MEDICARE
TA BLE OF C O NT E NT S INTRODUCTION
BRAND DEVELOPMENT
APPLICATION DEVELOPMENT
Company/organization
Mind mapping
Strategy/Approach
Products/services
Key Attributes/Concept
Signage
Logo development
Apparel
RESEARCH
Type development
Print collateral
Product/service analysis
Logo / type refinement
Web / U/I
Visual audit
Final logo /type solution
Outdoor advertising
Brand analysis
Color studies
Graphic Applications
Target audience
CONCLUSION Final solution
+ ME DIC A R E
I NTROD U C T I O N Medicare is the federal health insurance program for people who are 65 or older, certain younger people with disabilities, and people with End-Stage Renal Disease (permanent kidney failure requiring dialysis or a transplant, sometimes called ESRD) Medicare covers about 50 million older Americans for general health care and covers about 75% of covered services or 50% of total health care costs of these seniors. Medicare, as the largest single insurer, sets the standard for reimbursement rates across all insurers.
+ M E DIC A R E
GENERA L PR O D U C T S / S E R V ICE S Medicare Part A (Hospital Insurance) and/or Medicare Part B (Medical Insurance) covers eligible home health services like intermittent skilled nursing care, physical therapy, speech language pathology services, continued occupational services, and more. Usually, a home health care agency coordinates the services your doctor orders for the patient.
S E RVICES B Y PL A N : PL AN A:
P L AN B :
Hospital care
Clinical research
Skilled nursing facility care
Ambulance services
Nursing home care (as long as custodial
Durable medical equipment (DME)
care isn’t the only care you need)
Mental health
Hospice
Inpatient Outpatient Partial hospitalization Getting a second opinion before surgery Limited outpatient prescription drugs
PA RT C: Hospitalization: pays Part A coinsurance
Plan C also provides coverage for:
plus coverage for 365 additional days
Skilled nursing facility care
after Medicare benefits end
Medicare Part A deductible for hospitalization
Medical Expenses: pays Part B coinsurance generally 20% of Medicare-approved
Medicare Part B deductible for medical and hospital outpatient expenses
expenses or copayments for hospital outpatient services
PART D: Part of Medicare that provides outpatient
Blood: Pays for the first three pints
prescription drug coverage.
of blood each year
Part D is provided only through private insurance companies that have contracts with the government—it is never provided directly by the government (like Original Medicare is).
WH O’S E LI G I BL E ? • People age 65 or older • People under age 65 with certain disabilities • People of all ages with End-Stage Renal Disease (permanent kidney failure requiring dialysis or a kidney transplant). • One must be under the care of a doctor, and must be getting services under a plan of care established and reviewed regularly by a doctor.
M ED ICAR E BR A N D AN ALYS IS The Centers for Medicare & Medicaid Services (CMS) strives to provide their audiences with a consistent communication and brand experience. Consistent branding makes CMS initiatives more effective by helpin various audiences understand how to take advantage of theirprograms and how CMS works to improve health care. While some people think of a logo as a brand, it’s really just one small part of the overall visual brand. A visual brand takes the experiences and expectation associated with our organization, and expresses them in a nonverbal way through layout, color, typography, and graphic elements.
The target audience is based on many factors such as: Age
Education
Marital Status
Employment
Male of Female
Location
Income
Gender
The primary theme for these audiences is: Safet y Net , N e w B e n e i t s , E x pan d e d Co ve rag e
This theme represents the strong bond people who beneit from CMS programs have with those programs. This is especially true for the almost 50 million people with Medicare, which is the strongest program brand. The expanded coverage and beneits for some of the other audiences continue to be promoted to build that relationship. This theme encompasses provisions included in the Affordable Care Act, Including expanding family coverage to children under age 26, PCIP, preventive beneits, extra savings in the Part D donut hole, and Health Care exchange programs.
BR AND DE VE L O PM E NT The concept behind deveoping a new and improved medicare brand is to purpose a modern, organized, and clean touch. the overall feel is bold, blue, and simple. Medicare will be announced as a well managed insurance company with little no to chaos which is represented in this new brand development.
M INDM A PPI NG touch points and subjects
settlements lawsuits
management
government money
care people
Medicare costs uprising
neglect
abuse
treatment charges drugmaker
hospital shifts
doctor prices
future
drugs
debt
control rising
growth quality
policy
Medicare costs uprising
imbalance
fast short term/longterm
system demographics baby boomerst aginge
ax payers nrollees
inadequacy
power
fraud
LOGO D E VE L O PM E NT This logo has been devloped through a series of thumbnails, ideas, and corporate ideas based on the original medicare logo but with a modern and sleek touch. The process escalates from one idea to the other, creating a visual for both the patient and the company itself.
THU M BNA I L S/I DE AS
A modernized approach of creating the first aid plus symbol by abstract design. The symbol repsents the aid medicare offers, in addition to keeping it simple, clean, and cutting edge.
PLUS CAR E F O R M E D ICAR E S YM B O L The development of the plus sign for health, aid, and care.
T Y P E D EV E L O PM E NT Varitions from type of upper-case, lower case rounded font and squared font. Each font is associated with the
MEDICARE medicare
shape of each developing logo for a unification between both type and symbol.
MEDICARE
MEDICARE
MEDICARE
COL O R ST U D I E S
F INAL LO G O
LET T ERM A R K + LO G O
AP P LICAT I O N D E VE L O P M E N T Application representing a modern, organized, structured and aiding medical insurance such as medicare to visually show the target audience this newly developed brand of Medicare. The target audience will understand the quality service and modern look of both brand and application.
OUT D OOR A DVERTIS I N G
A PPARELL
WEB/UI
S I GNAGE
CONCLU SI O N The development of the newly modernized Medicare logo will deliver 100% gurantee in full health aid, customer service, proper management, and seek out the needs and insterets of Medicare patients and insurers. Full satisfaction guaranteed at every schedule appointment at a time.
S AR A YO UN GB L O O D
Corporate Identity 1