. Reaching beyond the standard ice cream concoction, CoolHaus makes the world of architecture inspiring to the average person with designyour-own ice cream sandwiches using playful tendre: a combination of the Bauhaus modern design movement, Dutch architect Rem Koolhaas, and the concept of a “Cool House,” a deconstructed ice cream sandwich with a Natasha and Freya’s decision to launch CoolHaus as a mobile truck, rather than a storefront, was purposeful. They are fascinated by CLICK HERE TO READ MORE
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NEW YORK MAGAZINE
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This season’s new batch of ice-cream sandshowcasing Italian gelato or French macarons, or in a super peanutty new guise. This mobile L.A. transplant offers enough mix-andTry two different cookies on one sandwich- or make it a two-scoop double: $5, $8.
TIME OUT NEW YORK
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Coolhaus Ice Cream Sandwiches gained a cultish following in Los Angeles, but how it will kick off its eastern expansion with a four-day free giveaway of its cold creamy treats from April 28 to May 1. The New York operation including blueberry-ginger ice cream and redscoops and six cookies) versions. New to NY: hot toppings (like sea salt caramel and Mexican chocolate sauces) and iced Blue Bottle coffee. For locations, visit twitter.com/coolhausny (347-640-4287)
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MAGAZINE Coolhaus, an architecture- inspired ice cream truck owned by partners Natasha Case and Freya Estreller, can usually be found parked at framers markets, crafts fairs and the like. The only product is ice cream sandwiches, or maybe we should say a generous scoop of gourmet ice cream wedged between a pair of chewy cookies, and served in edible rice paper. Flavors are named after well known architects- Frank Berry, Mies Vanilla Rohe, I. from reduced Lambrusco), among others. Design and ice cream lovers should seek out the pink- topped, converted postal truck to indulge in a unique take on everyone’s favorparked on a given day, check the Coolhaus web site’s calendar or go to twitter.com/coolhaus.
STAR MAGAZINE The food truck phenomenon has come full circle: Ice cream trucks are hip again! And chillest of them all is Coolhaus, which serves cream sandwiches. Creative combinations include chocolate chipotle ice cream on ginger molasses cookies and strawberry jalapeno ice cream paired with lemon rosemary cookies. The trucks are parked in L.A., Austin, Texas NYC and the Hamptons. Visit eatcoolhaus. com for locations and orders.
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LASSENS NATURAL FOODS MARKET
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After a few years just selling from the truck and prepackaged in stores, they decided that they needed a location to showcase their brand. They also had grown enough that they needed a central location for all of the organization that needed to be done. Natasha said they were going for a "Cool Industrial Aesthetic" in their Culver City store, and I thought it was awesome. She is so appreciative of Culver City and their neighborhood. They have been very welcoming to the new store. You don't have to wait to hear the ice cream truck jingle to taste these treats! Coolhaus sandwiches are found in freezer cases in 100 stores in 30 states! Lassen's is so happy that we feature them in ours.
EXAMINER.COM
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With today being National Ice Cream Day, it seems appropriate to bring the ice cream mad-scientists over at Coolhaus into the spotlight. On your way about town, you may have seen one of their four ice cream trucks, or even passed by their store-front location in Culver City. If you haven't stopped in to try one of their unique creations, there is no time like the present. Coolhaus, located in several states now, is a company that is focused on using fresh, organic ingredients and on maintaining sustainability. Each flavor of ice cream is hand crafted using artificial hormone free milk and local ingredients. Their creations vary from the highly adventurous Chicken and Waffles to old standards like Tahitian Vanilla. With a selection that contains everything in between, you're bound to find a flavor you can't live without.
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BUDGET TRAVEL MAGAZINE
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Talk about a turf war. Near L.A.’s MacArthur Wilshire Boulevard and West 7th Street), oldschool vendors trade in Salvadoran pupusas ers while a new wave of roving trucks, like the one above, tweet their daily locations and dole out custom ice cream sandwiches(@ coolhaus) and buttery grilled cheese (@grlldcheesetruk)
IB MAGAZINE
! the rules went out the door along with, well... the door, the roof, and the steep prices. I can eat two architecturally inspired ice cream sandwiches made with fresh baked cookies and homemade ice cream, wrapped in edible paper with edible ink before dinner if I want to, damn it! Feeling adventurous, I went with the Brown Butter and Bacon on one, and the Sea Salt Caramel on the other. they both had that mouth-watering, sweet saltiness that brings me to my knees. And, yet, the best part about Coolhaus is their philosophy. In their effort to bring us decadent and original treats, their credo is to reclaim public and urban spaces for eating and gathering, while practicing sustainable production techniques how they make eating ice cream feel like the right thing to do for you, your community, and the planet.
