BUSINESS PARTNER
INTERVIEW
GORAN PEKEZ, PRESIDENT OF JBAS AND CORPORATE AFFAIRS & COMMUNICATION DIRECTOR AT JTI WESTERN BALKANS
PIONEERS READY
To Share Experiences
Now that high-scale investments in production centres - such as those of Panasonic, Japan Tobacco, Yazaki and recently Toyo - are coming to Serbia, these Japanese companies that were pioneers on the market are ready to share their experiences. And JBAS is their home
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ny company in the world that has a notable Japanese partner is truly graced with an opportunity to learn and develop over the long term, says Goran Pekez, President of JBAS and Corporate Affairs & Communication Director at JTI Western Balkans, speaking with conviction. It wasn’t so long ago that Japanese investments were so rare that the aforementioned wisdom
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would have been difficult to test. Now, however, when the number of Japanese companies in Serbia is slowly increasing, Serbia is in a position, both as a society and within the domestic business community, to gain more experience with Japanese investments and business philosophy. This is why we spoke with JBAS President Pekez about the changes that have occurred since JBAS was established.