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L.A. TIMES DAILY DISH
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Whether part of the food truck scene or as a creamery’s menu staple, ice cream sandto get the best of both worlds -- cookies and ice cream -- in the realm of sweets. Angespectrum of cravings during summer’s warm months. Or, as it so happens, on National Ice Cream Sandwich Day. Beachy Cream: Made in small batches with local and organic ingredients, Beachy Cream’s ice cream sandwiches are made with a spin scene: Key Lime Cowabunga, Strawberry CLICK HERE TO READ MORE
HUFFPOST LOS ANGELES
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Following the Coolhaus truck via Twitter is one of our favorite past times. With long summer days upon us and the kids staying up 10 miles to get an ice cream sandwich happens more than I like to admit. Coolhaus sandwiches pack a lot of ice cream between each cookie, almost too big for my kids’ little to consume the whole thing, and the best part about these is that my kids actually stop talking for the 15 minutes or so it takes to consume them. Could these be the new pre-teen
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FRENCH GQ
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et ses sandwichs au homard (« lobster » en anglais) ont un succès fou. Zéro bousculade, pourtant : un guichet pour commander son sandwich et sa boisson (limonade bio maison), un autre pour retirer un long bun toasté garni de chair de homard arrosée de beurre fondu citronné. « Ça fait des semaines que j’es- saie de venir tester ce truck ! », s’excite Brian, qui bosse dans les effets spéciaux. Mark, rédacteur pour le site d’une chaîne de télé, a carrément pris un jour de congé et licieux. et bon marché (10 ! boisson comprise). De l’autre côté du carrefour, impossible de louper la camionnette de CoolHaus, et son
YOUR DALIY THREAD BLOG
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If one thing gets us excited about the warm weather, it’s the prospect of hanging in the sun eating ice cream. Call us a little hopeful since it’s been so chilly, but we’re ready to savor spring with one of our local favorites, unique ice cream makers, this Los Angeles wonder wows us with their locally sourced delicious sweets wrapped in edible paper (how eco-friendly!). Lucky for us, Natasha Case, co-founder of Coolhaus, has given us a sneak us, you’ll be praying for the warm weather to arrive, too. Feeling like an edible getaway? Get in line for mango saffron and pear star anise, both sweet and exotic sorbets with hints of spice.
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LA WEEKLY BLOGS
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With news that Coolhaus will launch a truck in New York (and open a storefront in Culver geles truck (@papayakingla) on Monday (and will open a brick-and-mortar location in Hollywood), it’s time to see whether it’s a fair cultural exchange. Who’s getting the longer end of this stick? Out of a pink-topped silver ice cream truck, Coolhaus serves Brobdingnagian ice cream sandwiches, the kind that should put to rest any lingering memories of those chocolate, strawberry and vanilla rectangles consumed without pause even by the smallest of children. At $5, Coolhaus’ upmarket ice cream sandwiches something of an investment, especially in time.
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YOUR DALIY THREAD BLOG
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Making a living as an architect has never been an easy proposition. Very expensive schooling is generally followed by years of laboring in the hopes that one day a devastatingly rich patron will fund the dream building. But with the economy grinding along in second gear, billings have plummeted and even prominent designers, from Frank Gehry to Norman Fosing daytime TV. There is, however, one architecture-related business that is booming: ice cream...
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ARCHITECT MAGAZINE
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With an M.Arch. in hand, Natasha Case, 27, didn’t set out to build buildings, but ice cream founder Freya Estreller, 29, started the food truck Coolhaus in 2009 in L.A. and named the sandwiches after architects and designers. “We think of ourselves as a marketing company for architects,” Case says. They expanded into Austin, Texas, last year, and then into New York City this spring. Come Labor Day, you can pick up Richard Meyer Lemon Ginger and Oatmeal Cinnamoneo at a cart in Central
BECOMING LOLA BLOG
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If you think for one second that the coming of autumn will deter me from seeking out, hoarding, and consuming unimaginable amounts of ice cream, well, you really don’t know me at all by now. Tisk tisk. Because when I am or chocolate (in any shape or form really) or burgers with milkshakes (without the shake, there’s no point) I am hopelessly dreaming about my next bowl of ice cream. Actually, sometimes its not even a bowl. Lately, its been, gasp, a sandwich. If you don’t live in New York or LA, you might as well leave now. Don’t torture yourself. If you do live in those two great cities, or Austin... read on.
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METROMIX NEW YORK
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Even the most hardened New Yorker surely gets a nostalgic pang at the sight of an icecream truck. But Coolhaus, which specialmore than just the same-old mobile treats. The popular L.A.-based truck, which set up its own NYC mobile station this summer, ofcalorie-free, all-natural edible wrapper. Yes, you can eat the wrapper. says co-owner Natasha Case. “This was a green solution.” Scoops to scope out: Consider the MintimalCLICK HERE TO READ MORE
SAMSUNG GALAXY TABLET
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CoolHaus is the traveling ice cream sandwich business that has combined an old fashioned treat with cutting edge mobile technology with huge success. The GALAXY Tab is part of the story behind two friends, a remodeled postal truck, and a pretty sweet idea. CLICK HERE TO WATCH VIDEO
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L.A. CONFIDENTIAL
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Feel free to scream for ice scream at CoolHaus. The wildly popular dessert truck spurred the recent opening of an ice cream shop in Culver City, which is home to gourmet lemon thyme, carrot cake batter and butterscotch with rosemary. Top it off with signature architecturally inspired cookie sandwichplace in town. 8588 Washington Blvd., Culver City, 310-424-5559
NY1.COM NEWS
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The High Line now extends north to 30th street. Under the new extension is an urban playground of sorts, the Lot on Tap, with a collection of food trucks. CHOW.com Contribreport. Hi, I’m Alex Van Buren of CHOW.com with this week’s New York CHOW Report, and this week we’re at an outdoor pop-up called the Lot on Tap, under the new extension of the High Line at 30th street and Tenth Avenue. Tom Colicchio is responsible for this gathering of food trucks. He’s pulled together... CLICK HERE TO READ MORE, AND WATCH THE VIDEO
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FOOD NETWORK
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Kid in a Candy Store features Coolhaus
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HUFFPOST FOOD
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First, we chatted with Coolhaus Ice Cream Sandwiches Truck (locations in Los Angeles, Austin, Manhattan and The Hamptons) CEO tomer that wanted to trade a tattoo for some ice cream sandwiches
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HUFFPOST FOOD
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Coolhaus was founded in Los Angeles in 2009 by Natasha Case and Freya Estreller, but they’re now in Austin, TX, and coming to New York City in 2011. With a background in architecture and commercial real estate, the name Coolhaus is what Natasha calls “a triple-play on the famous Dutch architect Remment Koolhaas, the Bauhaus movement, and of course a cool house for cold ice cream.”
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NEW YORK TIMES
! and West 11th Street in Greenwich Village, Je & Jo will be presenting handmade organic ice cream blended with cookie dough. Food Freaks will sell grilled cheese sandwiches in the American Museum of Natural History, a cart from Coolhaus, which has two trucks on the streets of New York, will offer its icecream-and-cookie-sandwich architecture. CLICK HERE TO READ MORE
EATCOOLHAUS.COM
MAGAZINE son event,” says Natasha Case, laughing . “We’re kind of throw yourself into the sic Festival in the spring of 2009, when Case, 27, and her partner Freya Estreller, 29, debuted their gourmet Coolhaus ice cream sandwiches- originally all named after architects like Frank Gehry (aka” Frank Behry”)- to hordes of sun-soaked hipsters. Just two years later, the L.A. natives have built a mini-empire that serves treats from seven pink-domed trucks... CLICK HERE TO READ MORE
BRIDE MAGAZINE
A delish idea for a summer wedding: an icecream sandwich bar! (from top Mango sorcream in chocolate-chip cookies, and ricootacherry ice cream in snickerdoodles.) Catering available near New York, Los Angeles, and Austin, Texas; sandwiches can be shipped to other location.
EATCOOLHAUS.COM
NEW YORK TIMES
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When Natasha Case, 26, lost her job as a designer at Walt Disney Imagineering about a year ago, she and her friend Freya Estreller, 27, a real estate developer, started a business selling Ms. Case’s homemade ice cream sandwiches in Los Angeles. Named for architects like Frank Gehry (the strawberry ice cream and sugar cookie Frank Behry) and Mies van der Rohe (the vanilla bean ice cream and chocolate chip cookie Mies Vanilla Rohe), they were an immediate hit. “I feel this is a good time to try new things,” said Ms. Case, who did a project on the intersection of food and architecture while studying for her master’s in architecture at the University of California
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NEW YORK TIMES
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Coolhaus, a Los Angeles company that makes ice cream sandwiches in some oddball bringing a truck to New York and from Thursday to Sunday will give away sandwiches in Manhattan. From Monday to the end of the year, the truck will be selling ice cream sandwiches in Manhattan, Brooklyn and Queens CLICK HERE TO READ MORE
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BLOG
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There Are Cool Kids Running Coolhaus You’re basically taking over the world… We have three trucks in LA, two trucks in Austin, and two trucks in New York City. We make our own ice cream and cookies and everything is all natural, handmade, and organic whenever possible. And you’re hired for a lot of special events… We've done everything from catering Justin Bieber’s birthday to bringing the truck to having the truck bought out and sponsored by Mozilla Firefox. [They were also at Coachella.] We gave away free Mozilla themed ice cream sandwiches in custom Mozilla edible wrappers for four days in the three cities we're in. Can I hire you to serve at my party? Of course! We'll make a custom ice cream and name a sandwich after you. How about the Matt Rocky Rodbard?
QSR MAGAZINE
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First Team All-American Coolhaus Embracing the nostalgia of the Good Humor Man and cofounder Natasha Case’s architecture roots, Coolhaus has been serving its made-to-order ice cream sandwiches in an edible, customizable wrapper since April 2009. With three trucks in its fleet, Coolhaus announces its location via Twitter and Facebook. Dedicated fans wait up to two hours for the unusual dessert experience that features such flavors as Dirty Mint (fresh mint leaves, brown sugar, and molasses), Brown Butter Candied Bacon, Pistachio Black Truffle, and Red Wine Reduction.
EATCOOLHAUS.COM
ESSENTASTE ITALY
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To each combination of ice cream and cookies, they give funny names of famous architects and architectural movements. Yes, Natasha studied architecture (including a year in Rome)...Not too long after, the two girls think that what they need was a truck and they launch at the Coachella Valley Music Festival in April of 2009, selling their ice cream sandwiches, telling architecture stories. Success was contagious and now the company has grown with vans scattered around LA, NY, Austin, Miami, Culver City. When you get to be COOL HAUS you have in front of you a menu with the recommended combinations of taste or you can choose if you want a simple cookie, or with chocolate chips, or ginger, oatmeal or chocolate brown, after which you decide one of the many flavors of ice cream, strictly organic, and finally the whole is wrapped in a sheet of edible paper! It is impossible not loving these entrepreneurs of cookie ice cream?
MIAMI NEW TIMES
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Olive oil, rosemary, and basalmic-glazed fig with mascarpone cheese. They sound like dinner, but they're actually ice cream flavors made by Coolhaus, the architecturally-inspired ice cream sandwich food truck with unorthodox flavors, which debuts November 17. "The spirit of the food truck is catching on," said Natasha Case, CEO of Coolhaus. "Miami is defining itself more and more as a food and food truck city."
EATCOOLHAUS.COM
This isn't your typical ice cream truck, these 20something ladies bring a whole new dimension to ice cream. They specialize in pairing unique hand-made ice cream flavors with locally baked cookies. Earl Gray-flavored ice cream could be combined with a peanut butter cookie, or try a brown butter candy bacon with a maple pancake cookie. They are also bringing back cocktail-flavored ice cream like strawberry mojito sorbet, orange chocolate Contreau and lychee martini, to name a few..
CBS NEW YORK 5 BEST DESSERTS
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NYC’s 5 Best Desserts CoolHaus Ice Cream Truck Moving Target New York, NY eatcoolhaus.com Last spring CoolHaus Ice Cream Truck made its way from Los Angeles for its East Coast debut. By the end of the summer, almost everyone knew about their delicious ice cream sandwiches made with Brooklyn-based Ovenly’s cookies and Coolhaus’ own creamy ice cream. With flavors rotating regularly, even the most ardent fan could each a different combination at every visit. Though pricey at $6 each, during the dog days of summer there were few better options to cool down the masses.
US NEWS & WORLD REPORT TRAVEL
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America's Funkiest Food Truck Cuisine Coolhaus Austin, Texas; Los Angeles, Calif.; New York City, N.Y.; and Miami, Fla. On Twitter: @COOLHAUS Everybody -- especially Coolhaus co-founder, Natasha Case (pictured) -- remembers running for the ice cream truck on a hot summer day. Now, you can relive that memory by tracking down Coolhaus in Austin, Los Angeles, New York, or Miami, and snagging one of their delicious, made-to-order ice cream sandwiches.
EATCOOLHAUS.COM
GRUBSTREET LOS ANGELES
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It's amazing what a hobby can turn into. Natasha Case and Freya Estreller launched the first Coolhaus truck, serving architecturallythemed, exotic ice cream sandwiches from an overhauled postal van, at Coachella in 2009. Today, the partners have nine trucks and one cart in four cities (L.A., New York, Austin, and Miami), and just opened their first brick-andmortar shop in Culver City last month. The two are almost inseparable, whether sharing burritos, sushi, or pasta in L.A., or sampling their own ice creams at the trucks. "I sample a little for quality control," says Case. "And a little because I just love ice cream. But you always have 'quality control' in your back pocket as an excuse." See where the two fuel up around L.A. and while serving Miami's Art Basel, in this week's L.A. Diet.
YAHOO NEWS INTERNATIONAL
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Power Your Future: Natasha Case, CoolHaus Ice Cream Truck 282, 418 views Natasha Case of CoolHaus reinvents her career and the old fashioned ice cream truck.
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THRILLIST MIAMI
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Every single piece of sweet goodness is made in-truck, including almost a dozen all-natural cookies (known as the "walls") like snickerdoodle, red velvet, peanut butter, double chocolate fudge, lemon rosemary, and maple waffle white chocolate (which you’ll try to order three of, but only get them like 32% of the time). Those’re then thrown around ice cream flavors like brown butter-candied bacon, carrot cake batter, Guinness chip, orange chocolate Cointreau, and dirty mint before being wrapped in edible paper and smashed into creamy creations like the Frank Berry, which homages one of the most famous architects of all time, Frankenberry Frank Gehry. Later this year, they'll be dropping the Gin & Arquitec-Tonic-a (G&T flavors with a twist of lime and elderflower, paying respect to local architectural giants Arquitectonica), plus the Cuban Cigar.
THE DAILY MUSE
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Sweet Inspiration: Entrepreneurship Advice from Coolhaus Ice Cream So why was the entrepreneur track so attractive to you? You can be a decision maker—and there are dire consequences to your decisions. I’ve worked at huge corporations where the work was fun and creative, but you’re lucky if 0.1% of your decisions manifest in reality. There’s a detachment there. This came naturally—this is the way that I operate best. What’s been your secret to success? You can have the greatest PR and have your truck in the greatest location—but it comes down to the product speaking for itself.
EATCOOLHAUS.COM
It’s our mission to stay true to natural, high-quality ingredients and sourcing locally. People tell us, “you don’t have to make such a good product,” but when people try [our product], it becomes clear what Coolhaus is about.
NEWSPAPER
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Everybody’s favorite ice cream sandwich comes from the Coolhaus ice cream truck, where you can stuff your face with cleverlynamed creations like Mies Vanilla Roe and ponder how Rem Koolhaas’ name ever got made into a dessert brand. Now Coolhaus’ owners, architects Freya Estreller and Natasha Case, who are opening Coolhaus trucks across the country and have even helped design a dog treat truck, have set up a permanent store in Culver City. The storefront abstractly references their trucks, from corrugated rubber that wraps around the service area to a windshield/menu to chrome detailing throughout. If you’re really ambitious you can buy make-at-home Coolhaus kits including hand-packaged dough and pints of ice cream, but you probably won’t be able to wait that long.
URBAN DADDY
EATCOOLHAUS.COM
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The City’s New Ice Cream Sandwich Truck Today, we’re taking you back to the ice cream trucks of yore. The jingles, the brain freeze, the endless streams of bacon... Oh. Your ice cream truck didn’t have bacon. Sorry to hear that. Correcting that colossal oversight: Coolhaus, the city’s first mobile ice cream sandwichery, debuting in Wynwood next week. Yes, ice cream sandwiches. Swirling around you. Available after late-night gallery jaunts in Wynwood, before catching a flick at O Cinema, while waiting for your favorite band to go on at the Stage. It’s a simple concept: take a dozen types of cookies (ginger, snickerdoodle, peanut butter) and more than 20 types of ice cream. Put them all on a shiny silver postal van circling the city. Let people mix and match to create their own desserts. Name them all after architects (hello, Frank Berry). Wrap them in edible wrappers (really). Rinse and repeat.
NOTICIAS DE L.A. NEWS
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Chega de cupcake! O reinado dos bolinhos está com seus dias contados se depender das meninas da Coolhaus, que vende a sobre- mesa mais refrescante deste verão. É o sanduíche de sorvete, espre- mido graciosamente entre dois cookies caseiros. Pode ser encon- trado em três
nal de agosto, em sua primeira loja física, na rua Washington Blvd., 8.588.
AUTOMOBILE CAR & DRIVER MOTOR TREND NISSAN NEWS MAGAZINE
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Los Angeles 2011: Nissan Serves Up Two NV2500 Food Truck Concepts -
Nissan will march out two concepts, the Coolhaus Truck and Grilled Cheese Truck, at the Los Angeles Auto Show tomorrow. Both are based on the NV2500 High Roof model, which has about 77 inches in vertical space between its load floor and roof. It also features a standard 4.0-liter V-6 engine with 261 horsepower and 281 pound-feet of torque, and can be-upgraded to a 5.6-liter V-8 that makes 317 horsepower and 385 pound-feet of torque. Both models feature a five-speed automatic transmission.
EATCOOLHAUS.COM
...Nissan’s other concept–dubbed the Coolhausexplores a different style of sandwich: the ice cream sandwich. But these aren’t humble vanilla-ice-cream filled confection. The Cool Haus truck serves flavors like Root Beer Float, Mango Sticky Rice, and something called Sexy Evil Genius. The truck is decorated with a slick silver and pink paintjob.
THE WASHINGTON TIMES NEWSPAPER
, Coolhaus: Architectural ice cream sandwiches in Southern California Ice cream has such a broad appeal, and ice cream sandwiches in particular are relatively uncharted in the bigger picture of ice cream and frozen desserts. Also, our product is delicious when the flavors are classic and simple, but also a great canvas for experimentation. WHAT’S THE BEST THING ABOUT RUNNING A FOOD TRUCK? THE WORST THING? The dynamic of the day to day—no day is the same! That's also the worst part though. Sometimes it would be nice to be able to predict things better!
SERIOUS EATS ONLINE
, The Coolhaus ice cream truck has come a long way since its inception three years ago: from selling architecture-inspired ice cream out of a refurbished postal truck, founders Natasha Case and Freya Estreller now command a fleet of eight trucks in four cities, as well as a Los Angeles storefront and a cart stationed on Central Park West across from the American Museum of Natural History. Big upcoming developments for Coolhaus include the launch of their own chocolate bar line, as well as a brickand-mortar presence in New York City. Coolhaus' ice cream sandwiches are already in stores at Southern California Whole Foods Markets, and Natasha and Freya are looking to explore similar strategic partnerships to grow the brand. And while Lisa is excited for the company's growth in New York City, she seems committed to Coolhaus' mobile efforts.
EATCOOLHAUS.COM
YUMSUGAR TV FEATURED VIDEO
, Ice cream sandwiches may sound simple, but constructing one takes more than two cookies and a scoop of your favorite flavor: when it comes to these frozen treats, timing and finesse is everything. Treats truck Coolhaus may be known for its bold ice cream sandwich flavors, but the truck fleet also knows the secrets to pulling together a structurally sound frozen dessert. From cookie selection to ice cream temperature to slicing the cookie just right, everything counts. Watch the video for tips on making a sweet, chilly treat that's a cut above the rest, then print out Coolhaus's fig balsamic ice cream and red velvet cookie recipe.
POPSUGAR CAREER/ENTREPRENEUR
, Coolhaus Ice Cream Truck Founders Profile Coolhaus co-founder and CEO Natasha Case turned her recession woes into something sweet. She jumped fulltime into her hobby of making gourmet ice cream sandwiches after her job at Disney dried up. "I didn't look back. . . . I just sort of went for it." Despite the everyday problems, Coolhaus ice cream sandwiches developed an ardent following. The frozencreations were based on architects and architectural greats: some early favorites were the Richard Meyer Lemon for Richard Meier (Meyer lemon with ginger cookie), Frank Berry for Frank Gehry (strawberry with snickerdoodle), and Mintamalism for minimalism (dirty mint chip with chocolate cookie). .
EATCOOLHAUS.COM
The first year, the company grew by 700 percent, basically without advertising. Estreller explains that social media marketing has a domino effect. Customers tweet about the truck location and post pictures of themselves eating ice cream. Their friends pass the info along.
EPICURIOUS EPI-LOG
, There have been some epic food-fusion trucks as of late: Kogi, the Kimchi Taco Truck, the Mexicue Truck, the Blaxican Food Truck. But the most high minded just might be Coolhaus, a fleet of nine trucks serving up ice cream sandwiches inspired by design. Calling what they do "farchitecture", the owners serve up treats named for architects: Mies Vanilla Roh (Chocolate Chip Cookie and Vanilla Bean Ice Cream), Frank Behry (Snickerdoodle Cookie with Strawberry Ice Cream). Coolhaus is the brainchild of an architect, Natasha Case, and her partner and Freya Estreller.
FOOD & WINE MAGAZINE
, Coolhaus From a fleet of trucks (and an imminent Culver City storefront) comes a huge variety of ice cream sandwiches. Rotating flavors like Guinness chip and Meyer lemon mix and match with a range of cookies, like chocolate chip and ginger molasses. Recommended combinations are named after architects—order a Frank Gehry for strawberry with Snickerdoodle cookies. eatcoolhaus.com -
EATCOOLHAUS.COM
NATION’S RESTAURANT NEWS
, “The use of sour, salty and savory ingredients is almost a given now for ice cream specialists,” said menu trends analyst and Nation’s Restaurant News contributor Nancy Kruse. “[But] Coolhaus really pushes the envelope with provocative flavors. … I suspect many of their patrons are drawn by the off-the-wall offerings.” “There are three very strong factors that Coolhaus is going for: customization, the perception of freshness, and the whole idea that I can literally align myself with customers anywhere along the flavor spectrum that I want to be, whether it’s a very tried-and-true flavor profile or it’s something more exotic that you may not have tried before,” he said. “We want to be the Ben & Jerry’s of our generation,” she said. “We have a ways to go, but we want to get there.”
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EATCOOLHAUS.COM
, Fast forward to April 2009. Natasha is standing inside a chrome and hot pink postal van in California, her head peeking out of the side window. Beside her is Freya Estreller, new business partner and girlfriend, who’s equally passionate about both design and food. They’re selling flavor-bursting, magnificent-looking, architecturally inspired ice cream sandwiches at the Coachella music festival. And they’re selling them very quickly. So quickly, in fact, that they’re sold out in three hours. After leaving their lucrative careers — Natasha had been an Imagineer at Disney, responsible for designing the theme parks, and Freya was in private equity and real estate — they’re now educating through deliciousness, one ice cream sandwich at a time. The $2,900 postal van they originally bought on Craigslist has been relegated to the backyard of Freya’s childhood home. Today, with nine trucks in five cities, Coolhaus ice cream can be found in 100-plus Whole Foods stores. And this is just the beginning. They’ve created a “Farchitecture” empire by marrying their passions for food and architecture.